How Paperform vs. Fluent Forms vs. Instapage stack up against each other
Compare Instapage with Paperform and Fluent Forms to create high-converting landing pages. With personalization, optimization, and collaboration tools, Instapage helps you deliver experiences that drive results.
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See how Instapage stacks up against the competition
| Feature | Instapage | Other builders |
| Drag-and-Drop Tools | ||
| Conversion-optimized templates | ||
| Manual and AI-powered A/B Tests | ||
| AI content suggestions | ||
| Popups and sticky bars | ||
| Canvas and grid blocks | ||
| Reusable and global elements | ||
| Form and popup builders | ||
| Built-in Heatmaps | ||
| Central analytics dashboard | ||
| Ad-to-page personalization and collections | ||
| Contacts, lists, and email | ||
| Dedicated, full-service CRO experts | ||
| Enterprise-ready platform |
Leading the way in building high-performing landing pages
Instapage helps Evolve boost conversion rates across Facebook
The team wanted to improve their ad relevance scores on Google and Facebook and optimize their ad budget.
Lattice increases conversion rate by 41.7% with Instapage
With Instapage’s help, Lattice’s production process has been streamlined, allowing Lattice to scale its advertising operations and drive down acquisition costs.
Vita escalate lead generation efforts and client engagement with Instapage
Vita is a full-spectrum professional brokerage firm in the employee benefits industry
Why Instapage is the smarter choice for your campaigns
Get everything you need to build, scale, and optimize high-converting landing pages—without coding.
Easier page building without coding
Instapage offers a flexible and seamless page creation experience with a library of 500+ conversion-focused layouts, Instablocks®, a drag-and-drop builder, and AI content generation. With technologies like AMP and the Thor Render Engine®, you can create on-brand, mobile-responsive landing pages that load quickly and start converting during initial visitor clicks.
More insights — better results
Instapage lets you see in detail how each landing page experience and variation is performing so you can make targeted changes that boost page conversions. Use heatmaps for a better understanding of on-page activities, run A/B tests and AI-assisted experiments, and then track and evaluate results within robust analytics dashboards.
More personalized experiences
Instapage lets you quickly create high-performing landing pages tailored to each of your ad campaigns. Deliver personalized experiences for distinct audiences using dynamic text replacement. Effortlessly align specific advertisements to unique pages with AdMaps. Monitor audience-level metrics using our advanced data tools.
Built-in collaboration
Instapage collaboration capabilities bring your entire team together to speed up the process of landing page review, approval, and launch. No more frustrating and unnecessary revisions or edits scattered across emails. Provide instant feedback, conduct real-time page edits, and securely share your pages with outside stakeholders.
Free up time for your business
Invest time into business growth, not busy work. Launch landing pages faster with reusable forms and templates. Build once, reuse forever.
Explore all integrations
Easier page building without coding
Instapage offers a flexible and seamless page creation experience with a library of 500+ conversion-focused layouts, Instablocks®, a drag-and-drop builder, and AI content generation. With technologies like AMP and the Thor Render Engine®, you can create on-brand, mobile-responsive landing pages that load quickly and start converting during initial visitor clicks.
More insights — better results
Instapage lets you see in detail how each landing page experience and variation is performing so you can make targeted changes that boost page conversions. Use heatmaps for a better understanding of on-page activities, run A/B tests and AI-assisted experiments, and then track and evaluate results within robust analytics dashboards.
More personalized experiences
Instapage lets you quickly create high-performing landing pages tailored to each of your ad campaigns. Deliver personalized experiences for distinct audiences using dynamic text replacement. Effortlessly align specific advertisements to unique pages with AdMaps. Monitor audience-level metrics using our advanced data tools.
Built-in collaboration
Instapage collaboration capabilities bring your entire team together to speed up the process of landing page review, approval, and launch. No more frustrating and unnecessary revisions or edits scattered across emails. Provide instant feedback, conduct real-time page edits, and securely share your pages with outside stakeholders.
