How SharpSpring vs. Paperform vs. Instapage stack up against each other
Compare Instapage with SharpSpring and Paperform to create high-converting landing pages. With personalization, optimization, and collaboration tools, Instapage helps you deliver experiences that drive results.
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See how Instapage stacks up against the competition
| Feature | Instapage | Other builders |
| Drag-and-Drop Tools | ||
| Conversion-optimized templates | ||
| Manual and AI-powered A/B Tests | ||
| AI content suggestions | ||
| Popups and sticky bars | ||
| Canvas and grid blocks | ||
| Reusable and global elements | ||
| Form and popup builders | ||
| Built-in Heatmaps | ||
| Central analytics dashboard | ||
| Ad-to-page personalization and collections | ||
| Contacts, lists, and email | ||
| Dedicated, full-service CRO experts | ||
| Enterprise-ready platform |
Leading the way in building high-performing landing pages
Swytch shifts into high gear with Instapage
Alex and the Swytch team became Instapage power users in just a few months, seeing the value of Instapage from the get-go.
Going forward, they plan to continue releasing Swytch Kits to eager customers in future launch events, using their improved digital experiences to get even more people riding electric.
Autopilot exceeds conversions goals with personalized landings
Autopilot exceeded its growth goals by sending people to a keyword message-matched post-click landing page built with Instapage versus a generic tour page.
CFI Financial Group invests in personalization with Instapage
CFI Financial Group integrates Instapage into their technology stack and dramatically increases page conversions
Why Instapage is the smarter choice for your campaigns
Get everything you need to build, scale, and optimize high-converting landing pages—without coding.
Easier page building without coding
Instapage offers a flexible and seamless page creation experience with a library of 500+ conversion-focused layouts, Instablocks®, a drag-and-drop builder, and AI content generation. With technologies like AMP and the Thor Render Engine®, you can create on-brand, mobile-responsive landing pages that load quickly and start converting during initial visitor clicks.
More insights — better results
Instapage lets you see in detail how each landing page experience and variation is performing so you can make targeted changes that boost page conversions. Use heatmaps for a better understanding of on-page activities, run A/B tests and AI-assisted experiments, and then track and evaluate results within robust analytics dashboards.
More personalized experiences
Instapage lets you quickly create high-performing landing pages tailored to each of your ad campaigns. Deliver personalized experiences for distinct audiences using dynamic text replacement. Effortlessly align specific advertisements to unique pages with AdMaps. Monitor audience-level metrics using our advanced data tools.
Built-in collaboration
Instapage collaboration capabilities bring your entire team together to speed up the process of landing page review, approval, and launch. No more frustrating and unnecessary revisions or edits scattered across emails. Provide instant feedback, conduct real-time page edits, and securely share your pages with outside stakeholders.
Free up time for your business
Invest time into business growth, not busy work. Launch landing pages faster with reusable forms and templates. Build once, reuse forever.
Explore all integrations
Easier page building without coding
Instapage offers a flexible and seamless page creation experience with a library of 500+ conversion-focused layouts, Instablocks®, a drag-and-drop builder, and AI content generation. With technologies like AMP and the Thor Render Engine®, you can create on-brand, mobile-responsive landing pages that load quickly and start converting during initial visitor clicks.
More insights — better results
Instapage lets you see in detail how each landing page experience and variation is performing so you can make targeted changes that boost page conversions. Use heatmaps for a better understanding of on-page activities, run A/B tests and AI-assisted experiments, and then track and evaluate results within robust analytics dashboards.
More personalized experiences
Instapage lets you quickly create high-performing landing pages tailored to each of your ad campaigns. Deliver personalized experiences for distinct audiences using dynamic text replacement. Effortlessly align specific advertisements to unique pages with AdMaps. Monitor audience-level metrics using our advanced data tools.
Built-in collaboration
Instapage collaboration capabilities bring your entire team together to speed up the process of landing page review, approval, and launch. No more frustrating and unnecessary revisions or edits scattered across emails. Provide instant feedback, conduct real-time page edits, and securely share your pages with outside stakeholders.
Free up time for your business
Invest time into business growth, not busy work. Launch landing pages faster with reusable forms and templates. Build once, reuse forever.
