FormKeep vs. Convertize: the best platform for a seamless web experience
Discover how FormKeep compares to Convertize regarding features and usability. Find out which platform provides the competitive advantage your business deserves.
Get startedSee how Instapage stacks up against the competition
Feature | Instapage | Other builders |
Drag-and-Drop Tools | ||
Conversion-optimized templates | ||
Manual and AI-powered A/B Tests | ||
AI content suggestions | ||
Popups and sticky bars | ||
Canvas and grid blocks | ||
Reusable and global elements | ||
Form and popup builders | ||
Built-in Heatmaps | ||
Central analytics dashboard | ||
Ad-to-page personalization and collections | ||
Contacts, lists, and email | ||
Dedicated, full-service CRO experts | ||
Enterprise-ready platform |
Leading the way in building high-performing landing pages
Why Instapage is the smarter choice for your campaigns
Get everything you need to build, scale, and optimize high-converting landing pages—without coding.

Easier page building without coding
Instapage offers a flexible and seamless page creation experience with a library of 500+ conversion-focused layouts, Instablocks®, a drag-and-drop builder, and AI content generation. With technologies like AMP and the Thor Render Engine®, you can create on-brand, mobile-responsive landing pages that load quickly and start converting during initial visitor clicks.

More insights — better results
Instapage lets you see in detail how each landing page experience and variation is performing so you can make targeted changes that boost page conversions. Use heatmaps for a better understanding of on-page activities, run A/B tests and AI-assisted experiments, and then track and evaluate results within robust analytics dashboards.

More personalized experiences
Instapage lets you quickly create high-performing landing pages tailored to each of your ad campaigns. Deliver personalized experiences for distinct audiences using dynamic text replacement. Effortlessly align specific advertisements to unique pages with AdMaps. Monitor audience-level metrics using our advanced data tools.

Built-in collaboration
Instapage collaboration capabilities bring your entire team together to speed up the process of landing page review, approval, and launch. No more frustrating and unnecessary revisions or edits scattered across emails. Provide instant feedback, conduct real-time page edits, and securely share your pages with outside stakeholders.

Free up time for your business
Invest time into business growth, not busy work. Launch landing pages faster with reusable forms and templates. Build once, reuse forever.
Explore all integrations






