How Paperform vs. 10Web vs. Instapage stack up against each other
Compare Instapage with Paperform and 10Web to create high-converting landing pages. With personalization, optimization, and collaboration tools, Instapage helps you deliver experiences that drive results.
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See how Instapage stacks up against the competition
| Feature | Instapage | Other builders |
| Drag-and-Drop Tools | ||
| Conversion-optimized templates | ||
| Manual and AI-powered A/B Tests | ||
| AI content suggestions | ||
| Popups and sticky bars | ||
| Canvas and grid blocks | ||
| Reusable and global elements | ||
| Form and popup builders | ||
| Built-in Heatmaps | ||
| Central analytics dashboard | ||
| Ad-to-page personalization and collections | ||
| Contacts, lists, and email | ||
| Dedicated, full-service CRO experts | ||
| Enterprise-ready platform |
Leading the way in building high-performing landing pages
Autopilot exceeds conversions goals with personalized landings
Autopilot exceeded its growth goals by sending people to a keyword message-matched post-click landing page built with Instapage versus a generic tour page.
Lattice increases conversion rate by 41.7% with Instapage
With Instapage’s help, Lattice’s production process has been streamlined, allowing Lattice to scale its advertising operations and drive down acquisition costs.
CFI Financial Group invests in personalization with Instapage
CFI Financial Group integrates Instapage into their technology stack and dramatically increases page conversions
Why Instapage is the smarter choice for your campaigns
Get everything you need to build, scale, and optimize high-converting landing pages—without coding.
Easier page building without coding
Instapage offers a flexible and seamless page creation experience with a library of 500+ conversion-focused layouts, Instablocks®, a drag-and-drop builder, and AI content generation. With technologies like AMP and the Thor Render Engine®, you can create on-brand, mobile-responsive landing pages that load quickly and start converting during initial visitor clicks.
More insights — better results
Instapage lets you see in detail how each landing page experience and variation is performing so you can make targeted changes that boost page conversions. Use heatmaps for a better understanding of on-page activities, run A/B tests and AI-assisted experiments, and then track and evaluate results within robust analytics dashboards.
More personalized experiences
Instapage lets you quickly create high-performing landing pages tailored to each of your ad campaigns. Deliver personalized experiences for distinct audiences using dynamic text replacement. Effortlessly align specific advertisements to unique pages with AdMaps. Monitor audience-level metrics using our advanced data tools.
Built-in collaboration
Instapage collaboration capabilities bring your entire team together to speed up the process of landing page review, approval, and launch. No more frustrating and unnecessary revisions or edits scattered across emails. Provide instant feedback, conduct real-time page edits, and securely share your pages with outside stakeholders.
Free up time for your business
Invest time into business growth, not busy work. Launch landing pages faster with reusable forms and templates. Build once, reuse forever.
Explore all integrations
Easier page building without coding
Instapage offers a flexible and seamless page creation experience with a library of 500+ conversion-focused layouts, Instablocks®, a drag-and-drop builder, and AI content generation. With technologies like AMP and the Thor Render Engine®, you can create on-brand, mobile-responsive landing pages that load quickly and start converting during initial visitor clicks.
More insights — better results
Instapage lets you see in detail how each landing page experience and variation is performing so you can make targeted changes that boost page conversions. Use heatmaps for a better understanding of on-page activities, run A/B tests and AI-assisted experiments, and then track and evaluate results within robust analytics dashboards.
More personalized experiences
Instapage lets you quickly create high-performing landing pages tailored to each of your ad campaigns. Deliver personalized experiences for distinct audiences using dynamic text replacement. Effortlessly align specific advertisements to unique pages with AdMaps. Monitor audience-level metrics using our advanced data tools.
Built-in collaboration
Instapage collaboration capabilities bring your entire team together to speed up the process of landing page review, approval, and launch. No more frustrating and unnecessary revisions or edits scattered across emails. Provide instant feedback, conduct real-time page edits, and securely share your pages with outside stakeholders.