Explore all integrations
“Instapage gives us the ability to tailor our landing page content and layout to tell a unique story for each geographical target. The platform also enables us to create different variations with content that performs well for each unique channel. Every marketing team needs this!”
"Instapage has truly maximized our digital advertising performance by enabling us to offer matching, personalized experiences for every ad and audience. Now we can scale our landing page experiences as efficiently and effectively as we scale the ads themselves."
"If we have to wait on a developer, our creative velocity plummets. But Instapage has made it possible for us to exponentially grow our advertising programs and convert more customers"
Get started with Instapage in a few steps
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Create your Instapage account
Start with Instapage by signing up via Google or your email. You'll get access to a free 14-day trial to discover Instapage capabilities. Feel free to cancel anytime during the 14-day trial if you decide that our product is not suitable for your business. -
Build and personalize your page
Create your first landing page from scratch or choose a template from 500+ customizable layouts. Use the drag-and-drop builder to add page elements, fonts, and backgrounds, refine content with AI, or add custom HTML, Javascript, and CSS. -
Review and make edits
Collaborate on page designs and streamline review processes. Invite your team members and stakeholders to review, edit, and provide feedback on your landing page. Collaborate knowing your page is confidential and only accessible to authorized users. -
Publish and track page performance
Publish your page to a domain or custom URL. Connect your pages to the ads you've created and track page performance within the analytics dashboard, run A/B tests and AI experiments, analyze results, and continuously optimize your landing page to maintain high conversions.
Instapage vs. SharpSpring vs. Paperform – Choosing Your Ideal Landing Page Builder
Selecting the right landing page builder can be likened to choosing the perfect pizza toppings for a gathering. Do you go classic with cheese and pepperoni or venture into the adventurous realm of pineapple and jalapeños? In this article, we’ve assembled three strong contenders: Instapage, SharpSpring, and Paperform. Each platform has its unique traits and value propositions that promise to enhance your marketing strategy. By comparing these platforms in various areas—features, speed, usability, and support—we aim to help you find the landing page solution that best suits your needs. From driving engagement to optimizing conversions, the right choice can significantly impact brand trust and customer loyalty, ultimately influencing your bottom line. So, grab a slice of knowledge as we dive into the compelling world of landing page builders and find out which platform is likely to be your marketing superhero. (min:200 words)
Introducing the Main Players in Landing Page Creation
In the left corner, we have Instapage, a platform renowned for its robust customization tools and conversion optimization capabilities, establishing itself as a true contender in the digital marketing arena. Next is SharpSpring, recognized for its comprehensive marketing automation tools and user-friendly interface that appeals to both newcomers and experienced marketers alike. Finally, we have Paperform, beloved for its versatility as an online form builder that extends its functionality into effective landing pages. Each of these tools brings something special to the table, and they all share a common goal: to enhance online marketing efforts and generate high-converting leads. This comparison will guide you in understanding these tools better and figuring out which one might be the perfect match for your marketing goals. (min:200 words)
Round One - A Feature Showdown
Template Variety and User Experience Comparison
As landing page builders continue to evolve, features such as template variety and ease of use play an essential role in a marketer's decision-making process. SharpSpring offers an array of premade templates that cater to various industries, enabling quick deployment and customization. The platform's drag-and-drop functionality makes it simple for users to create and launch effective landing pages without prior coding knowledge. On the other hand, Paperform shines with its unique combination of form-building capabilities and aesthetic landing pages, allowing users to create engaging, interactive experiences. Although it may require a bit more technical finesse than SharpSpring, the experience is undoubtedly rewarding for users willing to invest time in learning the ropes. Instapage rounds out the competition with a rich library of high-quality templates designed for conversion optimization. With its advanced features like A/B testing, heatmaps, and real-time collaboration, Instapage empowers marketers to create landing pages that not only look good but are also tailored to maximize conversions and minimize costs. (min:200 words)
Instapage: Customization Meets Conversion Mastery
When it comes to customization and conversion optimization, Instapage truly stands out in the crowd. This platform provides intuitive tools that allow marketers to fine-tune their landing pages to match brand aesthetics while also providing insights that help improve performance metrics. Instapage's dynamic text replacement feature enables marketers to tailor their messaging, making pages more relevant to prospective customers and significantly boosting conversion rates. Furthermore, the user-friendly editor allows for seamless creation—even for those with limited technical expertise. This combination of customization capabilities and conversion focus not only reduces marketing costs but also fosters a growing sense of brand trust and customer loyalty. With Instapage, marketers can confidently create relevant landing page experiences that effectively resonate with their target audiences and see a notable impact on their conversion rates. (min:200 words)
Round Two - Speed Times Performance
Now let’s discuss the crucial element of speed: imagine waiting in line at your favorite coffee shop; a slow service can turn a pleasant experience sour. The same applies to landing pages—slow load times can frustrate potential customers and lead to higher bounce rates. Each of our contenders bears its unique advantages when it comes to speed and performance, making this round particularly significant.
