How Simvoly vs. FormKeep vs. Instapage stack up against each other

Compare Instapage with Simvoly and FormKeep to create high-converting landing pages. With personalization, optimization, and collaboration tools, Instapage helps you deliver experiences that drive results.

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Features that set us apart from Simvoly and FormKeep.
Feature Instapage Other builders
Drag-and-Drop Tools
Conversion-optimized templates
Manual and AI-powered A/B Tests
AI content suggestions
Popups and sticky bars
Canvas and grid blocks
Reusable and global elements
Form and popup builders
Built-in Heatmaps
Central analytics dashboard
Ad-to-page personalization and collections
Contacts, lists, and email
Dedicated, full-service CRO experts
Enterprise-ready platform

Leading the way in building high-performing landing pages

Grid Leader - Summer 2025
Best Est. ROI Enterprise - Summer 2025
Most Implementable Enterprise - Summer 2025
Fastest Implementation Enterprise - Summer 2025
High Performer - Summer 2025
Swytch shifts into high gear with Instapage

Autopilot exceeds conversions goals with personalized landings

Autopilot exceeded its growth goals by sending people to a keyword message-matched post-click landing page built with Instapage versus a generic tour page.

Swytch shifts into high gear with Instapage

Lattice increases conversion rate by 41.7% with Instapage

With Instapage’s help, Lattice’s production process has been streamlined, allowing Lattice to scale its advertising operations and drive down acquisition costs.

Swytch shifts into high gear with Instapage

CFI Financial Group invests in personalization with Instapage

CFI Financial Group integrates Instapage into their technology stack and dramatically increases page conversions

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Why Instapage is the smarter choice for your campaigns

Get everything you need to build, scale, and optimize high-converting landing pages—without coding.

Instapage offers a flexible and seamless page creation experience with a library of 500+ conversion-focused layouts, Instablocks®, a drag-and-drop builder, and AI content generation. With technologies like AMP and the Thor Render Engine®, you can create on-brand, mobile-responsive landing pages that load quickly and start converting during initial visitor clicks.

Easier page building without coding

Instapage offers a flexible and seamless page creation experience with a library of 500+ conversion-focused layouts, Instablocks®, a drag-and-drop builder, and AI content generation. With technologies like AMP and the Thor Render Engine®, you can create on-brand, mobile-responsive landing pages that load quickly and start converting during initial visitor clicks.

Instapage lets you see in detail how each landing page experience and variation is performing so you can make targeted changes that boost page conversions. Use heatmaps for a better understanding of on-page activities, run A/B tests and AI-assisted experiments, and then track and evaluate results within robust analytics dashboards.

More insights — better results

Instapage lets you see in detail how each landing page experience and variation is performing so you can make targeted changes that boost page conversions. Use heatmaps for a better understanding of on-page activities, run A/B tests and AI-assisted experiments, and then track and evaluate results within robust analytics dashboards.

Instapage lets you quickly create high-performing landing pages tailored to each of your ad campaigns. Deliver personalized experiences for distinct audiences using dynamic text replacement. Effortlessly align specific advertisements to unique pages with AdMaps. Monitor audience-level metrics using our advanced data tools.

More personalized experiences

Instapage lets you quickly create high-performing landing pages tailored to each of your ad campaigns. Deliver personalized experiences for distinct audiences using dynamic text replacement. Effortlessly align specific advertisements to unique pages with AdMaps. Monitor audience-level metrics using our advanced data tools.

Instapage collaboration capabilities bring your entire team together to speed up the process of landing page review, approval, and launch. No more frustrating and unnecessary revisions or edits scattered across emails. Provide instant feedback, conduct real-time page edits, and securely share your pages with outside stakeholders.

Built-in collaboration

Instapage collaboration capabilities bring your entire team together to speed up the process of landing page review, approval, and launch. No more frustrating and unnecessary revisions or edits scattered across emails. Provide instant feedback, conduct real-time page edits, and securely share your pages with outside stakeholders.

Invest time into business growth, not busy work. Launch landing pages faster with reusable forms and templates. Build once, reuse forever.

Free up time for your business

Invest time into business growth, not busy work. Launch landing pages faster with reusable forms and templates. Build once, reuse forever.

Explore all integrations
Easier page building without coding
More insights — better results More insights — better results sidebar
More personalized experiences More personalized experiences sidebar
Built-in collaboration
Free up time for your business

Easier page building without coding

Instapage offers a flexible and seamless page creation experience with a library of 500+ conversion-focused layouts, Instablocks®, a drag-and-drop builder, and AI content generation. With technologies like AMP and the Thor Render Engine®, you can create on-brand, mobile-responsive landing pages that load quickly and start converting during initial visitor clicks.