Easier page building without coding
Instapage offers a flexible and seamless page creation experience with a library of 500+ conversion-focused layouts, Instablocks®, a drag-and-drop builder, and AI content generation. With technologies like AMP and the Thor Render Engine®, you can create on-brand, mobile-responsive landing pages that load quickly and start converting during initial visitor clicks.
More insights — better results
Instapage lets you see in detail how each landing page experience and variation is performing so you can make targeted changes that boost page conversions. Use heatmaps for a better understanding of on-page activities, run A/B tests and AI-assisted experiments, and then track and evaluate results within robust analytics dashboards.
More personalized experiences
Instapage lets you quickly create high-performing landing pages tailored to each of your ad campaigns. Deliver personalized experiences for distinct audiences using dynamic text replacement. Effortlessly align specific advertisements to unique pages with AdMaps. Monitor audience-level metrics using our advanced data tools.
Built-in collaboration
Instapage collaboration capabilities bring your entire team together to speed up the process of landing page review, approval, and launch. No more frustrating and unnecessary revisions or edits scattered across emails. Provide instant feedback, conduct real-time page edits, and securely share your pages with outside stakeholders.
Free up time for your business
Invest time into business growth, not busy work. Launch landing pages faster with reusable forms and templates. Build once, reuse forever.
Explore all integrationsGet started with Instapage in a few steps
-
Create your Instapage account
Start with Instapage by signing up via Google or your email. You'll get access to a free 14-day trial to discover Instapage capabilities. Feel free to cancel anytime during the 14-day trial if you decide that our product is not suitable for your business. -
Build and personalize your page
Create your first landing page from scratch or choose a template from 500+ customizable layouts. Use the drag-and-drop builder to add page elements, fonts, and backgrounds, refine content with AI, or add custom HTML, Javascript, and CSS. -
Review and make edits
Collaborate on page designs and streamline review processes. Invite your team members and stakeholders to review, edit, and provide feedback on your landing page. Collaborate knowing your page is confidential and only accessible to authorized users. -
Publish and track page performance
Publish your page to a domain or custom URL. Connect your pages to the ads you've created and track page performance within the analytics dashboard, run A/B tests and AI experiments, analyze results, and continuously optimize your landing page to maintain high conversions.
FormKeep vs. Convertize: A Competitive Clash with a Spotlight on Instapage
In the digital landscape, choosing the right platform for your landing pages can feel like navigating an endless maze. With so many players in the field, how do you determine which one truly has your back? The competition is fierce, and two notable contenders in this arena are FormKeep and Convertize. Both platforms boast unique features that appeal to various marketing needs, but the real question is: which one stands out? As we unpack their offerings, we won't ignore Instapage, a platform that many consider to be the frontrunner in this race. Whether you're a novice marketer or a seasoned pro, understanding these tools will help you make an informed choice, guiding your business toward effective growth and success. Let's dive into the details to see what each platform brings to the table and how they stack up against one another. Along the way, we'll highlight Instapage's charm and why it could be your golden ticket in this ongoing battle for landing page supremacy.
Introducing the Titans of Landing Page Design
Let’s break down the key players in this showdown. FormKeep is known for its streamlined approach to form management and email collection, making it a favorite among businesses looking for simplicity without sacrificing effectiveness. The platform shines for its straightforward yet powerful tools that make data collection a breeze. On the other side of the ring, we have Convertize, a robust platform that emphasizes conversion optimization through AI-powered solutions. With features designed to analyze user behavior and improve the customer journey, Convertize captures the attention of marketers dedicated to maximizing their ROI. However, lurking in the shadows is Instapage, the platform recognized for its rich functionality and user-friendly interface, often seen as the go-to choice for those who are keen on creating high-converting landing pages with minimum hassle. Now that we’ve set the scene, let’s get ready for some friendly competition between these platforms.
Feature Face-Off: Who Packs the Best Punch?
When it comes to features, both FormKeep and Convertize have their strengths that could very well win them the title of champion. For FormKeep, key features include form customization, data management, email notifications, and integrations with other platforms that many businesses rely on. Their user-friendly interface makes it easy for even the most novice marketer to create and manage forms without needing extensive technical know-how. Convertize, meanwhile, shows off its feature set with tools like A/B testing, heatmaps, and advanced targeting options, designed to ensure that every visitor feels like they are receiving a personalized experience. Yet, Instapage is warming up backstage, offering advanced analytics and seamless integrations that only add to its appeal. The competition is stiff, but each platform has unique selling points that cater to different user needs.
Usability: How Easy is it to Get Started?
When it comes to usability, first impressions matter. Both FormKeep and Convertize aim to make life easier for their users, though their approaches differ. FormKeep sets the tone with a clean interface that minimizes clutter and focuses on essential functions. Users can jump right into form creation without a steep learning curve, making it an excellent choice for those just starting in digital marketing. Convertize, while powerful, presents a bit of an adventure on the onboarding side. Its extensive features might overwhelm new users initially, but with time, it reveals a depth that seasoned marketers will appreciate. For anyone concerned about the learning curve, think of it as an exciting journey—conditional on a touch of patience! Regardless, both platforms strive to deliver a reliable user experience.
