How Formsite vs. Elementor vs. Instapage stack up against each other
Compare Instapage with Formsite and Elementor to create high-converting landing pages. With personalization, optimization, and collaboration tools, Instapage helps you deliver experiences that drive results.
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See how Instapage stacks up against the competition
| Feature | Instapage | Other builders |
| Drag-and-Drop Tools | ||
| Conversion-optimized templates | ||
| Manual and AI-powered A/B Tests | ||
| AI content suggestions | ||
| Popups and sticky bars | ||
| Canvas and grid blocks | ||
| Reusable and global elements | ||
| Form and popup builders | ||
| Built-in Heatmaps | ||
| Central analytics dashboard | ||
| Ad-to-page personalization and collections | ||
| Contacts, lists, and email | ||
| Dedicated, full-service CRO experts | ||
| Enterprise-ready platform |
Leading the way in building high-performing landing pages
Lattice increases conversion rate by 41.7% with Instapage
With Instapage’s help, Lattice’s production process has been streamlined, allowing Lattice to scale its advertising operations and drive down acquisition costs.
Vita escalate lead generation efforts and client engagement with Instapage
Vita is a full-spectrum professional brokerage firm in the employee benefits industry
CFI Financial Group invests in personalization with Instapage
CFI Financial Group integrates Instapage into their technology stack and dramatically increases page conversions
Why Instapage is the smarter choice for your campaigns
Get everything you need to build, scale, and optimize high-converting landing pages—without coding.
Easier page building without coding
Instapage offers a flexible and seamless page creation experience with a library of 500+ conversion-focused layouts, Instablocks®, a drag-and-drop builder, and AI content generation. With technologies like Thor Render Engine®, you can create on-brand, mobile-responsive landing pages that load quickly and start converting during initial visitor clicks.
More insights — better results
Instapage lets you see in detail how each landing page experience and variation is performing so you can make targeted changes that boost page conversions. Use heatmaps for a better understanding of on-page activities, run A/B tests and AI-assisted experiments, and then track and evaluate results within robust analytics dashboards.
More personalized experiences
Instapage lets you quickly create high-performing landing pages tailored to each of your ad campaigns. Deliver personalized experiences for distinct audiences using dynamic text replacement. Effortlessly align specific advertisements to unique pages with AdMaps. Monitor audience-level metrics using our advanced data tools.
Built-in collaboration
Instapage collaboration capabilities bring your entire team together to speed up the process of landing page review, approval, and launch. No more frustrating and unnecessary revisions or edits scattered across emails. Provide instant feedback, conduct real-time page edits, and securely share your pages with outside stakeholders.
Free up time for your business
Invest time into business growth, not busy work. Launch landing pages faster with reusable forms and templates. Build once, reuse forever.
Explore all integrations
Easier page building without coding
Instapage offers a flexible and seamless page creation experience with a library of 500+ conversion-focused layouts, Instablocks®, a drag-and-drop builder, and AI content generation. With technologies like Thor Render Engine®, you can create on-brand, mobile-responsive landing pages that load quickly and start converting during initial visitor clicks.
More insights — better results
Instapage lets you see in detail how each landing page experience and variation is performing so you can make targeted changes that boost page conversions. Use heatmaps for a better understanding of on-page activities, run A/B tests and AI-assisted experiments, and then track and evaluate results within robust analytics dashboards.
More personalized experiences
Instapage lets you quickly create high-performing landing pages tailored to each of your ad campaigns. Deliver personalized experiences for distinct audiences using dynamic text replacement. Effortlessly align specific advertisements to unique pages with AdMaps. Monitor audience-level metrics using our advanced data tools.
Built-in collaboration
Instapage collaboration capabilities bring your entire team together to speed up the process of landing page review, approval, and launch. No more frustrating and unnecessary revisions or edits scattered across emails. Provide instant feedback, conduct real-time page edits, and securely share your pages with outside stakeholders.
Free up time for your business
Invest time into business growth, not busy work. Launch landing pages faster with reusable forms and templates. Build once, reuse forever.