More insights — better results

Instapage lets you see in detail how each landing page experience and variation is performing so you can make targeted changes that boost page conversions. Use heatmaps for a better understanding of on-page activities, run A/B tests and AI-assisted experiments, and then track and evaluate results within robust analytics dashboards.

More personalized experiences

Instapage lets you quickly create high-performing landing pages tailored to each of your ad campaigns. Deliver personalized experiences for distinct audiences using dynamic text replacement. Effortlessly align specific advertisements to unique pages with AdMaps. Monitor audience-level metrics using our advanced data tools.

Built-in collaboration

Instapage collaboration capabilities bring your entire team together to speed up the process of landing page review, approval, and launch. No more frustrating and unnecessary revisions or edits scattered across emails. Provide instant feedback, conduct real-time page edits, and securely share your pages with outside stakeholders.

Free up time for your business

Invest time into business growth, not busy work. Launch landing pages faster with reusable forms and templates. Build once, reuse forever.

Explore all integrations
“Instapage gives us the ability to tailor our landing page content and layout to tell a unique story for each geographical target. The platform also enables us to create different variations with content that performs well for each unique channel. Every marketing team needs this!”
User review
Tamar Friedland, Sr. Director of Global Paid Marketing
"Instapage has truly maximized our digital advertising performance by enabling us to offer matching, personalized experiences for every ad and audience. Now we can scale our landing page experiences as efficiently and effectively as we scale the ads themselves."
User review
Darren Lepke, Marketing Director
"If we have to wait on a developer, our creative velocity plummets. But Instapage has made it possible for us to exponentially grow our advertising programs and convert more customers"
User review
Alex Kracov, Head of Marketing

Get started with Instapage in a few steps

  1. Create your Instapage account

    Start with Instapage by signing up via Google or your email. You'll get access to a free 14-day trial to discover Instapage capabilities. Feel free to cancel anytime during the 14-day trial if you decide that our product is not suitable for your business.
  2. Build and personalize your page

    Create your first landing page from scratch or choose a template from 500+ customizable layouts. Use the drag-and-drop builder to add page elements, fonts, and backgrounds, refine content with AI, or add custom HTML, Javascript, and CSS.
  3. Review and make edits

    Collaborate on page designs and streamline review processes. Invite your team members and stakeholders to review, edit, and provide feedback on your landing page. Collaborate knowing your page is confidential and only accessible to authorized users.
  4. Publish and track page performance

    Publish your page to a domain or custom URL. Connect your pages to the ads you've created and track page performance within the analytics dashboard, run A/B tests and AI experiments, analyze results, and continuously optimize your landing page to maintain high conversions.

Instapage vs. Simvoly vs. FormKeep – Which One Should You Choose?

Choosing a landing page builder is akin to assembling your dream team for a marketing campaign; each contender brings unique skills, strengths, and flair. Just like superheroes, these platforms are ready to tackle the challenges of digital marketing head-on. In this battle, we have three formidable contenders: Instapage, Simvoly, and FormKeep. Each of these tools promises to deliver remarkable conversion rates and user-friendly experiences, but which one will suit your specific needs? Our in-depth comparison will help you make an informed decision while keeping the process engaging and insightful. Dive in as we explore the features of each platform, and discover how Instapage empowers marketers to reduce costs, grow conversions, and deliver meaningful landing page experiences that foster brand trust and customer loyalty, ultimately driving your conversion rates higher.

Introducing the Rivals: A Close-Up on Our Competitors

Welcome to the digital arena where Instapage, Simvoly, and FormKeep are ready to showcase their landing page prowess. Each of these platforms boasts specialized features designed for different types of users. Instapage is celebrated for its advanced customization options and conversion-oriented tools that cater primarily to marketers. Simvoly, on the other hand, combines website building with landing page creation, offering a streamlined user experience ideal for entrepreneurs and freelancers. Meanwhile, FormKeep emphasizes form handling and integrations, making it a favorite among developers who prioritize data collection and management. This trio exemplifies the diverse needs within the landing page ecosystem, ensuring users have options depending on their goals and expertise.

Round One: Feature Showdown

Diving into Template Variety and User-Friendliness

When it comes to selecting the right landing page builder, features like template variety and ease of use play crucial roles in the user experience. Each of our contenders brings something different to the table. Simvoly provides a selection of modern, customizable templates that are easy to navigate, perfect for users who prefer a more hands-on website building experience. FormKeep, while not primarily a landing page builder, offers simple forms and basic templates that get the job done for users focused on data collection. In contrast, Instapage shines through its extensive library of high-quality, customizable templates tailored for various industries, making it simple for users to create stunning landing pages that speak to their audience, leading to higher conversions. The ease of use across these platforms can significantly influence user satisfaction; hence, the right choice will often depend on your specific needs.

