How Paperform vs. FormKeep vs. Instapage stack up against each other
Compare Instapage with Paperform and FormKeep to create high-converting landing pages. With personalization, optimization, and collaboration tools, Instapage helps you deliver experiences that drive results.
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See how Instapage stacks up against the competition
| Feature | Instapage | Other builders |
| Drag-and-Drop Tools | ||
| Conversion-optimized templates | ||
| Manual and AI-powered A/B Tests | ||
| AI content suggestions | ||
| Popups and sticky bars | ||
| Canvas and grid blocks | ||
| Reusable and global elements | ||
| Form and popup builders | ||
| Built-in Heatmaps | ||
| Central analytics dashboard | ||
| Ad-to-page personalization and collections | ||
| Contacts, lists, and email | ||
| Dedicated, full-service CRO experts | ||
| Enterprise-ready platform |
Leading the way in building high-performing landing pages
Lattice increases conversion rate by 41.7% with Instapage
With Instapage’s help, Lattice’s production process has been streamlined, allowing Lattice to scale its advertising operations and drive down acquisition costs.
Vita escalate lead generation efforts and client engagement with Instapage
Vita is a full-spectrum professional brokerage firm in the employee benefits industry
CFI Financial Group invests in personalization with Instapage
CFI Financial Group integrates Instapage into their technology stack and dramatically increases page conversions
Why Instapage is the smarter choice for your campaigns
Get everything you need to build, scale, and optimize high-converting landing pages—without coding.
Easier page building without coding
Instapage offers a flexible and seamless page creation experience with a library of 500+ conversion-focused layouts, Instablocks®, a drag-and-drop builder, and AI content generation. With technologies like AMP and the Thor Render Engine®, you can create on-brand, mobile-responsive landing pages that load quickly and start converting during initial visitor clicks.
More insights — better results
Instapage lets you see in detail how each landing page experience and variation is performing so you can make targeted changes that boost page conversions. Use heatmaps for a better understanding of on-page activities, run A/B tests and AI-assisted experiments, and then track and evaluate results within robust analytics dashboards.
More personalized experiences
Instapage lets you quickly create high-performing landing pages tailored to each of your ad campaigns. Deliver personalized experiences for distinct audiences using dynamic text replacement. Effortlessly align specific advertisements to unique pages with AdMaps. Monitor audience-level metrics using our advanced data tools.
Built-in collaboration
Instapage collaboration capabilities bring your entire team together to speed up the process of landing page review, approval, and launch. No more frustrating and unnecessary revisions or edits scattered across emails. Provide instant feedback, conduct real-time page edits, and securely share your pages with outside stakeholders.
Free up time for your business
Invest time into business growth, not busy work. Launch landing pages faster with reusable forms and templates. Build once, reuse forever.
Explore all integrations
Easier page building without coding
Instapage offers a flexible and seamless page creation experience with a library of 500+ conversion-focused layouts, Instablocks®, a drag-and-drop builder, and AI content generation. With technologies like AMP and the Thor Render Engine®, you can create on-brand, mobile-responsive landing pages that load quickly and start converting during initial visitor clicks.
More insights — better results
Instapage lets you see in detail how each landing page experience and variation is performing so you can make targeted changes that boost page conversions. Use heatmaps for a better understanding of on-page activities, run A/B tests and AI-assisted experiments, and then track and evaluate results within robust analytics dashboards.
More personalized experiences
Instapage lets you quickly create high-performing landing pages tailored to each of your ad campaigns. Deliver personalized experiences for distinct audiences using dynamic text replacement. Effortlessly align specific advertisements to unique pages with AdMaps. Monitor audience-level metrics using our advanced data tools.
Built-in collaboration
Instapage collaboration capabilities bring your entire team together to speed up the process of landing page review, approval, and launch. No more frustrating and unnecessary revisions or edits scattered across emails. Provide instant feedback, conduct real-time page edits, and securely share your pages with outside stakeholders.
Free up time for your business
Invest time into business growth, not busy work. Launch landing pages faster with reusable forms and templates. Build once, reuse forever.