Explore all integrations
“Instapage gives us the ability to tailor our landing page content and layout to tell a unique story for each geographical target. The platform also enables us to create different variations with content that performs well for each unique channel. Every marketing team needs this!”
"Instapage has truly maximized our digital advertising performance by enabling us to offer matching, personalized experiences for every ad and audience. Now we can scale our landing page experiences as efficiently and effectively as we scale the ads themselves."
"If we have to wait on a developer, our creative velocity plummets. But Instapage has made it possible for us to exponentially grow our advertising programs and convert more customers"
Get started with Instapage in a few steps
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Create your Instapage account
Start with Instapage by signing up via Google or your email. You'll get access to a free 14-day trial to discover Instapage capabilities. Feel free to cancel anytime during the 14-day trial if you decide that our product is not suitable for your business. -
Build and personalize your page
Create your first landing page from scratch or choose a template from 500+ customizable layouts. Use the drag-and-drop builder to add page elements, fonts, and backgrounds, refine content with AI, or add custom HTML, Javascript, and CSS. -
Review and make edits
Collaborate on page designs and streamline review processes. Invite your team members and stakeholders to review, edit, and provide feedback on your landing page. Collaborate knowing your page is confidential and only accessible to authorized users. -
Publish and track page performance
Publish your page to a domain or custom URL. Connect your pages to the ads you've created and track page performance within the analytics dashboard, run A/B tests and AI experiments, analyze results, and continuously optimize your landing page to maintain high conversions.
Instapage vs. Formsite vs. Elementor – The Battle for Landing Page Supremacy!
Choosing the right landing page builder can be akin to selecting the perfect partner for a dance – both require rhythm, style, and the ability to gracefully adapt to changing circumstances. With the right landing page tool, marketers can twirl through the complexities of digital marketing while achieving their performance goals. Today, we're pitting three popular platforms against each other: Instapage, Formsite, and Elementor. Each offers unique features that cater to different marketing needs, but which one ultimately leads the charge when it comes to building effective landing pages? Stay tuned as we guide you through this comparison with an engaging and insightful outlook that promises to shed light on your choices. Whether you’re looking to create something simple or striving for conversion-optimized masterpieces, this article is crafted for you.
Meet the Contenders: A Brief Overview
In the left corner, we have Instapage – a platform renowned for its robust features aimed at marketers looking to reduce costs, grow conversions, and create landing pages that resonate with their audience. It positions itself as a partner in your success, providing tools that are built for brand trust and customer loyalty. Next up is Formsite, a veteran in the form building game. While it primarily excels at crafting complex forms and surveys, it can also create landing pages that capture audience data effectively. Finally, we have Elementor, a WordPress page builder that appeals to those who appreciate customization and design flexibility. This trio has made its mark in the digital landscape, and we're here to dissect their strengths and weaknesses in various aspects to help you determine the best fit for your needs.
Round One - Feature Showdown
Template Variety and User-Friendly Design
In the realm of landing page builders, the range of templates and ease of use can significantly influence your decision. Instapage stands out with its extensive library of customizable templates that cater to various industries. These templates are designed to boost conversions with highly engaging layouts that invite users to take action. The drag-and-drop interface ensures that even those with minimal technical expertise can craft stunning landing pages in no time. Moving to Formsite, its strength lies in the creation of user-friendly forms alongside straightforward landing page templates. However, the lack of extensive creativity options may make it fall short for marketers who want visually appealing designs. Finally, Elementor offers a vast array of design options that allow for high customization, perfect for agencies and freelancers who want complete control over the aesthetics and functionality of their pages. While all three tools have their unique appeals, when it comes to template variety and usability, Instapage shines brightly as a frontrunner.
Instapage: The Customization and Conversion Champion
Instapage continues to gain recognition as an essential tool for marketers due to its unrivaled customization capabilities and conversion optimization features. With its flexible page builder, users can easily modify layouts, fonts, colors, and other visual aspects to create stunning pages that convert visitors into customers. Additionally, the platform allows for seamless A/B testing, enabling marketers to experiment with different elements to find the best-performing configurations. The integration of analytics ensures that users can monitor performance metrics in real-time, offering insights that help drive strategic decisions. Instapage is not just a landing page tool; it’s a partner in your success. The emphasis it places on delivering relevant landing page experiences fosters brand trust and customer loyalty, making it an invaluable asset in a marketer's toolkit.
