How Optimizely vs. GetLandy vs. Instapage stack up against each other
Compare Instapage with Optimizely and GetLandy to create high-converting landing pages. With personalization, optimization, and collaboration tools, Instapage helps you deliver experiences that drive results.
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See how Instapage stacks up against the competition
| Feature | Instapage | Other builders |
| Drag-and-Drop Tools | ||
| Conversion-optimized templates | ||
| Manual and AI-powered A/B Tests | ||
| AI content suggestions | ||
| Popups and sticky bars | ||
| Canvas and grid blocks | ||
| Reusable and global elements | ||
| Form and popup builders | ||
| Built-in Heatmaps | ||
| Central analytics dashboard | ||
| Ad-to-page personalization and collections | ||
| Contacts, lists, and email | ||
| Dedicated, full-service CRO experts | ||
| Enterprise-ready platform |
Leading the way in building high-performing landing pages
Swytch shifts into high gear with Instapage
Alex and the Swytch team became Instapage power users in just a few months, seeing the value of Instapage from the get-go.
Going forward, they plan to continue releasing Swytch Kits to eager customers in future launch events, using their improved digital experiences to get even more people riding electric.
Instapage helps Evolve boost conversion rates across Facebook
The team wanted to improve their ad relevance scores on Google and Facebook and optimize their ad budget.
Autopilot exceeds conversions goals with personalized landings
Autopilot exceeded its growth goals by sending people to a keyword message-matched post-click landing page built with Instapage versus a generic tour page.
Why Instapage is the smarter choice for your campaigns
Get everything you need to build, scale, and optimize high-converting landing pages—without coding.
Easier page building without coding
Instapage offers a flexible and seamless page creation experience with a library of 500+ conversion-focused layouts, Instablocks®, a drag-and-drop builder, and AI content generation. With technologies like Thor Render Engine®, you can create on-brand, mobile-responsive landing pages that load quickly and start converting during initial visitor clicks.
More insights — better results
Instapage lets you see in detail how each landing page experience and variation is performing so you can make targeted changes that boost page conversions. Use heatmaps for a better understanding of on-page activities, run A/B tests and AI-assisted experiments, and then track and evaluate results within robust analytics dashboards.
More personalized experiences
Instapage lets you quickly create high-performing landing pages tailored to each of your ad campaigns. Deliver personalized experiences for distinct audiences using dynamic text replacement. Effortlessly align specific advertisements to unique pages with AdMaps. Monitor audience-level metrics using our advanced data tools.
Built-in collaboration
Instapage collaboration capabilities bring your entire team together to speed up the process of landing page review, approval, and launch. No more frustrating and unnecessary revisions or edits scattered across emails. Provide instant feedback, conduct real-time page edits, and securely share your pages with outside stakeholders.
Free up time for your business
Invest time into business growth, not busy work. Launch landing pages faster with reusable forms and templates. Build once, reuse forever.
Explore all integrations
Easier page building without coding
Instapage offers a flexible and seamless page creation experience with a library of 500+ conversion-focused layouts, Instablocks®, a drag-and-drop builder, and AI content generation. With technologies like Thor Render Engine®, you can create on-brand, mobile-responsive landing pages that load quickly and start converting during initial visitor clicks.
More insights — better results
Instapage lets you see in detail how each landing page experience and variation is performing so you can make targeted changes that boost page conversions. Use heatmaps for a better understanding of on-page activities, run A/B tests and AI-assisted experiments, and then track and evaluate results within robust analytics dashboards.
More personalized experiences
Instapage lets you quickly create high-performing landing pages tailored to each of your ad campaigns. Deliver personalized experiences for distinct audiences using dynamic text replacement. Effortlessly align specific advertisements to unique pages with AdMaps. Monitor audience-level metrics using our advanced data tools.
