How Optimizely vs. Formidable Forms vs. Instapage stack up against each other
Compare Instapage with Optimizely and Formidable Forms to create high-converting landing pages. With personalization, optimization, and collaboration tools, Instapage helps you deliver experiences that drive results.
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See how Instapage stacks up against the competition
| Feature | Instapage | Other builders |
| Drag-and-Drop Tools | ||
| Conversion-optimized templates | ||
| Manual and AI-powered A/B Tests | ||
| AI content suggestions | ||
| Popups and sticky bars | ||
| Canvas and grid blocks | ||
| Reusable and global elements | ||
| Form and popup builders | ||
| Built-in Heatmaps | ||
| Central analytics dashboard | ||
| Ad-to-page personalization and collections | ||
| Contacts, lists, and email | ||
| Dedicated, full-service CRO experts | ||
| Enterprise-ready platform |
Leading the way in building high-performing landing pages
Swytch shifts into high gear with Instapage
Alex and the Swytch team became Instapage power users in just a few months, seeing the value of Instapage from the get-go.
Going forward, they plan to continue releasing Swytch Kits to eager customers in future launch events, using their improved digital experiences to get even more people riding electric.
Autopilot exceeds conversions goals with personalized landings
Autopilot exceeded its growth goals by sending people to a keyword message-matched post-click landing page built with Instapage versus a generic tour page.
Lattice increases conversion rate by 41.7% with Instapage
With Instapage’s help, Lattice’s production process has been streamlined, allowing Lattice to scale its advertising operations and drive down acquisition costs.
Why Instapage is the smarter choice for your campaigns
Get everything you need to build, scale, and optimize high-converting landing pages—without coding.
Easier page building without coding
Instapage offers a flexible and seamless page creation experience with a library of 500+ conversion-focused layouts, Instablocks®, a drag-and-drop builder, and AI content generation. With technologies like AMP and the Thor Render Engine®, you can create on-brand, mobile-responsive landing pages that load quickly and start converting during initial visitor clicks.
More insights — better results
Instapage lets you see in detail how each landing page experience and variation is performing so you can make targeted changes that boost page conversions. Use heatmaps for a better understanding of on-page activities, run A/B tests and AI-assisted experiments, and then track and evaluate results within robust analytics dashboards.
More personalized experiences
Instapage lets you quickly create high-performing landing pages tailored to each of your ad campaigns. Deliver personalized experiences for distinct audiences using dynamic text replacement. Effortlessly align specific advertisements to unique pages with AdMaps. Monitor audience-level metrics using our advanced data tools.
Built-in collaboration
Instapage collaboration capabilities bring your entire team together to speed up the process of landing page review, approval, and launch. No more frustrating and unnecessary revisions or edits scattered across emails. Provide instant feedback, conduct real-time page edits, and securely share your pages with outside stakeholders.
Free up time for your business
Invest time into business growth, not busy work. Launch landing pages faster with reusable forms and templates. Build once, reuse forever.
Explore all integrations
Easier page building without coding
Instapage offers a flexible and seamless page creation experience with a library of 500+ conversion-focused layouts, Instablocks®, a drag-and-drop builder, and AI content generation. With technologies like AMP and the Thor Render Engine®, you can create on-brand, mobile-responsive landing pages that load quickly and start converting during initial visitor clicks.
More insights — better results
Instapage lets you see in detail how each landing page experience and variation is performing so you can make targeted changes that boost page conversions. Use heatmaps for a better understanding of on-page activities, run A/B tests and AI-assisted experiments, and then track and evaluate results within robust analytics dashboards.
More personalized experiences
Instapage lets you quickly create high-performing landing pages tailored to each of your ad campaigns. Deliver personalized experiences for distinct audiences using dynamic text replacement. Effortlessly align specific advertisements to unique pages with AdMaps. Monitor audience-level metrics using our advanced data tools.
Built-in collaboration
Instapage collaboration capabilities bring your entire team together to speed up the process of landing page review, approval, and launch. No more frustrating and unnecessary revisions or edits scattered across emails. Provide instant feedback, conduct real-time page edits, and securely share your pages with outside stakeholders.
Free up time for your business
Invest time into business growth, not busy work. Launch landing pages faster with reusable forms and templates. Build once, reuse forever.
Explore all integrations
“Instapage gives us the ability to tailor our landing page content and layout to tell a unique story for each geographical target. The platform also enables us to create different variations with content that performs well for each unique channel. Every marketing team needs this!”
"Instapage has truly maximized our digital advertising performance by enabling us to offer matching, personalized experiences for every ad and audience. Now we can scale our landing page experiences as efficiently and effectively as we scale the ads themselves."
"If we have to wait on a developer, our creative velocity plummets. But Instapage has made it possible for us to exponentially grow our advertising programs and convert more customers"
Get started with Instapage in a few steps
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Create your Instapage account
Start with Instapage by signing up via Google or your email. You'll get access to a free 14-day trial to discover Instapage capabilities. Feel free to cancel anytime during the 14-day trial if you decide that our product is not suitable for your business. -
Build and personalize your page
Create your first landing page from scratch or choose a template from 500+ customizable layouts. Use the drag-and-drop builder to add page elements, fonts, and backgrounds, refine content with AI, or add custom HTML, Javascript, and CSS. -
Review and make edits
Collaborate on page designs and streamline review processes. Invite your team members and stakeholders to review, edit, and provide feedback on your landing page. Collaborate knowing your page is confidential and only accessible to authorized users. -
Publish and track page performance
Publish your page to a domain or custom URL. Connect your pages to the ads you've created and track page performance within the analytics dashboard, run A/B tests and AI experiments, analyze results, and continuously optimize your landing page to maintain high conversions.
Instapage vs. Optimizely vs. Formidable Forms – Which One Should You Choose?
