How Paperform vs. FormAssembly vs. Instapage stack up against each other
Compare Instapage with Paperform and FormAssembly to create high-converting landing pages. With personalization, optimization, and collaboration tools, Instapage helps you deliver experiences that drive results.
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See how Instapage stacks up against the competition
| Feature | Instapage | Other builders |
| Drag-and-Drop Tools | ||
| Conversion-optimized templates | ||
| Manual and AI-powered A/B Tests | ||
| AI content suggestions | ||
| Popups and sticky bars | ||
| Canvas and grid blocks | ||
| Reusable and global elements | ||
| Form and popup builders | ||
| Built-in Heatmaps | ||
| Central analytics dashboard | ||
| Ad-to-page personalization and collections | ||
| Contacts, lists, and email | ||
| Dedicated, full-service CRO experts | ||
| Enterprise-ready platform |
Leading the way in building high-performing landing pages
Instapage helps Evolve boost conversion rates across Facebook
The team wanted to improve their ad relevance scores on Google and Facebook and optimize their ad budget.
Autopilot exceeds conversions goals with personalized landings
Autopilot exceeded its growth goals by sending people to a keyword message-matched post-click landing page built with Instapage versus a generic tour page.
Lattice increases conversion rate by 41.7% with Instapage
With Instapage’s help, Lattice’s production process has been streamlined, allowing Lattice to scale its advertising operations and drive down acquisition costs.
Why Instapage is the smarter choice for your campaigns
Get everything you need to build, scale, and optimize high-converting landing pages—without coding.
Easier page building without coding
Instapage offers a flexible and seamless page creation experience with a library of 500+ conversion-focused layouts, Instablocks®, a drag-and-drop builder, and AI content generation. With technologies like AMP and the Thor Render Engine®, you can create on-brand, mobile-responsive landing pages that load quickly and start converting during initial visitor clicks.
More insights — better results
Instapage lets you see in detail how each landing page experience and variation is performing so you can make targeted changes that boost page conversions. Use heatmaps for a better understanding of on-page activities, run A/B tests and AI-assisted experiments, and then track and evaluate results within robust analytics dashboards.
More personalized experiences
Instapage lets you quickly create high-performing landing pages tailored to each of your ad campaigns. Deliver personalized experiences for distinct audiences using dynamic text replacement. Effortlessly align specific advertisements to unique pages with AdMaps. Monitor audience-level metrics using our advanced data tools.
Built-in collaboration
Instapage collaboration capabilities bring your entire team together to speed up the process of landing page review, approval, and launch. No more frustrating and unnecessary revisions or edits scattered across emails. Provide instant feedback, conduct real-time page edits, and securely share your pages with outside stakeholders.
Free up time for your business
Invest time into business growth, not busy work. Launch landing pages faster with reusable forms and templates. Build once, reuse forever.
Explore all integrations
Easier page building without coding
Instapage offers a flexible and seamless page creation experience with a library of 500+ conversion-focused layouts, Instablocks®, a drag-and-drop builder, and AI content generation. With technologies like AMP and the Thor Render Engine®, you can create on-brand, mobile-responsive landing pages that load quickly and start converting during initial visitor clicks.
More insights — better results
Instapage lets you see in detail how each landing page experience and variation is performing so you can make targeted changes that boost page conversions. Use heatmaps for a better understanding of on-page activities, run A/B tests and AI-assisted experiments, and then track and evaluate results within robust analytics dashboards.
More personalized experiences
Instapage lets you quickly create high-performing landing pages tailored to each of your ad campaigns. Deliver personalized experiences for distinct audiences using dynamic text replacement. Effortlessly align specific advertisements to unique pages with AdMaps. Monitor audience-level metrics using our advanced data tools.
Built-in collaboration
Instapage collaboration capabilities bring your entire team together to speed up the process of landing page review, approval, and launch. No more frustrating and unnecessary revisions or edits scattered across emails. Provide instant feedback, conduct real-time page edits, and securely share your pages with outside stakeholders.
