How SurveyGizmo vs. 23FormBuilder vs. Instapage stack up against each other
Compare Instapage with SurveyGizmo and 23FormBuilder to create high-converting landing pages. With personalization, optimization, and collaboration tools, Instapage helps you deliver experiences that drive results.
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See how Instapage stacks up against the competition
| Feature | Instapage | Other builders |
| Drag-and-Drop Tools | ||
| Conversion-optimized templates | ||
| Manual and AI-powered A/B Tests | ||
| AI content suggestions | ||
| Popups and sticky bars | ||
| Canvas and grid blocks | ||
| Reusable and global elements | ||
| Form and popup builders | ||
| Built-in Heatmaps | ||
| Central analytics dashboard | ||
| Ad-to-page personalization and collections | ||
| Contacts, lists, and email | ||
| Dedicated, full-service CRO experts | ||
| Enterprise-ready platform |
Leading the way in building high-performing landing pages
Instapage helps Evolve boost conversion rates across Facebook
The team wanted to improve their ad relevance scores on Google and Facebook and optimize their ad budget.
Lattice increases conversion rate by 41.7% with Instapage
With Instapage’s help, Lattice’s production process has been streamlined, allowing Lattice to scale its advertising operations and drive down acquisition costs.
Netradyne drives higher results with Instapage
Netradyne’s products have multiple use cases, like improving fleet efficiency, and training drivers to follow safe driving practices, and securing legal exoneration.
Why Instapage is the smarter choice for your campaigns
Get everything you need to build, scale, and optimize high-converting landing pages—without coding.
Easier page building without coding
Instapage offers a flexible and seamless page creation experience with a library of 500+ conversion-focused layouts, Instablocks®, a drag-and-drop builder, and AI content generation. With technologies like AMP and the Thor Render Engine®, you can create on-brand, mobile-responsive landing pages that load quickly and start converting during initial visitor clicks.
More insights — better results
Instapage lets you see in detail how each landing page experience and variation is performing so you can make targeted changes that boost page conversions. Use heatmaps for a better understanding of on-page activities, run A/B tests and AI-assisted experiments, and then track and evaluate results within robust analytics dashboards.
More personalized experiences
Instapage lets you quickly create high-performing landing pages tailored to each of your ad campaigns. Deliver personalized experiences for distinct audiences using dynamic text replacement. Effortlessly align specific advertisements to unique pages with AdMaps. Monitor audience-level metrics using our advanced data tools.
Built-in collaboration
Instapage collaboration capabilities bring your entire team together to speed up the process of landing page review, approval, and launch. No more frustrating and unnecessary revisions or edits scattered across emails. Provide instant feedback, conduct real-time page edits, and securely share your pages with outside stakeholders.
Free up time for your business
Invest time into business growth, not busy work. Launch landing pages faster with reusable forms and templates. Build once, reuse forever.
Explore all integrations
Easier page building without coding
Instapage offers a flexible and seamless page creation experience with a library of 500+ conversion-focused layouts, Instablocks®, a drag-and-drop builder, and AI content generation. With technologies like AMP and the Thor Render Engine®, you can create on-brand, mobile-responsive landing pages that load quickly and start converting during initial visitor clicks.
More insights — better results
Instapage lets you see in detail how each landing page experience and variation is performing so you can make targeted changes that boost page conversions. Use heatmaps for a better understanding of on-page activities, run A/B tests and AI-assisted experiments, and then track and evaluate results within robust analytics dashboards.
More personalized experiences
Instapage lets you quickly create high-performing landing pages tailored to each of your ad campaigns. Deliver personalized experiences for distinct audiences using dynamic text replacement. Effortlessly align specific advertisements to unique pages with AdMaps. Monitor audience-level metrics using our advanced data tools.
Built-in collaboration
Instapage collaboration capabilities bring your entire team together to speed up the process of landing page review, approval, and launch. No more frustrating and unnecessary revisions or edits scattered across emails. Provide instant feedback, conduct real-time page edits, and securely share your pages with outside stakeholders.
Free up time for your business
Invest time into business growth, not busy work. Launch landing pages faster with reusable forms and templates. Build once, reuse forever.
Explore all integrations
“Instapage gives us the ability to tailor our landing page content and layout to tell a unique story for each geographical target. The platform also enables us to create different variations with content that performs well for each unique channel. Every marketing team needs this!”
