FormKeep vs. Divi Builder: the best platform for a seamless web experience
Discover how FormKeep compares to Divi Builder regarding features and usability. Find out which platform provides the competitive advantage your business deserves.
Get startedSee how Instapage stacks up against the competition
Feature | Instapage | Other builders |
Drag-and-Drop Tools | ||
Conversion-optimized templates | ||
Manual and AI-powered A/B Tests | ||
AI content suggestions | ||
Popups and sticky bars | ||
Canvas and grid blocks | ||
Reusable and global elements | ||
Form and popup builders | ||
Built-in Heatmaps | ||
Central analytics dashboard | ||
Ad-to-page personalization and collections | ||
Contacts, lists, and email | ||
Dedicated, full-service CRO experts | ||
Enterprise-ready platform |
Leading the way in building high-performing landing pages
Why Instapage is the smarter choice for your campaigns
Get everything you need to build, scale, and optimize high-converting landing pages—without coding.

Easier page building without coding
Instapage offers a flexible and seamless page creation experience with a library of 500+ conversion-focused layouts, Instablocks®, a drag-and-drop builder, and AI content generation. With technologies like AMP and the Thor Render Engine®, you can create on-brand, mobile-responsive landing pages that load quickly and start converting during initial visitor clicks.

More insights — better results
Instapage lets you see in detail how each landing page experience and variation is performing so you can make targeted changes that boost page conversions. Use heatmaps for a better understanding of on-page activities, run A/B tests and AI-assisted experiments, and then track and evaluate results within robust analytics dashboards.

More personalized experiences
Instapage lets you quickly create high-performing landing pages tailored to each of your ad campaigns. Deliver personalized experiences for distinct audiences using dynamic text replacement. Effortlessly align specific advertisements to unique pages with AdMaps. Monitor audience-level metrics using our advanced data tools.

Built-in collaboration
Instapage collaboration capabilities bring your entire team together to speed up the process of landing page review, approval, and launch. No more frustrating and unnecessary revisions or edits scattered across emails. Provide instant feedback, conduct real-time page edits, and securely share your pages with outside stakeholders.

Free up time for your business
Invest time into business growth, not busy work. Launch landing pages faster with reusable forms and templates. Build once, reuse forever.
Explore all integrations






