How Marketo vs. GetLandy vs. Instapage stack up against each other
Compare Instapage with Marketo and GetLandy to create high-converting landing pages. With personalization, optimization, and collaboration tools, Instapage helps you deliver experiences that drive results.
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See how Instapage stacks up against the competition
| Feature | Instapage | Other builders |
| Drag-and-Drop Tools | ||
| Conversion-optimized templates | ||
| Manual and AI-powered A/B Tests | ||
| AI content suggestions | ||
| Popups and sticky bars | ||
| Canvas and grid blocks | ||
| Reusable and global elements | ||
| Form and popup builders | ||
| Built-in Heatmaps | ||
| Central analytics dashboard | ||
| Ad-to-page personalization and collections | ||
| Contacts, lists, and email | ||
| Dedicated, full-service CRO experts | ||
| Enterprise-ready platform |
Leading the way in building high-performing landing pages
Instapage helps Evolve boost conversion rates across Facebook
The team wanted to improve their ad relevance scores on Google and Facebook and optimize their ad budget.
Autopilot exceeds conversions goals with personalized landings
Autopilot exceeded its growth goals by sending people to a keyword message-matched post-click landing page built with Instapage versus a generic tour page.
Vita escalate lead generation efforts and client engagement with Instapage
Vita is a full-spectrum professional brokerage firm in the employee benefits industry
Why Instapage is the smarter choice for your campaigns
Get everything you need to build, scale, and optimize high-converting landing pages—without coding.
Easier page building without coding
Instapage offers a flexible and seamless page creation experience with a library of 500+ conversion-focused layouts, Instablocks®, a drag-and-drop builder, and AI content generation. With technologies like Thor Render Engine®, you can create on-brand, mobile-responsive landing pages that load quickly and start converting during initial visitor clicks.
More insights — better results
Instapage lets you see in detail how each landing page experience and variation is performing so you can make targeted changes that boost page conversions. Use heatmaps for a better understanding of on-page activities, run A/B tests and AI-assisted experiments, and then track and evaluate results within robust analytics dashboards.
More personalized experiences
Instapage lets you quickly create high-performing landing pages tailored to each of your ad campaigns. Deliver personalized experiences for distinct audiences using dynamic text replacement. Effortlessly align specific advertisements to unique pages with AdMaps. Monitor audience-level metrics using our advanced data tools.
Built-in collaboration
Instapage collaboration capabilities bring your entire team together to speed up the process of landing page review, approval, and launch. No more frustrating and unnecessary revisions or edits scattered across emails. Provide instant feedback, conduct real-time page edits, and securely share your pages with outside stakeholders.
Free up time for your business
Invest time into business growth, not busy work. Launch landing pages faster with reusable forms and templates. Build once, reuse forever.
Explore all integrations
Easier page building without coding
Instapage offers a flexible and seamless page creation experience with a library of 500+ conversion-focused layouts, Instablocks®, a drag-and-drop builder, and AI content generation. With technologies like Thor Render Engine®, you can create on-brand, mobile-responsive landing pages that load quickly and start converting during initial visitor clicks.
More insights — better results
Instapage lets you see in detail how each landing page experience and variation is performing so you can make targeted changes that boost page conversions. Use heatmaps for a better understanding of on-page activities, run A/B tests and AI-assisted experiments, and then track and evaluate results within robust analytics dashboards.
More personalized experiences
Instapage lets you quickly create high-performing landing pages tailored to each of your ad campaigns. Deliver personalized experiences for distinct audiences using dynamic text replacement. Effortlessly align specific advertisements to unique pages with AdMaps. Monitor audience-level metrics using our advanced data tools.
Built-in collaboration
Instapage collaboration capabilities bring your entire team together to speed up the process of landing page review, approval, and launch. No more frustrating and unnecessary revisions or edits scattered across emails. Provide instant feedback, conduct real-time page edits, and securely share your pages with outside stakeholders.
Free up time for your business
Invest time into business growth, not busy work. Launch landing pages faster with reusable forms and templates. Build once, reuse forever.
