How Launchrock vs. JotForm vs. Instapage stack up against each other
Compare Instapage with Launchrock and JotForm to create high-converting landing pages. With personalization, optimization, and collaboration tools, Instapage helps you deliver experiences that drive results.
Get startedSee how Instapage stacks up against the competition
Feature | Instapage | Other builders |
Drag-and-Drop Tools | ||
Conversion-optimized templates | ||
Manual and AI-powered A/B Tests | ||
AI content suggestions | ||
Popups and sticky bars | ||
Canvas and grid blocks | ||
Reusable and global elements | ||
Form and popup builders | ||
Built-in Heatmaps | ||
Central analytics dashboard | ||
Ad-to-page personalization and collections | ||
Contacts, lists, and email | ||
Dedicated, full-service CRO experts | ||
Enterprise-ready platform |
Leading the way in building high-performing landing pages
Why Instapage is the smarter choice for your campaigns
Get everything you need to build, scale, and optimize high-converting landing pages—without coding.

Easier page building without coding
Instapage offers a flexible and seamless page creation experience with a library of 500+ conversion-focused layouts, Instablocks®, a drag-and-drop builder, and AI content generation. With technologies like AMP and the Thor Render Engine®, you can create on-brand, mobile-responsive landing pages that load quickly and start converting during initial visitor clicks.

More insights — better results
Instapage lets you see in detail how each landing page experience and variation is performing so you can make targeted changes that boost page conversions. Use heatmaps for a better understanding of on-page activities, run A/B tests and AI-assisted experiments, and then track and evaluate results within robust analytics dashboards.

More personalized experiences
Instapage lets you quickly create high-performing landing pages tailored to each of your ad campaigns. Deliver personalized experiences for distinct audiences using dynamic text replacement. Effortlessly align specific advertisements to unique pages with AdMaps. Monitor audience-level metrics using our advanced data tools.

Built-in collaboration
Instapage collaboration capabilities bring your entire team together to speed up the process of landing page review, approval, and launch. No more frustrating and unnecessary revisions or edits scattered across emails. Provide instant feedback, conduct real-time page edits, and securely share your pages with outside stakeholders.

Free up time for your business
Invest time into business growth, not busy work. Launch landing pages faster with reusable forms and templates. Build once, reuse forever.
Explore all integrations






