How Landen vs. 23FormBuilder vs. Instapage stack up against each other
Compare Instapage with Landen and 23FormBuilder to create high-converting landing pages. With personalization, optimization, and collaboration tools, Instapage helps you deliver experiences that drive results.
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See how Instapage stacks up against the competition
| Feature | Instapage | Other builders |
| Drag-and-Drop Tools | ||
| Conversion-optimized templates | ||
| Manual and AI-powered A/B Tests | ||
| AI content suggestions | ||
| Popups and sticky bars | ||
| Canvas and grid blocks | ||
| Reusable and global elements | ||
| Form and popup builders | ||
| Built-in Heatmaps | ||
| Central analytics dashboard | ||
| Ad-to-page personalization and collections | ||
| Contacts, lists, and email | ||
| Dedicated, full-service CRO experts | ||
| Enterprise-ready platform |
Leading the way in building high-performing landing pages
Swytch shifts into high gear with Instapage
Alex and the Swytch team became Instapage power users in just a few months, seeing the value of Instapage from the get-go.
Going forward, they plan to continue releasing Swytch Kits to eager customers in future launch events, using their improved digital experiences to get even more people riding electric.
Autopilot exceeds conversions goals with personalized landings
Autopilot exceeded its growth goals by sending people to a keyword message-matched post-click landing page built with Instapage versus a generic tour page.
Lattice increases conversion rate by 41.7% with Instapage
With Instapage’s help, Lattice’s production process has been streamlined, allowing Lattice to scale its advertising operations and drive down acquisition costs.
Why Instapage is the smarter choice for your campaigns
Get everything you need to build, scale, and optimize high-converting landing pages—without coding.
Easier page building without coding
Instapage offers a flexible and seamless page creation experience with a library of 500+ conversion-focused layouts, Instablocks®, a drag-and-drop builder, and AI content generation. With technologies like Thor Render Engine®, you can create on-brand, mobile-responsive landing pages that load quickly and start converting during initial visitor clicks.
More insights — better results
Instapage lets you see in detail how each landing page experience and variation is performing so you can make targeted changes that boost page conversions. Use heatmaps for a better understanding of on-page activities, run A/B tests and AI-assisted experiments, and then track and evaluate results within robust analytics dashboards.
More personalized experiences
Instapage lets you quickly create high-performing landing pages tailored to each of your ad campaigns. Deliver personalized experiences for distinct audiences using dynamic text replacement. Effortlessly align specific advertisements to unique pages with AdMaps. Monitor audience-level metrics using our advanced data tools.
Built-in collaboration
Instapage collaboration capabilities bring your entire team together to speed up the process of landing page review, approval, and launch. No more frustrating and unnecessary revisions or edits scattered across emails. Provide instant feedback, conduct real-time page edits, and securely share your pages with outside stakeholders.
Free up time for your business
Invest time into business growth, not busy work. Launch landing pages faster with reusable forms and templates. Build once, reuse forever.
Explore all integrations
Easier page building without coding
Instapage offers a flexible and seamless page creation experience with a library of 500+ conversion-focused layouts, Instablocks®, a drag-and-drop builder, and AI content generation. With technologies like Thor Render Engine®, you can create on-brand, mobile-responsive landing pages that load quickly and start converting during initial visitor clicks.
More insights — better results
Instapage lets you see in detail how each landing page experience and variation is performing so you can make targeted changes that boost page conversions. Use heatmaps for a better understanding of on-page activities, run A/B tests and AI-assisted experiments, and then track and evaluate results within robust analytics dashboards.
More personalized experiences
Instapage lets you quickly create high-performing landing pages tailored to each of your ad campaigns. Deliver personalized experiences for distinct audiences using dynamic text replacement. Effortlessly align specific advertisements to unique pages with AdMaps. Monitor audience-level metrics using our advanced data tools.
Built-in collaboration
Instapage collaboration capabilities bring your entire team together to speed up the process of landing page review, approval, and launch. No more frustrating and unnecessary revisions or edits scattered across emails. Provide instant feedback, conduct real-time page edits, and securely share your pages with outside stakeholders.