Free up time for your business
Invest time into business growth, not busy work. Launch landing pages faster with reusable forms and templates. Build once, reuse forever.
Explore all integrations
“Instapage gives us the ability to tailor our landing page content and layout to tell a unique story for each geographical target. The platform also enables us to create different variations with content that performs well for each unique channel. Every marketing team needs this!”
"Instapage has truly maximized our digital advertising performance by enabling us to offer matching, personalized experiences for every ad and audience. Now we can scale our landing page experiences as efficiently and effectively as we scale the ads themselves."
"If we have to wait on a developer, our creative velocity plummets. But Instapage has made it possible for us to exponentially grow our advertising programs and convert more customers"
Get started with Instapage in a few steps
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Create your Instapage account
Start with Instapage by signing up via Google or your email. You'll get access to a free 14-day trial to discover Instapage capabilities. Feel free to cancel anytime during the 14-day trial if you decide that our product is not suitable for your business. -
Build and personalize your page
Create your first landing page from scratch or choose a template from 500+ customizable layouts. Use the drag-and-drop builder to add page elements, fonts, and backgrounds, refine content with AI, or add custom HTML, Javascript, and CSS. -
Review and make edits
Collaborate on page designs and streamline review processes. Invite your team members and stakeholders to review, edit, and provide feedback on your landing page. Collaborate knowing your page is confidential and only accessible to authorized users. -
Publish and track page performance
Publish your page to a domain or custom URL. Connect your pages to the ads you've created and track page performance within the analytics dashboard, run A/B tests and AI experiments, analyze results, and continuously optimize your landing page to maintain high conversions.
Instapage vs. Paperform vs. 10Web – The Ultimate Showdown for Landing Page Builders
Picture this: your marketing strategy is like assembling an elite superhero team. You need the right mix of skills and powers to conquer your goals. In the digital arena, choosing a landing page builder is just as critical. Instapage, Paperform, and 10Web all come to the forefront, each equipped with unique features designed to boost conversions and streamline your marketing efforts. Choosing the right builder can feel overwhelming, but stay with us! By the end of this comparison, you’ll know which contender deserves the crown for your specific needs. We’ll break down their strengths and weaknesses to help you make an informed decision.
Meet the Contenders: A Quick Overview
In one corner, we have Instapage, renowned for its unmatched capabilities in creating tailor-made landing pages. It empowers marketers to reduce costs, grow conversions, and deliver relevant experiences, all of which help increase brand trust and customer loyalty. In the opposite corner, there's Paperform, celebrated for transforming forms into engaging landing pages. It’s notable for its user-friendly interface and versatility, enabling users to create everything from event registrations to feedback forms seamlessly. Finally, we have 10Web, which stands out with its integrated WordPress hosting and page builder, combining speed and functionality, making it a decent option for WordPress users seeking efficiency. Each of these contenders offers distinct advantages tailored to different marketing needs, making them worthy rivals.
Round One – Feature Showdown
Template Variety and User Experience
When it comes to features like template variety and ease of use, all three platforms offer compelling options. Instapage shines with its extensive library of customizable templates, allowing marketers to create landing pages that align closely with their brand. The drag-and-drop editor ensures that even those with minimal coding skills can create stunning pages without a hitch. Paperform, on the other hand, leans more towards form generation. Its feature set converts forms into visually appealing landing pages, catering to marketers seeking to gather data seamlessly. Users will appreciate Paperform’s adaptability, though it may not possess as strong a feature set for specialized landing pages. 10Web melds hosting solutions and page-building features, offering numerous pre-built templates, although they may vary in aesthetics and customization compared to Instapage. Overall, while all three platforms exhibit a commitment to user experience, Instapage edges slightly ahead in terms of specialized landing page capabilities.
