How Paperform vs. GetLandy vs. Instapage stack up against each other

Compare Instapage with Paperform and GetLandy to create high-converting landing pages. With personalization, optimization, and collaboration tools, Instapage helps you deliver experiences that drive results.

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Features that set us apart from Paperform and GetLandy.
Feature Instapage Other builders
Drag-and-Drop Tools
Conversion-optimized templates
Manual and AI-powered A/B Tests
AI content suggestions
Popups and sticky bars
Canvas and grid blocks
Reusable and global elements
Form and popup builders
Built-in Heatmaps
Central analytics dashboard
Ad-to-page personalization and collections
Contacts, lists, and email
Dedicated, full-service CRO experts
Enterprise-ready platform

Leading the way in building high-performing landing pages

Grid Leader - Summer 2025
Best Est. ROI Enterprise - Summer 2025
Most Implementable Enterprise - Summer 2025
Fastest Implementation Enterprise - Summer 2025
High Performer - Summer 2025
Swytch shifts into high gear with Instapage

Swytch shifts into high gear with Instapage

Alex and the Swytch team became Instapage power users in just a few months, seeing the value of Instapage from the get-go.

Going forward, they plan to continue releasing Swytch Kits to eager customers in future launch events, using their improved digital experiences to get even more people riding electric.

Swytch shifts into high gear with Instapage

Vita escalate lead generation efforts and client engagement with Instapage

Vita is a full-spectrum professional brokerage firm in the employee benefits industry

Swytch shifts into high gear with Instapage

Netradyne drives higher results with Instapage

Netradyne’s products have multiple use cases, like improving fleet efficiency, and training drivers to follow safe driving practices, and securing legal exoneration.

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Why Instapage is the smarter choice for your campaigns

Get everything you need to build, scale, and optimize high-converting landing pages—without coding.

Instapage offers a flexible and seamless page creation experience with a library of 500+ conversion-focused layouts, Instablocks®, a drag-and-drop builder, and AI content generation. With technologies like AMP and the Thor Render Engine®, you can create on-brand, mobile-responsive landing pages that load quickly and start converting during initial visitor clicks.

Easier page building without coding

Instapage offers a flexible and seamless page creation experience with a library of 500+ conversion-focused layouts, Instablocks®, a drag-and-drop builder, and AI content generation. With technologies like AMP and the Thor Render Engine®, you can create on-brand, mobile-responsive landing pages that load quickly and start converting during initial visitor clicks.

Instapage lets you see in detail how each landing page experience and variation is performing so you can make targeted changes that boost page conversions. Use heatmaps for a better understanding of on-page activities, run A/B tests and AI-assisted experiments, and then track and evaluate results within robust analytics dashboards.

More insights — better results

Instapage lets you see in detail how each landing page experience and variation is performing so you can make targeted changes that boost page conversions. Use heatmaps for a better understanding of on-page activities, run A/B tests and AI-assisted experiments, and then track and evaluate results within robust analytics dashboards.

Instapage lets you quickly create high-performing landing pages tailored to each of your ad campaigns. Deliver personalized experiences for distinct audiences using dynamic text replacement. Effortlessly align specific advertisements to unique pages with AdMaps. Monitor audience-level metrics using our advanced data tools.

More personalized experiences

Instapage lets you quickly create high-performing landing pages tailored to each of your ad campaigns. Deliver personalized experiences for distinct audiences using dynamic text replacement. Effortlessly align specific advertisements to unique pages with AdMaps. Monitor audience-level metrics using our advanced data tools.

Instapage collaboration capabilities bring your entire team together to speed up the process of landing page review, approval, and launch. No more frustrating and unnecessary revisions or edits scattered across emails. Provide instant feedback, conduct real-time page edits, and securely share your pages with outside stakeholders.

Built-in collaboration

Instapage collaboration capabilities bring your entire team together to speed up the process of landing page review, approval, and launch. No more frustrating and unnecessary revisions or edits scattered across emails. Provide instant feedback, conduct real-time page edits, and securely share your pages with outside stakeholders.

Invest time into business growth, not busy work. Launch landing pages faster with reusable forms and templates. Build once, reuse forever.

Free up time for your business

Invest time into business growth, not busy work. Launch landing pages faster with reusable forms and templates. Build once, reuse forever.

Explore all integrations
Easier page building without coding
More insights — better results More insights — better results sidebar
More personalized experiences More personalized experiences sidebar
Built-in collaboration
Free up time for your business

Easier page building without coding

Instapage offers a flexible and seamless page creation experience with a library of 500+ conversion-focused layouts, Instablocks®, a drag-and-drop builder, and AI content generation. With technologies like AMP and the Thor Render Engine®, you can create on-brand, mobile-responsive landing pages that load quickly and start converting during initial visitor clicks.