Free up time for your business
Invest time into business growth, not busy work. Launch landing pages faster with reusable forms and templates. Build once, reuse forever.
Explore all integrations
“Instapage gives us the ability to tailor our landing page content and layout to tell a unique story for each geographical target. The platform also enables us to create different variations with content that performs well for each unique channel. Every marketing team needs this!”
"Instapage has truly maximized our digital advertising performance by enabling us to offer matching, personalized experiences for every ad and audience. Now we can scale our landing page experiences as efficiently and effectively as we scale the ads themselves."
"If we have to wait on a developer, our creative velocity plummets. But Instapage has made it possible for us to exponentially grow our advertising programs and convert more customers"
Get started with Instapage in a few steps
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Create your Instapage account
Start with Instapage by signing up via Google or your email. You'll get access to a free 14-day trial to discover Instapage capabilities. Feel free to cancel anytime during the 14-day trial if you decide that our product is not suitable for your business. -
Build and personalize your page
Create your first landing page from scratch or choose a template from 500+ customizable layouts. Use the drag-and-drop builder to add page elements, fonts, and backgrounds, refine content with AI, or add custom HTML, Javascript, and CSS. -
Review and make edits
Collaborate on page designs and streamline review processes. Invite your team members and stakeholders to review, edit, and provide feedback on your landing page. Collaborate knowing your page is confidential and only accessible to authorized users. -
Publish and track page performance
Publish your page to a domain or custom URL. Connect your pages to the ads you've created and track page performance within the analytics dashboard, run A/B tests and AI experiments, analyze results, and continuously optimize your landing page to maintain high conversions.
Instapage vs. Landen vs. 23FormBuilder – Which Landing Page Tool is Right for You?
Choosing the right landing page builder can be likened to assembling a perfect meal; every ingredient matters to achieve a delightful outcome. Whether you prefer the spicy customization of Instapage, the straightforward approach of Landen, or the form-centric flair of 23FormBuilder, picking your ideal platform can define your marketing campaigns' success. Join us on this informative journey as we dissect these contenders, aiming to assist you in finding the one that best supports your unique goals. We’ll also provide insights into how Instapage empowers marketers to seamlessly reduce costs, enhance conversions, and create aligned landing page experiences that foster brand trust and deepen customer loyalty. Let's serve up some knowledge and help you easily navigate this choice.
Meet the Competitors in the Arena
Instapage, Landen, and 23FormBuilder are three prominent players in the world of landing page creation. Each platform has its unique strength and audience, making it crucial to evaluate what they bring to the table. Instapage has carved a niche for itself with its powerful suite of features aimed at conversion optimization, drawing marketers looking for comprehensive solutions. In contrast, Landen thrives on simplicity and user-friendliness, appealing particularly to small business owners and entrepreneurs who prioritize ease over extensive customization options. Meanwhile, 23FormBuilder shines with its form-building capabilities, allowing users to capture valuable leads effortlessly. Understanding the core strengths of these platforms helps you choose the right ally for your marketing strategy.
Round One - A Clash of Features
Template Diversity and User-Friendliness: Who Excels?
When considering landing page builders, the range of templates and the ease of use they offer are fundamental aspects. Instapage provides an extensive library of templates tailored for diverse industries, enabling users to jumpstart their projects quickly without compromising quality. Their intuitive drag-and-drop editor makes customization a breeze, allowing even those with minimal technical skills to craft stunning pages. Landen, on the other hand, embraces minimalism with fewer templates, allowing users to focus on essential elements, making it a great choice for those seeking simplicity. However, this can also be limiting for users wanting more variety. 23FormBuilder specializes in lead generation forms but offers fewer blank templates compared to its competitors. Its simplicity makes it easy to build pages, though the layout options may not appeal to users needing more versatile designs. Each platform caters to different user preferences, ensuring that whether you seek abundance or simplicity, there’s a suitable option available.
