How Paperform vs. 23FormBuilder vs. Instapage stack up against each other
Compare Instapage with Paperform and 23FormBuilder to create high-converting landing pages. With personalization, optimization, and collaboration tools, Instapage helps you deliver experiences that drive results.
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See how Instapage stacks up against the competition
| Feature | Instapage | Other builders |
| Drag-and-Drop Tools | ||
| Conversion-optimized templates | ||
| Manual and AI-powered A/B Tests | ||
| AI content suggestions | ||
| Popups and sticky bars | ||
| Canvas and grid blocks | ||
| Reusable and global elements | ||
| Form and popup builders | ||
| Built-in Heatmaps | ||
| Central analytics dashboard | ||
| Ad-to-page personalization and collections | ||
| Contacts, lists, and email | ||
| Dedicated, full-service CRO experts | ||
| Enterprise-ready platform |
Leading the way in building high-performing landing pages
Swytch shifts into high gear with Instapage
Alex and the Swytch team became Instapage power users in just a few months, seeing the value of Instapage from the get-go.
Going forward, they plan to continue releasing Swytch Kits to eager customers in future launch events, using their improved digital experiences to get even more people riding electric.
Autopilot exceeds conversions goals with personalized landings
Autopilot exceeded its growth goals by sending people to a keyword message-matched post-click landing page built with Instapage versus a generic tour page.
Lattice increases conversion rate by 41.7% with Instapage
With Instapage’s help, Lattice’s production process has been streamlined, allowing Lattice to scale its advertising operations and drive down acquisition costs.
Why Instapage is the smarter choice for your campaigns
Get everything you need to build, scale, and optimize high-converting landing pages—without coding.
Easier page building without coding
Instapage offers a flexible and seamless page creation experience with a library of 500+ conversion-focused layouts, Instablocks®, a drag-and-drop builder, and AI content generation. With technologies like AMP and the Thor Render Engine®, you can create on-brand, mobile-responsive landing pages that load quickly and start converting during initial visitor clicks.
More insights — better results
Instapage lets you see in detail how each landing page experience and variation is performing so you can make targeted changes that boost page conversions. Use heatmaps for a better understanding of on-page activities, run A/B tests and AI-assisted experiments, and then track and evaluate results within robust analytics dashboards.
More personalized experiences
Instapage lets you quickly create high-performing landing pages tailored to each of your ad campaigns. Deliver personalized experiences for distinct audiences using dynamic text replacement. Effortlessly align specific advertisements to unique pages with AdMaps. Monitor audience-level metrics using our advanced data tools.
Built-in collaboration
Instapage collaboration capabilities bring your entire team together to speed up the process of landing page review, approval, and launch. No more frustrating and unnecessary revisions or edits scattered across emails. Provide instant feedback, conduct real-time page edits, and securely share your pages with outside stakeholders.
Free up time for your business
Invest time into business growth, not busy work. Launch landing pages faster with reusable forms and templates. Build once, reuse forever.
Explore all integrations
Easier page building without coding
Instapage offers a flexible and seamless page creation experience with a library of 500+ conversion-focused layouts, Instablocks®, a drag-and-drop builder, and AI content generation. With technologies like AMP and the Thor Render Engine®, you can create on-brand, mobile-responsive landing pages that load quickly and start converting during initial visitor clicks.
More insights — better results
Instapage lets you see in detail how each landing page experience and variation is performing so you can make targeted changes that boost page conversions. Use heatmaps for a better understanding of on-page activities, run A/B tests and AI-assisted experiments, and then track and evaluate results within robust analytics dashboards.
More personalized experiences
Instapage lets you quickly create high-performing landing pages tailored to each of your ad campaigns. Deliver personalized experiences for distinct audiences using dynamic text replacement. Effortlessly align specific advertisements to unique pages with AdMaps. Monitor audience-level metrics using our advanced data tools.
Built-in collaboration
Instapage collaboration capabilities bring your entire team together to speed up the process of landing page review, approval, and launch. No more frustrating and unnecessary revisions or edits scattered across emails. Provide instant feedback, conduct real-time page edits, and securely share your pages with outside stakeholders.
Free up time for your business
Invest time into business growth, not busy work. Launch landing pages faster with reusable forms and templates. Build once, reuse forever.