Explore all integrations
“Instapage gives us the ability to tailor our landing page content and layout to tell a unique story for each geographical target. The platform also enables us to create different variations with content that performs well for each unique channel. Every marketing team needs this!”
"Instapage has truly maximized our digital advertising performance by enabling us to offer matching, personalized experiences for every ad and audience. Now we can scale our landing page experiences as efficiently and effectively as we scale the ads themselves."
"If we have to wait on a developer, our creative velocity plummets. But Instapage has made it possible for us to exponentially grow our advertising programs and convert more customers"
Get started with Instapage in a few steps
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Create your Instapage account
Start with Instapage by signing up via Google or your email. You'll get access to a free 14-day trial to discover Instapage capabilities. Feel free to cancel anytime during the 14-day trial if you decide that our product is not suitable for your business. -
Build and personalize your page
Create your first landing page from scratch or choose a template from 500+ customizable layouts. Use the drag-and-drop builder to add page elements, fonts, and backgrounds, refine content with AI, or add custom HTML, Javascript, and CSS. -
Review and make edits
Collaborate on page designs and streamline review processes. Invite your team members and stakeholders to review, edit, and provide feedback on your landing page. Collaborate knowing your page is confidential and only accessible to authorized users. -
Publish and track page performance
Publish your page to a domain or custom URL. Connect your pages to the ads you've created and track page performance within the analytics dashboard, run A/B tests and AI experiments, analyze results, and continuously optimize your landing page to maintain high conversions.
Instapage vs. Paperform vs. FormKeep – A Comprehensive Showdown
Choosing the right landing page builder can feel like picking your favorite flavor of ice cream — each option has its unique charm, and the best choice often depends on your personal taste and goals. In this friendly competition, we will compare three popular contenders in the landing page arena: Instapage, Paperform, and FormKeep. Each of these platforms offers distinct features designed to meet varied marketing needs. As we dive deeper into this comparison, you'll discover how Instapage empowers marketers to reduce costs, increase conversions, and create landing page experiences that foster brand trust and customer loyalty. With that in mind, let’s explore how these tools stack up against each other in a way that’s both informative and entertaining. Throughout this article, it’s important to remember that while each of these platforms has its strengths, the effectiveness of each largely depends on the specific requirements of your marketing strategy.
Meet the Competitors: An Introduction
In the red corner, we have Instapage, a hero in conversion optimization renowned for its user-friendly features and robust customization options. For marketers striving for high conversion rates, Instapage is a go-to choice that supports dynamic landing page experiences. In the blue corner, we find Paperform, a versatile tool celebrated for its ability to create forms and landing pages with an artistic touch, focusing on brand presentation and user engagement. And finally, donning green, we have FormKeep, a simpler and streamlined platform best known for its ease of integration and form-focused capabilities. As the spotlight shines on these three, each contender comes with its unique toolkit, ready to support your marketing efforts in various ways. This showdown promises to deliver insights that will enhance your decision-making process, so let’s get going!
Round One - Feature Comparison: Variety and Usability
Template Selection and User Experience
When it comes to landing page builders, having a diverse range of templates can make a significant difference in how quickly users can launch their campaigns. Instapage offers a vast library of professionally designed templates tailored for different industries and marketing goals, ensuring a high degree of customization. Paperform, on the other hand, allows users to infuse creativity into their forms and pages, making use of visually appealing templates that can captivate the audience. FormKeep, meanwhile, focuses on simplifying the form creation process, offering fewer templates. However, its straightforward interface makes it accessible to users of all skill levels. Overall, while all three platforms provide valuable features, Instapage stands out with an unparalleled selection of customizable templates that cater to various marketing needs.
Instapage: The Go-To Platform for Conversion Optimization
Instapage is not just a landing page builder; it’s a comprehensive tool designed for marketers who aim for peak performance in their campaigns. The platform specializes in providing unmatched customization options, allowing users to tweak every element of their pages to align precisely with their marketing strategy. Furthermore, its A/B testing capabilities enable users to test variations of their landing pages and optimize for the highest conversion rates. With advanced analytics and tracking tools, Instapage offers insights that help marketers understand user behavior and refine their approaches accordingly. By prioritizing features that enhance conversion rates, Instapage acts as a supportive partner in achieving marketing success. Its focus on driving relevant landing page experiences underscores its reputation as a top-tier solution in the marketplace.
