How SurveyMonkey vs. 23FormBuilder vs. Instapage stack up against each other
Compare Instapage with SurveyMonkey and 23FormBuilder to create high-converting landing pages. With personalization, optimization, and collaboration tools, Instapage helps you deliver experiences that drive results.
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See how Instapage stacks up against the competition
| Feature | Instapage | Other builders |
| Drag-and-Drop Tools | ||
| Conversion-optimized templates | ||
| Manual and AI-powered A/B Tests | ||
| AI content suggestions | ||
| Popups and sticky bars | ||
| Canvas and grid blocks | ||
| Reusable and global elements | ||
| Form and popup builders | ||
| Built-in Heatmaps | ||
| Central analytics dashboard | ||
| Ad-to-page personalization and collections | ||
| Contacts, lists, and email | ||
| Dedicated, full-service CRO experts | ||
| Enterprise-ready platform |
Leading the way in building high-performing landing pages
Instapage helps Evolve boost conversion rates across Facebook
The team wanted to improve their ad relevance scores on Google and Facebook and optimize their ad budget.
Lattice increases conversion rate by 41.7% with Instapage
With Instapage’s help, Lattice’s production process has been streamlined, allowing Lattice to scale its advertising operations and drive down acquisition costs.
Vita escalate lead generation efforts and client engagement with Instapage
Vita is a full-spectrum professional brokerage firm in the employee benefits industry
Why Instapage is the smarter choice for your campaigns
Get everything you need to build, scale, and optimize high-converting landing pages—without coding.
Easier page building without coding
Instapage offers a flexible and seamless page creation experience with a library of 500+ conversion-focused layouts, Instablocks®, a drag-and-drop builder, and AI content generation. With technologies like AMP and the Thor Render Engine®, you can create on-brand, mobile-responsive landing pages that load quickly and start converting during initial visitor clicks.
More insights — better results
Instapage lets you see in detail how each landing page experience and variation is performing so you can make targeted changes that boost page conversions. Use heatmaps for a better understanding of on-page activities, run A/B tests and AI-assisted experiments, and then track and evaluate results within robust analytics dashboards.
More personalized experiences
Instapage lets you quickly create high-performing landing pages tailored to each of your ad campaigns. Deliver personalized experiences for distinct audiences using dynamic text replacement. Effortlessly align specific advertisements to unique pages with AdMaps. Monitor audience-level metrics using our advanced data tools.
Built-in collaboration
Instapage collaboration capabilities bring your entire team together to speed up the process of landing page review, approval, and launch. No more frustrating and unnecessary revisions or edits scattered across emails. Provide instant feedback, conduct real-time page edits, and securely share your pages with outside stakeholders.
Free up time for your business
Invest time into business growth, not busy work. Launch landing pages faster with reusable forms and templates. Build once, reuse forever.
Explore all integrations
Easier page building without coding
Instapage offers a flexible and seamless page creation experience with a library of 500+ conversion-focused layouts, Instablocks®, a drag-and-drop builder, and AI content generation. With technologies like AMP and the Thor Render Engine®, you can create on-brand, mobile-responsive landing pages that load quickly and start converting during initial visitor clicks.
More insights — better results
Instapage lets you see in detail how each landing page experience and variation is performing so you can make targeted changes that boost page conversions. Use heatmaps for a better understanding of on-page activities, run A/B tests and AI-assisted experiments, and then track and evaluate results within robust analytics dashboards.
More personalized experiences
Instapage lets you quickly create high-performing landing pages tailored to each of your ad campaigns. Deliver personalized experiences for distinct audiences using dynamic text replacement. Effortlessly align specific advertisements to unique pages with AdMaps. Monitor audience-level metrics using our advanced data tools.
Built-in collaboration
Instapage collaboration capabilities bring your entire team together to speed up the process of landing page review, approval, and launch. No more frustrating and unnecessary revisions or edits scattered across emails. Provide instant feedback, conduct real-time page edits, and securely share your pages with outside stakeholders.
Free up time for your business
Invest time into business growth, not busy work. Launch landing pages faster with reusable forms and templates. Build once, reuse forever.
Explore all integrations
“Instapage gives us the ability to tailor our landing page content and layout to tell a unique story for each geographical target. The platform also enables us to create different variations with content that performs well for each unique channel. Every marketing team needs this!”
