How Formstack vs. ActiveDEMAND vs. Instapage stack up against each other
Compare Instapage with Formstack and ActiveDEMAND to create high-converting landing pages. With personalization, optimization, and collaboration tools, Instapage helps you deliver experiences that drive results.
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See how Instapage stacks up against the competition
| Feature | Instapage | Other builders |
| Drag-and-Drop Tools | ||
| Conversion-optimized templates | ||
| Manual and AI-powered A/B Tests | ||
| AI content suggestions | ||
| Popups and sticky bars | ||
| Canvas and grid blocks | ||
| Reusable and global elements | ||
| Form and popup builders | ||
| Built-in Heatmaps | ||
| Central analytics dashboard | ||
| Ad-to-page personalization and collections | ||
| Contacts, lists, and email | ||
| Dedicated, full-service CRO experts | ||
| Enterprise-ready platform |
Leading the way in building high-performing landing pages
Swytch shifts into high gear with Instapage
Alex and the Swytch team became Instapage power users in just a few months, seeing the value of Instapage from the get-go.
Going forward, they plan to continue releasing Swytch Kits to eager customers in future launch events, using their improved digital experiences to get even more people riding electric.
Instapage helps Evolve boost conversion rates across Facebook
The team wanted to improve their ad relevance scores on Google and Facebook and optimize their ad budget.
CFI Financial Group invests in personalization with Instapage
CFI Financial Group integrates Instapage into their technology stack and dramatically increases page conversions
Why Instapage is the smarter choice for your campaigns
Get everything you need to build, scale, and optimize high-converting landing pages—without coding.
Easier page building without coding
Instapage offers a flexible and seamless page creation experience with a library of 500+ conversion-focused layouts, Instablocks®, a drag-and-drop builder, and AI content generation. With technologies like Thor Render Engine®, you can create on-brand, mobile-responsive landing pages that load quickly and start converting during initial visitor clicks.
More insights — better results
Instapage lets you see in detail how each landing page experience and variation is performing so you can make targeted changes that boost page conversions. Use heatmaps for a better understanding of on-page activities, run A/B tests and AI-assisted experiments, and then track and evaluate results within robust analytics dashboards.
More personalized experiences
Instapage lets you quickly create high-performing landing pages tailored to each of your ad campaigns. Deliver personalized experiences for distinct audiences using dynamic text replacement. Effortlessly align specific advertisements to unique pages with AdMaps. Monitor audience-level metrics using our advanced data tools.
Built-in collaboration
Instapage collaboration capabilities bring your entire team together to speed up the process of landing page review, approval, and launch. No more frustrating and unnecessary revisions or edits scattered across emails. Provide instant feedback, conduct real-time page edits, and securely share your pages with outside stakeholders.
Free up time for your business
Invest time into business growth, not busy work. Launch landing pages faster with reusable forms and templates. Build once, reuse forever.
Explore all integrations
Easier page building without coding
Instapage offers a flexible and seamless page creation experience with a library of 500+ conversion-focused layouts, Instablocks®, a drag-and-drop builder, and AI content generation. With technologies like Thor Render Engine®, you can create on-brand, mobile-responsive landing pages that load quickly and start converting during initial visitor clicks.
More insights — better results
Instapage lets you see in detail how each landing page experience and variation is performing so you can make targeted changes that boost page conversions. Use heatmaps for a better understanding of on-page activities, run A/B tests and AI-assisted experiments, and then track and evaluate results within robust analytics dashboards.
More personalized experiences
Instapage lets you quickly create high-performing landing pages tailored to each of your ad campaigns. Deliver personalized experiences for distinct audiences using dynamic text replacement. Effortlessly align specific advertisements to unique pages with AdMaps. Monitor audience-level metrics using our advanced data tools.
Built-in collaboration
Instapage collaboration capabilities bring your entire team together to speed up the process of landing page review, approval, and launch. No more frustrating and unnecessary revisions or edits scattered across emails. Provide instant feedback, conduct real-time page edits, and securely share your pages with outside stakeholders.
Free up time for your business
Invest time into business growth, not busy work. Launch landing pages faster with reusable forms and templates. Build once, reuse forever.
