How Landen vs. Act-On vs. Instapage stack up against each other
Compare Instapage with Landen and Act-On to create high-converting landing pages. With personalization, optimization, and collaboration tools, Instapage helps you deliver experiences that drive results.
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See how Instapage stacks up against the competition
| Feature | Instapage | Other builders |
| Drag-and-Drop Tools | ||
| Conversion-optimized templates | ||
| Manual and AI-powered A/B Tests | ||
| AI content suggestions | ||
| Popups and sticky bars | ||
| Canvas and grid blocks | ||
| Reusable and global elements | ||
| Form and popup builders | ||
| Built-in Heatmaps | ||
| Central analytics dashboard | ||
| Ad-to-page personalization and collections | ||
| Contacts, lists, and email | ||
| Dedicated, full-service CRO experts | ||
| Enterprise-ready platform |
Leading the way in building high-performing landing pages
Swytch shifts into high gear with Instapage
Alex and the Swytch team became Instapage power users in just a few months, seeing the value of Instapage from the get-go.
Going forward, they plan to continue releasing Swytch Kits to eager customers in future launch events, using their improved digital experiences to get even more people riding electric.
Instapage helps Evolve boost conversion rates across Facebook
The team wanted to improve their ad relevance scores on Google and Facebook and optimize their ad budget.
Vita escalate lead generation efforts and client engagement with Instapage
Vita is a full-spectrum professional brokerage firm in the employee benefits industry
Why Instapage is the smarter choice for your campaigns
Get everything you need to build, scale, and optimize high-converting landing pages—without coding.
Easier page building without coding
Instapage offers a flexible and seamless page creation experience with a library of 500+ conversion-focused layouts, Instablocks®, a drag-and-drop builder, and AI content generation. With technologies like Thor Render Engine®, you can create on-brand, mobile-responsive landing pages that load quickly and start converting during initial visitor clicks.
More insights — better results
Instapage lets you see in detail how each landing page experience and variation is performing so you can make targeted changes that boost page conversions. Use heatmaps for a better understanding of on-page activities, run A/B tests and AI-assisted experiments, and then track and evaluate results within robust analytics dashboards.
More personalized experiences
Instapage lets you quickly create high-performing landing pages tailored to each of your ad campaigns. Deliver personalized experiences for distinct audiences using dynamic text replacement. Effortlessly align specific advertisements to unique pages with AdMaps. Monitor audience-level metrics using our advanced data tools.
Built-in collaboration
Instapage collaboration capabilities bring your entire team together to speed up the process of landing page review, approval, and launch. No more frustrating and unnecessary revisions or edits scattered across emails. Provide instant feedback, conduct real-time page edits, and securely share your pages with outside stakeholders.
Free up time for your business
Invest time into business growth, not busy work. Launch landing pages faster with reusable forms and templates. Build once, reuse forever.
Explore all integrations
Easier page building without coding
Instapage offers a flexible and seamless page creation experience with a library of 500+ conversion-focused layouts, Instablocks®, a drag-and-drop builder, and AI content generation. With technologies like Thor Render Engine®, you can create on-brand, mobile-responsive landing pages that load quickly and start converting during initial visitor clicks.
More insights — better results
Instapage lets you see in detail how each landing page experience and variation is performing so you can make targeted changes that boost page conversions. Use heatmaps for a better understanding of on-page activities, run A/B tests and AI-assisted experiments, and then track and evaluate results within robust analytics dashboards.
More personalized experiences
Instapage lets you quickly create high-performing landing pages tailored to each of your ad campaigns. Deliver personalized experiences for distinct audiences using dynamic text replacement. Effortlessly align specific advertisements to unique pages with AdMaps. Monitor audience-level metrics using our advanced data tools.
Built-in collaboration
Instapage collaboration capabilities bring your entire team together to speed up the process of landing page review, approval, and launch. No more frustrating and unnecessary revisions or edits scattered across emails. Provide instant feedback, conduct real-time page edits, and securely share your pages with outside stakeholders.
Free up time for your business
Invest time into business growth, not busy work. Launch landing pages faster with reusable forms and templates. Build once, reuse forever.