Built-in collaboration
Instapage collaboration capabilities bring your entire team together to speed up the process of landing page review, approval, and launch. No more frustrating and unnecessary revisions or edits scattered across emails. Provide instant feedback, conduct real-time page edits, and securely share your pages with outside stakeholders.
Free up time for your business
Invest time into business growth, not busy work. Launch landing pages faster with reusable forms and templates. Build once, reuse forever.
Explore all integrations
“Instapage gives us the ability to tailor our landing page content and layout to tell a unique story for each geographical target. The platform also enables us to create different variations with content that performs well for each unique channel. Every marketing team needs this!”
"Instapage has truly maximized our digital advertising performance by enabling us to offer matching, personalized experiences for every ad and audience. Now we can scale our landing page experiences as efficiently and effectively as we scale the ads themselves."
"If we have to wait on a developer, our creative velocity plummets. But Instapage has made it possible for us to exponentially grow our advertising programs and convert more customers"
Get started with Instapage in a few steps
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Create your Instapage account
Start with Instapage by signing up via Google or your email. You'll get access to a free 14-day trial to discover Instapage capabilities. Feel free to cancel anytime during the 14-day trial if you decide that our product is not suitable for your business. -
Build and personalize your page
Create your first landing page from scratch or choose a template from 500+ customizable layouts. Use the drag-and-drop builder to add page elements, fonts, and backgrounds, refine content with AI, or add custom HTML, Javascript, and CSS. -
Review and make edits
Collaborate on page designs and streamline review processes. Invite your team members and stakeholders to review, edit, and provide feedback on your landing page. Collaborate knowing your page is confidential and only accessible to authorized users. -
Publish and track page performance
Publish your page to a domain or custom URL. Connect your pages to the ads you've created and track page performance within the analytics dashboard, run A/B tests and AI experiments, analyze results, and continuously optimize your landing page to maintain high conversions.
Instapage vs. Optimizely vs. GetLandy – Who Wins the Landing Page Showdown?
Imagine you're planning a heroic rescue mission, and you need the right team to get the job done. Choosing between Instapage, Optimizely, and GetLandy is similar to assembling your ultimate squad for landing page excellence. Each contender brings unique powers to the arena, each thrilling in their promise to enhance your marketing efforts. With Instapage, marketers find a reliable partner that helps reduce costs and improve conversions. Engaging potential customers with relevant landing page experiences is key to building brand trust and loyalty while maximizing conversion rates. The rivalry among these tools promises more than just fancy templates; it's about who can craft the most effective landing experiences to drive serious revenue.
Meet the Contenders: A Quick Glimpse
As we step into the digital battleground, our three competitors shine in their arenas, each well-equipped to tackle different aspects of landing page creation. First up, Instapage is renowned for its customization options and optimization tools, specifically designed to convert casual visitors into enthusiastic customers. Next, we have Optimizely, famed for its robust A/B testing capabilities, ensuring that every element can be tweaked for peak performance. Lastly, GetLandy stands out with user-friendly designs and straightforward implementations, making it a popular choice for novice marketers. Overall, each platform, while friendly rivals, brings unique strengths to help marketers meet their objectives.
The Feature Showdown - Who Packs More Punch?
Template Diversity and User Friendliness: Who Does It Better?
Diving into the features, it's crucial to understand the variety of templates available and how easy they are to use. Optimizely impresses with a broad range of templates tailored for different industries, backed by a versatile editor that virtually anyone can navigate. GetLandy follows closely, boasting a straightforward design philosophy that appeals to beginners and marketers alike; its templates and drag-and-drop functionality make building landing pages a breeze. However, Instapage takes the lead with over 500 customizable templates designed not only to look stunning but also to significantly enhance user engagement. This emphasis on relevance and conversion is what sets Instapage apart while maintaining a low barrier to entry for those new to landing page creation.