Easier page building without coding
Instapage offers a flexible and seamless page creation experience with a library of 500+ conversion-focused layouts, Instablocks®, a drag-and-drop builder, and AI content generation. With technologies like AMP and the Thor Render Engine®, you can create on-brand, mobile-responsive landing pages that load quickly and start converting during initial visitor clicks.
More insights — better results
Instapage lets you see in detail how each landing page experience and variation is performing so you can make targeted changes that boost page conversions. Use heatmaps for a better understanding of on-page activities, run A/B tests and AI-assisted experiments, and then track and evaluate results within robust analytics dashboards.
More personalized experiences
Instapage lets you quickly create high-performing landing pages tailored to each of your ad campaigns. Deliver personalized experiences for distinct audiences using dynamic text replacement. Effortlessly align specific advertisements to unique pages with AdMaps. Monitor audience-level metrics using our advanced data tools.
Built-in collaboration
Instapage collaboration capabilities bring your entire team together to speed up the process of landing page review, approval, and launch. No more frustrating and unnecessary revisions or edits scattered across emails. Provide instant feedback, conduct real-time page edits, and securely share your pages with outside stakeholders.
Free up time for your business
Invest time into business growth, not busy work. Launch landing pages faster with reusable forms and templates. Build once, reuse forever.
Explore all integrationsGet started with Instapage in a few steps
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Create your Instapage account
Start with Instapage by signing up via Google or your email. You'll get access to a free 14-day trial to discover Instapage capabilities. Feel free to cancel anytime during the 14-day trial if you decide that our product is not suitable for your business. -
Build and personalize your page
Create your first landing page from scratch or choose a template from 500+ customizable layouts. Use the drag-and-drop builder to add page elements, fonts, and backgrounds, refine content with AI, or add custom HTML, Javascript, and CSS. -
Review and make edits
Collaborate on page designs and streamline review processes. Invite your team members and stakeholders to review, edit, and provide feedback on your landing page. Collaborate knowing your page is confidential and only accessible to authorized users. -
Publish and track page performance
Publish your page to a domain or custom URL. Connect your pages to the ads you've created and track page performance within the analytics dashboard, run A/B tests and AI experiments, analyze results, and continuously optimize your landing page to maintain high conversions.
Instapage vs. Launchrock vs. JotForm – A Comprehensive Showdown
Selecting the right landing page builder can feel akin to forming your ultimate sports team. Should you go with the unknown rookie, the seasoned all-star, or the versatile utility player? Each choice brings unique strengths and quirks to the table, and the same can be said for our contenders: Instapage, Launchrock, and JotForm. In this article, we will examine each option closely, comparing their features, performance, usability, support, and pricing to help you make an informed decision. Whether you're a beginner trying to dive into online marketing or a pro looking for a sleek tool to optimize your landing pages, this guide promises to keep you engaged while providing valuable insights. Let’s jump into the arena and see which contender stands the test of time!
Meet the Champions of Landing Pages
In one corner, we have Instapage, a powerful player known for its robust customization and conversion optimization capabilities, making it a front-runner for marketers seeking to maximize ROI. Launchrock, the runner-up, is celebrated for its ease of use and simple setup, appealing primarily to startups and those needing to quickly establish an online presence. Finally, we have JotForm, an underdog that provides an array of form-building features, quite useful for capturing leads and managing user data effectively. Each tool has carved out a niche in the competitive landscape of landing page creation, boasting unique strengths that can assist marketers at different stages of their journey. Join us as we explore how each contender holds up under the scrutiny of marketing demands and user experiences.
Round One - Exploring Features and Usability
Template Variety and Intuitiveness: A Clash of Icons
When it comes to template variety and user-friendliness, all three platforms showcase their distinct approaches. Launchrock shines with uncomplicated templates designed for rapid deployment, ideal for those looking to launch quickly. JotForm provides a breadth of form-centric templates that excel in lead generation, though it lacks some of the layout finesse seen in heavierweights. Conversely, Instapage houses a staggering library of fully-customizable templates tailored to diverse industries, making it easy to create a landing page that reflects your brand. This versatility is matched only by its intuitive drag-and-drop interface that welcomes users of all skill levels. Ultimately, while all three platforms bring something to the table, Instapage clearly stands out with its extensive options and user-friendly design, empowering users to create dynamic landing pages that resonate with their audience.
Instapage: Your Partner for Tailored Experiences and Peak Performance
Instapage goes beyond just offering tools; it acts as a partner in your marketing journey. With its suite of powerful customization options, users are equipped to craft personalized landing pages that align with their marketing goals. The platform supports A/B testing, allowing marketers to refine their strategies based on performance data, which is key to enhancing conversion rates. Additionally, Instapage’s integrations with a plethora of marketing and analytics tools provide comprehensive insights into user behavior, facilitating data-driven decisions. This level of adaptability ensures that marketers can deliver relevant landing page experiences that foster brand trust and customer loyalty, ultimately driving conversions. There's no doubt that when it comes to customization and conversion optimization, Instapage truly rises above the competition.
Round Two - Quickness and Reliability
Picture this: you're standing in a long line on a busy morning, waiting for your favorite coffee. The anticipation builds, but the slow service starts to drain your enthusiasm. The same principle applies to landing pages; speed matters! In our fast-paced digital world, users have little patience for slow-loading sites. In this round, we’ll compare the speed and performance of our three contenders, considering the crucial role loading times play in user experience and conversion rates.
Instapage: The Speed Champion
- Optimized for fast loading times, resulting in lower bounce rates.
- Utilizes lightweight design elements to ensure reliability.
- Integrated CDN (Content Delivery Network) for increased global reach.
- Regular performance monitoring and updates to maintain high-speed standards
Launchrock: Swift and Simple
- Quick setup allows for immediate deployment with minimal preparation.
- Lightweight templates that load efficiently across devices.
- User-friendly interface minimizes latency during page creation
JotForm: Solid, but Not Fastest
- Offers a decent loading speed, but may lag with complex forms.
- Built-in optimization for loading forms quickly.
- Integrates with powerful servers to enhance performance as needed.
In conclusion, while all three platforms present respectable speed and performance, Instapage stands out as the most efficient and reliable choice. The combination of fast loading times and ease of use can enhance user experience and ultimately lead to better conversion rates for marketers.
Round Three - Effortless Usability
Navigating a platform should be like a stroll in the park, not a challenging hike up a steep mountain. Each of our contenders plays its part well in this arena, extended an empathetic hand towards both novices and experienced marketers alike. Launchrock, with its straightforward interface and quick setup, is a breath of fresh air for those just getting started with landing pages. JotForm caters to form-building enthusiasts but may pose a slight learning curve when exploring its full range of features. Meanwhile, Instapage expertly combines advanced tools with user-friendliness, creating an inviting environment for anyone looking to master the art of landing page design. Regardless of where you begin, these platforms ensure you can successfully progress toward proficient usage with confidence.
Round Four - Customer Support Warriors
Imagine customer support as your loyal sidekicks, always at the ready to assist with a smile. Each of the three contenders brings their unique support systems to the mix. Instapage offers a range of support options, including live chat, responsive email support, and a comprehensive knowledge base that makes finding solutions to issues easy. Launchrock provides a simple email support system and access to helpful community forums, acting as an encouraging buddy for new users. JotForm's customer support includes live chat, extensive documentation, and forums that foster community engagement. In terms of support, Instapage ensures users won't feel overwhelmed, providing stellar assistance whenever needed, making it the toughest contender in this round.
Round Five - Pricing and Value for Money
When considering the ideal landing page builder, pricing often weighs heavily on marketers' minds. Each contender presents various pricing structures aimed at accommodating different needs. Instapage operates on a subscription model that prioritizes value, offering a free trial for first-time users to test its features before committing. Launchrock operates on a free tier but limits advanced functionalities. Lastly, JotForm provides tiered pricing depending on feature access, making it flexible but complex. Remember, while all options have their distinct advantages, weighing features against cost will lead to decisions aligned with specific marketing goals.
As we wrap up our friendly bout between Instapage, Launchrock, and JotForm, it’s clear that each platform has unique strengths. However, the choice ultimately depends on your specific needs — whether you prioritize features, support, or pricing flexibility. Don't forget to give Instapage a whirl with its free trial and discover how it can empower you to reduce costs, increase conversions, and create relevant landing page experiences that build brand trust and customer loyalty, leading to more significant success in your marketing endeavors.