Choosing the right landing page builder can be likened to picking the right strategy for a game-winning team. You want to deploy the best players who will deliver winning results for your marketing campaigns. In this article, we’ll explore three popular tools: Instapage, Optimizely, and Formidable Forms, comparing their strengths in crafting effective and engaging landing pages. Each platform comes with its unique features, making them formidable options for different types of marketers. We’ll look at what sets them apart, helping you find the perfect tool to meet your needs. So get ready to dive deep as we pit these contenders against each other, ultimately guiding you to make the most informed choice (min:200 words).
Introducing the Players
Let’s meet our three competitors in this digital arena. First up, we have Instapage, known for its focus on conversion rate optimization and seamless user experiences. Instapage empowers marketers to reduce costs, grow conversions, and deliver relevant landing page experiences that increase brand trust, customer loyalty, and conversion rates. Next, we present Optimizely, which has garnered respect for its robust A/B testing capabilities, allowing marketers to experiment and optimize effectively. Lastly, we have Formidable Forms, a versatile tool tailored for those seeking customizable forms and survey features alongside landing pages. Each of these contenders has earned its stripes in the marketing world, and we’re about to see how they stack up against one another (min:200 words).
Feature Showdown - The Best Tools in Action
Template Selection & User-Friendliness
When it comes to features, template variety and ease of use are paramount. Instapage offers a rich library of customizable templates designed for various industries, empowering marketers to create visually appealing pages quickly. Optimizely shines with its focus on A/B testing, ensuring users can tweak their landing pages based on real data for maximum impact. In contrast, Formidable Forms prides itself on its drag-and-drop builder and the ability to create custom forms alongside landing pages, making it appealing to those who need detailed user input. While all three platforms prioritize user experience, Instapage's tailored templates for conversion stand out, enabling marketers to sharpen their focus on driving results while maintaining a straightforward design approach (min:200 words).
Instapage: Your Go-To for Customization and Optimization
At the core of Instapage’s offering is its unparalleled customization and conversion optimization suite. Users can easily create highly tailored landing pages that cater to specific audience segments. This level of personalization boosts engagement and transforms visitors into customers. The platform features options like heatmaps and conversion tracking, which empower marketers to refine their pages continually. Instapage truly positions itself not just as a tool for building landing pages, but as a partner in driving marketing success. By employing Instapage, marketers can ensure that their pages are not only visually appealing but also effective in converting leads into loyal customers (min:200 words).
Speed and Performance - A Race to the Finish
As we delve into speed and performance, think of website loading times as the barriers in a race. If a page takes too long to load, visitors may drop out, just like a runner who loses motivation halfway through a track. In the digital world, speed is critical; users expect instantaneous results, and any delay can severely impact conversion rates. We will compare how each of our contenders performs in this crucial area and highlight the benefits each platform brings to the race (min:200 words).
Instapage’s Speed Benefits:
- Efficient page loading times for optimum user experience.
- Built-in optimizations that enhance performance.
- Ability to use AMP (Accelerated Mobile Pages) for mobile users.
- Advanced caching techniques that boost speed.
Optimizely's Performance Benefits:
- Focus on performance analytics to track and analyze loading times.
- Integrative features that optimize image size and quality.
- Automated performance tests ensure speed consistency.
Formidable Forms' Speed Strengths:
- Mobile optimization ensures fast-loading forms.
- Lightweight templates that enhance loading speeds.
- Efficient data processing for form submissions.
Assessing the speed and performance of these platforms, it's evident that while they all strive for quick loading times, Instapage emerges as the top contender. Its comprehensive optimizations and user experience focus help marketers achieve lightning-fast loading, essential for keeping visitors engaged.
Usability and Learning Curve - A Friendly Welcome
As we navigate the usability and learning curves of our contenders, it’s essential to appreciate how each platform accommodates users. Whether you’re a newcomer or a seasoned marketer, a user-friendly interface can significantly enhance your experience. Instapage stands out for its intuitive drag-and-drop builder, making landing page creation a breeze. Optimizely, on the other hand, requires a bit more time to master its extensive features but offers invaluable insights once you get the hang of it. Formidable Forms also boasts a straightforward design, allowing users to dive right in without confusion. Each tool provides educational resources to assist users along the way, ensuring you’ll gain the expertise needed to create high-converting landing pages (min:200 words).
Support Mechanisms - Your Guiding Allies
When it comes to support, each platform offers a unique angle, acting as your trusted sidekicks. Instapage provides customer support through chat, email, and a detailed knowledge base. Optimizely features an extensive resource library alongside live support options to resolve issues swiftly. Formidable Forms supplies comprehensive documentation to guide users, alongside community forums for peer assistance. Each platform’s commitment to customer support ensures users have the resources they need to succeed, showcasing their competencies as marketing allies (min:200 words).
Pricing Strategies - Finding the Right Fit
Diving into pricing structures, it is paramount to evaluate which platform meets your financial objectives. Instapage employs a straightforward pricing model based on feature access, ensuring users only pay for needed functionalities. Optimizely presents a tiered pricing approach that grows with your optimization needs, while Formidable Forms offers competitive plans that cater to diverse requirements. Ultimately, while all three platforms have their unique advantages, understanding the pricing landscape can help you choose wisely based on your budget and goals (min:200 words).
In concluding our exploration of Instapage, Optimizely, and Formidable Forms, it becomes clear that each has notable strengths suited for different marketing strategies. While the right choice will depend on individual requirements, it’s evident that Instapage excels in delivering customized, high-converting landing pages. We encourage readers to take Advantage of Instapage’s free trial or demo to experience its capabilities firsthand. Ultimately, finding the ideal landing page builder is all about aligning your choice with your specific needs and objectives (min:200 words).