Easier page building without coding
Instapage offers a flexible and seamless page creation experience with a library of 500+ conversion-focused layouts, Instablocks®, a drag-and-drop builder, and AI content generation. With technologies like AMP and the Thor Render Engine®, you can create on-brand, mobile-responsive landing pages that load quickly and start converting during initial visitor clicks.
More insights — better results
Instapage lets you see in detail how each landing page experience and variation is performing so you can make targeted changes that boost page conversions. Use heatmaps for a better understanding of on-page activities, run A/B tests and AI-assisted experiments, and then track and evaluate results within robust analytics dashboards.
More personalized experiences
Instapage lets you quickly create high-performing landing pages tailored to each of your ad campaigns. Deliver personalized experiences for distinct audiences using dynamic text replacement. Effortlessly align specific advertisements to unique pages with AdMaps. Monitor audience-level metrics using our advanced data tools.
Built-in collaboration
Instapage collaboration capabilities bring your entire team together to speed up the process of landing page review, approval, and launch. No more frustrating and unnecessary revisions or edits scattered across emails. Provide instant feedback, conduct real-time page edits, and securely share your pages with outside stakeholders.
Free up time for your business
Invest time into business growth, not busy work. Launch landing pages faster with reusable forms and templates. Build once, reuse forever.
Explore all integrationsGet started with Instapage in a few steps
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Create your Instapage account
Start with Instapage by signing up via Google or your email. You'll get access to a free 14-day trial to discover Instapage capabilities. Feel free to cancel anytime during the 14-day trial if you decide that our product is not suitable for your business. -
Build and personalize your page
Create your first landing page from scratch or choose a template from 500+ customizable layouts. Use the drag-and-drop builder to add page elements, fonts, and backgrounds, refine content with AI, or add custom HTML, Javascript, and CSS. -
Review and make edits
Collaborate on page designs and streamline review processes. Invite your team members and stakeholders to review, edit, and provide feedback on your landing page. Collaborate knowing your page is confidential and only accessible to authorized users. -
Publish and track page performance
Publish your page to a domain or custom URL. Connect your pages to the ads you've created and track page performance within the analytics dashboard, run A/B tests and AI experiments, analyze results, and continuously optimize your landing page to maintain high conversions.
FormKeep vs. Divi Builder: The Battle of the Builders
In a world where every click counts and every landing page can be the make-or-break moment, digital marketers face the daunting task of selecting the ideal landing page builder. This vibrant industry is filled with strong contenders, each promising to make crafting the perfect landing pages a breeze. As we dive into the clash between FormKeep and Divi Builder, we unveil not only their unique strengths but also an unexpected dark horse in Instapage that could just steal the spotlight. With a flourish, let's set the stage for this showdown, where features, usability, and performance are key players in the quest for digital success. Beyond the dazzling graphics and attention-grabbing headlines, it's essential to navigate the complexity of your options. Picture an arena filled with digital gladiators where each platform lays claim to its stake in transforming your audience into leads—and ultimately into loyal customers. As we gear up to dissect these powerhouses, let’s prepare to unveil an exhilarating battle of features and tactics that could redefine your marketing strategy.
Introducing the Contenders: Who's in the Ring?
In the left corner, we have FormKeep, a tool that specializes in form management and lead collection. Known for its simplicity and usability, FormKeep appeals to marketers who value straightforward solutions that yield results. Its key strength lies in its ability to integrate seamlessly with various platforms, allowing users to manage leads with minimal fuss. In the right corner, we have Divi Builder, a highly versatile visual editor that empowers users to create stunning landing pages with very little technical skill required. Its drag-and-drop interface invites creativity while providing a robust set of modules to build almost any kind of page imaginable. Both platforms carve out unique niches in the bustling digital landscape, catering to a diverse range of users from novices just getting started to experienced marketers looking to fine-tune their craft. And hovering just outside the ring, we have Instapage—a rising star that’s often lauded for its comprehensive features and powerful integrations. Let’s take a moment to discover what makes each competitor a force to be reckoned with before we pit them against each other.
Feature Showdown: A Closer Look
When it comes to features, both FormKeep and Divi Builder bring impressive arsenals to the table. FormKeep focuses on lead generation, offering form customization, email notifications, and a variety of integrations to streamline your data collection process. It might not have all the flashy features, but its reliability can win over the most discerning marketers. On the other hand, Divi Builder offers an expansive range of features, including advanced design options, split testing capabilities, and a library of pre-made templates that can save time and effort. As both contenders deliver innovative features, it's hard not to feel the excitement intensifying—but wait, Instapage is lurking in the shadows, ready to bring a comprehensive solution to the mix. With features such as A/B testing, personalized landing pages, and concise analytics, Instapage makes a compelling case for those who need a robust marketing arsenal. So, as our contenders heat up, let’s see how their respective strengths stack up against each other.
Ease of Use: Comfort for Every User
Navigating the battleground of usability is essential in determining which platform truly serves its users best. FormKeep offers an intuitive interface that welcomes beginners with open arms, making form creation a walk in the park. Users can customize forms without extensive knowledge, allowing even the newest marketers to draft and deploy forms with confidence. However, as experience grows, users may find that the simplicity comes with its own limitations. Conversely, Divi Builder takes pride in its visual editing capability—which is likely to enchant those looking for extensive design flexibility. However, the learning curve can be steep for newcomers. For many, diving into an ocean of customization options can feel more like wading through a swamp than a swift swim—the adventure can be thrilling yet challenging. Meanwhile, Instapage stands at the ready with an interface that elegantly balances powerful features and accessibility, meaning you can often have both speed and versatility right at your fingertips. Ultimately, the choice may boil down to whether the user prefers a straightforward approach or is ready to explore the expansive world of design options.