More insights — better results

Instapage lets you see in detail how each landing page experience and variation is performing so you can make targeted changes that boost page conversions. Use heatmaps for a better understanding of on-page activities, run A/B tests and AI-assisted experiments, and then track and evaluate results within robust analytics dashboards.

More personalized experiences

Instapage lets you quickly create high-performing landing pages tailored to each of your ad campaigns. Deliver personalized experiences for distinct audiences using dynamic text replacement. Effortlessly align specific advertisements to unique pages with AdMaps. Monitor audience-level metrics using our advanced data tools.

Built-in collaboration

Instapage collaboration capabilities bring your entire team together to speed up the process of landing page review, approval, and launch. No more frustrating and unnecessary revisions or edits scattered across emails. Provide instant feedback, conduct real-time page edits, and securely share your pages with outside stakeholders.

Free up time for your business

Invest time into business growth, not busy work. Launch landing pages faster with reusable forms and templates. Build once, reuse forever.

Explore all integrations
“Instapage gives us the ability to tailor our landing page content and layout to tell a unique story for each geographical target. The platform also enables us to create different variations with content that performs well for each unique channel. Every marketing team needs this!”
User review
Tamar Friedland, Sr. Director of Global Paid Marketing
"Instapage has truly maximized our digital advertising performance by enabling us to offer matching, personalized experiences for every ad and audience. Now we can scale our landing page experiences as efficiently and effectively as we scale the ads themselves."
User review
Darren Lepke, Marketing Director
"If we have to wait on a developer, our creative velocity plummets. But Instapage has made it possible for us to exponentially grow our advertising programs and convert more customers"
User review
Alex Kracov, Head of Marketing

Get started with Instapage in a few steps

  1. Create your Instapage account

    Start with Instapage by signing up via Google or your email. You'll get access to a free 14-day trial to discover Instapage capabilities. Feel free to cancel anytime during the 14-day trial if you decide that our product is not suitable for your business.
  2. Build and personalize your page

    Create your first landing page from scratch or choose a template from 500+ customizable layouts. Use the drag-and-drop builder to add page elements, fonts, and backgrounds, refine content with AI, or add custom HTML, Javascript, and CSS.
  3. Review and make edits

    Collaborate on page designs and streamline review processes. Invite your team members and stakeholders to review, edit, and provide feedback on your landing page. Collaborate knowing your page is confidential and only accessible to authorized users.
  4. Publish and track page performance

    Publish your page to a domain or custom URL. Connect your pages to the ads you've created and track page performance within the analytics dashboard, run A/B tests and AI experiments, analyze results, and continuously optimize your landing page to maintain high conversions.

Instapage vs. Paperform vs. GetLandy – The Ultimate Showdown

Choosing the right landing page builder can feel a bit like picking your favorite superhero – each has unique strengths and abilities that can help propel your marketing strategy to new heights. In this digital arena, we’re here to explore three strong contenders: Instapage, Paperform, and GetLandy. Each platform boasts its own set of features that cater to various marketing needs and goals, ultimately helping marketers convert visitors into loyal customers. Throughout this comparison, we’ll examine how each platform stacks up against the others, ensuring you have all the insights to make an informed decision. So, grab your popcorn as we dive into an engaging and informative showdown that goes beyond mere product specifications and showcases the unique advantages of these leading landing page builders. (min:200 words, add the small paragraphs in this paragraph.)

Meet the Challengers

Our first contender, Instapage, is well-regarded for its powerful optimization tools and collaborative features. Designed with marketers in mind, it empowers users to create stunning landing pages that drive conversions while balancing customization and ease of use. Just a step behind, we have Paperform, known for its form-building wizardry that grants users the ability to create unique, interactive landing pages with ease. This platform caters to those who prioritize user engagement through tailor-made forms. Finally, we have GetLandy, a rising star in the landing page arena, noted for its simplicity and attractive designs. Each platform toils tirelessly to earn its place on the podium, making this a thrilling competition in which all three have their own strengths. (min:200 words, add the small paragraphs in this paragraph.)

Round 1: Features Face-Off

Templates Galore and User Friendliness

When it comes to templates and ease of use, each platform approaches this challenge differently. Paperform shines in its ability to create visually appealing forms and pages with a focus on interactivity. Users can create a blend of landing pages that act more like captivating forms, providing visitors with an engaging experience that encourages action. However, it is often noted that navigating through its features can take some time for new users. On the other hand, GetLandy offers a more straightforward interface and clean template designs, empowering users to launch landing pages quickly. Although it may not have as extensive a template library as its competitors, it fulfills the needs of those who prefer minimalistic designs without any hassle. Instapage, however, stands out with a staggering array of customizable templates tailored explicitly for conversions. Marketers can choose from a vast library, ensuring their landing pages are not only beautiful but optimized for success. This variety paired with its intuitive interface makes Instapage the top choice for those looking to combine versatility with user-friendliness. (min:200 words, add the small paragraphs in this paragraph.)