Free up time for your business
Invest time into business growth, not busy work. Launch landing pages faster with reusable forms and templates. Build once, reuse forever.
Explore all integrations
“Instapage gives us the ability to tailor our landing page content and layout to tell a unique story for each geographical target. The platform also enables us to create different variations with content that performs well for each unique channel. Every marketing team needs this!”
"Instapage has truly maximized our digital advertising performance by enabling us to offer matching, personalized experiences for every ad and audience. Now we can scale our landing page experiences as efficiently and effectively as we scale the ads themselves."
"If we have to wait on a developer, our creative velocity plummets. But Instapage has made it possible for us to exponentially grow our advertising programs and convert more customers"
Get started with Instapage in a few steps
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Create your Instapage account
Start with Instapage by signing up via Google or your email. You'll get access to a free 14-day trial to discover Instapage capabilities. Feel free to cancel anytime during the 14-day trial if you decide that our product is not suitable for your business. -
Build and personalize your page
Create your first landing page from scratch or choose a template from 500+ customizable layouts. Use the drag-and-drop builder to add page elements, fonts, and backgrounds, refine content with AI, or add custom HTML, Javascript, and CSS. -
Review and make edits
Collaborate on page designs and streamline review processes. Invite your team members and stakeholders to review, edit, and provide feedback on your landing page. Collaborate knowing your page is confidential and only accessible to authorized users. -
Publish and track page performance
Publish your page to a domain or custom URL. Connect your pages to the ads you've created and track page performance within the analytics dashboard, run A/B tests and AI experiments, analyze results, and continuously optimize your landing page to maintain high conversions.
Instapage vs. Paperform vs. FormAssembly – The Ultimate Showdown
Choosing a landing page builder is a bit like assembling your dream team of superheroes for a critical mission. Each contender brings unique strengths to the table, and the right combination can result in spectacular success. In the world of digital marketing, landing pages are vital for capturing leads and boosting conversion rates. This comparison of Instapage, Paperform, and FormAssembly aims to explore the relative merits of each platform. Buckle up as we dive into the features, performance, and support offered by these three giants of landing page creation. Our goal? To help you find the best solution that not only reduces costs but genuinely elevates your marketing efforts. A great landing page can significantly increase brand trust, convert visitors into loyal customers, and ultimately drive revenue. Let’s delve deeper into this exciting match-up to see which platform comes out on top!
Meet the Competitors: A Brief Overview
In the digital landscape, Instapage, Paperform, and FormAssembly stand as formidable players in the realm of landing page creation. Instapage has built a reputation for enabling marketers to create high-converting landing pages with unmatched ease and customizability. It offers a suite of features designed to boost engagement and enhance user experience, helping brands grow their conversions effectively. Paperform takes a different approach, focusing on simplicity and flexibility. It allows users to create engaging forms that can double as landing pages, providing an interactive experience for visitors. Last but not least, FormAssembly is known for its powerful data collection capabilities, catering primarily to businesses that require robust form-building tools coupled with seamless integration into their workflows. Each platform brings its unique flavor to landing page creation, creating a competitive environment ripe for exploration.
Round One: Feature Showdown
Template Variety and Customization Ease
When it comes to choosing a landing page builder, the features on offer play a significant role. Instapage shines with its extensive library of customizable templates, allowing users to tailor their design according to their brand identity. The drag-and-drop editor provides an intuitive experience, making it easy to modify elements without needing technical expertise. Paperform, on the other hand, offers a wide array of form templates that can be transformed into landing pages. While its templates are attractive, the level of customization may not match the depth that Instapage provides. FormAssembly boasts a strong offering for more complex data collection applications, featuring forms that integrate seamlessly with other tools. However, its focus is less on visually appealing landing pages and more on functional data management. Overall, Instapage stands out in this round, with its emphasis on helping marketers create the most effective landing pages quickly and efficiently.
