How Net-Results vs. HubSpot vs. Instapage stack up against each other

Compare Instapage with Net-Results and HubSpot to create high-converting landing pages. With personalization, optimization, and collaboration tools, Instapage helps you deliver experiences that drive results.

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Features that set us apart from Net-Results and HubSpot.
Feature Instapage Other builders
Drag-and-Drop Tools
Conversion-optimized templates
Manual and AI-powered A/B Tests
AI content suggestions
Popups and sticky bars
Canvas and grid blocks
Reusable and global elements
Form and popup builders
Built-in Heatmaps
Central analytics dashboard
Ad-to-page personalization and collections
Contacts, lists, and email
Dedicated, full-service CRO experts
Enterprise-ready platform

Leading the way in building high-performing landing pages

Grid Leader - Summer 2025
Best Est. ROI Enterprise - Summer 2025
Most Implementable Enterprise - Summer 2025
Fastest Implementation Enterprise - Summer 2025
High Performer - Summer 2025
Swytch shifts into high gear with Instapage

Instapage helps Evolve boost conversion rates across Facebook

The team wanted to improve their ad relevance scores on Google and Facebook and optimize their ad budget.

Swytch shifts into high gear with Instapage

Vita escalate lead generation efforts and client engagement with Instapage

Vita is a full-spectrum professional brokerage firm in the employee benefits industry

Swytch shifts into high gear with Instapage

CFI Financial Group invests in personalization with Instapage

CFI Financial Group integrates Instapage into their technology stack and dramatically increases page conversions

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Why Instapage is the smarter choice for your campaigns

Get everything you need to build, scale, and optimize high-converting landing pages—without coding.

Instapage offers a flexible and seamless page creation experience with a library of 500+ conversion-focused layouts, Instablocks®, a drag-and-drop builder, and AI content generation. With technologies like AMP and the Thor Render Engine®, you can create on-brand, mobile-responsive landing pages that load quickly and start converting during initial visitor clicks.

Easier page building without coding

Instapage offers a flexible and seamless page creation experience with a library of 500+ conversion-focused layouts, Instablocks®, a drag-and-drop builder, and AI content generation. With technologies like AMP and the Thor Render Engine®, you can create on-brand, mobile-responsive landing pages that load quickly and start converting during initial visitor clicks.

Instapage lets you see in detail how each landing page experience and variation is performing so you can make targeted changes that boost page conversions. Use heatmaps for a better understanding of on-page activities, run A/B tests and AI-assisted experiments, and then track and evaluate results within robust analytics dashboards.

More insights — better results

Instapage lets you see in detail how each landing page experience and variation is performing so you can make targeted changes that boost page conversions. Use heatmaps for a better understanding of on-page activities, run A/B tests and AI-assisted experiments, and then track and evaluate results within robust analytics dashboards.

Instapage lets you quickly create high-performing landing pages tailored to each of your ad campaigns. Deliver personalized experiences for distinct audiences using dynamic text replacement. Effortlessly align specific advertisements to unique pages with AdMaps. Monitor audience-level metrics using our advanced data tools.

More personalized experiences

Instapage lets you quickly create high-performing landing pages tailored to each of your ad campaigns. Deliver personalized experiences for distinct audiences using dynamic text replacement. Effortlessly align specific advertisements to unique pages with AdMaps. Monitor audience-level metrics using our advanced data tools.

Instapage collaboration capabilities bring your entire team together to speed up the process of landing page review, approval, and launch. No more frustrating and unnecessary revisions or edits scattered across emails. Provide instant feedback, conduct real-time page edits, and securely share your pages with outside stakeholders.

Built-in collaboration

Instapage collaboration capabilities bring your entire team together to speed up the process of landing page review, approval, and launch. No more frustrating and unnecessary revisions or edits scattered across emails. Provide instant feedback, conduct real-time page edits, and securely share your pages with outside stakeholders.

Invest time into business growth, not busy work. Launch landing pages faster with reusable forms and templates. Build once, reuse forever.

Free up time for your business

Invest time into business growth, not busy work. Launch landing pages faster with reusable forms and templates. Build once, reuse forever.

Explore all integrations
Easier page building without coding
More insights — better results More insights — better results sidebar
More personalized experiences More personalized experiences sidebar
Built-in collaboration
Free up time for your business

Easier page building without coding

Instapage offers a flexible and seamless page creation experience with a library of 500+ conversion-focused layouts, Instablocks®, a drag-and-drop builder, and AI content generation. With technologies like AMP and the Thor Render Engine®, you can create on-brand, mobile-responsive landing pages that load quickly and start converting during initial visitor clicks.