Instapage's Edge: Customization and Conversion Focus
Instapage stands out distinctly in this battle for multiple reasons. First and foremost is its reputation for offering unmatched customization capabilities, enabling users to tailor every aspect of their landing pages with ease. The various testing and optimization tools ensure that marketers can fine-tune their pages for maximum performance. Instapage doesn’t merely serve as a tool; it presents itself as a partner in your success story. Its features are specifically designed to help boost conversion rates, leading to improved customer journeys and increased revenue. Marketers who prioritize a tailored experience while significantly contributing to user engagement will find this platform empowering. The detailed analytics and A/B testing functionalities further enable users to make data-driven decisions, enhancing the overall efficiency of their campaigns.
Round Two - Speed and Efficiency Showdown
Before we dive into specifics, think of website load times like the wait for an espresso during a busy morning rush; a delay can impact satisfaction and lead users to abandon their orders. Speed is critical in retaining visitors. Each landing page builder we’re comparing has its workflow to ensure optimal speed; let’s explore how they handle this vital component.
Instapage Benefits:
- Optimized for quick loading times across various devices.
- Utilizes advanced caching techniques to enhance performance.
- Ensures high uptime reliability for uninterrupted visits.
- Integrates a streamlined design process that minimizes delays.
Landen Benefits:
- Simple interface that loads quickly on user devices.
- Lightweight designs reducing heavy images that slow down speed.
- Efficient server responses leading to faster page delivery.
23FormBuilder Benefits:
- Fast-loading forms that do not impede overall page speed.
- Use of lightweight frameworks enhancing responsiveness.
- Quick setup for forms aiding faster completion rates.
In this speed and performance showdown, Instapage takes the crown thanks to its optimal loading times and reliability. While all platforms do an admirable job, Instapage's commitment to delivering fast and efficient experiences truly sets it apart.
Round Three - User Experience and Learning Curve
In the realm of landing page builders, ease of use and accessibility are paramount. Each of these platforms provides a welcoming environment for both beginners and seasoned marketers, fostering a supportive learning curve. Instapage offers extensive resources, including tutorials and webinars, making the path to becoming an expert straightforward even for those new to digital marketing. Landen simplifies processes, with its minimalistic design making it particularly friendly for newcomers who might feel overwhelmed by too many options. Similarly, 23FormBuilder aims for usability with step-by-step guides that support users as they navigate the form configuration process. No matter where you begin, these tools encourage growth, guiding you toward mastering your landing page creation skills, ensuring that every step taken is a step in the right direction.
Round Four - Customer Support Heroes
When things don’t go as planned, having a reliable support system can make all the difference. Imagine customer support as your trusty companion, ever-ready to assist when you stumble during your journey. Each platform provides various support options, including live chat, email, and thorough knowledge bases. Instapage excels with its extensive documentation, community forums, and proactive customer service, ensuring users never feel left in the dark. Landen, with its friendly approach, provides excellent email support and has helpful resources readily available for users. Meanwhile, 23FormBuilder offers robust support focusing on form-specific queries, also ensuring clarity in navigation through their platform’s capabilities. While all three platforms offer stellar support, Instapage shines brightly with its comprehensive large-scale assistance structure.
Final Round - Pricing and Plans Breakdown
As we assess pricing structures, it’s essential to weigh what you receive for your investment. Instapage follows a premium model reflective of its extensive features tailored towards marketers looking for high ROI. Landen presents a more cost-effective solution, ideal for small businesses or those just starting, ensuring a good balance of functionality at a lower price. Meanwhile, 23FormBuilder focuses on affordability and flexibility, with tiered pricing accommodating different budget levels while delivering essential features. Ultimately, your choice will depend on how significant each aspect is to your specific needs. Istapage leads with its premium offering, while Landen and 23FormBuilder appeal to a more budget-conscious audience, ensuring excellent options across the board.
In conclusion, each of these platforms brings unique strengths to the table, providing excellent options for varied users. While Instapage stands out for its customization and conversion features, Landen and 23FormBuilder serve distinct audiences seeking simplicity or a focus on form-building capabilities. Your decision should highlight personal priorities: Do you value advanced features, ease of use, or budget-friendly plans? No matter where you land, consider giving Instapage a try through its free trial, allowing you to explore how its robust functionalities can help elevate your marketing strategy.