Explore all integrations
“Instapage gives us the ability to tailor our landing page content and layout to tell a unique story for each geographical target. The platform also enables us to create different variations with content that performs well for each unique channel. Every marketing team needs this!”
"Instapage has truly maximized our digital advertising performance by enabling us to offer matching, personalized experiences for every ad and audience. Now we can scale our landing page experiences as efficiently and effectively as we scale the ads themselves."
"If we have to wait on a developer, our creative velocity plummets. But Instapage has made it possible for us to exponentially grow our advertising programs and convert more customers"
Get started with Instapage in a few steps
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Create your Instapage account
Start with Instapage by signing up via Google or your email. You'll get access to a free 14-day trial to discover Instapage capabilities. Feel free to cancel anytime during the 14-day trial if you decide that our product is not suitable for your business. -
Build and personalize your page
Create your first landing page from scratch or choose a template from 500+ customizable layouts. Use the drag-and-drop builder to add page elements, fonts, and backgrounds, refine content with AI, or add custom HTML, Javascript, and CSS. -
Review and make edits
Collaborate on page designs and streamline review processes. Invite your team members and stakeholders to review, edit, and provide feedback on your landing page. Collaborate knowing your page is confidential and only accessible to authorized users. -
Publish and track page performance
Publish your page to a domain or custom URL. Connect your pages to the ads you've created and track page performance within the analytics dashboard, run A/B tests and AI experiments, analyze results, and continuously optimize your landing page to maintain high conversions.
Instapage vs. Marketo vs. GetLandy – Which Landing Page Builder Leads the Way?
Choosing the right landing page builder is a lot like assembling your own superhero team. With each builder boasting unique powers, abilities, and special traits, the decision can feel overwhelming. Just like superheroes, each platform comes with its strengths, weaknesses, and claims to fame. In this showdown, we're putting Instapage, Marketo, and GetLandy head-to-head. This article promises to dissect their features, usability, customer support, pricing, and more, helping you make an informed choice that could dramatically impact your marketing strategy. So grab your cape as we dive into the thrilling world of landing pages and see which contender will emerge victorious in the battle for your business’s online presence. (min:200 words, add the small paragraphs in this paragraph.)
Meet the Contenders: Who's in the Ring?
In the red corner, we have Instapage, known for its powerful focus on conversion optimization and user-friendly interface. With a robust set of features designed to create stunning landing pages quickly, Instapage is often a go-to tool for marketers eager to build trust and loyalty with their audience. Next up is Marketo, a heavyweight when it comes to marketing automation. While it offers landing page creation tools, its primary focus is on comprehensive marketing solutions. And finally, we have GetLandy, a rising star that aims to simplify landing page creation through its intuitive drag-and-drop editor, making it easy for beginners and seasoned marketers alike to craft effective landing pages. (min:200 words, add the small paragraphs in this paragraph.)
Round One - Feature Showdown: What’s on the Table?
Template Diversity and Usability: A Closer Look
In the realm of landing pages, having a variety of templates can mean the difference between engaging content and a site that visitors quickly leave. Marketo offers a range of customizable templates, but they can be complex, requiring a bit of a learning curve. GetLandy shines here with its easy-to-navigate interface, providing users with various professionally designed templates tailored to different marketing goals. Meanwhile, Instapage claims the spotlight with its extensive library of over 500 customizable templates, allowing marketers to create highly relevant landing page experiences that resonate seamlessly with brand aesthetics. (min:200 words, add the small paragraphs in this paragraph.)
