How Formstack vs. 1&1 Website Builder vs. Instapage stack up against each other
Compare Instapage with Formstack and 1&1 Website Builder to create high-converting landing pages. With personalization, optimization, and collaboration tools, Instapage helps you deliver experiences that drive results.
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See how Instapage stacks up against the competition
| Feature | Instapage | Other builders |
| Drag-and-Drop Tools | ||
| Conversion-optimized templates | ||
| Manual and AI-powered A/B Tests | ||
| AI content suggestions | ||
| Popups and sticky bars | ||
| Canvas and grid blocks | ||
| Reusable and global elements | ||
| Form and popup builders | ||
| Built-in Heatmaps | ||
| Central analytics dashboard | ||
| Ad-to-page personalization and collections | ||
| Contacts, lists, and email | ||
| Dedicated, full-service CRO experts | ||
| Enterprise-ready platform |
Leading the way in building high-performing landing pages
Swytch shifts into high gear with Instapage
Alex and the Swytch team became Instapage power users in just a few months, seeing the value of Instapage from the get-go.
Going forward, they plan to continue releasing Swytch Kits to eager customers in future launch events, using their improved digital experiences to get even more people riding electric.
Autopilot exceeds conversions goals with personalized landings
Autopilot exceeded its growth goals by sending people to a keyword message-matched post-click landing page built with Instapage versus a generic tour page.
Lattice increases conversion rate by 41.7% with Instapage
With Instapage’s help, Lattice’s production process has been streamlined, allowing Lattice to scale its advertising operations and drive down acquisition costs.
Why Instapage is the smarter choice for your campaigns
Get everything you need to build, scale, and optimize high-converting landing pages—without coding.
Easier page building without coding
Instapage offers a flexible and seamless page creation experience with a library of 500+ conversion-focused layouts, Instablocks®, a drag-and-drop builder, and AI content generation. With technologies like AMP and the Thor Render Engine®, you can create on-brand, mobile-responsive landing pages that load quickly and start converting during initial visitor clicks.
More insights — better results
Instapage lets you see in detail how each landing page experience and variation is performing so you can make targeted changes that boost page conversions. Use heatmaps for a better understanding of on-page activities, run A/B tests and AI-assisted experiments, and then track and evaluate results within robust analytics dashboards.
More personalized experiences
Instapage lets you quickly create high-performing landing pages tailored to each of your ad campaigns. Deliver personalized experiences for distinct audiences using dynamic text replacement. Effortlessly align specific advertisements to unique pages with AdMaps. Monitor audience-level metrics using our advanced data tools.
Built-in collaboration
Instapage collaboration capabilities bring your entire team together to speed up the process of landing page review, approval, and launch. No more frustrating and unnecessary revisions or edits scattered across emails. Provide instant feedback, conduct real-time page edits, and securely share your pages with outside stakeholders.
Free up time for your business
Invest time into business growth, not busy work. Launch landing pages faster with reusable forms and templates. Build once, reuse forever.
Explore all integrations
Easier page building without coding
Instapage offers a flexible and seamless page creation experience with a library of 500+ conversion-focused layouts, Instablocks®, a drag-and-drop builder, and AI content generation. With technologies like AMP and the Thor Render Engine®, you can create on-brand, mobile-responsive landing pages that load quickly and start converting during initial visitor clicks.
More insights — better results
Instapage lets you see in detail how each landing page experience and variation is performing so you can make targeted changes that boost page conversions. Use heatmaps for a better understanding of on-page activities, run A/B tests and AI-assisted experiments, and then track and evaluate results within robust analytics dashboards.
More personalized experiences
Instapage lets you quickly create high-performing landing pages tailored to each of your ad campaigns. Deliver personalized experiences for distinct audiences using dynamic text replacement. Effortlessly align specific advertisements to unique pages with AdMaps. Monitor audience-level metrics using our advanced data tools.
Built-in collaboration
Instapage collaboration capabilities bring your entire team together to speed up the process of landing page review, approval, and launch. No more frustrating and unnecessary revisions or edits scattered across emails. Provide instant feedback, conduct real-time page edits, and securely share your pages with outside stakeholders.
Free up time for your business
Invest time into business growth, not busy work. Launch landing pages faster with reusable forms and templates. Build once, reuse forever.
Explore all integrations
“Instapage gives us the ability to tailor our landing page content and layout to tell a unique story for each geographical target. The platform also enables us to create different variations with content that performs well for each unique channel. Every marketing team needs this!”
