How Squarespace vs. GetLandy vs. Instapage stack up against each other
Compare Instapage with Squarespace and GetLandy to create high-converting landing pages. With personalization, optimization, and collaboration tools, Instapage helps you deliver experiences that drive results.
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See how Instapage stacks up against the competition
| Feature | Instapage | Other builders |
| Drag-and-Drop Tools | ||
| Conversion-optimized templates | ||
| Manual and AI-powered A/B Tests | ||
| AI content suggestions | ||
| Popups and sticky bars | ||
| Canvas and grid blocks | ||
| Reusable and global elements | ||
| Form and popup builders | ||
| Built-in Heatmaps | ||
| Central analytics dashboard | ||
| Ad-to-page personalization and collections | ||
| Contacts, lists, and email | ||
| Dedicated, full-service CRO experts | ||
| Enterprise-ready platform |
Leading the way in building high-performing landing pages
Swytch shifts into high gear with Instapage
Alex and the Swytch team became Instapage power users in just a few months, seeing the value of Instapage from the get-go.
Going forward, they plan to continue releasing Swytch Kits to eager customers in future launch events, using their improved digital experiences to get even more people riding electric.
Lattice increases conversion rate by 41.7% with Instapage
With Instapage’s help, Lattice’s production process has been streamlined, allowing Lattice to scale its advertising operations and drive down acquisition costs.
CFI Financial Group invests in personalization with Instapage
CFI Financial Group integrates Instapage into their technology stack and dramatically increases page conversions
Why Instapage is the smarter choice for your campaigns
Get everything you need to build, scale, and optimize high-converting landing pages—without coding.
Easier page building without coding
Instapage offers a flexible and seamless page creation experience with a library of 500+ conversion-focused layouts, Instablocks®, a drag-and-drop builder, and AI content generation. With technologies like AMP and the Thor Render Engine®, you can create on-brand, mobile-responsive landing pages that load quickly and start converting during initial visitor clicks.
More insights — better results
Instapage lets you see in detail how each landing page experience and variation is performing so you can make targeted changes that boost page conversions. Use heatmaps for a better understanding of on-page activities, run A/B tests and AI-assisted experiments, and then track and evaluate results within robust analytics dashboards.
More personalized experiences
Instapage lets you quickly create high-performing landing pages tailored to each of your ad campaigns. Deliver personalized experiences for distinct audiences using dynamic text replacement. Effortlessly align specific advertisements to unique pages with AdMaps. Monitor audience-level metrics using our advanced data tools.
Built-in collaboration
Instapage collaboration capabilities bring your entire team together to speed up the process of landing page review, approval, and launch. No more frustrating and unnecessary revisions or edits scattered across emails. Provide instant feedback, conduct real-time page edits, and securely share your pages with outside stakeholders.
Free up time for your business
Invest time into business growth, not busy work. Launch landing pages faster with reusable forms and templates. Build once, reuse forever.
Explore all integrations
Easier page building without coding
Instapage offers a flexible and seamless page creation experience with a library of 500+ conversion-focused layouts, Instablocks®, a drag-and-drop builder, and AI content generation. With technologies like AMP and the Thor Render Engine®, you can create on-brand, mobile-responsive landing pages that load quickly and start converting during initial visitor clicks.
More insights — better results
Instapage lets you see in detail how each landing page experience and variation is performing so you can make targeted changes that boost page conversions. Use heatmaps for a better understanding of on-page activities, run A/B tests and AI-assisted experiments, and then track and evaluate results within robust analytics dashboards.
More personalized experiences
Instapage lets you quickly create high-performing landing pages tailored to each of your ad campaigns. Deliver personalized experiences for distinct audiences using dynamic text replacement. Effortlessly align specific advertisements to unique pages with AdMaps. Monitor audience-level metrics using our advanced data tools.
Built-in collaboration
Instapage collaboration capabilities bring your entire team together to speed up the process of landing page review, approval, and launch. No more frustrating and unnecessary revisions or edits scattered across emails. Provide instant feedback, conduct real-time page edits, and securely share your pages with outside stakeholders.
Free up time for your business
Invest time into business growth, not busy work. Launch landing pages faster with reusable forms and templates. Build once, reuse forever.
