How SurveyGizmo vs. 10Web vs. Instapage stack up against each other
Compare Instapage with SurveyGizmo and 10Web to create high-converting landing pages. With personalization, optimization, and collaboration tools, Instapage helps you deliver experiences that drive results.
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See how Instapage stacks up against the competition
| Feature | Instapage | Other builders |
| Drag-and-Drop Tools | ||
| Conversion-optimized templates | ||
| Manual and AI-powered A/B Tests | ||
| AI content suggestions | ||
| Popups and sticky bars | ||
| Canvas and grid blocks | ||
| Reusable and global elements | ||
| Form and popup builders | ||
| Built-in Heatmaps | ||
| Central analytics dashboard | ||
| Ad-to-page personalization and collections | ||
| Contacts, lists, and email | ||
| Dedicated, full-service CRO experts | ||
| Enterprise-ready platform |
Leading the way in building high-performing landing pages
Instapage helps Evolve boost conversion rates across Facebook
The team wanted to improve their ad relevance scores on Google and Facebook and optimize their ad budget.
Vita escalate lead generation efforts and client engagement with Instapage
Vita is a full-spectrum professional brokerage firm in the employee benefits industry
Netradyne drives higher results with Instapage
Netradyne’s products have multiple use cases, like improving fleet efficiency, and training drivers to follow safe driving practices, and securing legal exoneration.
Why Instapage is the smarter choice for your campaigns
Get everything you need to build, scale, and optimize high-converting landing pages—without coding.
Easier page building without coding
Instapage offers a flexible and seamless page creation experience with a library of 500+ conversion-focused layouts, Instablocks®, a drag-and-drop builder, and AI content generation. With technologies like AMP and the Thor Render Engine®, you can create on-brand, mobile-responsive landing pages that load quickly and start converting during initial visitor clicks.
More insights — better results
Instapage lets you see in detail how each landing page experience and variation is performing so you can make targeted changes that boost page conversions. Use heatmaps for a better understanding of on-page activities, run A/B tests and AI-assisted experiments, and then track and evaluate results within robust analytics dashboards.
More personalized experiences
Instapage lets you quickly create high-performing landing pages tailored to each of your ad campaigns. Deliver personalized experiences for distinct audiences using dynamic text replacement. Effortlessly align specific advertisements to unique pages with AdMaps. Monitor audience-level metrics using our advanced data tools.
Built-in collaboration
Instapage collaboration capabilities bring your entire team together to speed up the process of landing page review, approval, and launch. No more frustrating and unnecessary revisions or edits scattered across emails. Provide instant feedback, conduct real-time page edits, and securely share your pages with outside stakeholders.
Free up time for your business
Invest time into business growth, not busy work. Launch landing pages faster with reusable forms and templates. Build once, reuse forever.
Explore all integrations
Easier page building without coding
Instapage offers a flexible and seamless page creation experience with a library of 500+ conversion-focused layouts, Instablocks®, a drag-and-drop builder, and AI content generation. With technologies like AMP and the Thor Render Engine®, you can create on-brand, mobile-responsive landing pages that load quickly and start converting during initial visitor clicks.
More insights — better results
Instapage lets you see in detail how each landing page experience and variation is performing so you can make targeted changes that boost page conversions. Use heatmaps for a better understanding of on-page activities, run A/B tests and AI-assisted experiments, and then track and evaluate results within robust analytics dashboards.
More personalized experiences
Instapage lets you quickly create high-performing landing pages tailored to each of your ad campaigns. Deliver personalized experiences for distinct audiences using dynamic text replacement. Effortlessly align specific advertisements to unique pages with AdMaps. Monitor audience-level metrics using our advanced data tools.
Built-in collaboration
Instapage collaboration capabilities bring your entire team together to speed up the process of landing page review, approval, and launch. No more frustrating and unnecessary revisions or edits scattered across emails. Provide instant feedback, conduct real-time page edits, and securely share your pages with outside stakeholders.
Free up time for your business
Invest time into business growth, not busy work. Launch landing pages faster with reusable forms and templates. Build once, reuse forever.
Explore all integrations
“Instapage gives us the ability to tailor our landing page content and layout to tell a unique story for each geographical target. The platform also enables us to create different variations with content that performs well for each unique channel. Every marketing team needs this!”
