How Paperform vs. Freshmarketer vs. Instapage stack up against each other
Compare Instapage with Paperform and Freshmarketer to create high-converting landing pages. With personalization, optimization, and collaboration tools, Instapage helps you deliver experiences that drive results.
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See how Instapage stacks up against the competition
| Feature | Instapage | Other builders |
| Drag-and-Drop Tools | ||
| Conversion-optimized templates | ||
| Manual and AI-powered A/B Tests | ||
| AI content suggestions | ||
| Popups and sticky bars | ||
| Canvas and grid blocks | ||
| Reusable and global elements | ||
| Form and popup builders | ||
| Built-in Heatmaps | ||
| Central analytics dashboard | ||
| Ad-to-page personalization and collections | ||
| Contacts, lists, and email | ||
| Dedicated, full-service CRO experts | ||
| Enterprise-ready platform |
Leading the way in building high-performing landing pages
Autopilot exceeds conversions goals with personalized landings
Autopilot exceeded its growth goals by sending people to a keyword message-matched post-click landing page built with Instapage versus a generic tour page.
Vita escalate lead generation efforts and client engagement with Instapage
Vita is a full-spectrum professional brokerage firm in the employee benefits industry
CFI Financial Group invests in personalization with Instapage
CFI Financial Group integrates Instapage into their technology stack and dramatically increases page conversions
Why Instapage is the smarter choice for your campaigns
Get everything you need to build, scale, and optimize high-converting landing pages—without coding.
Easier page building without coding
Instapage offers a flexible and seamless page creation experience with a library of 500+ conversion-focused layouts, Instablocks®, a drag-and-drop builder, and AI content generation. With technologies like Thor Render Engine®, you can create on-brand, mobile-responsive landing pages that load quickly and start converting during initial visitor clicks.
More insights — better results
Instapage lets you see in detail how each landing page experience and variation is performing so you can make targeted changes that boost page conversions. Use heatmaps for a better understanding of on-page activities, run A/B tests and AI-assisted experiments, and then track and evaluate results within robust analytics dashboards.
More personalized experiences
Instapage lets you quickly create high-performing landing pages tailored to each of your ad campaigns. Deliver personalized experiences for distinct audiences using dynamic text replacement. Effortlessly align specific advertisements to unique pages with AdMaps. Monitor audience-level metrics using our advanced data tools.
Built-in collaboration
Instapage collaboration capabilities bring your entire team together to speed up the process of landing page review, approval, and launch. No more frustrating and unnecessary revisions or edits scattered across emails. Provide instant feedback, conduct real-time page edits, and securely share your pages with outside stakeholders.
Free up time for your business
Invest time into business growth, not busy work. Launch landing pages faster with reusable forms and templates. Build once, reuse forever.
Explore all integrations
Easier page building without coding
Instapage offers a flexible and seamless page creation experience with a library of 500+ conversion-focused layouts, Instablocks®, a drag-and-drop builder, and AI content generation. With technologies like Thor Render Engine®, you can create on-brand, mobile-responsive landing pages that load quickly and start converting during initial visitor clicks.
More insights — better results
Instapage lets you see in detail how each landing page experience and variation is performing so you can make targeted changes that boost page conversions. Use heatmaps for a better understanding of on-page activities, run A/B tests and AI-assisted experiments, and then track and evaluate results within robust analytics dashboards.
More personalized experiences
Instapage lets you quickly create high-performing landing pages tailored to each of your ad campaigns. Deliver personalized experiences for distinct audiences using dynamic text replacement. Effortlessly align specific advertisements to unique pages with AdMaps. Monitor audience-level metrics using our advanced data tools.
Built-in collaboration
Instapage collaboration capabilities bring your entire team together to speed up the process of landing page review, approval, and launch. No more frustrating and unnecessary revisions or edits scattered across emails. Provide instant feedback, conduct real-time page edits, and securely share your pages with outside stakeholders.
Free up time for your business
Invest time into business growth, not busy work. Launch landing pages faster with reusable forms and templates. Build once, reuse forever.
Explore all integrations
“Instapage gives us the ability to tailor our landing page content and layout to tell a unique story for each geographical target. The platform also enables us to create different variations with content that performs well for each unique channel. Every marketing team needs this!”