Explore all integrations
“Instapage gives us the ability to tailor our landing page content and layout to tell a unique story for each geographical target. The platform also enables us to create different variations with content that performs well for each unique channel. Every marketing team needs this!”
"Instapage has truly maximized our digital advertising performance by enabling us to offer matching, personalized experiences for every ad and audience. Now we can scale our landing page experiences as efficiently and effectively as we scale the ads themselves."
"If we have to wait on a developer, our creative velocity plummets. But Instapage has made it possible for us to exponentially grow our advertising programs and convert more customers"
Get started with Instapage in a few steps
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Create your Instapage account
Start with Instapage by signing up via Google or your email. You'll get access to a free 14-day trial to discover Instapage capabilities. Feel free to cancel anytime during the 14-day trial if you decide that our product is not suitable for your business. -
Build and personalize your page
Create your first landing page from scratch or choose a template from 500+ customizable layouts. Use the drag-and-drop builder to add page elements, fonts, and backgrounds, refine content with AI, or add custom HTML, Javascript, and CSS. -
Review and make edits
Collaborate on page designs and streamline review processes. Invite your team members and stakeholders to review, edit, and provide feedback on your landing page. Collaborate knowing your page is confidential and only accessible to authorized users. -
Publish and track page performance
Publish your page to a domain or custom URL. Connect your pages to the ads you've created and track page performance within the analytics dashboard, run A/B tests and AI experiments, analyze results, and continuously optimize your landing page to maintain high conversions.
The Ultimate Showdown: Instapage vs. Paperform vs. 23FormBuilder
Choosing the best landing page builder can sometimes feel like assembling the ultimate superhero team, where each contender brings unique powers to the table. In this article, we will explore three strong contenders: Instapage, Paperform, and 23FormBuilder. Each option provides its own unique blend of features and benefits designed to help marketers create high-converting landing pages. Through an engaging comparison, you’ll discover how these platforms stack up against each other, focusing on aspects like user experience, customization, performance, and support. Whether you’re aiming to reduce costs, grow conversions, or simply deliver more relevant landing page experiences, this comprehensive guide will help you navigate your choices and assist in making an informed decision that increases brand trust, customer loyalty, and ultimately conversion rates. As we dive in, expect some surprises and insights that could ignite your marketing strategy.
Meet the Contestants: A Brief Overview
Let's unveil our three contenders in the world of landing page creation: Instapage, Paperform, and 23FormBuilder. Instapage stands out as a leading platform known for its advanced customization capabilities and focus on conversion rate optimization. It empowers marketers by providing tools that not only enhance creativity but also significantly impact conversion metrics. On the other hand, Paperform caters to businesses with a slightly different approach, offering forms and landing pages that are beautifully designed and easy to navigate. It emphasizes simplicity and user-friendly features, appealing particularly to those who may not have extensive technical skills. Last but not least is 23FormBuilder, recognized for its versatility and robust functionality, which allows users to create not only landing pages but also a wealth of forms for various applications. Each of these platforms has its strengths, making them worthy rivals in this friendly competition for your marketing toolbox.
Round One: Feature Comparison and What Sets Them Apart
Template Variety and Usability: A Look at Key Features
When it comes to features, template variety and ease of use take center stage. Instapage offers an impressive library of customizable templates that cater to different industries and campaign goals. Marketers appreciate how straightforward it is to start from these templates while still having the freedom to modify every aspect of their landing pages. In contrast, Paperform also provides a good selection but leans more toward form-based designs that prioritize simplicity and aesthetics. Users often commend its intuitive drag-and-drop capabilities that help in effortlessly creating visually appealing forms and landing pages quickly. Meanwhile, 23FormBuilder offers the most extensive forms, allowing for various integrations and applications, making it an excellent choice for those needing versatility beyond traditional landing pages. Ultimately, all three platforms cater to different audiences, whether you prioritize a vast array of templates, design flexibility, or diverse functionalities.
Instapage: Your Go-To for Advanced Customization and Performance
Central to Instapage's appeal is its unmatched capability for customization and conversion-related tools. Instapage positions itself not just as a landing page builder, but as a dedicated partner in your marketing success. With features like A/B testing, heat maps, and seamless integration with various marketing tools, users can track performance in real-time and make data-driven decisions to optimize their pages continually. More importantly, Instapage empowers marketers to reduce costs by maximizing ROI through tailored landing experiences that resonate with target audiences, ultimately leading to increased brand trust and customer loyalty. The platform's innovative features minimize marketing spend while maximizing conversions, making it a formidable option for those who seek results-driven solutions.