Round Two - Speed and Performance: The Race to the Top
Picture this: you’ve created an enticing landing page, only for potential customers to be met with a slow-loading site. Frustration sets in, and your conversion rate plummets. Similar to waiting impatiently for your morning coffee, slow loading times can spoil the user experience. Speed is a critical factor for landing page builders, as customers expect instant access to content. The quicker your landing pages load, the more likely your visitors are to stay and convert. In this round, we'll evaluate the performance metrics of all three platforms to determine which stands out in delivering speedy, reliable services.
Instapage Advantages:
- Lightning-fast loading times ensuring quick access to your landing pages
- Optimized for mobile devices, enhancing user experience on all platforms
- Reliable uptime, reducing the risk of downtime that could hinder campaigns
- Smart infrastructure designed to handle traffic spikes during peak periods
Paperform Advantages:
- Speedy form loading, keeping user engagement levels high
- Excellent mobile optimization for seamless access on the go
- Efficient server response times ensuring a smooth user experience
FormKeep Advantages:
- Simple design promoting fast-loading landing pages without unnecessary frills
- Focuses on efficient data handling that ensures quick form submissions
- Lightweight interface optimizing performance across devices and browsers
Reflecting on the speed and performance of all three landing page builders, it’s clear that Instapage takes the lead with its speed-focused infrastructure and features tailored to conversion success. Both Paperform and FormKeep offer speedy experiences as well, but Instapage's dedicated commitment to performance secures its position as the best choice for marketers seeking an efficient and effective landing page experience.
Round Three - Welcoming Usability: Learning with Ease
Stepping into the usability arena, it’s vital to evaluate how friendly each platform is for marketers at various experience levels. All three platforms present welcoming interfaces that cater to both novices and seasoned professionals. Instapage boasts a user-friendly dashboard, making it easy to navigate through various features without feeling overwhelmed. While beginners may appreciate Paperform's instructional guides and tools that ease the design process, advanced users can take advantage of its customization options. FormKeep caters more to straightforward requirements, offering a no-fuss user interface that even tech-averse individuals can grasp quickly. The supportive design elements of these platforms transform the learning curve into a backdrop for growth, allowing users to focus on enhancing their marketing endeavors rather than getting bogged down by complex features.
Round Four - The Support Squad: Assistance When You Need It
Customer support can make or break a user’s experience with a platform, acting as the trusty sidekick in the marketing journey. Instapage, Paperform, and FormKeep each offer distinct support channels, ensuring users can seek assistance when they hit a snag. Instapage provides robust support through live chat and email, complete with a detailed knowledge base and community forums for peer assistance. Paperform offers a friendly support team available via email, along with extensive guides and video tutorials. FormKeep prides itself on its efficient email support, catering to users' needs through a straightforward interface that makes reaching out easy. Each platform's commitment to support turns the often-daunting aspect of tech assistance into a partnership focused on user success.
Round Five - Pricing Strategies: Best Value for Your Investment
When considering landing page builders, understanding pricing structures is crucial for making an informed decision. Instapage offers tiered pricing plans catering to various business sizes and needs, providing great value when factoring in the features and support provided. Paperform’s pricing options are competitive, especially for teams seeking a blend of forms and landing pages, while giving flexibility in customization. FormKeep presents a straightforward pricing model aimed at users looking for form-centric solutions. As you dive into the financial side of each platform, consider what features are most important to your marketing strategy to evaluate the overall value of your investment.
In closing, while Instapage, Paperform, and FormKeep each have their unique strengths, your ultimate choice should align with your marketing needs and goals. What matters most to you — is it feature-rich capabilities, supportive customer service, or budget-friendly plans? Remember to explore what each platform offers, and consider giving Instapage a try with its free trial or demo. Optimizing your landing page strategy is just a decision away!