"Instapage has truly maximized our digital advertising performance by enabling us to offer matching, personalized experiences for every ad and audience. Now we can scale our landing page experiences as efficiently and effectively as we scale the ads themselves."
"If we have to wait on a developer, our creative velocity plummets. But Instapage has made it possible for us to exponentially grow our advertising programs and convert more customers"
Get started with Instapage in a few steps
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Create your Instapage account
Start with Instapage by signing up via Google or your email. You'll get access to a free 14-day trial to discover Instapage capabilities. Feel free to cancel anytime during the 14-day trial if you decide that our product is not suitable for your business. -
Build and personalize your page
Create your first landing page from scratch or choose a template from 500+ customizable layouts. Use the drag-and-drop builder to add page elements, fonts, and backgrounds, refine content with AI, or add custom HTML, Javascript, and CSS. -
Review and make edits
Collaborate on page designs and streamline review processes. Invite your team members and stakeholders to review, edit, and provide feedback on your landing page. Collaborate knowing your page is confidential and only accessible to authorized users. -
Publish and track page performance
Publish your page to a domain or custom URL. Connect your pages to the ads you've created and track page performance within the analytics dashboard, run A/B tests and AI experiments, analyze results, and continuously optimize your landing page to maintain high conversions.
Instapage vs. Paperform vs. Freshmarketer – Who Comes Out on Top?
Choosing the right landing page builder can feel like selecting the ideal superhero for your marketing strategy—each option has unique strengths and features that could turn the tide in your favor. Whether you noodle over your choice as if you’re critiquing the latest superhero movie or decide based on straightforward practicality, it all boils down to how well the tool aligns with your business objectives. In this battle of features, usability, support, and pricing, we will examine how Instapage squares off against its friendly competitors, Paperform and Freshmarketer. Get ready for an enlightening showdown that’s as informative as it is engaging. Our goal is to help you find the tool that not only fits seamlessly into your marketing arsenal but also helps empower you to lower costs, boost conversions, and create impactful landing page experiences. With increased brand trust and customer loyalty, you’ll find yourself well on your way to success.
Introducing the Competitors
Let's meet our three contenders, all of whom are driven by innovation and have carved out their own niches in the competitive landscape of landing page builders. First up is Instapage, renowned for its robust customization options and focus on conversion rate optimization. It aims to empower marketers to develop personalized landing page experiences that not only drive conversions but also instill trust among customers. Next, we have Paperform, known for its versatile forms that can be easily transformed into beautiful landing pages. Paperform thrives on its simplicity and user-friendly design, enabling businesses of all sizes to create stunning pages with little technical hassle. Finally, we can't overlook Freshmarketer. This all-in-one marketing software blends landing page creation with automation features, making it a solid choice for those looking to manage their entire customer journey seamlessly. With each platform bringing something unique to the table, our comparisons will highlight what each excels at and which may be the perfect fit for you.
Round One - Feature Showdown
Comparing Template Variety and User Friendliness
When it comes to landing page creation, the variety of templates along with ease of use can make or break your experience. Paperform offers a plethora of beautiful templates that emphasize aesthetic flexibility and straightforward customization. Users can easily modify layouts, colors, and text to better align with their brand’s identity. And let’s not forget about the ease of use; Paperform invites anyone, regardless of technical expertise, to dive right in. On the flip side, Freshmarketer provides a solid range of templates as well, but its focus is on combining form and function, ensuring you have access to analytics and marketing tools at the same time. Their user interface is clean and intuitive, allowing users to drag and drop elements into place with minimal fuss. However, they might not offer the same level of design options as Paperform. Now, standing tall in this arena is Instapage, delivering an impressive library of templates that are highly customizable and aimed specifically at boosting conversion rates. Its user interface keeps fresh marketers in mind, balancing complexity with simplicity, ensuring that even those new to landing pages can quickly navigate and optimize their designs.