Explore all integrations
“Instapage gives us the ability to tailor our landing page content and layout to tell a unique story for each geographical target. The platform also enables us to create different variations with content that performs well for each unique channel. Every marketing team needs this!”
"Instapage has truly maximized our digital advertising performance by enabling us to offer matching, personalized experiences for every ad and audience. Now we can scale our landing page experiences as efficiently and effectively as we scale the ads themselves."
"If we have to wait on a developer, our creative velocity plummets. But Instapage has made it possible for us to exponentially grow our advertising programs and convert more customers"
Get started with Instapage in a few steps
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Create your Instapage account
Start with Instapage by signing up via Google or your email. You'll get access to a free 14-day trial to discover Instapage capabilities. Feel free to cancel anytime during the 14-day trial if you decide that our product is not suitable for your business. -
Build and personalize your page
Create your first landing page from scratch or choose a template from 500+ customizable layouts. Use the drag-and-drop builder to add page elements, fonts, and backgrounds, refine content with AI, or add custom HTML, Javascript, and CSS. -
Review and make edits
Collaborate on page designs and streamline review processes. Invite your team members and stakeholders to review, edit, and provide feedback on your landing page. Collaborate knowing your page is confidential and only accessible to authorized users. -
Publish and track page performance
Publish your page to a domain or custom URL. Connect your pages to the ads you've created and track page performance within the analytics dashboard, run A/B tests and AI experiments, analyze results, and continuously optimize your landing page to maintain high conversions.
Instapage vs. Landen vs. Act-On – Which Landing Page Builder is Right for You?
Choosing the right landing page builder can feel akin to selecting the perfect partner for a dance - you want someone who knows the moves, brings their unique flair, and helps you shine on the floor. In today’s digital marketing landscape, a robust landing page can significantly drive conversions, ultimately shaping your brand's success. Each platform - Instapage, Landen, and Act-On - presents unique advantages tailored to different business needs. In this comparative analysis, we’ll shine a light on their features, usability, performance, and more, helping you make an informed decision when it comes to your marketing strategies. Whether you're focusing on cost reduction, optimizing conversions, or delivering tailored experiences, knowing how each platform stacks up is vital. By understanding what makes Instapage stand apart from its competitors, you can set a course for improved brand trust, customer loyalty, and a supercharged conversion rate. (min:200 words)
The Contestants Step into the Spotlight
In the left corner, we have Instapage, a heavyweight champion in the field of landing page builder tools. Known for its robust feature set and user-friendly interface, Instapage empowers marketers to create stunning and functional landing pages with ease. Next, making their entrance, is Landen, a platform praised for its sleek designs and straightforward approach, ideal for those who may be new to landing pages or seeking simplicity. Lastly, we welcome Act-On, a seasoned contender known for its marketing automation capabilities, facilitating not only landing pages but also robust campaign management tools. Each of these platforms brings its unique flair to the table, but how do they truly compare when it comes to delivering impactful landing pages that convert? We’ll explore their strengths and weaknesses in this festive round of competition. (min:200 words)
Round One - Battles of Features and Usability
Template Variety and User Experience Comparison
When it comes to template variety and ease of use, Landen excels with its beautifully crafted templates that appeal to aesthetically-minded marketers. Users often find Landen's interface intuitively designed, making it easy to customize without requiring any technical expertise. However, while Landen has its strengths, it might fall short for those who demand extensive customization options. On the other hand, Act-On offers a robust range of templates suited for varied industries, but its interface may prove challenging for new users to navigate effectively. Instapage, however, stands out with its extensive library of high-converting templates that marketers can easily customize to their liking. The drag-and-drop builder not only enhances usability but also encourages creativity without the need for coding skills. This combination of flexibility and user-friendliness positions Instapage as a frontrunner in this category. (min:200 words)
Instapage: Your Partner in Conversion Success
Beyond the remarkable templates, Instapage is tailored for marketers seeking to optimize conversion rates thoroughly. Its rich set of features, including A/B testing, heatmaps, and personalized content delivery, empower users to understand and enhance their landing page performance effectively. Instapage also integrates seamlessly with numerous marketing tools, facilitating streamlined campaign management. For those focused on delivering targeted landing page experiences, Instapage not only promises, but delivers - allowing marketers to reduce costs, grow conversions, and foster trust with their customers. With its analytics-driven approach, users can pivot strategies and make data-backed adjustments in real-time, strengthening their overall marketing outcomes across the board. (min:200 words)
Round Two - The Importance of Speed and Performance
Imagine waiting behind a slow line at your favorite café, grumbling about the delay while your morning coffee dreams dissolve. Similarly, the speed of your landing page is critical to user experience. Every second of lag can lead to frustration, leading potential customers straight to competitors. This round explores how each platform stacks up concerning speed and performance, ensuring marketers receive the quick load times essential for retaining visitor interest. After all, slow isn’t just a nuisance; it’s a conversion killer.
