How Net-Results vs. Kajabi vs. Instapage stack up against each other

Compare Instapage with Net-Results and Kajabi to create high-converting landing pages. With personalization, optimization, and collaboration tools, Instapage helps you deliver experiences that drive results.

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Features that set us apart from Net-Results and Kajabi.
Feature Instapage Other builders
Drag-and-Drop Tools
Conversion-optimized templates
Manual and AI-powered A/B Tests
AI content suggestions
Popups and sticky bars
Canvas and grid blocks
Reusable and global elements
Form and popup builders
Built-in Heatmaps
Central analytics dashboard
Ad-to-page personalization and collections
Contacts, lists, and email
Dedicated, full-service CRO experts
Enterprise-ready platform

Leading the way in building high-performing landing pages

Grid Leader - Summer 2025
Best Est. ROI Enterprise - Summer 2025
Most Implementable Enterprise - Summer 2025
Fastest Implementation Enterprise - Summer 2025
High Performer - Summer 2025
Swytch shifts into high gear with Instapage

Swytch shifts into high gear with Instapage

Alex and the Swytch team became Instapage power users in just a few months, seeing the value of Instapage from the get-go.

Going forward, they plan to continue releasing Swytch Kits to eager customers in future launch events, using their improved digital experiences to get even more people riding electric.

Swytch shifts into high gear with Instapage

Vita escalate lead generation efforts and client engagement with Instapage

Vita is a full-spectrum professional brokerage firm in the employee benefits industry

Swytch shifts into high gear with Instapage

Netradyne drives higher results with Instapage

Netradyne’s products have multiple use cases, like improving fleet efficiency, and training drivers to follow safe driving practices, and securing legal exoneration.

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Why Instapage is the smarter choice for your campaigns

Get everything you need to build, scale, and optimize high-converting landing pages—without coding.

Instapage offers a flexible and seamless page creation experience with a library of 500+ conversion-focused layouts, Instablocks®, a drag-and-drop builder, and AI content generation. With technologies like AMP and the Thor Render Engine®, you can create on-brand, mobile-responsive landing pages that load quickly and start converting during initial visitor clicks.

Easier page building without coding

Instapage offers a flexible and seamless page creation experience with a library of 500+ conversion-focused layouts, Instablocks®, a drag-and-drop builder, and AI content generation. With technologies like AMP and the Thor Render Engine®, you can create on-brand, mobile-responsive landing pages that load quickly and start converting during initial visitor clicks.

Instapage lets you see in detail how each landing page experience and variation is performing so you can make targeted changes that boost page conversions. Use heatmaps for a better understanding of on-page activities, run A/B tests and AI-assisted experiments, and then track and evaluate results within robust analytics dashboards.

More insights — better results

Instapage lets you see in detail how each landing page experience and variation is performing so you can make targeted changes that boost page conversions. Use heatmaps for a better understanding of on-page activities, run A/B tests and AI-assisted experiments, and then track and evaluate results within robust analytics dashboards.

Instapage lets you quickly create high-performing landing pages tailored to each of your ad campaigns. Deliver personalized experiences for distinct audiences using dynamic text replacement. Effortlessly align specific advertisements to unique pages with AdMaps. Monitor audience-level metrics using our advanced data tools.

More personalized experiences

Instapage lets you quickly create high-performing landing pages tailored to each of your ad campaigns. Deliver personalized experiences for distinct audiences using dynamic text replacement. Effortlessly align specific advertisements to unique pages with AdMaps. Monitor audience-level metrics using our advanced data tools.

Instapage collaboration capabilities bring your entire team together to speed up the process of landing page review, approval, and launch. No more frustrating and unnecessary revisions or edits scattered across emails. Provide instant feedback, conduct real-time page edits, and securely share your pages with outside stakeholders.

Built-in collaboration

Instapage collaboration capabilities bring your entire team together to speed up the process of landing page review, approval, and launch. No more frustrating and unnecessary revisions or edits scattered across emails. Provide instant feedback, conduct real-time page edits, and securely share your pages with outside stakeholders.

Invest time into business growth, not busy work. Launch landing pages faster with reusable forms and templates. Build once, reuse forever.

Free up time for your business

Invest time into business growth, not busy work. Launch landing pages faster with reusable forms and templates. Build once, reuse forever.

Explore all integrations
Easier page building without coding
More insights — better results More insights — better results sidebar
More personalized experiences More personalized experiences sidebar
Built-in collaboration
Free up time for your business

Easier page building without coding

Instapage offers a flexible and seamless page creation experience with a library of 500+ conversion-focused layouts, Instablocks®, a drag-and-drop builder, and AI content generation. With technologies like AMP and the Thor Render Engine®, you can create on-brand, mobile-responsive landing pages that load quickly and start converting during initial visitor clicks.