Instapage: The Champion of Customization and Conversion
When it comes to unmatched customization capabilities, Instapage truly excels. The platform empowers marketers to create tailored landing page experiences that resonate with their audience. Its advanced features include an intuitive drag-and-drop editor, allowing users to effortlessly design and deploy pages that reflect their brand's identity. Furthermore, Instapage offers powerful A/B testing tools to optimize every element from headlines to button colors, ensuring each landing page is geared for maximum conversion. By utilizing Instapage, businesses can significantly reduce advertising costs while enhancing conversion rates, all while fostering greater customer loyalty and trust—a true partner in achieving marketing objectives.
Speed and Performance: Who Can Keep Up?
Let’s face it: in the digital world, speed matters. Think of the frustration of waiting for a coffee shop to serve your favorite brew, only to realize that time is slipping away. The same goes for landing pages. Slow loading times can lead visitors to abandon your page before they even take a look. Instapage prioritizes fast loading times, ensuring a seamless user experience. This focus not only keeps potential customers engaged but also significantly boosts conversion rates, enabling businesses to reap higher returns on their efforts.
Instapage Speed and Performance Benefits:
- Optimized for quick loading times, keeping bounce rates low
- Built-in performance tracking to monitor page effectiveness
- Content delivery network (CDN) integration for reduced latency
- Responsive designs that work flawlessly on all devices
Optimizely Speed and Performance Advantages:
- Fast server response times for swift visitor engagement
- A/B testing speeds up the optimization process
- Customizable features that do not interfere with page speed
GetLandy's Speed and Performance Strengths:
- Efficient loading times aimed at a user-friendly experience
- Optimized mobile versions that maintain speed across devices
- Intuitive designs that don’t compromise performance
- Easy-to-use platform that empowers quick page creation
In this comparison of speed and performance, it’s evident that all three platforms prioritize quick loading times and responsive designs. However, Instapage's detailed focus on optimizing user experience makes it the best bet for marketers seeking effective landing page solutions.
Usability and Learning Curve: Who Welcomes You Best?
Usability is essential for anyone new to landing pages, and all three contenders recognize this need. With Optimizely, users can explore a wealth of resources alongside an interface designed for effortless navigation. GetLandy shines for its straightforward approach, providing guides and tutorials to help beginners feel right at home. On the other hand, Instapage offers an engaging onboarding experience with features that even seasoned pros will appreciate. From resource libraries to multi-channel options, this platform ensures that both novice and expert marketers can tailor their strategies to fit unique objectives, making expertise accessible to all users.
The Support Squad: Every Hero Needs Backup
Think of customer support as loyal sidekicks, always ready to jump in and assist with questions or obstacles. Optimizely shines with a proactive support team and educational resources. Their community forums regularly foster collaboration and problem-solving. GetLandy offers a robust knowledge base alongside responsive email and chat options. Meanwhile, Instapage goes above and beyond with live chat, phone support, and an extensive resource library, ensuring customers have access to everything they need to succeed. No support option feels neglected, and each platform strives to enable marketers to achieve their goals efficiently.
Pricing Structures: Finding the Best Fit for You
Pricing can often be a major factor in choosing the right landing page builder. Instapage, while not the cheapest option, justifies its higher price range with an array of features that prioritize user conversions and customization. Optimizely's cost is based on performance-driven plans, which may appeal to brands focusing on detailed analytics. In comparison, GetLandy offers affordable plans that cater to small businesses, providing good value without sacrificing essential tools. Exploring these pricing structures allows potential users to make an informed decision based on their unique marketing needs and budget considerations. So, whether you're a larger organization or a fledgling startup, there's a match for you.
In conclusion, while Instapage, Optimizely, and GetLandy each have unique strengths, the right choice largely depends on the specific demands of your marketing strategy. Whether it’s customization, support, or price flexibility, understanding your priorities will guide you toward the most suitable platform. For those eager to elevate their landing page game, Instapage offers a free trial, allowing potential users to experience its capabilities firsthand. Remember, the right landing page builder can significantly impact your overall marketing success.