"Instapage has truly maximized our digital advertising performance by enabling us to offer matching, personalized experiences for every ad and audience. Now we can scale our landing page experiences as efficiently and effectively as we scale the ads themselves."
"If we have to wait on a developer, our creative velocity plummets. But Instapage has made it possible for us to exponentially grow our advertising programs and convert more customers"
Get started with Instapage in a few steps
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Create your Instapage account
Start with Instapage by signing up via Google or your email. You'll get access to a free 14-day trial to discover Instapage capabilities. Feel free to cancel anytime during the 14-day trial if you decide that our product is not suitable for your business. -
Build and personalize your page
Create your first landing page from scratch or choose a template from 500+ customizable layouts. Use the drag-and-drop builder to add page elements, fonts, and backgrounds, refine content with AI, or add custom HTML, Javascript, and CSS. -
Review and make edits
Collaborate on page designs and streamline review processes. Invite your team members and stakeholders to review, edit, and provide feedback on your landing page. Collaborate knowing your page is confidential and only accessible to authorized users. -
Publish and track page performance
Publish your page to a domain or custom URL. Connect your pages to the ads you've created and track page performance within the analytics dashboard, run A/B tests and AI experiments, analyze results, and continuously optimize your landing page to maintain high conversions.
Instapage vs. SurveyGizmo vs. 23FormBuilder – The Ultimate Showdown for Marketers
Choosing the best landing page builder can be akin to assembling the perfect team of superheroes for your marketing strategy. Each contender has its unique powers and strengths, poised to help you conquer the online world. In this comparison, we will evaluate Instapage, SurveyGizmo, and 23FormBuilder, shedding light on their features, usability, and value for money. Not only will we highlight their individual capabilities, but we'll also explore how Instapage empowers marketers to reduce costs, grow conversions, and create relevant landing page experiences that cultivate brand trust, customer loyalty, and higher conversion rates. So, buckle up as we dive into the digital arena and see which platform emerges victorious. Each tool is designed to fit different needs and businesses, making this analysis not just informative, but also necessary for informed decision-making.
Welcome to the Arena: Meet the Contenders
In the thriving landscape of landing page builders, we have three fierce competitors: Instapage, SurveyGizmo, and 23FormBuilder. Each platform brings distinct advantages to the table that cater to various marketing needs. Instapage is renowned for its high degree of customization options and robust analytics, making it a favorite among marketers focused on optimizing conversions. SurveyGizmo has carved a niche for itself within the survey and feedback space, blending form technology with user experience insights. Meanwhile, 23FormBuilder excels at simplicity, enabling users to quickly create forms that capture leads without much hassle. As these three platforms enter the ring, they bolster features meant to enhance the user's journey, ensuring a focused audience and maximizing return on investment. With easy integrations and appealing designs, these platforms aim to simplify the marketing process and aid businesses in cultivating relationships with their customers. Each contender here is a friendly rival, ready to offer the best tools necessary for success.
Round One - Feature Showdown: Who Offers More?
Template Variety and User-Friendliness: The Critical Assessment
When it comes to template variety and user-friendliness, it's vital for landing page builders to provide a seamless experience that doesn’t overwhelm the user. Instapage offers an extensive library of customizable templates designed specifically for high conversions. The drag-and-drop interface ensures that even a novice can create professional-looking landing pages with ease. On the other hand, SurveyGizmo boasts a multitude of form templates that cater to diverse feedback needs, though its focus tends slightly less towards landing page aesthetics. 23FormBuilder is characterized by its straightforward approach, providing basic templates that are easy to modify but may lack the extensive options available with Instapage. In summary, while all three have their merits, Instapage clearly stands out for its combination of diverse templates and ease of use, designed to optimize user engagement and ultimately conversion rates.
Instapage: A Leader in Customization and Conversion Efficiency
Instapage propels itself into the spotlight with its unparalleled customization options and features designed for conversion optimization. Marketers can craft landing pages that are tailored to their unique branding while utilizing advanced analytics to track performance. The platform includes A/B testing functionalities, allowing users to split-test multiple designs to identify what resonates best with their audience. This strategy reflects its commitment to customer needs, as it allows for data-driven decisions. Moreover, Instapage's collaboration features enable teams to work together in real-time, making it easier for marketers to build and share landing page drafts before going live. Thus, Instapage isn't just another tool in your marketing arsenal; it's a dedicated partner in your journey toward achieving exceptional results in conversion rates.