"Instapage has truly maximized our digital advertising performance by enabling us to offer matching, personalized experiences for every ad and audience. Now we can scale our landing page experiences as efficiently and effectively as we scale the ads themselves."
"If we have to wait on a developer, our creative velocity plummets. But Instapage has made it possible for us to exponentially grow our advertising programs and convert more customers"
Get started with Instapage in a few steps
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Create your Instapage account
Start with Instapage by signing up via Google or your email. You'll get access to a free 14-day trial to discover Instapage capabilities. Feel free to cancel anytime during the 14-day trial if you decide that our product is not suitable for your business. -
Build and personalize your page
Create your first landing page from scratch or choose a template from 500+ customizable layouts. Use the drag-and-drop builder to add page elements, fonts, and backgrounds, refine content with AI, or add custom HTML, Javascript, and CSS. -
Review and make edits
Collaborate on page designs and streamline review processes. Invite your team members and stakeholders to review, edit, and provide feedback on your landing page. Collaborate knowing your page is confidential and only accessible to authorized users. -
Publish and track page performance
Publish your page to a domain or custom URL. Connect your pages to the ads you've created and track page performance within the analytics dashboard, run A/B tests and AI experiments, analyze results, and continuously optimize your landing page to maintain high conversions.
Instapage vs. SurveyGizmo vs. 10Web – The Ultimate Showdown
When comparing landing page builders, it’s a bit like picking the perfect superheroes for your marketing campaign. Each has its unique strengths and weaknesses, but ultimately the best choice will lead you to victory in conversions and brand trust. Get ready for an engaging battle as we pit three formidable contenders against each other: Instapage, SurveyGizmo, and 10Web. These platforms allow marketers to create effective landing page experiences designed for their audiences. Instapage is especially known for its ability to empower marketers to reduce costs and enhance conversion rates. But how do the competitors measure up? Buckle up as we equip you with the information you need to make an informed decision and optimize your marketing strategy! (Remember, a well-constructed landing page is like a well-crafted superhero origin story, setting the tone for everything that follows.)
Meet the Contenders
In this corner, we have Instapage, a dedicated landing page builder well-loved for its versatility and powerful tools that ensure marketing teams can easily create and A/B test impactful pages. Joining the fray is SurveyGizmo, a platform predominantly known for data collection and surveys but also provides landing page functionalities, adding a unique twist. Last but not least, we have 10Web which stands out with its WordPress integration, making it a favorite among those already entrenched in the WordPress ecosystem. Each of these platforms has carved out a niche for itself in the digital marketing world. With their distinctive advantages, they each promise to help businesses increase their reach and improve customer engagement through tailored visual experiences. Which one will take the crown? Stay tuned as we dive deeper into their features, performance, and user experiences!
Round One - Feature Face-off
Template Options and User Experience: A Comparison
Exploring template variety is crucial for anyone looking to optimize their landing page's visual appeal. SurveyGizmo offers an interesting range of templates with a focus on data-gathering strategies, making it relatively unique. However, users may find these templates don’t quite meet the flexibility needed for more personalized branding. 10Web, on the other hand, lends itself well to WordPress users, providing numerous templates and an intuitive editing environment. Yet some users have reported that it may require a bit of tweaking to achieve the exact look they want. Instapage shines in this arena with a vast array of customizable templates that empower users to create distinct, fully optimized landing pages designed to convert. Its drag-and-drop functionality is unparalleled, ideal for marketers looking to craft beautiful pages without needing coding skills. Overall, while SurveyGizmo and 10Web have their strengths, Instapage remains the top choice for users who demand high-level design capabilities.
Instapage: Your Partner in Success for Customization and Conversion
Instapage isn’t just a landing page-building tool—it’s a marketing partner that provides a comprehensive suite of customization tools that can significantly bolster conversion rates. From dynamic text replacement to personalized templates, Instapage empowers marketers to create highly relevant landing page experiences that resonate deeply with their target audiences. This feature allows businesses to tailor content in real-time, enhancing user engagement and driving conversion. Beyond its aesthetic capabilities, Instapage is equipped with advanced analytics, allowing teams to continuously optimize for better performance. The platform's built-in A/B testing features provide robust conversion optimization tools, enabling users to make data-driven decisions that can catapult their marketing efforts. For marketers focused on results and a solid return on investment, Instapage stands out as an invaluable asset.