More insights — better results

Instapage lets you see in detail how each landing page experience and variation is performing so you can make targeted changes that boost page conversions. Use heatmaps for a better understanding of on-page activities, run A/B tests and AI-assisted experiments, and then track and evaluate results within robust analytics dashboards.

More personalized experiences

Instapage lets you quickly create high-performing landing pages tailored to each of your ad campaigns. Deliver personalized experiences for distinct audiences using dynamic text replacement. Effortlessly align specific advertisements to unique pages with AdMaps. Monitor audience-level metrics using our advanced data tools.

Built-in collaboration

Instapage collaboration capabilities bring your entire team together to speed up the process of landing page review, approval, and launch. No more frustrating and unnecessary revisions or edits scattered across emails. Provide instant feedback, conduct real-time page edits, and securely share your pages with outside stakeholders.

Free up time for your business

Invest time into business growth, not busy work. Launch landing pages faster with reusable forms and templates. Build once, reuse forever.

Explore all integrations
“Instapage gives us the ability to tailor our landing page content and layout to tell a unique story for each geographical target. The platform also enables us to create different variations with content that performs well for each unique channel. Every marketing team needs this!”
User review
Tamar Friedland, Sr. Director of Global Paid Marketing
"Instapage has truly maximized our digital advertising performance by enabling us to offer matching, personalized experiences for every ad and audience. Now we can scale our landing page experiences as efficiently and effectively as we scale the ads themselves."
User review
Darren Lepke, Marketing Director
"If we have to wait on a developer, our creative velocity plummets. But Instapage has made it possible for us to exponentially grow our advertising programs and convert more customers"
User review
Alex Kracov, Head of Marketing

Get started with Instapage in a few steps

  1. Create your Instapage account

    Start with Instapage by signing up via Google or your email. You'll get access to a free 14-day trial to discover Instapage capabilities. Feel free to cancel anytime during the 14-day trial if you decide that our product is not suitable for your business.
  2. Build and personalize your page

    Create your first landing page from scratch or choose a template from 500+ customizable layouts. Use the drag-and-drop builder to add page elements, fonts, and backgrounds, refine content with AI, or add custom HTML, Javascript, and CSS.
  3. Review and make edits

    Collaborate on page designs and streamline review processes. Invite your team members and stakeholders to review, edit, and provide feedback on your landing page. Collaborate knowing your page is confidential and only accessible to authorized users.
  4. Publish and track page performance

    Publish your page to a domain or custom URL. Connect your pages to the ads you've created and track page performance within the analytics dashboard, run A/B tests and AI experiments, analyze results, and continuously optimize your landing page to maintain high conversions.

Instapage vs. Net-Results vs. Kajabi – Which One Takes the Crown?

Selecting the right landing page builder is like putting together an A-list celebrity ensemble for a blockbuster movie; it requires the perfect mix of skills, star power, and potential for box office success. Each tool in this showdown—Instapage, Net-Results, and Kajabi—makes a compelling case for why it should be the leading actor in your marketing strategy. With competition heating up, you can expect these platforms to showcase their unique strengths and features that cater to different business needs. As we dive deeper into this face-off, prepare for an engaging exploration that promises not just knowledge but a clearer vision for your landing page endeavors. After all, finding the right tool is crucial, as it can significantly impact your ability to engage customers, build their trust, and convert visitors into loyal clients. Let's begin by introducing our three contestants, each shining in their own right and prepared to impress.

Meet the Competitors

In one corner, we have Instapage, known for its remarkable focus on landing page creation and optimization. Instapage empowers marketers to reduce costs, grow conversions, and deliver relevant landing page experiences that increase brand trust and customer loyalty. Next up is Net-Results, a contender that excels in marketing automation and lead generation capabilities, offering a broader suite of marketing tools that attract businesses looking for comprehensive solutions. Lastly, we have Kajabi, a platform tailored primarily for course creators and digital entrepreneurs, boasting its advanced membership features and content creation tools. This friendly rivalry aims to showcase the strengths of each tool while ensuring that users can make informed decisions based on their specific needs and goals. With diverse capabilities, each platform brings something unique to the table, creating a rich landscape for marketers to explore.

Round One - Feature Showdown

Exploring Template Options and User-Friendly Design

When it comes to template variety and ease of use, Instapage stands out by offering a rich library of professionally designed templates that cater to multiple industries and marketing goals. These templates are not only visually appealing but also optimized for conversion, making it easy for users to create eye-catching landing pages without extensive design skills. On the other hand, Net-Results provides a slew of templates aimed at automation and email campaigns, although its landing page template variety may not match Instapage's extensive catalog. Meanwhile, Kajabi's templates are tailored for its niche market, focusing on course-related content, which may limit broader landing page applications but provide strength in its specific sector. Instapage shines with its intuitive drag-and-drop editor, making customization straightforward and allowing for a seamless design experience. This round underscores how crucial it is for marketers to select a platform that resonates with their design and functionality preferences.