Free up time for your business
Invest time into business growth, not busy work. Launch landing pages faster with reusable forms and templates. Build once, reuse forever.
Explore all integrations
“Instapage gives us the ability to tailor our landing page content and layout to tell a unique story for each geographical target. The platform also enables us to create different variations with content that performs well for each unique channel. Every marketing team needs this!”
"Instapage has truly maximized our digital advertising performance by enabling us to offer matching, personalized experiences for every ad and audience. Now we can scale our landing page experiences as efficiently and effectively as we scale the ads themselves."
"If we have to wait on a developer, our creative velocity plummets. But Instapage has made it possible for us to exponentially grow our advertising programs and convert more customers"
Get started with Instapage in a few steps
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Create your Instapage account
Start with Instapage by signing up via Google or your email. You'll get access to a free 14-day trial to discover Instapage capabilities. Feel free to cancel anytime during the 14-day trial if you decide that our product is not suitable for your business. -
Build and personalize your page
Create your first landing page from scratch or choose a template from 500+ customizable layouts. Use the drag-and-drop builder to add page elements, fonts, and backgrounds, refine content with AI, or add custom HTML, Javascript, and CSS. -
Review and make edits
Collaborate on page designs and streamline review processes. Invite your team members and stakeholders to review, edit, and provide feedback on your landing page. Collaborate knowing your page is confidential and only accessible to authorized users. -
Publish and track page performance
Publish your page to a domain or custom URL. Connect your pages to the ads you've created and track page performance within the analytics dashboard, run A/B tests and AI experiments, analyze results, and continuously optimize your landing page to maintain high conversions.
Instapage vs. Paperform vs. Fluent Forms – The Ultimate Showdown
Navigating the world of landing page builders can feel like choosing between three popular superheroes, each with unique powers and specialties. Do you want the precision of a sharpshooter, the creativity of an artist, or the reliability of a stalwart companion? This friendly rivalry among Instapage, Paperform, and Fluent Forms sets the stage for an engaging exploration of their strengths. In this piece, we'll dive deep into how these platforms measure up against one another. Our mission? To guide you toward your ideal choice while keeping things light and enjoyable, making sure you have all the details you need to pursue your marketing goals without a hitch. So, shall we find out which of these contenders will emerge victorious in the quest for the best landing page builder? Let’s buckle in for the ride!
Meet the Challengers
In this corner, we have Instapage, celebrated for its robust features that empower marketers to reduce costs, grow conversions, and deliver highly relevant landing page experiences tailored to boosting brand trust and customer loyalty. Next up is Paperform, known for its user-friendly interface and beautifully designed forms that transform into landing pages with surprising ease. Last but not least, we have Fluent Forms, a plugin that shines particularly in the WordPress arena, providing an unparalleled level of customization and integration capability for those familiar with this platform. Each of these platforms brings something unique to the table, aiming to tweak and refine your landing page efforts for improved user engagement and conversion rates. Together, they create a competitive landscape for marketers looking to optimize their landing pages while remaining budget-conscious.
Round One - Feature Showdown
Template Selection and User Experience
Starting with the variety of templates and the ease of use, each platform makes its own bold statement. Paperform offers a delightful selection of stylish templates designed to engage users immediately. It allows you to craft personalized landing pages seamlessly, guided by an intuitive drag-and-drop interface. This makes it perfect for users with limited technical skills or time. Fluent Forms stands out with its integration capabilities, offering templates that work harmoniously within WordPress environments. With its straightforward setup, users can quickly publish highly functional landing pages. However, Instapage takes the crown for its comprehensive library of templates that cater to different industries. Coupled with advanced customization options, marketers can experiment with various layouts that resonate with their audiences, ensuring that no two landing pages look alike. From startups to established businesses, there’s something for everyone, making it rapidly identifiable in the landing page creation landscape.