Round Two - Speed and Performance Showdown
Navigating the web is all about speed, and your landing page is no exception. Think of slow loading times as waiting for your favorite coffee order—frustrating and often leading to a quick exit! Speed can significantly affect your landing page performance, and it's essential to ensure that your visitors don’t lose patience. Before we dive into comparisons, let’s explore how speed and performance impact user experience and conversions. A lightning-fast page can engage audiences effectively while a sluggish one? Not so much!
Advantages of Instapage in Performance
- Instapage employs advanced hosting and CDN technology to ensure quick load times.
- It offers built-in optimizations that are tailored for speed, enhancing user experience.
- Instapage utilizes lazy loading techniques, ensuring only visible elements load first.
- The platform is continually updated to leverage the latest performance improvements.
SurveyGizmo's Edge in Performance
- SurveyGizmo manages decent load speeds for landing pages focused on forms.
- Its performance is generally reliable, particularly for surveys and data collection.
- The platform includes traditional optimization features for a smoother experience.
10Web's Performance Highlights
- 10Web's integration with WordPress can result in speedy performance if optimized correctly.
- It offers a wide array of plugins that can enhance page load speeds.
- The platform provides built-in caching features that help with faster load times.
- However, non-optimized sites may experience sluggishness during heavy usage.
In terms of speed and performance, Instapage generally comes out on top, thanks to its dedicated infrastructure and focus on optimization. While SurveyGizmo and 10Web each have their merits, both lag behind when matching the speed and responsiveness that Instapage consistently delivers. This becomes particularly crucial in a world where every second counts in retaining a potential customer’s attention.
Round Three - Usability and Learning Curve
Considering the usability and learning curve of each platform is vital for both newcomers and experienced marketers alike. SurveyGizmo, with its dual-purpose functionality, requires a bit of a learning curve but opens up robust data analysis features for campaign monitoring. While it may take some time to adjust, its functionality pays off for users who require in-depth data insights. 10Web aligns well with users familiar with WordPress, offering straightforward features that can be advantageous, but it may overwhelm those unfamiliar with the platform. Instapage, on the other hand, prides itself on being user-friendly, featuring an intuitive interface that’s perfect for marketers of all skill levels. Its variety of tutorials and resources provides strong support for anyone just starting their journey. The onboarding process is simplified, catering to users as they create stunning landing pages with minimal hassle. For those looking for ease of use without sacrificing power, Instapage is truly the optimal solution.
Round Four - Support Systems at Your Service
Think of customer support as your trusty sidekick, always there to lend a helping hand when challenges arise. SurveyGizmo offers chat and email support, along with a robust knowledge base for users. However, some users have cited slow response times, which may become an issue for urgent queries. Meanwhile, 10Web provides support through forums and email communication, appealing mostly to WordPress aficionados who can often find answers within community support spaces. Instapage excels by offering extensive support options including live chat, email, and a wealth of documentation to assist users. Furthermore, its community features promote active discussions among users, a great resource for tackling common hurdles. All three have their own strengths in this arena, but Instapage’s comprehensive support structure ensures users never have to face challenges alone.
Round Five - Review of Pricing Options
When evaluating pricing structures, various factors come into play depending on individual needs and budgets. SurveyGizmo offers a tiered pricing structure that may be appealing for businesses focused on gathering data but might feel limited for those primarily seeking landing page creation. The cost can escalate quickly, making it less budget-friendly for smaller enterprises. In contrast, 10Web operates on a subscription basis primarily tied to WordPress hosting, which can be more favorable for users already invested in the platform. Instapage embodies flexibility with various plans designed to accommodate marketers from startups to large enterprises. With its pricing aligned with the features provided, it ultimately tends to give the best value for those aiming to drive significant conversions. It is essential to assess your specific needs; while all three platforms offer good attributes, one might resonate more than another based on what you aim to achieve.
In conclusion, while all three platforms showcase unique strengths, your final choice may depend on what suits your individual needs best. Instapage’s focus on conversion optimization positions it as a standout player, especially when considering the entire user journey. Leaning heavily on the features available, user experience efforts, and robust support system ensures marketers can make substantial strides regardless of where they are in their journey. Ultimately, take Instapage for a test drive through their free trial or demo to fully understand the impact it can have on your marketing efforts!