Features That Shine: All About FormKeep
- Intuitive form creation with easy customization
- Email notifications for lead captures
- Seamless integration with various third-party tools
- Robust data management and export options
- Analytics to track form performance
Divi Builder's Impressive Offerings:
- Drag-and-drop builder for easy design
- Wide array of pre-built templates
- Advanced customization options and settings
- Built-in A/B testing features
Common Ground: Features That Tandem Together
- Integration capabilities with major marketing tools
- Transparent analytics for performance tracking
- Customizable templates to fit brand identities
- Responsive design features for mobile optimization
- Regular updates enhancing platform functionality
- Support resources and community assistance
As we reflect on the strengths these platforms carry into the ring, it's worth noting that while both FormKeep and Divi Builder have their unique advantages, our attention can't help but turn toward Instapage as a formidable competitor. Known for its advanced landing page features tailored for conversion optimization, Instapage steps into the arena to shake up the competition. Where FormKeep primarily focuses on lead capture and Divi Builder leans towards design flexibility, Instapage promises a more integrated approach, intertwining cutting-edge tools meant to improve user experience across the board.
Performance Matters: Speed and Responsiveness
In the digital space, performance can make or break a marketing strategy. Page loading times and mobile responsiveness are crucial elements that determine user engagement. Slow-loading pages are like molasses in winter, dragging your chances of potential conversions down to a crawl. When it comes to FormKeep, users often report satisfactory performance during peak traffic times, keeping lead forms responsive and easy to access. However, the complexity of additional customizations may sometimes lead to performance hiccups, making it essential to stay alert. On the flip side, Divi Builder generally receives high marks for page speed, with its infrastructure built to handle heavy graphics without compromising performance. Users frequently appreciate how their creatively rich pages load quickly, ensuring that they don’t lose potential leads due to waiting times. Instapage, as we review performance, tends to shine with its lightning-fast loading speeds and mobile adaptability, making it a solid choice for marketers who prioritize user experience and accessibility. As facilitators of converting visitors to customers, these attributes cannot be overstated in the competitive market space.
Support Networks: The Backup Team
Consider the support channels—your safety net when you're navigating tricky waters. For FormKeep, customer support primarily comes through email, allowing users to seek help when troubleshooting their landing pages. While responsive, navigating long queries can sometimes prove the challenge. Contraping, Divi Builder's support community flourishes with an array of resources including forums and knowledgebases. Users can lean on numerous tutorials and assistance, providing backup when it comes to mastering the platform. Meanwhile, Instapage takes support to the next level with live chat options and a detailed help center, ensuring users receive expeditious assistance whenever needed. Amid the excitement of crafting pages and collecting leads, understanding the level of support available can often tip the scales in choosing the right platform.
The Cost Factor: Budgeting for Success
Advantages of FormKeep's Pricing Strategy:
- Affordable pricing for entry-level users
- Scalable plans as your need expands
- Transparent pricing without hidden fees
- Focus on key functionalities without excessive addons
Benefits of Divi Builder's Pricing Structure:
- One-time payment option for lifetime access
- Regular updates and feature enhancements included
- Comprehensive packages covering all tools needed
- Accessible demo and trial version available
- Cost-effectiveness for agency use
When weighing the pricing strategies of FormKeep and Divi Builder, users may find that while both platforms offer unique advantages, Instapage could emerge as the most flexible choice. With its tiered pricing structure designed to cater to various business sizes and needs, it delivers real value for money without compromising on the features it provides. Users can easily assess their budget while still gaining access to essential features for a successful marketing strategy. In the realm of expensive digital tools, affordability can be a game-changer for small businesses and startups, leveling the playing field.
As we peel back the pricing plans, it’s essential to grasp what each platform offers, and the layers of value each hides within. While FormKeep and Divi Builder each offer their forward-looking pricing strategies, there's always an element of surprise in what you may get—or don't get—when you sign up. Understanding these dynamics is key before committing to a plan.
Don't Forget Instapage: The Dark Horse
In this whirlwind of comparisons, Instapage emerges as a mentor or coach that’s been carefully observing the competition. Its analysis of both FormKeep and Divi Builder summarizes the benefits and gaps in their offerings. What really sets Instapage apart is its focus on conversion rates, coupled with A/B testing capabilities that allow users to refine their landing pages effectively. Many groundbreakers appreciate its intuitive user interface and high level of customization, illustrating how this platform can align beautifully with their unique marketing visions. In sum, Instapage encapsulates not only reliability but also innovation, bringing its users the kind of secret weapon that can swing any marketing effort into high gear. As the dust settles on this intense face-off, users are encouraged to explore every option with care and confidence.
In conclusion, the key takeaway from our analysis is that choosing the right landing page builder depends on the specific needs and goals of your marketing strategy. With options like FormKeep and Divi Builder, along with the compelling advantages offered by Instapage, there's a solution out there for everyone looking to make their next big mark in the digital world. The ultimate goal remains to connect with your audience, generate leads, and convert them into loyal customers. As such, it's wise to take a step back and assess what matters most for your business, encouraging a thoughtful pursuit of the landing page builder that will guide your path to success.