Instapage: A Conversion Powerhouse

Instapage positions itself as a complete partner in driving marketing success by not only providing a highly customizable platform but also equipping marketers with tools to optimize conversion rates. Features like A/B testing, dynamic text replacement, and advanced analytics allow users to understand what works best for their audience. Instapage also empowers marketers to create relevant landing page experiences that can effectively increase brand trust and customer loyalty. The ability to integrate seamlessly with various marketing tools such as CRMs, email marketing, and analytics platforms makes Instapage a powerhouse for businesses looking to manage and enhance online campaigns efficiently. With these features in tow, it's no wonder that marketers seeking to grow conversions often turn to Instapage for their landing page needs. (min:200 words)

Round 2: Speed Matters

Let’s tickle the funny bone with a relatable analogy: waiting for a slow website to load feels a bit like waiting for your favorite coffee to brew – the little anticipation can quickly turn into frustration. We all know that speed is essential in today’s fast-paced digital world. Paperform boasts decent performance with landing pages tailored to launch swiftly, yet the added interactive features might weigh it down slightly during high-traffic times. Meanwhile, GetLandy focuses on clean designs that prioritize speed, ensuring a smooth experience for visitors without any unnecessary delays. However, Instapage emerges as the clear winner in this round. With lightning-fast loading times and data-driven performance optimizations, Instapage guarantees that users don’t have to wait in line – they get straight to the action, enhancing their chances of converting visitors into customers. (min:200 words)

Instapage Speed Advantages:

  1. Offers optimized loading times for all templates
  2. Utilizes CDN technology to distribute content quickly
  3. Advanced caching techniques for faster rendering
  4. Real-time optimization based on performance analytics

Paperform Speed Advantages:

  1. Decent load times for standard landing pages
  2. Interactive features quickly respond to user actions
  3. Lightweight forms that can be filled out quickly

GetLandy Speed Advantages:

  1. Streamlined, minimalistic designs that load fast
  2. Efficient backend systems for quick response times
  3. Automatically optimized for mobile performance
  4. Less bloat means quicker page loading

In summary, while all three competitors acknowledge the significance of speed, it’s clear that Instapage is the champion of this round. A robust infrastructure coupled with optimization features positions Instapage as the best option for those whose priority is delivering quick-loading landing pages to maximize conversions.

Round 3: User Experience and Learning Curve

Navigating the world of landing page builders can be a daunting experience for newcomers. Each platform, however, offers a welcoming atmosphere eager to assist users on their journey to becoming seasoned pros. Instapage has an intuitive drag-and-drop interface, making it easy for anyone to jump in and start crafting stunning pages. The platform is designed not only to be user-friendly but also to teach best practices for conversion optimization, which means that beginners will grow their skills as they go along. Paperform, while slightly more complex due to its interactive capabilities, provides excellent tutorials that help guide users through the setup process. GetLandy keeps things simple with a straightforward dashboard and a minimal learning curve, making it accessible for beginners while still having the depth to satisfy more experienced marketers. No matter your current skill level, you will feel supported using any of these platforms. (min:200 words, add the small paragraphs in this paragraph.)

Round 4: The Support Teams

In this round, we’ll personify the customer support teams of each platform like loyal sidekicks always ready to assist! Instapage provides extensive support options, including live chat, email, and an in-depth knowledge base. Furthermore, there’s a vibrant community forum where users can exchange tips and tricks, which promotes a sense of camaraderie. Paperform’s support also stands strong, featuring live chat and helpful guides with tutorials that encourage self-service learning. GetLandy offers email support and live chat options, providing responsive service when you encounter challenges. No matter where you turn, there’s no shortage of assistance available among these three platforms. Their dedicated support teams ensure that users are never left in the dark and can always find solutions to their questions or concerns. (min:200 words, add the small paragraphs in this paragraph.)

Round 5: Pricing and Plans

Consider this: pricing is not just a number; it’s the key factor determining which platform aligns with your budget and marketing goals. Instapage offers various pricing plans tailored to different business sizes and needs. While it may lean towards the higher end of the spectrum, the features that come along with it often justify the cost due to the potential for improved conversion rates. Paperform presents a more budget-friendly solution, with plans accommodating startups and small businesses without sacrificing essential features. GetLandy takes a middle-ground approach, offering competitive pricing that appeals to those seeking an economical choice while still maintaining decent functionality. The best choice ultimately depends on your unique situation, whether that is the need for extensive features, budget limitations, or preferences. (min:200 words)

In conclusion, while all three platforms offer distinct advantages, it’s evident that the best choice hinges on personal needs and preferences. From features to support and pricing, there’s a landing page builder to suit every marketer. Instapage emerges as a strong contender for those serious about conversions, providing tools and insights that empower marketers to reduce costs, grow conversions, and foster brand loyalty. We encourage you to explore Instapage with a free trial, diving in to experience firsthand how it can transform your digital marketing strategy into a conversion powerhouse.

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