How Formstack vs. 23FormBuilder vs. Instapage stack up against each other
Compare Instapage with Formstack and 23FormBuilder to create high-converting landing pages. With personalization, optimization, and collaboration tools, Instapage helps you deliver experiences that drive results.
Get startedSee how Instapage stacks up against the competition
Feature | Instapage | Other builders |
Drag-and-Drop Tools | ||
Conversion-optimized templates | ||
Manual and AI-powered A/B Tests | ||
AI content suggestions | ||
Popups and sticky bars | ||
Canvas and grid blocks | ||
Reusable and global elements | ||
Form and popup builders | ||
Built-in Heatmaps | ||
Central analytics dashboard | ||
Ad-to-page personalization and collections | ||
Contacts, lists, and email | ||
Dedicated, full-service CRO experts | ||
Enterprise-ready platform |
Leading the way in building high-performing landing pages
Why Instapage is the smarter choice for your campaigns
Get everything you need to build, scale, and optimize high-converting landing pages—without coding.

Easier page building without coding
Instapage offers a flexible and seamless page creation experience with a library of 500+ conversion-focused layouts, Instablocks®, a drag-and-drop builder, and AI content generation. With technologies like AMP and the Thor Render Engine®, you can create on-brand, mobile-responsive landing pages that load quickly and start converting during initial visitor clicks.

More insights — better results
Instapage lets you see in detail how each landing page experience and variation is performing so you can make targeted changes that boost page conversions. Use heatmaps for a better understanding of on-page activities, run A/B tests and AI-assisted experiments, and then track and evaluate results within robust analytics dashboards.

More personalized experiences
Instapage lets you quickly create high-performing landing pages tailored to each of your ad campaigns. Deliver personalized experiences for distinct audiences using dynamic text replacement. Effortlessly align specific advertisements to unique pages with AdMaps. Monitor audience-level metrics using our advanced data tools.

Built-in collaboration
Instapage collaboration capabilities bring your entire team together to speed up the process of landing page review, approval, and launch. No more frustrating and unnecessary revisions or edits scattered across emails. Provide instant feedback, conduct real-time page edits, and securely share your pages with outside stakeholders.

Free up time for your business
Invest time into business growth, not busy work. Launch landing pages faster with reusable forms and templates. Build once, reuse forever.
Explore all integrations