More insights — better results

Instapage lets you see in detail how each landing page experience and variation is performing so you can make targeted changes that boost page conversions. Use heatmaps for a better understanding of on-page activities, run A/B tests and AI-assisted experiments, and then track and evaluate results within robust analytics dashboards.

More personalized experiences

Instapage lets you quickly create high-performing landing pages tailored to each of your ad campaigns. Deliver personalized experiences for distinct audiences using dynamic text replacement. Effortlessly align specific advertisements to unique pages with AdMaps. Monitor audience-level metrics using our advanced data tools.

Built-in collaboration

Instapage collaboration capabilities bring your entire team together to speed up the process of landing page review, approval, and launch. No more frustrating and unnecessary revisions or edits scattered across emails. Provide instant feedback, conduct real-time page edits, and securely share your pages with outside stakeholders.

Free up time for your business

Invest time into business growth, not busy work. Launch landing pages faster with reusable forms and templates. Build once, reuse forever.

Explore all integrations
“Instapage gives us the ability to tailor our landing page content and layout to tell a unique story for each geographical target. The platform also enables us to create different variations with content that performs well for each unique channel. Every marketing team needs this!”
User review
Tamar Friedland, Sr. Director of Global Paid Marketing
"Instapage has truly maximized our digital advertising performance by enabling us to offer matching, personalized experiences for every ad and audience. Now we can scale our landing page experiences as efficiently and effectively as we scale the ads themselves."
User review
Darren Lepke, Marketing Director
"If we have to wait on a developer, our creative velocity plummets. But Instapage has made it possible for us to exponentially grow our advertising programs and convert more customers"
User review
Alex Kracov, Head of Marketing

Get started with Instapage in a few steps

  1. Create your Instapage account

    Start with Instapage by signing up via Google or your email. You'll get access to a free 14-day trial to discover Instapage capabilities. Feel free to cancel anytime during the 14-day trial if you decide that our product is not suitable for your business.
  2. Build and personalize your page

    Create your first landing page from scratch or choose a template from 500+ customizable layouts. Use the drag-and-drop builder to add page elements, fonts, and backgrounds, refine content with AI, or add custom HTML, Javascript, and CSS.
  3. Review and make edits

    Collaborate on page designs and streamline review processes. Invite your team members and stakeholders to review, edit, and provide feedback on your landing page. Collaborate knowing your page is confidential and only accessible to authorized users.
  4. Publish and track page performance

    Publish your page to a domain or custom URL. Connect your pages to the ads you've created and track page performance within the analytics dashboard, run A/B tests and AI experiments, analyze results, and continuously optimize your landing page to maintain high conversions.

Instapage vs. Net-Results vs. HubSpot – The Showdown of Landing Page Builders

Choosing a landing page builder is like selecting the right tool for a job. It's essential for crafting a strong online presence, just as a carpenter needs a reliable hammer to build a sturdy house. In this comparison, we will explore three popular contenders in the world of landing page creation: Instapage, Net-Results, and HubSpot. Each platform has its strengths and unique offerings, promising to enhance business performance through effective landing pages. This article aims to provide you with insight and clarity, empowering you to make an informed choice that aligns with your marketing strategy. Whether you're a seasoned marketer or just starting out, understanding each tool's capabilities is crucial as you build landing pages that convert visitors into loyal customers. Through our engaging analysis, you'll find yourself better equipped to pick the ideal platform that meets your needs and drives success. Let the comparisons begin, and may the best landing page builder win!

Introducing the Competitors

At the forefront of landing page solutions, we have three noteworthy contenders: Instapage, Net-Results, and HubSpot. Each platform has carved its niche in the digital landscape, offering unique features tailored for marketers looking to maximize their online effectiveness. Instapage is renowned for its powerful customization capabilities and conversion tools, making it a favorite for those focused on enhancing user experience. On the other hand, Net-Results stands out for its comprehensive marketing automation capabilities that integrate seamlessly with landing pages. Lastly, HubSpot, with its extensive suite of marketing tools, appeals to businesses seeking an all-in-one solution. While each has its robust capabilities, we will delve deeper into how they stack up against each other and where Instapage holds the upper hand in driving conversions and fostering customer loyalty.

Round One - Feature Comparison Showdown

Template Variety and User-Friendly Design

In this rapidly evolving digital landscape, having access to a diverse range of templates is vital. Each of these platforms offers a variety of pre-designed templates, but the real differentiator lies in user-friendliness and customization options. Net-Results provides a selection of templates optimized for marketing campaigns, but some users find the interface slightly less intuitive than desired. HubSpot offers a multitude of stylish templates; however, the steep learning curve may present challenges for novice users. On the contrary, Instapage excels in this department with an extensive library of customizable templates that cater to various industries and conversion goals. It allows marketers to adjust elements with ease, ensuring that the final product perfectly aligns with their existing branding. Thus, for marketers prioritizing both template variety and ease of use, Instapage clearly stands out as the preferred option.