"Instapage has truly maximized our digital advertising performance by enabling us to offer matching, personalized experiences for every ad and audience. Now we can scale our landing page experiences as efficiently and effectively as we scale the ads themselves."
"If we have to wait on a developer, our creative velocity plummets. But Instapage has made it possible for us to exponentially grow our advertising programs and convert more customers"
Get started with Instapage in a few steps
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Create your Instapage account
Start with Instapage by signing up via Google or your email. You'll get access to a free 14-day trial to discover Instapage capabilities. Feel free to cancel anytime during the 14-day trial if you decide that our product is not suitable for your business. -
Build and personalize your page
Create your first landing page from scratch or choose a template from 500+ customizable layouts. Use the drag-and-drop builder to add page elements, fonts, and backgrounds, refine content with AI, or add custom HTML, Javascript, and CSS. -
Review and make edits
Collaborate on page designs and streamline review processes. Invite your team members and stakeholders to review, edit, and provide feedback on your landing page. Collaborate knowing your page is confidential and only accessible to authorized users. -
Publish and track page performance
Publish your page to a domain or custom URL. Connect your pages to the ads you've created and track page performance within the analytics dashboard, run A/B tests and AI experiments, analyze results, and continuously optimize your landing page to maintain high conversions.
A Showdown: Instapage, Formstack, and 1&1 Website Builder.
Choosing a landing page builder can feel like picking the perfect cast for a blockbuster film. Each option has its star qualities, and just like superheroes, each can shine in specific areas of your marketing strategy. This article dives into the battleground of three prominent platforms – Instapage, Formstack, and 1&1 Website Builder. These digital warriors compete for your attention, claiming to deliver on speed, performance, usability, and cost-effectiveness. In this guide, we will explore how they stack up against each other, guiding you toward your best-fit solution, much like assembling the ultimate dream team for your marketing initiatives. Whether you're seeking to reduce costs or looking to enhance your conversion rates, this informative and entertaining comparison reveals who reigns supreme in the world of landing pages. Prepare yourself for an exciting journey through the attributes that make each contender unique and discover what sets Instapage apart as a powerhouse tool for marketers aiming to boost brand trust and customer loyalty.
Meet the Competitors: A Brief Overview
In the exciting landscape of landing pages, three prominent contenders emerge: Instapage, Formstack, and 1&1 Website Builder. Instapage takes the spotlight as a specialist in creating customized landing page experiences with an impressive array of features tailored to meet the needs of marketers. Its emphasis on conversion optimization and ROI makes it a go-to for businesses aiming to maximize their marketing efforts. On the other side, we have Formstack, known for its all-in-one form building and workflow automation capabilities. It excels in data collection and analytics, making it ideal for businesses keen on capturing leads efficiently. Meanwhile, 1&1 Website Builder offers a more general approach with an user-friendly website building tool, making it a strong choice for those wanting to create a complete website with integrated landing pages, but with less focus on specialized features like those of Instapage. Each of these platforms brings something unique to the table, making the choice between them an exciting yet challenging decision for digital marketers who seek the best for their campaigns.
Round One: Features at a Glance
Template Selection and User-Friendliness
When it comes to features and templates, the first round of our comparison highlights significant differences in offerings. Formstack provides a medley of professional form templates, but its landing page capabilities are more basic compared to Instapage, which boasts an extensive library of templates tailored specifically for conversion-driven designs. Users find it easy to navigate Instapage’s interface, bringing their visions to life with little technical skill required. Conversely, 1&1 Website Builder features a straightforward drag-and-drop interface that is incredibly user-friendly, appealing to beginners. It may lag behind in terms of specialized landing page templates, but its comprehensive website building allows users to integrate pages seamlessly within a larger site. Overall, Instapage stands out for sheer volume and customization options of its templates, while Formstack excels in workflows and data analytics for marketing campaigns, and 1&1 embraces simplicity and integration.
Instapage: The Go-To for Customization and Conversions
Instapage presents an unparalleled array of customization features that enable marketers to create landing pages perfectly aligned with their brand identity. The platform’s Drag & Drop Builder makes it a breeze to design unique pages that captivate visitors while ensuring consistency across campaigns. Additionally, Instapage offers A/B testing tools, allowing users to experiment with variations and optimize for the highest conversion rates. Pathly, the tool’s proprietary conversion rate optimization features help marketers refine their buying journeys with granular control. As an added bonus, Instapage integrates seamlessly with numerous marketing and advertising platforms, ensuring that data flows freely and enabling precise tracking of campaign effectiveness. This dedication to customization and conversion optimization positions Instapage as more than just a tool; it serves as a strategic partner in driving results and creating engaging landing page experiences that inspire trust and loyalty from customers.