Explore all integrations
“Instapage gives us the ability to tailor our landing page content and layout to tell a unique story for each geographical target. The platform also enables us to create different variations with content that performs well for each unique channel. Every marketing team needs this!”
"Instapage has truly maximized our digital advertising performance by enabling us to offer matching, personalized experiences for every ad and audience. Now we can scale our landing page experiences as efficiently and effectively as we scale the ads themselves."
"If we have to wait on a developer, our creative velocity plummets. But Instapage has made it possible for us to exponentially grow our advertising programs and convert more customers"
Get started with Instapage in a few steps
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Create your Instapage account
Start with Instapage by signing up via Google or your email. You'll get access to a free 14-day trial to discover Instapage capabilities. Feel free to cancel anytime during the 14-day trial if you decide that our product is not suitable for your business. -
Build and personalize your page
Create your first landing page from scratch or choose a template from 500+ customizable layouts. Use the drag-and-drop builder to add page elements, fonts, and backgrounds, refine content with AI, or add custom HTML, Javascript, and CSS. -
Review and make edits
Collaborate on page designs and streamline review processes. Invite your team members and stakeholders to review, edit, and provide feedback on your landing page. Collaborate knowing your page is confidential and only accessible to authorized users. -
Publish and track page performance
Publish your page to a domain or custom URL. Connect your pages to the ads you've created and track page performance within the analytics dashboard, run A/B tests and AI experiments, analyze results, and continuously optimize your landing page to maintain high conversions.
Instapage vs. Squarespace vs. GetLandy – Unraveling the Best Landing Page Builder
Choosing the right landing page builder is akin to picking your dream team of superheroes for the ultimate battle against low conversion rates. Each platform brings its unique strengths and abilities to the table, with Instapage, Squarespace, and GetLandy resembling a trio of formidable allies ready to tackle your marketing goals. Engaging and informative, this comparison will guide you through the compelling features, user experiences, and pricing strategies of each contender, ensuring your choice is as informed as it is enjoyable. Get ready for a thrilling showdown where every builder showcases its capabilities, helping you find the best fit for your specific needs. This friendly rivalry not only illuminates their strengths but also highlights how Instapage empowers marketers to reduce costs, grow conversions, and deliver relevant landing page experiences that enhance brand trust and customer loyalty.
Meet the Top Three Competitors
In the vibrant landscape of landing page builders, we have three worthy competitors: Instapage, Squarespace, and GetLandy. Each platform emerges with its distinct identity, appealing to various segments of the market. Instapage has swiftly become a favorite among marketers for its robust features focused on customization and optimization, perfect for those looking to boost conversions. Squarespace, known for its stunning designs and user-friendly interface, draws in creative individuals and businesses looking for a visually appealing online presence. Meanwhile, GetLandy has made waves as a budget-friendly option, offering solid performance without breaking the bank. By diving into their unique attributes, we can discern which builder stands out in this competitive arena, empowering users with the tools they need to succeed. Together, these platforms present an exciting range of possibilities, whether you're an experienced marketer or a passionate entrepreneur just starting out.
First Round - A Battle of Features
Template Library and User Experience Showdown
A closer look at the array of features reveals how each platform caters to different needs and preferences. Instapage takes the crown for its extensive library of customizable templates that cater to a myriad of industries and marketing goals. This platform ensures that users can easily create eye-catching and effective landing pages without a steep learning curve. On the other hand, Squarespace provides a stunning array of templates with a strong emphasis on aesthetics, appealing to users who prioritize design. While these templates are gorgeous, they may require a bit more time to manipulate for specific marketing purposes. GetLandy, although smaller in template variety, still offers a decent selection aimed at small businesses and startups, making it an ideal starting point for individuals on a budget. Despite their differences, all three platforms exemplify commitment to user experience, ensuring that marketers can achieve their objectives efficiently.