Explore all integrations
“Instapage gives us the ability to tailor our landing page content and layout to tell a unique story for each geographical target. The platform also enables us to create different variations with content that performs well for each unique channel. Every marketing team needs this!”
"Instapage has truly maximized our digital advertising performance by enabling us to offer matching, personalized experiences for every ad and audience. Now we can scale our landing page experiences as efficiently and effectively as we scale the ads themselves."
"If we have to wait on a developer, our creative velocity plummets. But Instapage has made it possible for us to exponentially grow our advertising programs and convert more customers"
Get started with Instapage in a few steps
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Create your Instapage account
Start with Instapage by signing up via Google or your email. You'll get access to a free 14-day trial to discover Instapage capabilities. Feel free to cancel anytime during the 14-day trial if you decide that our product is not suitable for your business. -
Build and personalize your page
Create your first landing page from scratch or choose a template from 500+ customizable layouts. Use the drag-and-drop builder to add page elements, fonts, and backgrounds, refine content with AI, or add custom HTML, Javascript, and CSS. -
Review and make edits
Collaborate on page designs and streamline review processes. Invite your team members and stakeholders to review, edit, and provide feedback on your landing page. Collaborate knowing your page is confidential and only accessible to authorized users. -
Publish and track page performance
Publish your page to a domain or custom URL. Connect your pages to the ads you've created and track page performance within the analytics dashboard, run A/B tests and AI experiments, analyze results, and continuously optimize your landing page to maintain high conversions.
Instapage vs. Formstack vs. ActiveDEMAND – Who Comes Out on Top?
Choosing a landing page builder can feel a bit like selecting the perfect trio of superheroes for your marketing initiatives. Each platform brings its unique abilities to the table, poised to help marketers conquer the challenges of conversion rates and user engagement. Whether you prioritize customization, speed, or ease of use, saturating your strategy with the right tool can elevate your campaign from mediocre to extraordinary. Our friendly contenders in this showdown are Instapage, Formstack, and ActiveDEMAND—each promising to boost your digital strategy while delivering relevant experiences for users. As you read this article, we'll help you navigate these options to find the best fit for your specific needs and goals. So grab your cape as we embark on this enlightening journey into the world of landing page builders.
Meet the Rivals: An Introduction to the Contenders
In one corner, we have Instapage, known for its robust customization capabilities and a suite of features geared toward conversion optimization. Marketers hail it as their go-to tool, able to craft stunning landing pages that elevate brand trust and customer loyalty while achieving measurable results. In the opposing corner, we have Formstack, recognized for its ease of use and streamlined processes designed to help non-technical users build forms and collect data quickly. Finally, we have ActiveDEMAND, a powerful marketing automation platform that integrates landing page creation with a broader suite of marketing tools, ideal for centralizing campaigns and tracking performance. Each contender holds a unique spot in the digital arena, ready to assist marketers as they navigate the complexities of engaging their audiences efficiently.
Round One: Focusing on Features, Templates, and Usability
Template Variety and User-Friendly Design
When selecting a landing page builder, variety and user-friendliness are significant considerations. Instapage shines with over 500 customizable templates that cater to different industries and campaign goals. Its intuitive drag-and-drop editor allows marketers to easily manipulate layouts, images, and text without requiring extensive design experience. Formstack offers a more simplified approach with basic templates designed primarily for form creation, which can be satisfactory for users whose needs are less complex. While you may find its options more limited, the platform is incredibly easy to use, making it ideal for quick form builds and straightforward landing pages. On the other hand, ActiveDEMAND also provides a decent selection of templates reinforcing its marketing automation strength. It allows users to create landing pages that sync with their CRM and other marketing tools, although its learning curve may be steeper for newcomers. In conclusion, if you seek a versatile platform, Instapage leads the pack by providing both an abundance of templates and unparalleled ease of use.
Instapage: Your Partner in Customization and Conversion Success
Instapage stands out by empowering marketers with extensive customization abilities that foster higher conversion rates. Its advanced features include A/B testing, dynamic text replacement, and dedicated team collaboration tools, which facilitate a smooth workflow throughout the landing page creation process. The platform's ability to deliver personalized experiences ensures audiences receive relevant content tailored to their needs, encouraging higher engagement and loyalty. Marketers can also leverage Instapage’s analytics tools, providing actionable insights that highlight areas for improvement, ensuring continual growth in conversion rates. For those committed to not just building landing pages but mastering them, Instapage serves as a guiding partner in achieving successful marketing strategies.