"Instapage has truly maximized our digital advertising performance by enabling us to offer matching, personalized experiences for every ad and audience. Now we can scale our landing page experiences as efficiently and effectively as we scale the ads themselves."
"If we have to wait on a developer, our creative velocity plummets. But Instapage has made it possible for us to exponentially grow our advertising programs and convert more customers"
Get started with Instapage in a few steps
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Create your Instapage account
Start with Instapage by signing up via Google or your email. You'll get access to a free 14-day trial to discover Instapage capabilities. Feel free to cancel anytime during the 14-day trial if you decide that our product is not suitable for your business. -
Build and personalize your page
Create your first landing page from scratch or choose a template from 500+ customizable layouts. Use the drag-and-drop builder to add page elements, fonts, and backgrounds, refine content with AI, or add custom HTML, Javascript, and CSS. -
Review and make edits
Collaborate on page designs and streamline review processes. Invite your team members and stakeholders to review, edit, and provide feedback on your landing page. Collaborate knowing your page is confidential and only accessible to authorized users. -
Publish and track page performance
Publish your page to a domain or custom URL. Connect your pages to the ads you've created and track page performance within the analytics dashboard, run A/B tests and AI experiments, analyze results, and continuously optimize your landing page to maintain high conversions.
Instapage vs. SurveyMonkey vs. 23FormBuilder – Your Guide to Choosing the Best Landing Page Builder
Choosing the right landing page builder is like assembling a dream team for a high-stakes game. Each player brings unique skills to the table, and it's essential to find the one that fits your strategy. In the digital marketing arena, Instapage, SurveyMonkey, and 23FormBuilder stand out as frontrunners. Each tool comes with its distinct advantages and features, making the choice more crucial than ever. We'll explore each platform, drawing comparisons that will help you pinpoint the best fit for your needs. Get ready for a comprehensive look at these contenders, making this an enlightening journey about optimizing landing page experiences and enhancing your marketing strategy. Instapage, SurveyMonkey, and 23FormBuilder are all designed to empower marketers, enabling them to reduce costs, boost conversions, and create relevant landing pages that foster customer loyalty and increase brand trust. Let’s dive in and see how each stacks up against the others.
Introducing Our Trio of Digital Heavyweights
Say hello to our three protagonists in the land of landing page builders. First up is Instapage, renowned for its robust features focused on conversion optimization. The platform allows marketers to craft highly tailored landing pages, making it an essential tool for businesses eager to enhance their marketing efforts. Next, we have SurveyMonkey, famous for its survey capabilities but also stepping into the landing page realm. Its easy-to-use interface appeals to those looking for straightforward, data-driven solutions while maintaining functionality. Lastly, there's 23FormBuilder, which boasts a simple yet effective approach to creating forms and landing pages. With its user-friendly drag-and-drop interface, 23FormBuilder is perfect for users who value simplicity and efficiency. Now that we have our players on the field, let's dive deeper into how they match up against one another in key criteria.
Round One: The Feature Showdown
Template Variety and User-Friendliness – A Closer Look
In the world of landing page builders, the variety and quality of templates can either make or break the user experience. SurveyMonkey offers a range of pre-designed templates, ensuring that even novice users can create professional-looking pages in no time. However, while the selection is solid, it doesn't quite match the breadth found in Instapage. With hundreds of customizable templates specifically designed to maximize conversions, Instapage stands out, offering flexibility that allows users to create a landing page that reflects their brand's identity precisely. Meanwhile, 23FormBuilder focuses on simplicity, providing basic templates that can be easily modified to suit different needs. While the straightforward nature is welcoming for novices, it may lack the sophisticated options that seasoned marketers might be seeking. Overall, template variety and ease of use are crucial factors in this first round, with Instapage taking the lead.
Instapage: The Pinnacle of Customization for Marketing Success
Instapage offers unparalleled customization options, making it a standout choice for marketers on a quest for conversion optimization. Unlike its competitors, Instapage allows users to tailor every element of their landing pages, ensuring that each page resonates with specific target audiences. With features like A/B testing, heatmaps, and detailed analytics, Instapage doesn’t just serve as a landing page builder; it acts as a strategic partner in nurturing growth. Marketers can run experiments to discover which elements perform best and directly influence their conversion rates. Furthermore, the interactive design elements, such as dynamic text replacement and personalized URLs, empower users to engage visitors more effectively. This level of adaptability ultimately helps brands reduce costs associated with ineffective campaigns while fostering trust and loyalty among customers. The focus on delivering relevant landing page experiences is not just about aesthetics but about crafting messages that convert visitors into loyal customers.