Instapage: The Champion of Customization and Conversion Maximization

Instapage stands out among its competitors, not just as another landing page tool, but as a strategic partner in your marketing journey. With its unmatched customization features, users can design an array of landing pages that truly reflect their brand identity. The platform leverages powerful A/B testing tools, allowing marketers to optimize their campaigns for maximum results continually. Furthermore, Instapage provides comprehensive analytics that empower users to track conversion metrics and make data-driven adjustments. By focusing on delivering relevant landing page experiences, it fosters increased brand trust and customer loyalty. Ultimately, Instapage is designed to help marketers reduce costs while growing conversions, making it a top choice for serious professionals aiming for peak performance.

Round Two: The Speed Debate

In the digital universe, speed is synonymous with user satisfaction. Picture yourself in a long line at your favorite coffee shop, eagerly awaiting your order but growing impatient as time ticks by. Website speed can evoke similar frustrations for potential customers. A slow-loading landing page can derail conversions quickly, turning visitors away before they’ve even had a chance to engage with your content. Thus, it’s crucial to evaluate how each platform stacks up when it comes to minimizing loading times and optimizing performance. Let's see how our contenders fare in the realm of speed and performance.

The Speedy Advantages of Instapage

  1. Utilizes advanced caching technologies to enhance loading speeds
  2. Built with clean code that ensures quick rendering on various devices
  3. Integrates with top-tier hosting solutions that prioritize speed
  4. Features responsive design that maintains performance across mobile and desktop

Simvoly's Speed Benefits

  1. Leverages fast-loading templates to minimize user wait time
  2. Optimized hosting solutions to ensure reliable performance
  3. User-friendly drag-and-drop builder that enhances efficiency

FormKeep's Performance Perks

  1. Focused on lightweight form elements to maximize upload speed
  2. Integrates seamlessly with existing web projects, reducing load pressures
  3. Offers streamlined form submission that enhances responsiveness
  4. Supports HTTPS, ensuring a secure and fast user experience

In summary, speed and performance are paramount for landing page builders, and while each platform offers its advantages, Instapage leads the pack. A fast-loading page not only ensures a positive user experience but also significantly boosts conversion opportunities for marketers.

Round Three: Embracing Usability and Learning Curve

Usability is a critical aspect for anyone building landing pages, particularly for those who may not be tech-savvy. A friendly platform that welcomes newcomers and supports experienced users can empower anyone to create impressive landing pages. Simvoly's interface is particularly approachable for first-time users, offering an intuitive drag-and-drop feature that simplifies the process. Instapage, with its wealth of capabilities, maintains a user-friendly dashboard that allows marketers to navigate through features without feeling overwhelmed. FormKeep is geared more towards developers, but it includes straightforward documentation and tutorials that aid in getting users up to speed. Ultimately, each platform carries its usability benefits, but Instapage provides a balance of advanced functionality and ease of use, ensuring all users can maximize its robust offerings.

Round Four: Support – Your Trusty Sidekick

Solid customer support can be the difference between a smooth experience and a frustrating one. Consider the customer support of each platform as loyal sidekicks, always ready to jump in and save the day. Instapage excels with a robust support system that includes live chat, email support, and an extensive knowledge base filled with tutorials and best practices. Simvoly takes a similar approach, offering chat, ticketing, and a helpful community forum where users can share insights. On the other hand, FormKeep provides great documentation and email support but lacks some of the real-time support features offered by its rivals. In the end, it’s clear that Instapage invests significantly in customer support, ensuring marketers have the backup they need.

Final Round: Pricing and Plans That Fit Your Budget

When it comes to pricing, each platform has its unique structure catered to various needs. Instapage showcases various plans aimed at marketers looking for powerful tools, while offering a free demo for new users. Simvoly adopts a flexible pricing system, making it ideal for freelancers and small businesses, allowing users to choose plans based on features. FormKeep distinguishes itself with a pay-as-you-go model perfect for developers focused on form handling, which can offer cost savings for lighter users. Each option has its advantages and can align perfectly with specific business needs.

In conclusion, while all three platforms – Instapage, Simvoly, and FormKeep – present unique strengths, your choice ultimately hinges on your specific requirements. Instapage shines as a comprehensive landing page solution, focusing on maximizing conversions with exceptional support and performance. As you weigh your options, consider what aspects matter most to you, whether it be features, support, or pricing flexibility. Instapage offers a free trial which allows users to experience its transformative power firsthand – giving you every reason to take it for a spin.

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