Easier page building without coding
Instapage offers a flexible and seamless page creation experience with a library of 500+ conversion-focused layouts, Instablocks®, a drag-and-drop builder, and AI content generation. With technologies like AMP and the Thor Render Engine®, you can create on-brand, mobile-responsive landing pages that load quickly and start converting during initial visitor clicks.
More insights — better results
Instapage lets you see in detail how each landing page experience and variation is performing so you can make targeted changes that boost page conversions. Use heatmaps for a better understanding of on-page activities, run A/B tests and AI-assisted experiments, and then track and evaluate results within robust analytics dashboards.
More personalized experiences
Instapage lets you quickly create high-performing landing pages tailored to each of your ad campaigns. Deliver personalized experiences for distinct audiences using dynamic text replacement. Effortlessly align specific advertisements to unique pages with AdMaps. Monitor audience-level metrics using our advanced data tools.
Built-in collaboration
Instapage collaboration capabilities bring your entire team together to speed up the process of landing page review, approval, and launch. No more frustrating and unnecessary revisions or edits scattered across emails. Provide instant feedback, conduct real-time page edits, and securely share your pages with outside stakeholders.
Free up time for your business
Invest time into business growth, not busy work. Launch landing pages faster with reusable forms and templates. Build once, reuse forever.
Explore all integrationsGet started with Instapage in a few steps
-
Create your Instapage account
Start with Instapage by signing up via Google or your email. You'll get access to a free 14-day trial to discover Instapage capabilities. Feel free to cancel anytime during the 14-day trial if you decide that our product is not suitable for your business. -
Build and personalize your page
Create your first landing page from scratch or choose a template from 500+ customizable layouts. Use the drag-and-drop builder to add page elements, fonts, and backgrounds, refine content with AI, or add custom HTML, Javascript, and CSS. -
Review and make edits
Collaborate on page designs and streamline review processes. Invite your team members and stakeholders to review, edit, and provide feedback on your landing page. Collaborate knowing your page is confidential and only accessible to authorized users. -
Publish and track page performance
Publish your page to a domain or custom URL. Connect your pages to the ads you've created and track page performance within the analytics dashboard, run A/B tests and AI experiments, analyze results, and continuously optimize your landing page to maintain high conversions.
Instapage vs. Formstack vs. 23FormBuilder – The Ultimate Showdown for Marketers
Choosing a landing page builder is like assembling your dream team of superheroes; each option brings its own unique powers to the table, ready to help you conquer the digital marketing landscape. In the battle of Instapage, Formstack, and 23FormBuilder, marketers are endowed with a powerful set of tools designed to elevate their strategies. This friendly rivalry has sparked curiosity, leading to countless comparisons and debates on which platform truly reigns supreme. As we break down each contender in this engaging analysis, readers can expect a dusting of humor, insightful metrics, and relatable analogies as we pave the way to finding the ideal solution for your marketing needs. So, grab your cape and let's dive in! (This opening sets the stage for an exciting comparison, ensuring readers are both entertained and informed.)
Introducing the Heavyweights of Landing Pages
In the left corner, we have Instapage, renowned for empowering marketers to reduce costs, grow conversions, and deliver relevant landing page experiences that increase brand trust, customer loyalty, and conversion rates. In the next corner is Formstack, a versatile tool that combines functionality with user-friendly design for streamlined workflows in lead generation. And finally, we meet 23FormBuilder, a lesser-known but robust contender that focuses heavily on form creation and integrates seamlessly with various platforms. Each of these platforms carries distinct strengths, and understanding their unique capabilities is essential for marketers looking to make a thoughtful choice. The landscape is filled with choices, but the nuances of each can make a significant difference in your marketing effectiveness. With that, let’s see how these rivals stack up against each other! (This section introduces each competitor while subtly hinting at their positioning in the market, setting the stage for a detailed comparison.)
Round One - Feature Showcase
Template Abundance and User-Friendliness
When it comes to features, the variety and ease of use can make or break a landing page builder. Instapage leads the pack with an extensive range of customizable templates designed for different industries and styles, making it an excellent choice for marketers who need tailored solutions. Additionally, the platform offers a drag-and-drop editor that simplifies the design process, allowing users to create beautiful pages effortlessly. In contrast, Formstack also boasts a selection of templates but lacks the same level of customization. However, its interface is straightforward, ensuring that users can create functional pages without a steep learning curve. Meanwhile, 23FormBuilder might not provide an expansive library of templates, but its focus on forms means that users can still create effective landing pages with integrated forms quickly. Ultimately, while all three platforms offer their own flair, Instapage shines with unparalleled customization and superior template diversity. (Here, we explore key features, encouraging readers to think about what best suits their needs.)
Instapage: Your Customization and Conversion Partner