Instapage: A Powerhouse for Customization and Conversion
Instapage sets itself apart by providing marketers with truly unmatched customization options and a suite of conversion rate optimization tools. Not merely a tool, it acts as a partner in driving your marketing success. The platform allows for extensive A/B testing, dynamic text replacement, and integrations that effortlessly connect your landing pages to various marketing tools. Instapage's layout features, along with its direct focus on relevant and personalized landing experiences, empower marketers to make data-driven decisions that lead to substantial cost reductions and conversion boosts. By creating an environment that fosters brand trust and customer loyalty, Instapage makes it seamlessly easy for businesses to enhance their online presence and optimize ROI across campaigns.
Round Two - Speed and Performance
Now that we’ve had our first round, let’s pivot to a crucial aspect: speed and performance. Think of website speed like the line at your favorite coffee shop—the longer you wait, the more likely you are to change your mind and leave disappointed. In the realm of landing pages, speed is vital. A page that takes too long to load can result in high bounce rates, which translates to missed opportunities. The importance of fast-loading pages can't be overstated, as they significantly enhance user experience and engagement.
Advantages of Instapage:
- Offers optimized templates for fast loading times.
- Utilizes local content delivery networks (CDNs) to enhance speed.
- Supports AMP (Accelerated Mobile Pages) for mobile optimization.
- Implements best practices for image optimization.
Advantages of Paperform:
- Streamlined template management ensures quick load.
- Responsive design guarantees seamless use across devices.
- Focus on minimalistic design for faster performance.
Advantages of Freshmarketer:
- Balanced web performance with a focus on functionality.
- Integration with powerful analytics for real-time data.
- Emphasis on secure connections leading to enhanced site speed.
In conclusion, while all three landing page builders offer speed and performance benefits, Instapage shines brightly as the frontrunner. Its emphasis on optimized templates and adherence to speed best practices positions it as the ideal choice for users who value quick load times without compromising user experience.
Round Three - User-Friendly Experience and Learning Curve
A welcoming user experience can make all the difference when choosing a platform. Each of these tools is designed with the user in mind, but they approach it differently. Paperform prides itself on being immediately accessible to everyone, making it a great starting point for newcomers. Featuring an intuitive drag-and-drop editor, you'll find it easy to navigate and even easier to start creating beautiful pages. Freshmarketer similarly offers a clean interface, yet it includes extra layers of functionality, meaning users may take a bit longer to uncover all its robust features. However, once you get the hang of it, the effort pays off with high-quality automation capabilities that enhance your marketing efforts. Instapage provides a more specialized experience tailored towards optimization and customization, but its user-friendly interface ensures that both new and experienced marketers can seamlessly navigate the platform. The numerous tutorials and resources add value, allowing users to quickly climb the learning curve and make the most of its extensive features.
Round Four - Customer Support Heroes
Customer support can often feel like the loyal sidekicks you never knew you needed. When something goes wrong or when you have questions, having reliable support is essential. Instapage prides itself on offering robust customer support, including live chat, email assistance, and an extensive knowledge base filled with resources. And while they are commendable, Paperform also uses live chat, support emails, and user forums to assist their customers. Their resource center brims with guides that are particularly helpful for new users. Meanwhile, Freshmarketer combines its customer support features by offering 24/7 live chat along with traditional email support. They also have extensive documentation, ensuring users are never left in the lurch when problems arise.
Final Round - Pricing and Value
Finally, let’s analyze the pricing structures of each platform. Instapage typically provides a variety of packages, including options that allow for collaborative work and advanced integrations. It’s an investment in the long-term effectiveness and adaptability of your marketing efforts. Paperform takes a different approach with its value-based pricing, offering straightforward plans suited for different organizational sizes. Freshmarketer, on the other hand, bundles its features into comprehensive packages that provide good value if you're looking for an all-in-one solution. Ultimately, the choice among the three boils down to your specific needs and budget. Each option has strengths that could potentially align with your company’s goals, but with the comprehensive feature set and focus on customer loyalty, Instapage emerges as an unbeatable contender.
In wrapping up our comparison, it’s clear that while Paperform and Freshmarketer each offer unique advantages, the best choice depends on what you prioritize in a landing page builder. If you value unmatched customization, speed, and conversion options, Instapage is the go-to platform worth exploring. Encourage exploring the platform through a free trial or demo to see how it can enhance your marketing efforts and align with your vision.