Instapage: Your Partner in Conversion Success
When it comes to customization and conversion rate optimization, Instapage is hard to beat. With advanced features like A/B testing, heatmaps, and detailed analytics, Instapage empowers marketers to reduce costs while optimizing for higher conversion rates. Their focused design tools allow users to create relevant landing page experiences that not only attract visitors but also foster trust and customer loyalty. The combination of robust features and a user-friendly interface makes Instapage not just another tool but a genuine partner in achieving your marketing success. (min:200 words)
Round Two - The Race: Speed and Performance Unlocked
Imagine waiting for your morning coffee to brew while the clock ticks away, and that's how users feel when a webpage lags. Speed can make or break a visitor's experience, and all three competitors strive for high-performance standards. Ensuring your landing pages load swiftly is vital for minimizing bounce rates and maintaining user engagement. Let’s dig into how each contender performs under pressure, sharing insights that could sway your decision one way or the other.
Instapage Advantages:
- Optimized for fast loading times, ensuring users have a smooth experience.
- Utilizes a Content Delivery Network (CDN) for quick access globally.
- Built-in optimizations that enhance image loading and resource use.
- Real-time performance analytics to identify and rectify slow load issues.
Marketo Advantages:
- Integration with a wide range of marketing automation tools.
- Offers impressive load times for template-based landing pages.
- Provides insights into visitor behaviors that can inform performance adjustments.
GetLandy Advantages:
- Fast loading pages with simple drag-and-drop design.
- User-friendly interface that minimizes loading complexities.
- Content-specific load optimizations that tailor performance to user needs.
When it comes to the speed and performance of these three landing page builders, Instapage emerges as the top contender. Its dedication to optimized loading times ensures visitors are engaged and less likely to bounce, ultimately aiding in increased conversion rates. Each platform has its strengths, but Instapage's performance advantages give it a clear edge.
Round Three - User-Friendliness: Welcoming Grounds for All
Navigating a new platform can feel daunting, but there's no need to worry—each of our contenders offers paths to success for newcomers and veterans alike. Marketo, although a bit more complex with its broad automated features, offers tutorials aplenty for users willing to learn. On the other hand, GetLandy prides itself on simplicity, making it perfect for those just starting in the digital marketing landscape. Instapage balances this perfectly, combining comprehensive features with an intuitive layout that helps users build polished landing pages without the steep learning curve. Overall, all three platforms show a commitment to usability, empowering you to become a confident user no matter your starting point. (min:200 words, add the small paragraphs in this paragraph.)
Round Four - Customer Support: Backup When You Need It
Customer support can often be the unsung hero of any platform. Like trusty sidekicks, the support teams at each of these platforms are there to ensure you never feel alone in your journey. Instapage offers live chat, email support, and extensive documentation that’s always accessible. Marketo stands strong with a dedicated support line, community forums, and numerous resources that can be invaluable for users needing assistance. GetLandy isn’t far behind, providing helpful tutorials and customer support via chat and email to guide users through challenges. Support is essential, and each brand demonstrates a commitment to helping users thrive, ensuring you have the assistance you need to make your landing page a success. (min:200 words, add the small paragraphs in this paragraph.)
Round Five - The Price Tag: Who Offers the Best Bang for Your Buck?
When it comes to choosing the right landing page builder, pricing plays a significant role in decision-making. Instapage offers a competitive pricing model with diverse plans that cater to different business sizes and workflows. Marketo, while robust in features, generally positions itself at a higher price point due to its extensive automation capabilities, which may not suit smaller businesses' budgets. Meanwhile, GetLandy provides excellent value at an entry-level price, particularly appealing to startups and smaller agencies looking to create effective landing pages without a hefty investment. It’s essential to evaluate which features and services align with your marketing goals as you compare these platforms, allowing you to select the most cost-effective option available. (min:200 words)
In conclusion, while Instapage, Marketo, and GetLandy all present compelling features, the best choice heavily relies on your specific needs and preferences. Each has its strong points: Instapage excels in customization and conversion optimization, Marketo offers powerful marketing automation, and GetLandy appeals with its simplicity and cost-effectiveness. Assess what matters most to you—whether it’s pricing, user experience, or customer support—and feel empowered to choose wisely. Consider giving Instapage a test drive with their free trial or demo to experience firsthand how it can help you grow conversions, reduce costs, and create landing page experiences that enhance brand trust and customer loyalty. (min:200 words)
