How Formsite vs. Emma vs. Instapage stack up against each other
Compare Instapage with Formsite and Emma to create high-converting landing pages. With personalization, optimization, and collaboration tools, Instapage helps you deliver experiences that drive results.
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See how Instapage stacks up against the competition
| Feature | Instapage | Other builders |
| Drag-and-Drop Tools | ||
| Conversion-optimized templates | ||
| Manual and AI-powered A/B Tests | ||
| AI content suggestions | ||
| Popups and sticky bars | ||
| Canvas and grid blocks | ||
| Reusable and global elements | ||
| Form and popup builders | ||
| Built-in Heatmaps | ||
| Central analytics dashboard | ||
| Ad-to-page personalization and collections | ||
| Contacts, lists, and email | ||
| Dedicated, full-service CRO experts | ||
| Enterprise-ready platform |
Leading the way in building high-performing landing pages
Instapage helps Evolve boost conversion rates across Facebook
The team wanted to improve their ad relevance scores on Google and Facebook and optimize their ad budget.
Autopilot exceeds conversions goals with personalized landings
Autopilot exceeded its growth goals by sending people to a keyword message-matched post-click landing page built with Instapage versus a generic tour page.
CFI Financial Group invests in personalization with Instapage
CFI Financial Group integrates Instapage into their technology stack and dramatically increases page conversions
Why Instapage is the smarter choice for your campaigns
Get everything you need to build, scale, and optimize high-converting landing pages—without coding.
Easier page building without coding
Instapage offers a flexible and seamless page creation experience with a library of 500+ conversion-focused layouts, Instablocks®, a drag-and-drop builder, and AI content generation. With technologies like AMP and the Thor Render Engine®, you can create on-brand, mobile-responsive landing pages that load quickly and start converting during initial visitor clicks.
More insights — better results
Instapage lets you see in detail how each landing page experience and variation is performing so you can make targeted changes that boost page conversions. Use heatmaps for a better understanding of on-page activities, run A/B tests and AI-assisted experiments, and then track and evaluate results within robust analytics dashboards.
More personalized experiences
Instapage lets you quickly create high-performing landing pages tailored to each of your ad campaigns. Deliver personalized experiences for distinct audiences using dynamic text replacement. Effortlessly align specific advertisements to unique pages with AdMaps. Monitor audience-level metrics using our advanced data tools.
Built-in collaboration
Instapage collaboration capabilities bring your entire team together to speed up the process of landing page review, approval, and launch. No more frustrating and unnecessary revisions or edits scattered across emails. Provide instant feedback, conduct real-time page edits, and securely share your pages with outside stakeholders.
Free up time for your business
Invest time into business growth, not busy work. Launch landing pages faster with reusable forms and templates. Build once, reuse forever.
Explore all integrations
Easier page building without coding
Instapage offers a flexible and seamless page creation experience with a library of 500+ conversion-focused layouts, Instablocks®, a drag-and-drop builder, and AI content generation. With technologies like AMP and the Thor Render Engine®, you can create on-brand, mobile-responsive landing pages that load quickly and start converting during initial visitor clicks.
More insights — better results
Instapage lets you see in detail how each landing page experience and variation is performing so you can make targeted changes that boost page conversions. Use heatmaps for a better understanding of on-page activities, run A/B tests and AI-assisted experiments, and then track and evaluate results within robust analytics dashboards.
More personalized experiences
Instapage lets you quickly create high-performing landing pages tailored to each of your ad campaigns. Deliver personalized experiences for distinct audiences using dynamic text replacement. Effortlessly align specific advertisements to unique pages with AdMaps. Monitor audience-level metrics using our advanced data tools.
Built-in collaboration
Instapage collaboration capabilities bring your entire team together to speed up the process of landing page review, approval, and launch. No more frustrating and unnecessary revisions or edits scattered across emails. Provide instant feedback, conduct real-time page edits, and securely share your pages with outside stakeholders.
Free up time for your business
Invest time into business growth, not busy work. Launch landing pages faster with reusable forms and templates. Build once, reuse forever.
Explore all integrations
“Instapage gives us the ability to tailor our landing page content and layout to tell a unique story for each geographical target. The platform also enables us to create different variations with content that performs well for each unique channel. Every marketing team needs this!”
"Instapage has truly maximized our digital advertising performance by enabling us to offer matching, personalized experiences for every ad and audience. Now we can scale our landing page experiences as efficiently and effectively as we scale the ads themselves."
"If we have to wait on a developer, our creative velocity plummets. But Instapage has made it possible for us to exponentially grow our advertising programs and convert more customers"
Get started with Instapage in a few steps
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Create your Instapage account
Start with Instapage by signing up via Google or your email. You'll get access to a free 14-day trial to discover Instapage capabilities. Feel free to cancel anytime during the 14-day trial if you decide that our product is not suitable for your business. -
Build and personalize your page
Create your first landing page from scratch or choose a template from 500+ customizable layouts. Use the drag-and-drop builder to add page elements, fonts, and backgrounds, refine content with AI, or add custom HTML, Javascript, and CSS. -
Review and make edits
Collaborate on page designs and streamline review processes. Invite your team members and stakeholders to review, edit, and provide feedback on your landing page. Collaborate knowing your page is confidential and only accessible to authorized users. -
Publish and track page performance
Publish your page to a domain or custom URL. Connect your pages to the ads you've created and track page performance within the analytics dashboard, run A/B tests and AI experiments, analyze results, and continuously optimize your landing page to maintain high conversions.