Advantages of Instapage:
- High-speed loading times, ensuring minimal drop-off rates.
- Optimization for mobile devices, enhancing user experience on smartphones.
- CDN leverage, improving global performance.
- Extensive server infrastructure providing reliability and speed.
Landen's Advantages:
- Fast page load times with minimal design clutter.
- Efficient use of lightweight code leading to quicker performance.
- Focus on mobile-first design, ensuring responsive layouts.
Act-On's Advantages:
- Performance optimization for all campaign assets.
- Reliable hosting enhancing uptime and accessibility.
- Comprehensive analytics aiding in tapping improvement areas.
Overall, while each platform offers advantages, Instapage fares exceptionally well in ensuring rapid loading speeds, positioning it as a leader in this critical area. Speed is the heart of user experience, and with Instapage, marketers can feel confident they are making the right choice for maximizing conversion potential.
Round Three - Navigating Usability and Learning Curves
Usability is an essential factor when selecting a landing page builder, especially for those starting their marketing journey. All three contenders provide an inviting environment for both beginners and seasoned marketers. Landen shines with its focus on simplicity, making navigation effortless. Users often praise its user-friendly interface, which allows quick and efficient landing page creation. Act-On, while offering a rich toolbox, might require a bit of a learning curve, making it more suited for users who possess a bit of technical savvy. Instapage, however, strikes an impressive balance; it welcomes newcomers with open arms while also equipping experts with the tools they need to create custom pages seamlessly. Tutorials and an intuitive interface coexist to create a comprehensive learning experience, facilitating a smooth journey for users of all levels. (min:200 words)
Round Four - Support in Your Corner
Imagine each customer support team as eager sidekicks, always ready to assist you on your marketing journey. Instapage offers a range of support options, including live chat, email assistance, and a detailed knowledge base filled with helpful articles and tutorials. Landen also provides essential support but may lack some advanced resources that come with more established platforms. Act-On similarly offers solid support channels, including a vibrant community forum where users can offer solutions and advice to one another. Personalized customer care can turn a user’s experience from underwhelming to fantastic - and in this round, all contenders rise to varying levels of support tailored to user needs. (min:200 words)
Round Five - Pricing Strategies and Value for Money
In the realm of pricing, understanding the value each platform offers in return for investment is key to making the right choice. Instapage provides flexible pricing tailored to various business sizes and marketing objectives, ensuring you pay for the features you need. Landen offers straightforward pricing that leans toward simplicity, while Act-On’s pricing structure might seem complex due to the many marketing automation features it bundles in. While each platform has its unique advantages, it’s crucial to assess the specific features that align with your goals. Selecting the right platform comes down to thoughtful reflection on budget and desired capabilities, making clarity essential. With associated ROI, users should consider all options before settling, while ensuring that they invest wisely in a tool that aligns with their needs.
Ultimately, while Instapage, Landen, and Act-On each provide their set of distinct strengths, determining the best fit largely depends on your specific needs, such as feature set, usability, support options, and pricing flexibility. As you navigate the world of landing page builders, consider going beyond surface-level features; reflect on how each option aligns with your marketing strategy and organization goals. For marketers eager to enhance their landing page effectiveness while fostering brand loyalty and boosting conversions, Instapage offers an exceptional platform worth exploring. Consider taking advantage of their free trial or demo to see how it can transform your marketing efforts and help you reach new heights in customer engagement and conversion success. (min:200 words)