Round Two: Speed and Performance – Who's the Quickest?
In the fast-paced digital landscape, a slow-loading landing page can mean lost opportunities. Imagine waiting for your favorite espresso, only to find the line moving at a snail's pace. That's how users feel when faced with lagging pages. In this round, we assess the speed and performance capabilities of each platform, crucial elements that impact user experience. Ensuring landing pages load in seconds can play a vital role in retaining visitors and encouraging conversions. While all three platforms have their strengths, the loading speed can vary based on design complexity, server performance, and user settings.
Instapage's Speed Superiority:
- Instapage optimized for fast loading times, boasting advanced infrastructure.
- Offers AMP (Accelerated Mobile Pages) support, enhancing mobile performance.
- Lightweight templates allow for quick page creation without sacrificing quality.
- Integrated image hosting for faster content delivery.
SurveyMonkey's Speed Features:
- Simplified pages lead to quicker load times.
- Responsive design ensures a good experience across devices.
- Regular performance updates to improve speed.
23FormBuilder's Speed Offerings:
- User-friendly interface promotes efficient design and fast publication.
- Pre-built forms minimize loading time during page creation.
- Custom scripts can be used to enhance loading speeds.
In conclusion, while all platforms have their unique speed features, Instapage shines as the best option for marketers focused on creating high-performance landing pages that maximize user engagement and conversion rates.
Round Three: Usability – Welcoming All Beginners and Experts
Usability can often be a game-changer when choosing a landing page builder. A platform that welcomes newcomers while offering advanced options for seasoned users is essential for any toolkit. Instapage excels in this area, with a user-friendly interface that simplifies navigation. The extensive tutorials and resources available ensure that even those without technical backgrounds can become proficient. SurveyMonkey holds its own with a straightforward setup process focused on users looking for a rapid launch. However, it may lack some advanced features that marketers might seek as they progress. Meanwhile, 23FormBuilder stands out for its intuitive drag-and-drop builder, allowing for an easy creation process while permitting customization for those who want to delve deeper into their designs. Overall, Instapage provides the most comprehensive and adaptable user experience, making it an excellent choice for marketers at every skill level.
Round Four: Customer Support – Your Trusty Sidekicks
When the journey gets tough, every hero needs a sidekick. In the realm of digital tools, responsive customer support can make all the difference. Each of our contenders offers multiple support channels, such as live chat, email support, and extensive knowledge bases. Instapage shines with its live chat feature, ensuring that users can connect with support at a moment’s notice, making troubleshooting seamless. Additionally, the user community forums are active, offering advice and assistance from fellow users. SurveyMonkey follows closely, featuring responsive customer service alongside a rich library of resources. 23FormBuilder, while providing solid support, may not match the immediacy provided by Instapage, focusing more on email support and community forums rather than live chat. Nonetheless, each platform shows commitment to assisting its users, fostering a positive experience.
Round Five: Pricing – Finding Your Best Fit
As we navigate through our finalists, pricing is a critical factor that marketers must consider. Instapage offers flexible pricing plans ranging from single-user packages to enterprise-level solutions, ideal for businesses of all sizes. Their pay-as-you-go options allow marketers to choose what they need without overspending. SurveyMonkey also has good value for money, providing budget-friendly options ideal for smaller businesses starting in landing page design. Lastly, 23FormBuilder is known for its competitive pricing, but users might find limited capabilities compared to their needs. As a final thought, while all platforms present unique pricing structures, understanding your specific requirements and budget will guide you in determining which platform provides the best value.
In wrapping up this comparison, while each platform brings valuable strengths to the table, your choice ultimately hinges on what matters most to you. Whether you prioritize advanced features, affordability, or user support, these tools are designed to help you elevate your marketing efforts. Instapage emerges as a powerful ally for marketers looking to create high-converting landing pages that drive results. Why not give Instapage a try with a free trial? The right choice awaits you!