Instapage: Your Go-To for Customization and Conversion
Instapage excels in its commitment to providing unparalleled customization options and conversion rate optimization tools. Marketers can tailor every aspect of their landing pages, from layouts to colors and fonts, ensuring that each page aligns with the brand's identity and resonates with the target audience. Additionally, Instapage's intuitive drag-and-drop editor simplifies the process, empowering users to produce professional-quality pages with minimal effort. Its focus on creating relevant and impactful landing page experiences allows marketers to increase brand trust and customer loyalty. Coupled with A/B testing features, Instapage provides insightful data that aids in refining strategies for increased conversion rates. This platform goes beyond being just another landing page builder; it positions itself as a partner in the success of your marketing efforts, ensuring you have the tools necessary to thrive in an ever-evolving digital landscape.
Second Round - Speed, Performance, and User Experience
With user experience at the forefront of digital marketing, the loading speed of landing pages plays a critical role in customer satisfaction. Think of it as the difference between getting your caffeine fix quickly at a busy coffee shop or waiting irreversibly long, which then affects your day. Instapage leads this category, ensuring lightning-fast loading times that enhance user engagement. In contrast, Squarespace, while largely efficient, can sometimes be slower due to the rich graphics utilized in its designs. Lastly, GetLandy, while serving its purpose adequately at a fair pace, occasionally lags behind the competition in terms of loading speed, particularly for complex templates.
Instapage Speed Advantages:
- Optimized for fast loading speeds, enhancing user engagement.
- Advanced CDN integration ensures quick page delivery globally.
- Minimizes loading times through streamlined code.
- Regular performance updates maintain top-notch speed.
Empowering Speed with Squarespace:
- Offers generally good speed, suitable for most users.
- Rich media loading can affect speed, but optimized images help.
- Continuous improvements are made for better performance.
GetLandy's Speed Strengths:
- Provides a reasonable loading speed for basic pages.
- Simple interface supports quicker setups and performance.
- Constant updates aim to improve overall speed.
In conclusion, while all three landing page builders offer unique advantages in speed and performance, Instapage stands out as the most efficient choice. Its focus on delivering fast-loading, high-conversion landing pages makes it the ideal option for marketers looking to maximize user experiences and boost their conversion rates efficiently.
Third Round - Usability and Learning Curve
Exploring the usability of each platform reveals how they cater to individuals at different skill levels. Instapage shines with its user-friendly interface, welcoming both newcomers and seasoned professionals alike. The drag-and-drop editor is intuitive and designed to streamline the creation process, instilling confidence even in beginners. Squarespace offers a similarly easy-to-navigate experience, though its complexity in customization may pose a slight challenge for beginners. GetLandy embraces simplicity, ensuring that even those with minimal tech experience can quickly grasp the essentials. Overall, each platform provides a supportive environment that enables users to develop their skills and evolve into proficient marketers over time, balancing both ease of use and powerful features.
Fourth Round - Support Systems and Availability
Customer support can often make or break the experience with a platform, with each builder portraying its support squad as loyal sidekicks. Instapage offers robust support options, including live chat, email support, and an extensive knowledge base. Similarly, Squarespace provides a strong support system with email support and live chat, while also highlighting community resources that users can access anytime. GetLandy's support is slightly simpler, primarily offering email support but also a user-friendly knowledge base. Each platform aims to be there for its users, ensuring assistance is available when needed to foster a positive user experience.
Final Round - Pricing and Plans Overview
When evaluating pricing structures, understanding the financial implications is crucial for making the right choice. Instapage, while offering a range of advanced features, comes with a premium price tag reflected by its performance capabilities. Squarespace provides multiple pricing tiers that cater to different budgets, making it accessible for creatives seeking high-quality design without substantial costs. GetLandy stands as the most budget-friendly option, attracting new businesses and entrepreneurs looking for limited pricing with decent features—fostering a balance between cost and value. The ultimate choice may hinge on individual needs, with each platform offering varying strengths across different price points.
As we wrap up this detailed comparison, it's evident that each landing page builder has its strengths, striking a balance between features, usability, support, and pricing. While Instapage may emerge as a formidable ally for marketers focused on conversion rates and customization, Squarespace and GetLandy also provide unique offerings suited to differing priorities. Therefore, readers should reflect on what matters most to their success—be it advanced features, beautiful designs, or budget considerations. We encourage users to explore Instapage's impressive capabilities through a free trial or demo, experiencing firsthand how it can elevate your marketing efforts.