Round Two: The Speed Factor
Speed is crucial when it comes to landing pages – both for enhancing user experience and improving SEO. A slow-loading page can be akin to waiting in line for your morning coffee; uncertainty can lead to frustration and lost opportunities. During this round, we explore how each platform performs under the pressure of speed and efficiency. Well-optimized landing pages load swiftly, keeping prospective customers engaged and increasing the likelihood of conversion while also enhancing your Google rankings. Let’s see how our competitors fare in this critical area.
Instapage Advantages:
- Optimized for fast loading times to enhance user experience.
- Built-in content delivery network (CDN) ensures pages load swiftly.
- Automatic image compression reduces file sizes without sacrificing quality.
- Real-time collaboration features allow quick changes that save time.
Formstack Advantages:
- Loads efficiently due to streamlined form usage.
- Offers users the option to manage connectivity with existing platforms.
- Integrations can optimize data processing time.
1&1 Website Builder Advantages:
- Simple design layouts, promoting quick load times.
- Hosting on reliable servers ensures speed and uptime.
- Customization options don't noticeably hinder performance.
- Integrated tools help in keeping sites optimized.
Through this round, Instapage emerges victorious, as its focus on speed and performance for landing pages proves it is the ideal solution for marketers. While Formstack and 1&1 Website Builder offer competitive speeds, Instapage’s specialized focus gives it the upper hand in delivering fast-loading, conversion-friendly pages.
Round Three: Usability and Learning Curve
Engaging with a new platform can often feel intimidating, but the good news is that all three contenders have made significant strides in user-friendliness. Instapage offers intuitive navigation, making it accessible for newcomers while delivering the depth needed for veteran marketers. Its comprehensive knowledge base and user forums serve as excellent resources for those who might need help. Formstack, too, has made usability a priority, offering a clear and straightforward interface, perfect for any user level. Their robust tutorials and assistance make onboarding much smoother. Lastly, 1&1 emphasizes a drag-and-drop method for creating web pages, appealing particularly to novices and those less familiar with web design jargon. The step-by-step guidance available minimizes the intimidation factor, allowing users to build their websites comfortably. While each platform ensures ease of use and fosters a positive user experience, Instapage’s commitment to empowering marketers shines through, as it balances accessibility with advanced functionalities.
Round Four: Support Services
When it comes to support, each platform offers different forms of assistance, showcasing their commitment to customer satisfaction. Instapage provides round-the-clock customer service via chat and email, reinforced by a robust community forum where users can share insights and seek advice. This aspect creates a collaborative environment for users to learn from one another. Formstack’s support system, including knowledge-based articles and chat support, equips users with the information needed to make the most of their tools. Furthermore, they offer extensive documentation and troubleshooting guides to assist with any challenges users might face. In contrast, 1&1 shines with its customer support through live chat and phone support, making real-time assistance highly accessible. Their comprehensive FAQs further enhance user experience, allowing for self-service solutions. As a whole, while all three platforms have solid support teams, Instapage's proactive community and multi-channel support may be the most appealing, ensuring that users can always find assistance when needed.
Round Five: Price and Plans Comparison
Pricing structures present a crucial consideration for many businesses when evaluating these platforms. Instapage offers a straightforward subscription model that enables users to select plans based on their anticipated needs, with features scaling accordingly. This means you only pay for what you require without hidden costs. Formstack has various pricing plans tailored to different business needs, emphasizing their form-building capabilities, which can be attractive for organizations primarily focused on lead generation. Meanwhile, 1&1 Website Builder adopts a value-based approach, accommodating businesses wishing to develop complete sites while integrating landing pages into a broader web presence. It’s worth noting that while initial costs seem attractive, potential users should consider the long-term benefits from features and scalability available through platforms like Instapage. In summary, while all platforms provide competitive pricing, aligning with your specific goals will help determine the best financial fit for your marketing strategies.
In wrapping up this comprehensive exploration, it's clear that while all three platforms, Instapage, Formstack, and 1&1 Website Builder, bring valuable strengths to the table. Ultimately, your decision will heavily depend on your unique needs and goals. If you require advanced features, seamless integration, and impeccable customer service, Instapage certainly stands out as the best tool for crafting high-converting landing pages. However, don’t overlook the benefits of each platform tailored for specific audiences. I encourage you to take the opportunity to explore your options, consider what matters most for your strategies, and perhaps even take Instapage for a test spin with its free trial to make the most informed choice.