Instapage: Your Go-To for Customization and Conversion Mastery

With Instapage, customizability takes center stage as a key feature that sets it apart from its competitors. Marketers can fine-tune virtually every element of their landing pages, from layout and color schemes to text and media placements. This level of personalization translates directly into optimizing conversion rates. Instapage’s unique features like A/B testing, heatmaps, and dynamic text replacement empower users to tailor their landing pages to match audience segments effectively, ultimately leading to enhanced user engagement. By employing best practices in user experience, Instapage positions itself as a dedicated partner in the marketing journey, not merely a tool but a vital ally in pursuing success and driving results. The focus on relevant landing page experiences fortifies the ability to build brand trust and encourage customer loyalty, making it an essential asset for dedicated marketers.

Round Two - Speed and Efficiency Assessment

Let’s chat about what makes a landing page fierce in the face of user impatience: speed. Imagine the anticipation of waiting for your morning coffee to brew; a slower-than-normal process can change your mood entirely. Similarly, for web visitors, slow-loading pages create an immediate friction that can drive them away. It's in this round that we evaluate how each platform holds up regarding speed, loading times, and overall performance, aiming to ensure users experience seamless interactions that keep them engaged and impressed. The impact of loading speeds extends beyond user experience; higher speeds can lead to better SEO rankings and conversion rates, clearly demonstrating that speed is a critical element of effective landing pages.

Instapage Performance Strengths:

  1. Optimized for quick loading times, ensuring visitors are not left waiting.
  2. Advanced caching systems improve page performance under high traffic.
  3. Responsive design that caters to various devices without slowing down.
  4. Ability to create and publish landing pages swiftly keeps marketing efforts agile.

Net-Results Performance Advantages:

  1. Integrates automated features that enhance load efficiency.
  2. Reliability during peak traffic periods thanks to robust infrastructure.
  3. Performance insights available to improve future load times.

Kajabi Capabilities for Speed:

  1. Built on a reliable platform that ensures stable performance.
  2. Content management tailored for fast access to digital courses or products.
  3. User-friendly interface allows quick navigation without lag.

In evaluating the speed and performance of these platforms, Instapage stands out for its commitment to quick loading times that amplify user engagement. While Net-Results and Kajabi show decent performances in their niches, the overarching capabilities of Instapage lend themselves to a superior overall experience—an essential factor for success in today’s fast-paced digital marketing world.

Round Three - User Experience and Learning Curve

Moving on to usability, this round highlights how well each platform welcomes newcomers while also catering to seasoned experts. Finding the right landing page builder that provides a user-friendly experience is essential, especially for marketers who may not have extensive technical skills. Instapage offers a clean, intuitive interface that makes skill development smooth, ensuring users can quickly build beautiful landing pages with ease. Meanwhile, Net-Results provides comprehensive resources, though it can slightly overwhelm new users due to its multifaceted options. Kajabi, designed with entrepreneurs in mind, promotes straightforwardness, especially for those mainly focused on course content. Balancing simplicity with advanced features is vital as marketers aim to find tools that allow them to transition from novice to expert comfortably, thus facilitating their growth and success.

Round Four - Support System Analysis

Let's put the spotlight on customer support—a crucial aspect of any software. Imagine having a team of reliable sidekicks who are always ready to swoop in when you need them most. Instapage offers robust support options, including live chat and email responses, ensuring marketers receive timely assistance with their inquiries. Net-Results embodies a comprehensive support system with live support, extensive documentation, and community forums, allowing users to learn from one another. Kajabi also offers fantastic customer service, along with educational resources like webinars and tutorials aimed at guiding users through their platform. Highlighting the strengths of each support system can assist users in making informed decisions based on how much assistance they feel they will need in their journey.

Round Five - Cost and Value Evaluation

When discussing pricing structures for these platforms, it’s vital to look at what each offers against the corresponding costs. Instapage positions itself as an investment for marketers focused on landing page optimization and conversion, offering several tiered pricing plans that cater to varying budgets and needs. Net-Results brings its value through automation features and a comprehensive marketing suite, while Kajabi's pricing is structured around its premium educational content capabilities. Each platform’s offerings need critical examination to help users select the one that aligns with their priorities—be it user-friendliness, features, or a budget-friendly approach. Regardless of the chosen platform, understanding the pricing and the value it corresponds to is crucial for achieving intended marketing outcomes.

In summary, this friendly competition between Instapage, Net-Results, and Kajabi reveals that each platform has its unique strengths and suitable target audience. Ultimately, the ideal choice hinges on individual business goals and budget considerations. While all three platforms deliver impressive features that can meet various needs, highlighting the attributes of Instapage, particularly in terms of customization and performance, positions it favorably amongst users looking for dedicated landing page solutions. Invite readers to explore Instapage through a free trial or a live demo, allowing them to experience firsthand the advantages it brings to their marketing efforts.

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