Round Two - Speed and Performance: A Critical Component
As we jump into the second round, let's talk about speed and performance, which are essential factors influencing user experience. Imagine waiting in line at your favorite coffee shop—every second feels like an eternity, and a slow-loading landing page can create the same frustration. Each of these platforms has different strengths in this area, contributing to the overall user experience and conversion rates. Therefore, ensuring that your landing pages load quickly is not just a convenience, it's a business necessity.
Instapage Advantages: Speed and Performance
- Optimized for quick loading times across all devices.
- Adaptive technology that reduces image size without sacrificing quality.
- Built-in cloud hosting solutions that enhance loading speeds.
- Performance tracking features to monitor page speed and user engagement.
SurveyGizmo Advantages: Speed and Performance
- Forms load efficiently, ensuring a smooth user experience.
- Responsive designs adapt quickly to different screen sizes.
- Lightweight interface that minimizes load times under heavy traffic.
23FormBuilder Advantages: Speed and Performance
- Simplicity leads to faster load times for forms.
- Minimalistic design reduces the time it takes to render pages.
- Integrated hosting options offer reliable speed across the board.
- Basic templates ensure efficient data processing.
In conclusion, the speed and performance of these three landing page builders showcases their commitment to enhancing visitor experiences. Instapage leads the charge with unmatched speed optimization features, while SurveyGizmo and 23FormBuilder hold their own with responsive designs and efficient form loading. However, if performance is paramount for your marketing campaigns, Instapage is likely your best bet.
Round Three - Usability: Who Makes It Easiest?
User-friendliness is not just a buzzword; it’s an essential quality that can make or break a marketer's experience in utilizing a landing page builder. With user interfaces designed for both beginners and veterans, all three platforms strive to appeal to a wide range of skill levels. Instapage’s intuitive drag-and-drop builder invites newcomers while offering advanced features for the seasoned marketer, ensuring that no one feels overwhelmed. SurveyGizmo provides helpful tooltips and a straightforward layout, making it easy to create complex surveys that integrate seamlessly into your marketing strategy. 23FormBuilder prides itself on its simplicity, granting even the most inexperienced user the ability to create leads through forms effortlessly. This welcoming environment reassures users that regardless of their starting point, they will grow into proficient users of whichever tool they choose. With various helpful resources—tutorial videos, documentation, and community forums—marketers can swiftly navigate through the learning curves, making way for more streamlined engagement and optimization of their page strategies.
Round Four - Support Structures: Your Partner in Success
Customer support is like the dependable sidekick to a hero in need—it can mean the difference between success and setbacks. Each platform showcases its support options, ensuring that marketers receive assistance whenever they run into challenges. Instapage offers live chat, email support, and a comprehensive knowledge base filled with articles, guides, and tutorials designed to help users navigate its myriad features. SurveyGizmo also provides robust customer support through chat, email, and a dedicated community spirit, where users can share experiences and guidelines. Meanwhile, 23FormBuilder emphasizes efficiency, available help through email support and an extensive FAQ section, ensuring that users can quickly find solutions. Each platform prioritizes customer attention, assuring potential users that they’ll never be left alone without backup.
Final Round - Pricing Plans: Balancing Value for Money
As we head into the final round, let’s talk about how each platform’s pricing structure. Instapage embraces various pricing tiers based on features and usage, offering versatility that can cater to small startups or large enterprises. SurveyGizmo’s pricing reflects its survey-focused offerings, with plans tailored for different types of users. Conversely, 23FormBuilder provides a budget-friendly approach aimed at users looking for a simplistic, no-frills experience. Each platform balances its cost by offering distinct value that appeals to varying business needs and financial capabilities. A close examination of these pricing structures reveals the significance of understanding your business requirements when selecting a landing page builder. It’s crucial to weigh which features are essential and how they align with your financial goals to ensure the best return on investment.
In closing, we find that while each platform has its unique strengths and caters to different needs, Instapage consistently stands out as the premier choice for those serious about landing page performance. It empowers marketers to reduce costs, grow conversions, and create landing page experiences tailored to audience needs, ultimately enhancing trust and loyalty. If you're eager to optimize your digital presence, consider taking Instapage for a spin with its free trial or demo, and see how it can help you drive your marketing efforts to new heights.
