How Squarespace vs. Microsoft Forms vs. Instapage stack up against each other
Compare Instapage with Squarespace and Microsoft Forms to create high-converting landing pages. With personalization, optimization, and collaboration tools, Instapage helps you deliver experiences that drive results.
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See how Instapage stacks up against the competition
| Feature | Instapage | Other builders |
| Drag-and-Drop Tools | ||
| Conversion-optimized templates | ||
| Manual and AI-powered A/B Tests | ||
| AI content suggestions | ||
| Popups and sticky bars | ||
| Canvas and grid blocks | ||
| Reusable and global elements | ||
| Form and popup builders | ||
| Built-in Heatmaps | ||
| Central analytics dashboard | ||
| Ad-to-page personalization and collections | ||
| Contacts, lists, and email | ||
| Dedicated, full-service CRO experts | ||
| Enterprise-ready platform |
Leading the way in building high-performing landing pages
Instapage helps Evolve boost conversion rates across Facebook
The team wanted to improve their ad relevance scores on Google and Facebook and optimize their ad budget.
Autopilot exceeds conversions goals with personalized landings
Autopilot exceeded its growth goals by sending people to a keyword message-matched post-click landing page built with Instapage versus a generic tour page.
Lattice increases conversion rate by 41.7% with Instapage
With Instapage’s help, Lattice’s production process has been streamlined, allowing Lattice to scale its advertising operations and drive down acquisition costs.
Why Instapage is the smarter choice for your campaigns
Get everything you need to build, scale, and optimize high-converting landing pages—without coding.
Easier page building without coding
Instapage offers a flexible and seamless page creation experience with a library of 500+ conversion-focused layouts, Instablocks®, a drag-and-drop builder, and AI content generation. With technologies like AMP and the Thor Render Engine®, you can create on-brand, mobile-responsive landing pages that load quickly and start converting during initial visitor clicks.
More insights — better results
Instapage lets you see in detail how each landing page experience and variation is performing so you can make targeted changes that boost page conversions. Use heatmaps for a better understanding of on-page activities, run A/B tests and AI-assisted experiments, and then track and evaluate results within robust analytics dashboards.
More personalized experiences
Instapage lets you quickly create high-performing landing pages tailored to each of your ad campaigns. Deliver personalized experiences for distinct audiences using dynamic text replacement. Effortlessly align specific advertisements to unique pages with AdMaps. Monitor audience-level metrics using our advanced data tools.
Built-in collaboration
Instapage collaboration capabilities bring your entire team together to speed up the process of landing page review, approval, and launch. No more frustrating and unnecessary revisions or edits scattered across emails. Provide instant feedback, conduct real-time page edits, and securely share your pages with outside stakeholders.
Free up time for your business
Invest time into business growth, not busy work. Launch landing pages faster with reusable forms and templates. Build once, reuse forever.
Explore all integrations
Easier page building without coding
Instapage offers a flexible and seamless page creation experience with a library of 500+ conversion-focused layouts, Instablocks®, a drag-and-drop builder, and AI content generation. With technologies like AMP and the Thor Render Engine®, you can create on-brand, mobile-responsive landing pages that load quickly and start converting during initial visitor clicks.
More insights — better results
Instapage lets you see in detail how each landing page experience and variation is performing so you can make targeted changes that boost page conversions. Use heatmaps for a better understanding of on-page activities, run A/B tests and AI-assisted experiments, and then track and evaluate results within robust analytics dashboards.
More personalized experiences
Instapage lets you quickly create high-performing landing pages tailored to each of your ad campaigns. Deliver personalized experiences for distinct audiences using dynamic text replacement. Effortlessly align specific advertisements to unique pages with AdMaps. Monitor audience-level metrics using our advanced data tools.
Built-in collaboration
Instapage collaboration capabilities bring your entire team together to speed up the process of landing page review, approval, and launch. No more frustrating and unnecessary revisions or edits scattered across emails. Provide instant feedback, conduct real-time page edits, and securely share your pages with outside stakeholders.
