How Paperform vs. Act-On vs. Instapage stack up against each other
Compare Instapage with Paperform and Act-On to create high-converting landing pages. With personalization, optimization, and collaboration tools, Instapage helps you deliver experiences that drive results.
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See how Instapage stacks up against the competition
| Feature | Instapage | Other builders |
| Drag-and-Drop Tools | ||
| Conversion-optimized templates | ||
| Manual and AI-powered A/B Tests | ||
| AI content suggestions | ||
| Popups and sticky bars | ||
| Canvas and grid blocks | ||
| Reusable and global elements | ||
| Form and popup builders | ||
| Built-in Heatmaps | ||
| Central analytics dashboard | ||
| Ad-to-page personalization and collections | ||
| Contacts, lists, and email | ||
| Dedicated, full-service CRO experts | ||
| Enterprise-ready platform |
Leading the way in building high-performing landing pages
Lattice increases conversion rate by 41.7% with Instapage
With Instapage’s help, Lattice’s production process has been streamlined, allowing Lattice to scale its advertising operations and drive down acquisition costs.
Vita escalate lead generation efforts and client engagement with Instapage
Vita is a full-spectrum professional brokerage firm in the employee benefits industry
Netradyne drives higher results with Instapage
Netradyne’s products have multiple use cases, like improving fleet efficiency, and training drivers to follow safe driving practices, and securing legal exoneration.
Why Instapage is the smarter choice for your campaigns
Get everything you need to build, scale, and optimize high-converting landing pages—without coding.
Easier page building without coding
Instapage offers a flexible and seamless page creation experience with a library of 500+ conversion-focused layouts, Instablocks®, a drag-and-drop builder, and AI content generation. With technologies like AMP and the Thor Render Engine®, you can create on-brand, mobile-responsive landing pages that load quickly and start converting during initial visitor clicks.
More insights — better results
Instapage lets you see in detail how each landing page experience and variation is performing so you can make targeted changes that boost page conversions. Use heatmaps for a better understanding of on-page activities, run A/B tests and AI-assisted experiments, and then track and evaluate results within robust analytics dashboards.
More personalized experiences
Instapage lets you quickly create high-performing landing pages tailored to each of your ad campaigns. Deliver personalized experiences for distinct audiences using dynamic text replacement. Effortlessly align specific advertisements to unique pages with AdMaps. Monitor audience-level metrics using our advanced data tools.
Built-in collaboration
Instapage collaboration capabilities bring your entire team together to speed up the process of landing page review, approval, and launch. No more frustrating and unnecessary revisions or edits scattered across emails. Provide instant feedback, conduct real-time page edits, and securely share your pages with outside stakeholders.
Free up time for your business
Invest time into business growth, not busy work. Launch landing pages faster with reusable forms and templates. Build once, reuse forever.
Explore all integrations
Easier page building without coding
Instapage offers a flexible and seamless page creation experience with a library of 500+ conversion-focused layouts, Instablocks®, a drag-and-drop builder, and AI content generation. With technologies like AMP and the Thor Render Engine®, you can create on-brand, mobile-responsive landing pages that load quickly and start converting during initial visitor clicks.
More insights — better results
Instapage lets you see in detail how each landing page experience and variation is performing so you can make targeted changes that boost page conversions. Use heatmaps for a better understanding of on-page activities, run A/B tests and AI-assisted experiments, and then track and evaluate results within robust analytics dashboards.
More personalized experiences
Instapage lets you quickly create high-performing landing pages tailored to each of your ad campaigns. Deliver personalized experiences for distinct audiences using dynamic text replacement. Effortlessly align specific advertisements to unique pages with AdMaps. Monitor audience-level metrics using our advanced data tools.
Built-in collaboration
Instapage collaboration capabilities bring your entire team together to speed up the process of landing page review, approval, and launch. No more frustrating and unnecessary revisions or edits scattered across emails. Provide instant feedback, conduct real-time page edits, and securely share your pages with outside stakeholders.
Free up time for your business
Invest time into business growth, not busy work. Launch landing pages faster with reusable forms and templates. Build once, reuse forever.
Explore all integrations
“Instapage gives us the ability to tailor our landing page content and layout to tell a unique story for each geographical target. The platform also enables us to create different variations with content that performs well for each unique channel. Every marketing team needs this!”
"Instapage has truly maximized our digital advertising performance by enabling us to offer matching, personalized experiences for every ad and audience. Now we can scale our landing page experiences as efficiently and effectively as we scale the ads themselves."
"If we have to wait on a developer, our creative velocity plummets. But Instapage has made it possible for us to exponentially grow our advertising programs and convert more customers"
Get started with Instapage in a few steps
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Create your Instapage account
Start with Instapage by signing up via Google or your email. You'll get access to a free 14-day trial to discover Instapage capabilities. Feel free to cancel anytime during the 14-day trial if you decide that our product is not suitable for your business. -
Build and personalize your page
Create your first landing page from scratch or choose a template from 500+ customizable layouts. Use the drag-and-drop builder to add page elements, fonts, and backgrounds, refine content with AI, or add custom HTML, Javascript, and CSS. -
Review and make edits
Collaborate on page designs and streamline review processes. Invite your team members and stakeholders to review, edit, and provide feedback on your landing page. Collaborate knowing your page is confidential and only accessible to authorized users. -
Publish and track page performance
Publish your page to a domain or custom URL. Connect your pages to the ads you've created and track page performance within the analytics dashboard, run A/B tests and AI experiments, analyze results, and continuously optimize your landing page to maintain high conversions.