Round Two: Speed and Performance – The Need for Speed
Speed is of the essence when it comes to user experience. Picture waiting in line at your favorite coffee shop—slow loading times can transform excitement into frustration. Instapage prioritizes speed, ensuring that landing pages load quickly to keep visitors engaged and reduce bounce rates. In fast-paced environments, the milliseconds saved can lead to higher conversion rates. Similarly, Paperform recognizes the importance of performance and works toward maintaining fast load times, ensuring that users don’t have to compromise user experience for design. 23FormBuilder also optimizes for speed, though its heavier functionalities may sometimes affect load times depending on the complexity of the forms being created. All in all, while each platform seeks to deliver rapid experiences, Instapage often takes the edge in overall performance.
Instapage Strengths in Speed and Performance:
- Prioritizes page loading speed with optimized technology.
- A/B testing features enhance performance insights.
- Integrated analytics tools provide real-time data for continuous improvement.
- Proven track record of high conversion rates due to quick load times.
Paperform's Speed and Performance Benefits:
- Fast-loading templates ensure a seamless user experience.
- Minimal latency ensures forms are responsive.
- Mobile optimization allows for quick access on all devices.
23FormBuilder's Performance Features:
- Offers versatile forms that load quickly for varied applications.
- Integration with third-party services maintains efficient data transfer.
- Robust hosting to ensure quick access even with complex forms.
In conclusion, speed and performance are vital to the success of landing pages. Instapage's commitment to rapid loading times and optimized user experiences establishes it as the go-to platform for marketers seeking to maximize audience engagement and conversions. Although Paperform and 23FormBuilder also focus on speed, Instapage's comprehensive approach often puts it ahead in this critical area.
Round Three: Navigating Usability and Learning Curve
In the realm of usability, all three platforms strive to create welcoming environments for users of all skill levels. Instapage stands out with its detailed tutorials and user-friendly interface, making it easier for newcomers to dive in without feeling overwhelmed. Whether you’re starting out or have some experience under your belt, Instapage’s resources guide you toward creating functional and stunning landing pages. Paperform takes a friendly approach as well, making forms and landing pages that are not just functional but visually appealing, ensuring that every step of the process feels intuitive. 23FormBuilder asserts itself as versatile, yet its broad functionality can pose a steeper learning curve for some users. However, once grasped, it rewards users with powerful options for creating highly customized solutions. Regardless of where you choose to start, each platform provides a stepping stone towards mastering your landing page skills.
Round Four: Support Systems – Who’s Got Your Back?
Imagine the customer support of each of these platforms as loyal sidekicks in your marketing journey. Instapage offers robust support channels, including live chat, email assistance, and comprehensive documentation to cater to various user needs. Their commitment to customer satisfaction is apparent in their detailed knowledge base and community forums. Paperform shines with responsive support, offering chat and email options, along with extensive tutorials and resources. 23FormBuilder nurtures its community through an active knowledge base and support team, ensuring users receive timely assistance when needed. In terms of customer support, all three platforms prioritize user satisfaction, but Instapage often leads with its dedicated resources to help you conquer any challenges.
Round Five: Analyzing Pricing and Plans
With varying pricing structures, it's essential to analyze which platform offers the best value for one’s needs. Instapage typically caters to more extensive marketing campaigns, presenting various plans that adapt to different business sizes and budgets. Conversely, Paperform’s pricing can be appealing to those with tighter budgets or smaller projects, offering a freemium model that allows for easy entry without immediate commitments. 23FormBuilder tends to be cost-effective, especially for those needing versatile forms while managing multiple projects. As you consider your options, it's essential to assess your specific requirements, such as how many users need access, the functionality needed, and long-term goals; these factors will influence which platform delivers the best value.
Ultimately, selecting between Instapage, Paperform, or 23FormBuilder depends on aligning their strengths with your specific goals. While all three have their unique features and benefits, Instapage stands tall, especially for marketers focused on conversion rates and powerful performance. Whether you're drawn to intuitive support, pricing flexibility, or rich customization, take the time to sample Instapage through free trials or demos to see if it delivers what you need to succeed.