Instapage's Speed Benefits:
- Optimized for fast-loading landing pages to enhance user experience
- CDN-backed infrastructure that ensures site speed and reliability
- Smart caching mechanisms that reduce load times significantly
- Mobile responsiveness that maintains performance across devices
Advantages of SharpSpring's Performance:
- Quick loading templates that enhance user experience
- Integrated marketing automation tools supporting faster campaign launches
- Optimized hosting solutions ensuring stability and performance
Paperform's Performance Edge:
- Lightweight page designs for faster loading speeds
- Customizable multimedia support without compromising on performance
- Responsive design options ensure mobile performance is intact
- Robust hosting capabilities that cater to high traffic demands
In conclusion, speed and performance are fundamental when evaluating landing page builders. While all three tools have their strengths, Instapage clearly emerges as the superior choice when aiming for optimal speed that keeps potential customers engaged. With distinct advantages, each platform offers a unique blend of speed and performance capabilities that can elevate your marketing efforts.
Round Three - User-Friendliness and Learning Curve
Embracing a landing page builder can be daunting, but it doesn't have to be! Instapage has made a name for itself with a user-friendly interface that significantly reduces the learning curve. It offers solid onboarding assistance and guides to help newcomers hit the ground running. SharpSpring users appreciate its intuitive design, which welcomes beginners while providing advanced options for seasoned users looking to fine-tune their campaigns. Paperform’s unique templates allow for creative freedom while remaining accessible to users of all skill levels. Understanding your total experience with any of these platforms as a journey empowers you to grow your skills over time. With each offering distinct user experiences tailored to different levels of expertise, finding yourself at your desired proficiency is achievable, regardless of starting point. The key is to choose the platform that aligns with your specific comfort level and goals. (min:200 words)
Round Four - Support Systems
Imagine your platform’s customer support as your trusty sidekick, always ready to assist in your marketing endeavors. Each of these three contenders provides various support options to keep users feeling confident and supported. Instapage offers live chat, email support, and a knowledge base providing resources for both beginners and experienced marketers. SharpSpring boasts a dedicated customer support team with resources such as webinars, online courses, and community forums to ensure users never feel lost. Similarly, Paperform provides excellent customer care through chat and email, along with a comprehensive help center filled with informative articles. Regardless of your choice, rest assured that support is readily available to help you optimize your landing pages effectively. (min:200 words)
Round Five - Price Points and Options
When it comes to pricing, each platform offers distinct structures catered to varied customer needs. Instapage typically operates on a subscription model with tiered pricing based on additional features and tools provided, making it easier for businesses of all sizes to find a plan that works for them. SharpSpring pairs its marketing automation tools with its landing page builder, often leading to a better overall deal for users engaged in comprehensive marketing strategies. Paperform, with its pay-as-you-go option, appeals to businesses seeking flexibility while allowing users to configure and tailor their landing pages according to their specific needs. Ultimately, your choice will hinge on identifying which aspects—be it cost, features, or support—align best with your goals. Additionally, the right platform for you may very well help you grow your marketing strategy sustainably and efficiently. (min:200 words)
In conclusion, while all three platforms present notable strengths, your ideal choice largely depends on the specific needs and objectives of your marketing efforts. Whether your focus is on feature set, user support, or pricing options, it’s crucial to weigh these factors carefully. If you're still on the fence, consider giving Instapage a test drive with its free trial, so you can experience its impressive capabilities firsthand. Elevate your marketing with the power of tailored landing pages that enhance conversions and drive remarkable results.