Instapage, Paperform, and Act-On – The Ultimate Showdown?
Choosing the right landing page platform is like picking the best players for your marketing dream team. Each one brings something unique to the field, but only one can lead you to victory in boosting conversions and audience engagement. This comparison of Instapage, Paperform, and Act-On promises to explore the distinct features, advantages, and overall user experiences these platforms offer. Expect a thorough unpacking of each contender, showcasing how they perform as champions in diverse areas, ensuring you find the best fit for your marketing needs.
Meet the Competitors: A Quick Intro
In the left corner, we have Instapage, renowned for its exceptional landing page capabilities that enable marketers to craft beautiful and high-converting pages with ease. Next to it, Paperform steps in with a user-friendly approach to creating forms and landing pages, perfect for capturing leads and providing smooth user experiences. Lastly, representing automation in marketing, Act-On brings powerful features for businesses looking to integrate email marketing, lead scoring, and automated communications in their strategies. All three are formidable but serve different marketing purposes, making for an intriguing comparison.
Round One – A Clash of Features
Template Collection and Usability: Who Comes Out on Top?
When it comes to template variety and ease of use, each platform has its strengths. Paperform prides itself on providing beautifully designed templates that can be easily customized without any coding knowledge. The platform is user-friendly, with a drag-and-drop interface that makes the creation process a breeze. Act-On, while more focused on automation, offers decent landing page templates interwoven with its other marketing capabilities, though some users may find the learning curve steeper due to its multifaceted functionalities. On the other hand, Instapage stands out with a comprehensive library of optimized templates specifically made for various industries, ensuring high conversion rates. The intuitive editor allows users to customize elements effortlessly, making it suitable for both novice and advanced marketers.
Instapage: The Expert in Conversion Optimization
Instapage isn't just a landing page builder; it's a comprehensive tool that empowers marketers to reduce costs, grow conversions, and deliver relevant landing page experiences. With its robust A/B testing capabilities and advanced analytics, Instapage provides insights essential for optimization, thus driving up conversion rates. Its focus on user experience ensures that every landing page is designed with the customer journey in mind, reinforcing brand trust and customer loyalty. Instapage serves as a trusted partner in achieving business objectives through meticulously crafted landing pages, tailored to meet specific audience needs.
Round Two – Speed and Performance Battle
We all know that website speed can make or break a user's experience. Imagine you’re waiting for your coffee at a bustling café, and your patience wears thin—slow loading times can lead users to abandon their search, which is why it’s crucial that landing pages perform efficiently. Each platform has its unique approach to speed, and it’s time to weigh them against one another.
Instapage Strengths:
- Lightning-fast loading speeds to improve user retention
- Optimized for mobile performance, adapting seamlessly across devices
- Regular updates ensure continuous improvements in speed
- Integration with CDNs for global reach and resource optimization
Paperform Strengths:
- Responsive design, ensuring pages load well on all devices
- Simple interface that translates into faster page creation
- Quick form loads enhance user experience for lead capturing
Act-On Strengths:
- Advanced analytics help identify slow-performing pages
- Automation features run seamlessly, ensuring smooth user interactions
- Multiple integrations maintain page performance during high traffic
In terms of speed and performance, Instapage clearly takes the lead, providing a faster and more optimized experience for users. While all three platforms have their advantages, the decision to use Instapage may be worthwhile considering its superior loading performance.
Round Three – User Experience & Learning Curve
Navigating the realm of landing page builders shouldn't feel daunting. Each platform strives to cater to beginners and seasoned professionals alike. Paperform shines with its straightforward design, encouraging users to experiment without hesitation. On the flip side, Act-On tends to be more feature-rich, which may intimidate new users. However, the abundance of resources helps ease the transition over time. Instapage finds a sweet spot, offering tutorials and a community that fosters learning for users at any skill level. As a result, marketers can feel welcomed and supported throughout their journey.
Round Four – Support Services Overview
Imagine your platform support as your trusty sidekicks, always at hand to rescue you when needed. Paperform provides delightful customer support through live chat, ensuring quick responses to queries. Instapage, too, boasts excellent support options, including live chat and email, along with a robust knowledge base filled with tutorials and best practices. Act-On’s support includes a rich set of resources along with community forums, allowing users to interact and solve problems together. All in all, exceptional support is a feather in the cap for each of these platforms.
Round Five – Pricing Insights & Value
Picking the right landing page builder involves understanding the pricing structures. Instapage offers various plans catering to businesses of different sizes, providing flexibility and scalability. Paperform's pricing is attractive for small businesses, making it an excellent choice for those starting out. Act-On, while on the pricier side due to its automation features, might be best suited for larger organizations with comprehensive marketing needs. As you evaluate your choices, think about what features matter most to you within your budget.
Ultimately, finding the right fit boils down to individual needs and preferences. Each platform has qualities that resonate with distinct marketing strategies. While all three have their unique advantages, Instapage stands out as an exceptional choice—rich in features optimized for conversion, speed, and user experience. Don't hesitate; consider trialing Instapage today to discover the perfect landing page solution tailored to your goals.