Round Two - Speed and Performance
When it comes to landing pages, speed is everything. Imagine you’re waiting in line at your favorite coffee shop – the anticipation can quickly turn into annoyance if things are moving slowly. Similarly, users are likely to abandon a page that takes too long to load. A landing page builder must be fine-tuned for rapid loading times, as both user experience and conversion rates hinge on this factor. Users today demand quick responses, so let’s see how our contenders stack up.
Instapage Advantages:
- Optimized for rapid loading times, helping to maintain user engagement.
- Utilizes a powerful server architecture to ensure high performance.
- Built-in caching features to minimize delays in page loading.
- Seamless integration with third-party services to enhance overall speed.
Formsite Advantages:
- Forms and landing pages load efficiently due to straightforward back-end structures.
- Minimal design aspects which can lead to faster load speeds.
- Integration options that can streamline data retrieval and reduce performance lag.
Elementor Advantages:
- Highly optimized performance with various speed optimization tools available.
- Utilizes lazy loading techniques to enhance initial loading times.
- Offers options to manage scripts and styles effectively, improving performance.
In conclusion, speed and performance play a crucial role in users’ decisions. Instapage leads the charge in this round with its adept handling of loading times, ensuring a smooth experience that translates to higher conversion rates. However, both Formsite and Elementor also bring valuable features that contribute to their effectiveness, making speed a vital consideration for users across all three platforms.
Round Three - Usability and Learning Curve
Navigating new software can often feel like trying to find your way through a maze, but the good news is that all three platforms aim to make this journey as user-friendly as possible. Instapage welcomes newcomers with an intuitive interface that minimizes the learning curve, ensuring that marketers can quickly adapt and start creating high-quality landing pages. The comprehensive onboarding process means new users can feel confident right out of the gate. Formsite, while slightly more straightforward, does require a bit of adjustment to its various functionalities, especially if users are looking to leverage everything it has to offer. Elementor is similar in that it provides a flexible canvas, but with great power comes a steeper learning curve; designers who want to maximize its capabilities may need to invest more time upfront. Ultimately, the choice comes down to individual needs: whether you’re quickly ramping up a project with Instapage or ready to dive deep into design with Elementor, each platform holds the promise of getting you to your goal.
Round Four - Customer Support Teams
Customer support can be a game-changer when you encounter challenges, acting like a trusty sidekick ready to lend a helping hand. Instapage offers outstanding support through various channels, including live chat and email, alongside a rich knowledge base filled with articles and tutorials. Formsite provides customer support that is equally reliable, providing access to resources like community forums and guides to assist users in maximizing their experience. Elementor enjoys a vast community of users who contribute to forums, along with comprehensive documentation and video tutorials; however, live support options are limited. With these dynamic support options available, users can feel reassured that they have allies ready to assist them on their journey.
Round Five - Evaluating Pricing Policies
When deciding among landing page builders, pricing structures are vital in aligning with your marketing budget. Instapage operates on a premium pricing model, which might seem steep at first glance. Still, considering its highly efficient features and proven capacity to grow conversions, many businesses find that the return justifies the cost. Formsite adopts a tiered pricing system that allows users to select plans based on their needs, catering to those who wish to keep expenses in check while still obtaining necessary functionalities. Elementor, since it functions as a WordPress plugin, also offers a competitive pricing structure with a one-time fee for lifetime access. Each platform’s pricing comes with unique benefits that correspond well to different types of users. In the end, marketers should weigh their priorities and expected returns against costs to determine the best fit.
To wrap up, while Instapage, Formsite, and Elementor all have strengths that cater to different audiences, your ideal choice will depend largely on your specific requirements. If you’re focused on customization, ease of use, and conversion rates, Instapage may be the most suited option for you. For those leaning towards building forms primarily, Formsite is a logical consideration. Meanwhile, for users looking to have complete design freedom, Elementor will work well. No matter what you choose, remember to consider a free trial or demo of Instapage to see firsthand how it can drive your success in landing page creation.