Free up time for your business
Invest time into business growth, not busy work. Launch landing pages faster with reusable forms and templates. Build once, reuse forever.
Explore all integrations
“Instapage gives us the ability to tailor our landing page content and layout to tell a unique story for each geographical target. The platform also enables us to create different variations with content that performs well for each unique channel. Every marketing team needs this!”
"Instapage has truly maximized our digital advertising performance by enabling us to offer matching, personalized experiences for every ad and audience. Now we can scale our landing page experiences as efficiently and effectively as we scale the ads themselves."
"If we have to wait on a developer, our creative velocity plummets. But Instapage has made it possible for us to exponentially grow our advertising programs and convert more customers"
Get started with Instapage in a few steps
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Create your Instapage account
Start with Instapage by signing up via Google or your email. You'll get access to a free 14-day trial to discover Instapage capabilities. Feel free to cancel anytime during the 14-day trial if you decide that our product is not suitable for your business. -
Build and personalize your page
Create your first landing page from scratch or choose a template from 500+ customizable layouts. Use the drag-and-drop builder to add page elements, fonts, and backgrounds, refine content with AI, or add custom HTML, Javascript, and CSS. -
Review and make edits
Collaborate on page designs and streamline review processes. Invite your team members and stakeholders to review, edit, and provide feedback on your landing page. Collaborate knowing your page is confidential and only accessible to authorized users. -
Publish and track page performance
Publish your page to a domain or custom URL. Connect your pages to the ads you've created and track page performance within the analytics dashboard, run A/B tests and AI experiments, analyze results, and continuously optimize your landing page to maintain high conversions.
Instapage vs. Squarespace vs. Microsoft Forms – The Ultimate Showdown
Choosing a landing page builder can often feel like assembling your dream team of superheroes; each comes with unique powers, skills, and a touch of flair. Instapage, Squarespace, and Microsoft Forms represent different ideologies in the marketing universe. Instapage focuses on streamlined landing pages optimized for conversions, while Squarespace champions stunning website design and simplicity. Microsoft Forms, on the other hand, offers a more straightforward approach, catering to data collection with its robust forms system. Each platform serves a distinct purpose, and while they compete, the insights drawn from their capabilities can empower your marketing strategy. By comparing these three platforms, we aim to help you find the perfect fit, ensuring that your landing pages don't just look good but also perform exceptionally. Let's dive into this friendly rivalry and see who will emerge victorious!
Introducing the Three Contenders
In our corner, we have Instapage, the heavyweight champion known for its exceptional landing page features. Instapage specializes in boosting conversions through tailored experiences, enabling businesses to create high-quality landing pages without needing advanced technical skills. Then we have Squarespace, the poster child for design, renowned for its beautifully crafted templates that make creating visually appealing websites a breeze. Lastly, we introduce Microsoft Forms, often regarded as the underdog — a tool primarily for surveys and data collection functions. While it may not be a dedicated landing page creator, its capabilities can't be overlooked when it comes to integrating forms into web pages. Each contender brings distinct strengths to the arena, catering to different marketing needs.
Round One - Feature Showdown
Template Variety and User Experience Compared
When we talk about templates, user experience takes center stage. Squarespace shines with its artistic templates, crafted with elegance and designed to impress your visitors at first glance. However, its user-friendly interface can be a bit constricting for those seeking maximum customization. Microsoft Forms offers simplicity, allowing users to create basic forms easily, but it lacks the flexibility typical of traditional landing page builders. Meanwhile, Instapage takes the crown here with a wide array of customizable templates, specifically tailored for conversion optimization. Users can easily drag and drop elements to craft landing pages that align perfectly with their brand while ensuring reduce costs through efficient page setups that are user-centric and conversion-focused. This combination of rich features and a straightforward interface gives marketers the tools they need to design effective landing experiences.