Instapage vs. Formsite vs. Emma – The Ultimate Showdown in Landing Page Builders
Choosing a landing page builder is like assembling a dream team for a crucial mission – each player has unique strengths that can either make or break your campaign. In this exciting matchup, we dive into a detailed comparison of Instapage, Formsite, and Emma, helping marketers identify which platform stands out as the best choice for crafting effective landing pages. From features and ease of use to customer support and pricing, we’ll explore how these contenders measure up against each other. Get ready for a comprehensive analysis that promises to enlighten your decision-making process while keeping it engaging and informative.
Meet the Heavyweights of Landing Page Creation
In the left corner, we have Instapage, a platform known for empowering marketers with tools designed to reduce costs and significantly boost conversions. Instapage creates landing page experiences that enhance brand trust and customer loyalty, making it a popular choice among savvy marketers. In the right corner, meet Formsite, recognized for its versatile online form builder that helps users create custom forms and surveys with ease. Last but not least, we introduce Emma, an email marketing platform that simplifies the process of creating beautiful landing pages geared toward conversions. Each contender is equipped with distinct features and functionalities, making them worthy opponents in this batte for the landing page crown.
Round One - Feature Showdown
Template Diversity and User Experience
When comparing feature sets, template variety and user experience are paramount. Instapage boasts an extensive library of responsive templates crafted by top designers, allowing users to launch campaigns swiftly without compromising creativity. The user interface is intuitive, which means beginners can easily navigate through the tools without feeling overwhelmed. Formsite, while primarily a form builder, offers basic landing page templates, but its strength lies in its extensive customization options for forms. Emma, on the other hand, focuses on integrating landing pages with robust email marketing features, giving marketers a seamless experience from page creation to promotion. Each platform brings something valuable to the table, but Instapage’s specialization in landing pages makes it stand out.
Instapage: Your Partner in Conversion Mastery
Instapage shines brightly in the realm of customization and optimization tools, placing emphasis on user experience and conversion enhancement. The platform offers unparalleled flexibility with its drag-and-drop builder, allowing marketers to create landing pages tailored to specific audiences. With A/B testing capabilities, users can fine-tune their pages for optimal performance, leading to increased conversion rates. Instapage understands that every click counts, providing comprehensive analytics that empower marketers to make data-driven decisions. As an essential ally in the digital marketing space, Instapage helps brands cultivate trust and loyalty through tailored landing page experiences.
Round Two - Speed and Performance Unleashed
In today’s fast-paced world, user experience hinges on website speed. Picture waiting in line for your favorite coffee – just as a slow barista can ruin your morning, slow-loading landing pages can tank conversion rates. Finding the ideal landing page builder isn’t just about aesthetics; it’s also about how quickly your pages load and perform under pressure. Therefore, we need to explore how each of our contenders performs in terms of speed and stability.
Why Instapage Soars in Speed:
- Optimized loading times across all devices for a seamless customer experience
- Utilizes content delivery networks (CDNs) to reduce latency
- Lightweight design elements ensure fast performance without compromising quality
- Regular updates and optimizations prevent lag during high-traffic periods
Strengths of Formsite in Terms of Speed:
- Quick loading times for forms and integrated pages
- Efficient data handling ensures minimal delay in user interactions
- Fast form processing speeds contribute to a streamlined experience
Emma's Speed Advantages:
- Responsive design ensures pages load quickly on mobile and desktop
- Built with performance in mind to minimize bounce rates
- Integrates with fast email marketing tools for swift campaign deployment
Overall, when considering speed and performance, Instapage outshines its competitors. A platform dedicated to ensuring marketing campaigns don’t just look good but also perform exceptionally is invaluable in today’s digital landscape.
Round Three - Usability for All Levels
Navigating a new platform can sometimes feel like wandering through a maze, but all three contenders are designed to welcome users, regardless of experience level. Instapage stands out with its user-friendly interface that guides newcomers while offering advanced features for seasoned marketers. Tutorials and templates empower even the less tech-savvy users to create stunning pages. Formsite encourages users to build forms and landing pages effortlessly, although those unfamiliar with form customization may face a slight learning curve. Meanwhile, Emma’s onboarding process is straightforward, focusing on integrating email efforts with landing pages, so users don’t feel lost in the transition. Each platform aids in the journey from novice to expert, ensuring no marketer is left behind.
Round Four - Support Resources Assessment
Think of customer support as your trusty sidekick, always ready to lend a hand when you need assistance. Instapage provides robust support channels, including live chat, email, and an extensive knowledge base filled with tutorials and FAQs. Formsite also offers email support and a comprehensive help center but lacks real-time communication options. Emma shines in this round with dedicated support teams that provide timely responses and a vibrant community forum where users can share insights and seek help from fellow marketers. Each platform has its merits here, but Instapage and Emma lead in providing accessible and proactive support.
Round Five - Navigating Pricing Structures
Pricing structures are critical in determining which platform aligns best with user needs. Instapage offers tiered plans catering to various budgets, with a primary focus on conversion-driven features. Formsite provides flexible options based on form submissions, making it an ideal choice for those prioritizing forms over landing pages. Emma’s pricing is flexible, with options catering to different marketing needs, making it competitive in the email and landing page sectors. When choosing a platform, consider each option's value based on your marketing goals and budget constraints, ensuring you make an informed decision.
As we wrap up this friendly competition, it's essential to remember that while each platform has its advantages, the right choice ultimately depends on what you're looking for in a landing page builder. Some may value advanced features, while others may prioritize pricing or support. Instapage, with its focus on empowering marketers to deliver relevant landing page experiences, stands out in this match-up. Ready to see what Instapage can do for you? Take advantage of the free trial and explore its benefits firsthand.