Instapage: A High-Performance Tool for Customized Marketing
When discussing Instapage, it’s essential to focus on its features that set it apart in the realm of landing page creation. Instapage doesn't just provide a myriad of visual templates; it empowers marketers by providing robust a/b testing tools and heatmaps to analyze user interactions. These features allow for data-driven decisions that can lead to high conversion rates. Additionally, Instapage's integration capabilities with various marketing tools such as Google Ads, HubSpot, and Facebook Pixel enable marketers to streamline their workflows. But what truly positions Instapage as a partner in success is its commitment to creating relevant landing page experiences tailored to individual audiences. This personalization leads not only to increased conversions but also fosters brand trust and customer loyalty by addressing user needs effectively.
Round Two – Performance & Speed
Now, let’s dive into how performance and speed play pivotal roles in user experience. Imagine standing in line at your favorite café only to discover the barista is taking too long. Frustrating, right? The same goes for landing pages. Users expect quick load times, and the delay can adversely affect your conversion rates. Fast-loading pages lead to happy visitors and better engagement, while slowdown can lead to frustrated users leaving your site prematurely, even before getting to know your brand or services.
Instapage Performance Advantages:
- Optimized for fast loading to ensure swift user experiences.
- Utilizes a global content delivery network (CDN) to reduce latency.
- Mobile-responsive designs that load seamlessly on all devices.
- Advanced caching technology for superior page performance.
Paperform Performance Advantages:
- Lightweight pages that load quickly due to minimalistic design.
- Built-in responsive design ensuring fluid performance on all devices.
- Offers performance analytics to track page load times.
10Web Performance Advantages:
- Hosting solutions that guarantee high uptime and speed.
- Image optimization features to enhance loading speeds.
- Integrated caching system for quick page rendering.
- Regular updates that enhance performance and security.
In wrapping up this round, it’s evident that while each platform holds its own with regards to performance, Instapage truly stands out with its tailored optimization strategies, ensuring fast loading times that keep users engaged.
Round Three – Usability and Learning Curve
The joy of a user-friendly platform lies in the ease of access, particularly for newcomers in the marketing landscape. Instapage extends a warm welcome to both novices and experts alike. Its straightforward interface allows anyone to jump right in and start building dynamic landing pages. Likewise, Paperform also thrives on accessibility, with its user-friendly form builder that feels intuitive from the moment you start using it. However, for users transitioning from traditional web design, the unique form-centric approach may require a brief adjustment period. Meanwhile, 10Web’s integration with WordPress might make it the easiest option for existing WordPress users as they can build pages using familiar tools. Overall, while all three platforms aim to be user-friendly, Instapage's dedicated focus on landing pages gives it an edge in terms of usability for those specifically looking to create effective marketing pages quickly.
Round Four – The Support Crew
Think of customer support as your behind-the-scenes superheroes, always ready to step in when needed. Instapage stands out with its responsive customer service, offering support via chat, email, and phone. Their extensive knowledge base is a boon for beginners needing guidance on best practices. Paperform also boasts robust support channels, including chat and a helpful community forum where users can share insights and troubleshoot common issues. On the flip side, 10Web provides customer support through detailed documentation and technical assistance, although the response time may vary. Each platform offers unique support features, but for those who value immediate assistance, Instapage's availability makes it a preferred choice.
Round Five – Pricing Strategy
Price is an essential factor when deciding on a landing page builder. Instapage offers various pricing plans tailored to different business needs, ensuring that you get value for your investment, especially given its advanced features. Paperform takes a more flexible approach, providing adaptable pricing that can suit startups and large enterprises alike, but with trade-offs in terms of features. 10Web, with its combination of hosting and page-building features, presents an attractive package, appealing mainly to WordPress users. Each pricing structure has its pros and cons, and the best choice hinges on specific business goals and budget considerations.
To wrap things up, while all three platforms present valuable tools for landing page creation, it's essential to align your choice with your unique needs and goals. Whether your priority lies in features, customer support, or pricing flexibility, there’s a builder for you. However, if you're looking for a dedicated partner committed to helping you optimize conversion rates and build customer loyalty, don’t hesitate to take Instapage for a spin with its free trial!