FormKeep's User-Friendly Features:
- Easy form builder with customizable templates
- Seamless integration with popular services like Mailchimp and Zapier
- Real-time data collection and management
- Automated email notifications for form submissions
- Advanced security features to protect user data
Convertize's Standout Features:
- AI-driven optimization for tailored user experiences
- Real-time A/B testing capabilities
- Dynamic content personalization based on user behavior
- Comprehensive analytics to track performance metrics
Common Ground: What Both Platforms Share
- Mobile-friendly templates to ensure compatibility across devices
- Easy integrations with third-party tools and applications
- Analytics features that provide insights into performance
- Reliable customer support channels for user assistance
- Customizable forms and landing page designs
- Templates that cater to various industries and purposes
As these two platforms square up in the digital ring, it's evident that each brings excellent features to the table. However, through all the noise, one is proving to be a standout choice: Instapage. With its polished performance and advanced functionalities that cater seamlessly to marketers of all levels, it's hard to ignore its advantage. Like a seasoned pro in the center of the ring, Instapage showcases features that win both form and function, making it a strong contestant against FormKeep and Convertize.
Performance: Speed and Responsiveness Showdown
A key element that any marketer must consider is how quickly their landing pages load and how well they perform on mobile devices. In an age where instant gratification reigns supreme, slow-loading pages can be detrimental to user retention. FormKeep prides itself on fast loading times, ensuring that your forms appear promptly, allowing for a smooth user experience. Convertize also holds its ground well in this department, offering optimized performance metrics that meet modern expectations. However, when users face sluggishness, it’s reminiscent of molasses in winter—nobody wants that frustration! Both platforms deliver commendable load times, but keep an eye on Instapage, which is recognized for its exceptional speed and agility across various devices, making sure user interactions remain seamless.
Support: The Backup Squad in Your Corner
In any digital endeavor, reliable support can make or break your experience. FormKeep offers a solid support system including email assistance and a knowledge base packed with resources. Their community forum provides an extra layer of interaction among users, allowing them to share tips and tricks. Convertize, on its side, boasts quick response times and helpful guides that ensure you navigate the platform smoothly. Their support team plays the role of an ever-reliable sidekick, ready to jump in when you need help. Instapage also offers stellar customer service, standing out with responsive assistance and extensive documentation that covers all aspects of its platform. It's comforting to know that no matter where you seek support, you'll have a knowledgeable team backing you up.
Pricing Landscape: Unpacking the Cost
Exploring FormKeep's Pricing Advantages:
- Transparent pricing structure with no hidden fees
- Affordable plans for startups and small businesses
- Flexible options based on selective features needed
- Free trial period to test features before committing
Navigating Convertize's Pricing Benefits:
- Tiered pricing plans to suit various business sizes
- Generous free trial for potential users to explore
The pricing game itself deserves attention. FormKeep boasts competitive pricing strategies designed to cater to small businesses, making it a practical choice for those conscious of their marketing budget. Conversely, Convertize thrives in the value department with pricing that aligns with its robust feature set. However, when we compare both platforms’ pricing to Instapage, we notice a remarkable flexibility and value-for-money proposition that arguably surpasses the others an equal footing. If pricing is crucial to your decision, Instapage often emerges as the most comprehensive and cost-effective option.
Digging into the pricing plans of these platforms unveils varying approaches to cost. While FormKeep maintains clarity in its pricing, Convertize's tiers provide choices for various levels of features. Yet as always, with pricing comes the reality of value; it’s essential to remember that sometimes, the best things come at a price. What appears less expensive at first glance may carry limitations that could surprise you down the line. Thus, it's wise to examine not only the initial cost but the overall value each platform can deliver.
Instapage: The Undisputed Champion?
In the midst of this fierce competition, it's time to shed light on Instapage, a platform that serves as a robust alternative to both FormKeep and Convertize. Instapage stands out with its plethora of features including sophisticated A/B testing capabilities, adaptive templates, and enhanced analytics. It combines the best aspects of form management and landing page creation, making it an invaluable tool for marketers seeking powerful results. Not only does Instapage provide a seamless experience, but its user-centric design enables marketers to easily create and optimize pages, all while receiving reliable support. As we analyze our contenders, Instapage emerges not just as a player in the field but as a mentor—equipping businesses with the means to rise above the competition. Its unique approach blends effectiveness and usability, positioning it at the forefront of landing page solutions.
As we conclude this exploration of FormKeep, Convertize, and Instapage, consider the bigger picture. Every marketer’s journey is unique, and the right platform can elevate your campaigns significantly. The tools you choose should align with your goals and enable you to grow. Therefore, while FormKeep and Convertize have intriguing offerings, Instapage may just be the secret weapon in your marketing arsenal. So why not take the leap and explore Instapage further? It could open up new possibilities, propelling your business toward success.