Instapage: The Go-To for Customization and Optimization
Instapage is not just another landing page builder; it's a powerful partner in your marketing strategy aimed at driving conversions. The platform's commitment to customization empowers marketers to create tailored experiences that resonate with their audience. Instapage goes beyond mere aesthetics with features designed to optimize for conversion rates. A/B testing capabilities allow marketers to experiment with different designs and content to find what works best. Additionally, the platform’s integration with various marketing tools makes it seamless for users to connect with their existing stack. By choosing Instapage, marketers are reducing costs associated with low-performing campaigns while leveraging the power of optimized landing page experiences to foster brand trust and customer loyalty.
Round Two: Speed and Performance Comparisons
Speed in the digital world can be likened to the thrill of receiving your morning coffee — the quicker it arrives, the more energized you feel! Slow loading pages can deter potential customers just like a long line at a café can send customers heading elsewhere. Evaluating how Instapage, Paperform, and FormAssembly perform under various conditions reveals crucial insights that can impact user experience and conversion rates. The faster pages load, the better the experience for users, which translates to higher engagement and fewer bounce rates.
Instapage Edge:
- Optimized for speed with a focus on performance.
- Real-time content delivery ensures quick load times.
- Built specifically for high-conversion landing pages.
- Integrates with global content delivery networks (CDNs).
Paperform Strengths:
- User-friendly interface for quick form and page creation.
- Load times are competitive for simple forms.
- Designed to keep user interactions smooth and streamlined.
FormAssembly Highlights:
- Strong form processing capabilities with efficient data handling.
- Performance is reliable, particularly for data-heavy solutions.
- Compatibility with various platforms for data integration.
Analyzing the speed and performance of these platforms indicates that Instapage emerges with the highest advantage in creating landing pages optimized for conversion. Speed is critical in retaining user interest, and Instapage's focus on performance ensures that marketers can engage customers effectively.
Round Three: Usability and Learning Experience
Usability holds a crucial place in the effectiveness of any online platform. A tool that is difficult to navigate can hinder both beginners and experts alike. Instapage offers a straightforward interface that welcomes users of all backgrounds, providing ample tutorials and resources to help newcomers quickly get up to speed. Paperform combines simplicity with an aesthetically pleasing design, making it easy to create beautiful forms and landing pages without a steep learning curve. FormAssembly, while powerful, may present a slightly steeper learning curve due to its in-depth data capabilities. However, the rewards of using its advanced features may be worth the effort for those who need its robust tools. Regardless of your starting point, each platform facilitates a smooth journey toward mastering landing page creation, ensuring users feel supported.
Round Four: Customer Support Heroes
Customer support can be a valuable extension of any service, acting like trusted friends available for assistance. Each of these platforms recognizes the importance of providing robust support. Instapage offers a variety of channels, including live chat and email support, enriched with a comprehensive knowledge base. Paperform also emphasizes customer service, providing responsive support through their help center and chat options. FormAssembly's support is equally commendable, offering robust resources and knowledgeable team members via email and community forums. Each platform can be seen as a reliable support squad, ensuring users can access help when needed.
Round Five: Pricing Structures and Value
When it comes to pricing, understanding what you get for your investment is essential. Instapage offers competitive pricing plans that cater to a wide range of business needs and budgets. Its features are extensive, making it a worthwhile investment for teams focused on conversion. Paperform provides flexibility with a more accessible price range but may lack some of the advanced features present in Instapage. FormAssembly's pricing reflects its complex capabilities in data management, though it may not be as budget-friendly for smaller businesses. Ultimately, the right choice hinges on aligning costs with the features that best serve your marketing objectives.
In conclusion, while Instapage, Paperform, and FormAssembly each have unique strengths, Instapage stands out as the best option for marketers seeking to reduce costs while maximizing conversions and delivering relevant landing page experiences. With its rich feature set, optimization tools, and stellar customer support, it empowers businesses to foster brand trust and customer loyalty. No matter which tool you choose, consider your specific needs and give Instapage a try with a free trial or demo. Your journey to effective landing pages starts here!