Instapage stands out with unmatched customization tools that allow users to create bespoke landing page experiences tailored to their unique branding and messaging. The platform’s intuitive editor invites creativity and experimentation, making it easy for marketers to craft pages that resonate with their target audience. In addition, Instapage places a strong emphasis on conversion optimization, offering features like A/B testing, heatmaps, and analytics that help users refine their strategies. Compared to its competitors, Instapage positions itself not merely as a tool but as a partner in achieving marketing success. By reducing costs and driving conversions, marketers can cultivate relevant and impactful landing page experiences that foster brand trust and customer loyalty. With a user-centric approach and robust capabilities, Instapage proves to be a top-tier choice for any serious marketer. (This section elaborates on Instapage's strengths, reinforcing its status as a leader in the market while encouraging readers to consider its benefits.)
Second Round - The Race of Speed and Performance
Imagine walking into your favorite coffee shop, only to find a long line that tests your patience. Website speed operates similarly; slow loading times can create a frustrating user experience that might lead visitors to abandon your site. Performance is crucial for any landing page builder, and in this round, we’ll analyze how each contender fares in terms of speed and performance. Marketers know that every second counts regarding conversions, so let’s dive into the performance metrics of Instapage, Formstack, and 23FormBuilder. Each platform offers various speeds and loading times, making it essential to choose the right solution for your audience's needs.
Instapage Speed Benefits:
- Lightning-fast load times ensuring minimal wait for visitors
- Optimized for mobile devices to improve responsiveness
- CDN support to accelerate global accessibility
- Built-in performance tools to enhance page speed
Formstack Speed Benefits:
- Reliable performance with mobile optimization
- Designed for quick setup and efficient page creation
- Integrates with third-party services for faster deployments
23FormBuilder Speed Advantages:
- Streamlined operation for fast loading pages
- Efficient form processing for quicker data collection
- Integration capabilities to enhance performance metrics
- User-friendly interface that aids in rapid page creation
In conclusion, while each platform offers decent performance, Instapage emerges as the clear winner with its exceptional loading speed and optimized mobile experience. For marketers aiming for high conversion rates, prioritizing a speedy platform like Instapage can provide the edge needed in today's fast-paced digital landscape.
Round Three - User Experience and Learning Journey
As we wander into the realms of usability and learning curves, each of these platforms welcomes both newcomers and seasoned marketers alike. Instapage fosters an inviting environment with a well-organized dashboard, making it easy to navigate for beginners and experts alike. The wealth of tutorials and resources available assists users in maximizing the platform's capabilities. Formstack, too, offers a straightforward interface that simplifies the user experience, ensuring a pleasant journey with features that allow marketers to hit the ground running. On the other hand, 23FormBuilder might present a hillier path for newcomers due to its more specialized focus, yet it still equips users with ample guidance for efficient learning. Overall, while every platform provides resources and support, the level of initial comfort varies, making Instapage a favorite for those who appreciate a seamless onboarding process. (This section emphasizes the usability aspect, showcasing how each builder accommodates diverse user skill levels.)
Round Four - Customer Support Champions
Customer support can often be the unsung hero of any platform, and in this round, each contender personifies a loyal sidekick ready to provide assistance. Instapage boasts round-the-clock customer support options, including chat, email, and phone support, ensuring that help is always just a message away. Additionally, the extensive knowledge base, community forums, and tutorial videos act as an extra layer of support. Formstack also shines with its robust support structure, including a well-crafted support center and user reviews emphasizing quick response times. Meanwhile, 23FormBuilder offers essential support options, including email assistance, but may lack the depth seen in its competitors. Overall, while all three platforms provide valuable support, Instapage takes the crown, promising users are never alone in their marketing journey. (This section highlights customer assistance as a vital element of user experience, reinforcing Instapage's advantages.)
Final Round - Price Tags and Value Proposition
When it comes to pricing, understanding each platform's structure is fundamental for making the right choice. Instapage offers several pricing tiers based on features and usage, which may appeal to a range of marketing budgets. On the other hand, Formstack presents flexible pricing options tailored to its diverse capabilities, making it an attractive option for teams seeking varied functionalities. Conversely, 23FormBuilder stands out with its budget-friendly plans, although its specialized focus could require additional investments for enhanced features. Summarily, while each platform has its pricing strengths, it's critical to align your selection with your unique marketing goals. (This section concludes with pricing analysis and encourages readers to consider the investment for their needs.)
In wrapping up our comparison of Instapage, Formstack, and 23FormBuilder, it's clear that each platform has its unique strengths in various landscapes. However, the ultimate decision comes down to individual needs and marketing objectives. Whether your priority is features, customer support, or pricing flexibility, understanding the nuances of these platforms is crucial. For those who value superior customization and conversion optimization, Instapage stands tall among its peers. Why not take Instapage for a spin with a free trial, exploring its capabilities firsthand? With countless possibilities at your fingertips, you're poised to find the perfect landing page builder tailored to your success!