Instapage: Your Partner in Customization and Growth
When it comes to customization and conversion optimization, Instapage positions itself as more than just a tool; it's a fundamental ally in your marketing journey. It offers advanced A/B testing features, allowing users to tweak elements and determine what drives the best results. The platform facilitates personalized landing experiences designed to capture user attention, driving impressive conversion rates. It also allows integration with various third-party applications to ensure a seamless workflow, reinforcing brand trust and customer loyalty by delivering precisely the content users want to see. No web developer skills are necessary, as its tailored features promote self-sufficiency, enabling marketers to adapt their landing pages quickly based on real-time analytics. This means happier customers and improved overall performance, validating Instapage's reputation for championing conversion optimization and brand-building strategies.
Round Two - Speed Matters
Speed is crucial when it comes to user experience, akin to the frustration of waiting in line at your favorite coffee shop. The same holds for landing pages; a slow-loading site can cast a shadow over even the most vibrant designs. A remarkable speed can turn potential customers into loyal patrons. All three platforms have made strides to optimize their speed, but let’s break down their performances.
Advantages of Instapage:
- Utilizes a CDN (Content Delivery Network) to ensure faster load times across all locations
- Host pages on their own stable servers, which minimizes downtime
- Offers optimized templates that are lightweight for enhanced performance
- Leveraging best practices in coding to reduce loading speed
Paperform's Speed Edge:
- Pages are generally quick to load thanks to streamlined code
- Forms and landing pages operate smoothly, even with heavy traffic
- User-friendly designs that are lightweight and responsive
Fluent Forms Efficiency:
- Built to work within WordPress, ensuring fast load times if optimized correctly
- Utilizes lazy loading features for large media files
- Compatible with caching plugins that further accelerate page loading
In the speed and performance match, all three platforms demonstrate admirable efforts. Yet, Instapage holds the advantage, thanks to its robust infrastructure designed specifically for speed and reliability. The nuances of speed can dictate the user experience, and in this chess match, every millisecond counts.
Round Three - User-Friendly Access
User experience matters, especially when introducing a new tool into your marketing stack. Each platform has cultivated a friendly atmosphere where both novices and seasoned veterans can thrive. Instapage is known for its extensive resource center, filled with tutorials, webinars, and user forums to guide newcomers. Paperform follows suit with its clean, modern interface that feels intuitive while allowing users to dive into complex functionalities as they grow more comfortable. Fluent Forms, being a WordPress plugin, offers a familiar dashboard for WordPress users, making for an easy transition. Importantly, all platforms offer ample documentation and community support, helping users overcome hurdles with ease—as you hone your skills and develop proficiency.
Round Four - The Support Experience
Every great platform needs a reliable sidekick, and customer support is no exception. Instapage shines here, offering proactive chat support alongside email assistance and a rich knowledge base, perfect for troubleshooting on-the-fly. Paperform also impresses with timely assistance via email and live chat features. The community forums are a valuable resource as well for users seeking alternative solutions. Fluent Forms, while providing solid support options, primarily excels with extensive documentation and guides. All three tools strive to ensure users feel supported throughout their journey, reflecting the spirit of collaboration evident in the marketing world.
Round Five - Cost Structures and Value
The financial aspect of any tool is vital, and this round offers insights into the pricing structures that suit different budgets and objectives. Instapage, recognized for its extensive capabilities, positions itself at a higher price point but justifies it with robust features tailored for serious marketers. Paperform offers flexible pricing and is adored for its value proposition, making it accessible for small to medium-sized businesses looking for great quality without breaking the bank. Fluent Forms, primarily as a plugin for WordPress, tends to be more budget-friendly, allowing users to select plans that grow alongside their needs. Ultimately, while all three platforms have their unique pricing structures, making the best choice depends on aligning your business's goals and budget with the platform's offerings.
In conclusion, while all three platforms boast unique strengths, Instapage stands out as the essential ally for marketers looking to enhance their landing pages. Each contender has something valuable to offer, so consider your priorities—whether it’s performance, support, or features. With a wealth of resources available, you can take Instapage for a trial run and see how it allows you to reduce costs, boost conversions, and craft compelling experiences tailored for your audience, ensuring your online efforts resonate with potential customers.