Instapage: Your Partner for Customization and Conversion
Instapage isn’t just another landing page tool; it’s a comprehensive solution that empowers marketers to reduce costs, grow conversions, and deliver highly relevant experiences. With an extensive library of templates and seamless integrations, Instapage prioritizes customization and optimization. Its A/B testing capabilities allow users to test various versions, analyze performance, and make data-driven decisions that lead to higher conversion rates. Moreover, marketers can utilize dynamic text replacement to tailor content based on user data, further enhancing relevance and driving engagement. Instapage’s commitment to providing a conversion-centric approach makes it an essential tool for any marketer aiming to foster brand trust and customer loyalty while maximizing their efforts.
Round Two - Speed and Performance Evaluation
Imagine waiting in line for your favorite morning coffee, only to find out the barista is taking an eternity. Frustration builds, and you might even consider heading somewhere else. The same principle applies to website speed. Fast loading times are imperative for providing a positive user experience. If visitors struggle to load your landing pages quickly, they're likely to bounce right back to search results. Let’s take a closer look at how each platform stands in terms of speed and performance.
Instapage Advantages:
- Instapage pages are optimized for super-fast loading times.
- Prioritizes mobile responsiveness, ensuring quick access on all devices.
- Built-in performance analysis tools to monitor and optimize speed.
- CDN integration to ensure global access with minimal delays.
Squarespace Advantages:
- Offers reliable hosting that ensures stable speed.
- Highly optimized image handling for faster page load.
- Pages designed with SEO in mind for better search rankings.
Microsoft Forms Advantages:
- Forms load quickly and are lightweight, best for data collection.
- Simple processes with minimal elements enhance loading speeds.
- Integration capabilities allow embedding without impacting site performance.
After weighing the performance metrics, it's clear that while all three platforms possess their unique strengths in speed, Instapage stands out as the leader for total landing page performance. With optimization tailored for conversions, it’s hard to overlook the advantages it offers.
Round Three - Ease of Use and Learning Curve
When it comes to accessibility, ease of use is a significant factor in ensuring users can quickly adapt to new tools. Instapage prides itself on a friendly interface with a low learning curve, making it ideal for beginners and experts alike. The tutorials and support materials create a nurturing environment for marketers to hone their skills. Squarespace follows closely behind, with its visual editor that appeals to design-conscious users. However, it may overwhelm those who prefer a more straightforward approach. Microsoft Forms offers the most simplified experience, easily navigated within the Microsoft ecosystem, yet lacks the expanded functionalities a dedicated marketing platform typically provides. Regardless of where users start, all three platforms offer supportive resources to boost proficiency, enabling a smooth journey towards becoming a landing page pro.
Round Four - Customer Support Comparison
In the realm of customer support, think of each platform as a loyal sidekick, ever-ready to provide rescue missions. Instapage takes customer support seriously, offering around-the-clock live chat, extensive documentation, and a vibrant community forum. This offers users multiple channels to gain immediate assistance. Squarespace offers excellent strategy—24/7 email support along with live chat for immediate assistance during peak hours but lacks direct option for phone support, which can frustrate some. Microsoft Forms, while it has support available through the Microsoft Help Center, often falls short on personalized assistance, primarily directing users to automated resources. When considering ongoing support, Instapage's comprehensive approach ensures user satisfaction is prioritized.
Round Five - Pricing and Value Assessment
Pricing structures can often dictate a business's decision when choosing a platform. Instapage offers tiered pricing based on features and the number of visitors, making it a flexible option for marketers looking to scale. Squarespace has different plans that cater to website builders and ecommerce needs, though some may find the fees a bit steep for the capabilities provided. Microsoft Forms isn’t a direct competitor in this sense; it comes as part of the wider Office 365 suite, which is excellent for organizations already using Microsoft products but may not serve as an ideal standalone solution for building landing pages. Pricing is intrinsic to overall value, and understanding what each platform offers will allow readers to make an informed decision.
In summary, Instapage, Squarespace, and Microsoft Forms each offer unique features catering to different marketing goals. Considering user experience, speed, usability, support, and pricing helps build a clearer picture as to which platform truly meets your needs. Though all three have their respective strengths, Instapage emerges as the outstanding choice for marketers focused on building high-converting landing pages. For those curious about Instapage, taking advantage of a free trial or demo can provide the hands-on experience needed to see its immense value firsthand.