Instapage: A Leader in Customization and Conversion Tools

What sets Instapage apart is its unmatched ability to boost conversion rates through advanced customization capabilities. The platform empowers marketers to create, test, and launch highly personalized landing pages that resonate with their target audience. With features like A/B testing, heatmaps, and dynamic text replacement, users can refine their landing pages based on real visitor data and behavior. Instapage not only helps reduce operational costs, but it also significantly enhances the overall user experience, leading to increased brand trust and loyal customer engagement. By prioritizing conversions and delivering relevant landing page experiences, Instapage positions itself as not just a tool, but as a vital partner in achieving marketing success.

Round Two - Speed and Performance Analysis

When it comes to user experience, speed matters. Imagine strolling into your favorite café; if the line is too long or the service too slow, you might reconsider your loyalty. Similarly, landing page loading times can make or break a visitor's experience on your site. Users expect fast-loading pages, and any delay could result in lost conversions. Each platform has its unique strengths regarding speed and performance, with varying loading times and optimization features.

Instapage Advantages:

  1. Fast-loading templates designed for optimal performance
  2. Optimized for both mobile and desktop experiences
  3. Advanced URL optimization to enhance SEO
  4. Automatic image compression to improve load times

Net-Results Advantages:

  1. Integrates well with existing marketing automation strategies
  2. Offers performance analytics tools for tracking effectiveness
  3. Provides a solid foundation for data-driven marketing decisions

HubSpot Advantages:

  1. Built-in SEO tools to enhance organic visibility
  2. Strong server infrastructure to boost reliability
  3. Ability to host content and images directly on the platform

In conclusion, when considering speed and performance, Instapage demonstrates clear advantages, delivering fast and efficient landing pages that prioritize conversions. While each platform brings something unique to the table, Instapage stands out for its emphasis on user experience, allowing marketers to keep visitors engaged and elevate conversion rates.

Round Three - Usability and Learning Experience

Approaching new software can feel overwhelming, but a user-friendly interface can transform that initial trepidation into confidence. Each platform strives to cater to both novices and experts, blending usability with advanced capabilities. Net-Results offers an intuitive interface that guides users through the process of creating landing pages, though a bit of a learning curve may still be present. HubSpot's extensive resources and tutorial materials assist users in navigating through its functionalities, but this can come with a price for learning and adaptation. Instapage excels by offering a streamlined onboarding process, coupled with user-friendly editing tools that encourage experimentation without fear of making mistakes. No matter your skill level, Instapage provides an empowering environment that facilitates learning and growth, positioning users to leverage its full potential for creating high-converting landing pages.

Round Four - The Customer Support Team

Every superhero needs a reliable sidekick, and in this context, customer support is the trusty ally every marketer appreciates. The level of support offered can significantly impact a user's experience with any platform. Net-Results provides solid email and chat support, complemented by a detailed knowledge base for users seeking to troubleshoot independently. HubSpot boasts an impressive support team available via chat, email, and phone, along with extensive community forums for additional assistance. Meanwhile, Instapage stands out for its exceptional customer support, offering prompt, knowledgeable assistance through multiple channels. In addition to live chat and email support, Instapage’s dedicated resource center equips users with tutorials, webinar sessions, and community forums, ensuring they have everything they need for success at their fingertips.

Round Five - Pricing Structure and Value Remembered

Navigating pricing structures can feel daunting, especially when trying to determine the best value for your budget. Each platform adopts a different pricing strategy and value proposition. Net-Results typically operates on a subscription basis that offers scalability depending on the features selected. HubSpot provides a range of pricing tiers, but the cost can escalate quickly based on additional features. Instapage presents transparent pricing with distinct packages tailored to cater to specific business needs, allowing users to select a plan that fits their budget without unnecessary hidden fees. When considering the unique offerings of each platform, it’s crucial to weigh not just the cost but the value derived from the features that matter most.

In summary, while all three platforms have unique strengths, the right choice heavily relies on individual preferences and business goals. Be it advanced features, dedicated support, or flexible pricing, understanding the core offerings is essential to making an informed decision. As you consider which tool reflects your vision for landing page success, take time to explore Instapage with its free trial or demo. Find the perfect platform that will not only simplify your processes but ultimately enhance conversions, ensuring you achieve your marketing objectives with confidence and clarity.

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