Round Two: Evaluating Speed and Performance
Website loading speed is a crucial factor that significantly impacts user experience and conversion rates. Slow loading times can frustrate visitors, causing them to drop off before fully engaging with your content. Think of it like being caught at an understaffed coffee shop: you may have your heart set on your favorite drink, but a long wait could have you reconsidering your choices. In today's fast-paced digital world, every second counts, and marketers must prioritize platforms that offer quick loading times to ensure they retain potential customers and optimize conversion rates.
Instapage Strengths in Speed and Performance
- Optimized for fast loading times across multiple devices.
- Utilizes a content delivery network (CDN) for speedy content distribution.
- Offers lightweight page designs that enhance user experience.
- Provides performance analytics to help optimize page speeds further.
Formstack's Edge in Speed and Efficiency
- Simplified layout allows for quick page construction.
- Efficient in redirecting users to forms without excessive loading time.
- Focus on data collection aids faster page rendering.
ActiveDEMAND Performance Highlights
- Integrates with marketing automation tools for smoother operation.
- Provides robust CDN support to maintain reliable loading speeds.
- Performance metrics ensure adjustments can be made for optimal speed.
- Offers mobile-responsive templates that load effectively on smaller screens.
Considering the importance of speed and performance, Instapage takes the lead with its commitment to swift loading times, ensuring users experience seamless interactions when viewing landing pages. This focus translates into higher retention rates and better overall engagement when compared to Formstack and ActiveDEMAND.
Round Three: Usability and Learning Resources
When it comes to usability, a friendly and approachable interface goes a long way in helping both beginners and experts alike. Instapage shines with its intuitive drag-and-drop builder, making it easy for users of all skill levels to create stunning landing pages quickly. Moreover, extensive resources, including tutorials and a supportive community, ensure that every user feels confident while navigating the platform. Formstack follows closely, offering a straightforward experience that allows users to create forms with ease but might lack robust features for more complex builds. ActiveDEMAND, while powerful, may present a steeper learning curve for those unfamiliar with marketing automation tools. While it offers rich resources to aid with learning, new users may need more time to acclimate to its numerous features. No matter which platform you choose, each provides the resources necessary to guide you on your marketing journey, helping you transform from a newcomer to a proficient user.
Round Four: Customer Support and Accessibility
Customer support is like your trusty sidekick, ready to swoop in during times of need. Instapage excels by offering multiple support avenues, including live chat, email responses, and extensive documentation to address common questions swiftly. Additionally, their active community forums provide users with a space to connect and collaborate, often producing practical solutions to challenges. Formstack delivers reliable customer support and offers engaging help center articles to assist during setup. However, some users have noted response times may vary depending on workload. ActiveDEMAND stands out with its rich knowledge base but may require customers to navigate through several layers to locate assistance. While solid customer support is a feature of all three platforms, Instapage’s well-rounded options ultimately make it the most accessible.
Round Five: Overview of Pricing and Value for Money
Discussing pricing structures might initially seem dry, but understanding where your marketing dollars go is paramount to value. Instapage offers tiered pricing plans that scale according to features needed, catering to both small businesses and large enterprises. Although it may seem pricier upfront, the ROI possibilities through conversion optimization frequently justify the expense. Formstack offers a variety of plans centered on functionality and user seats, making it suitable for companies on a budget needing straightforward forms. ActiveDEMAND adopts a comprehensive approach with its packages, encompassing a suite of marketing automation tools alongside landing page building, which may represent higher upfront costs but bundles in significant value for businesses invested in digital strategies.
In closing, while all three platforms bring valuable features to the table, the ultimate choice depends on individual needs and preferences. Those seeking customization and extensive analytics may find Instapage a perfect match to grow conversion rates and streamline landing page experiences. Conversely, Formstack may appeal to users prioritizing simplicity, while ActiveDEMAND serves those desiring an all-in-one marketing solution. Whichever option resonates most with your goals, don’t hesitate to take Instapage for a spin with one of its free trials or demos to see firsthand how it can enhance your marketing strategy.
