How Forms.app vs. Kajabi vs. Instapage stack up against each other

Compare Instapage with Forms.app and Kajabi to create high-converting landing pages. With personalization, optimization, and collaboration tools, Instapage helps you deliver experiences that drive results.

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Features that set us apart from Forms.app and Kajabi.
Feature Instapage Other builders
Drag-and-Drop Tools
Conversion-optimized templates
Manual and AI-powered A/B Tests
AI content suggestions
Popups and sticky bars
Canvas and grid blocks
Reusable and global elements
Form and popup builders
Built-in Heatmaps
Central analytics dashboard
Ad-to-page personalization and collections
Contacts, lists, and email
Dedicated, full-service CRO experts
Enterprise-ready platform

Leading the way in building high-performing landing pages

Grid Leader - Summer 2025
Best Est. ROI Enterprise - Summer 2025
Most Implementable Enterprise - Summer 2025
Fastest Implementation Enterprise - Summer 2025
High Performer - Summer 2025
Swytch shifts into high gear with Instapage

Lattice increases conversion rate by 41.7% with Instapage

With Instapage’s help, Lattice’s production process has been streamlined, allowing Lattice to scale its advertising operations and drive down acquisition costs.

Swytch shifts into high gear with Instapage

Vita escalate lead generation efforts and client engagement with Instapage

Vita is a full-spectrum professional brokerage firm in the employee benefits industry

Swytch shifts into high gear with Instapage

CFI Financial Group invests in personalization with Instapage

CFI Financial Group integrates Instapage into their technology stack and dramatically increases page conversions

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Why Instapage is the smarter choice for your campaigns

Get everything you need to build, scale, and optimize high-converting landing pages—without coding.

Instapage offers a flexible and seamless page creation experience with a library of 500+ conversion-focused layouts, Instablocks®, a drag-and-drop builder, and AI content generation. With technologies like AMP and the Thor Render Engine®, you can create on-brand, mobile-responsive landing pages that load quickly and start converting during initial visitor clicks.

Easier page building without coding

Instapage offers a flexible and seamless page creation experience with a library of 500+ conversion-focused layouts, Instablocks®, a drag-and-drop builder, and AI content generation. With technologies like AMP and the Thor Render Engine®, you can create on-brand, mobile-responsive landing pages that load quickly and start converting during initial visitor clicks.

Instapage lets you see in detail how each landing page experience and variation is performing so you can make targeted changes that boost page conversions. Use heatmaps for a better understanding of on-page activities, run A/B tests and AI-assisted experiments, and then track and evaluate results within robust analytics dashboards.

More insights — better results

Instapage lets you see in detail how each landing page experience and variation is performing so you can make targeted changes that boost page conversions. Use heatmaps for a better understanding of on-page activities, run A/B tests and AI-assisted experiments, and then track and evaluate results within robust analytics dashboards.

Instapage lets you quickly create high-performing landing pages tailored to each of your ad campaigns. Deliver personalized experiences for distinct audiences using dynamic text replacement. Effortlessly align specific advertisements to unique pages with AdMaps. Monitor audience-level metrics using our advanced data tools.

More personalized experiences

Instapage lets you quickly create high-performing landing pages tailored to each of your ad campaigns. Deliver personalized experiences for distinct audiences using dynamic text replacement. Effortlessly align specific advertisements to unique pages with AdMaps. Monitor audience-level metrics using our advanced data tools.

Instapage collaboration capabilities bring your entire team together to speed up the process of landing page review, approval, and launch. No more frustrating and unnecessary revisions or edits scattered across emails. Provide instant feedback, conduct real-time page edits, and securely share your pages with outside stakeholders.

Built-in collaboration

Instapage collaboration capabilities bring your entire team together to speed up the process of landing page review, approval, and launch. No more frustrating and unnecessary revisions or edits scattered across emails. Provide instant feedback, conduct real-time page edits, and securely share your pages with outside stakeholders.

Invest time into business growth, not busy work. Launch landing pages faster with reusable forms and templates. Build once, reuse forever.

Free up time for your business

Invest time into business growth, not busy work. Launch landing pages faster with reusable forms and templates. Build once, reuse forever.

Explore all integrations
Easier page building without coding
More insights — better results More insights — better results sidebar
More personalized experiences More personalized experiences sidebar
Built-in collaboration
Free up time for your business

Easier page building without coding

Instapage offers a flexible and seamless page creation experience with a library of 500+ conversion-focused layouts, Instablocks®, a drag-and-drop builder, and AI content generation. With technologies like AMP and the Thor Render Engine®, you can create on-brand, mobile-responsive landing pages that load quickly and start converting during initial visitor clicks.

More insights — better results

Instapage lets you see in detail how each landing page experience and variation is performing so you can make targeted changes that boost page conversions. Use heatmaps for a better understanding of on-page activities, run A/B tests and AI-assisted experiments, and then track and evaluate results within robust analytics dashboards.

More personalized experiences

Instapage lets you quickly create high-performing landing pages tailored to each of your ad campaigns. Deliver personalized experiences for distinct audiences using dynamic text replacement. Effortlessly align specific advertisements to unique pages with AdMaps. Monitor audience-level metrics using our advanced data tools.

Built-in collaboration

Instapage collaboration capabilities bring your entire team together to speed up the process of landing page review, approval, and launch. No more frustrating and unnecessary revisions or edits scattered across emails. Provide instant feedback, conduct real-time page edits, and securely share your pages with outside stakeholders.

Free up time for your business

Invest time into business growth, not busy work. Launch landing pages faster with reusable forms and templates. Build once, reuse forever.

Explore all integrations
“Instapage gives us the ability to tailor our landing page content and layout to tell a unique story for each geographical target. The platform also enables us to create different variations with content that performs well for each unique channel. Every marketing team needs this!”
User review
Tamar Friedland, Sr. Director of Global Paid Marketing
"Instapage has truly maximized our digital advertising performance by enabling us to offer matching, personalized experiences for every ad and audience. Now we can scale our landing page experiences as efficiently and effectively as we scale the ads themselves."
User review
Darren Lepke, Marketing Director
"If we have to wait on a developer, our creative velocity plummets. But Instapage has made it possible for us to exponentially grow our advertising programs and convert more customers"
User review
Alex Kracov, Head of Marketing

Get started with Instapage in a few steps

  1. Create your Instapage account

    Start with Instapage by signing up via Google or your email. You'll get access to a free 14-day trial to discover Instapage capabilities. Feel free to cancel anytime during the 14-day trial if you decide that our product is not suitable for your business.
  2. Build and personalize your page

    Create your first landing page from scratch or choose a template from 500+ customizable layouts. Use the drag-and-drop builder to add page elements, fonts, and backgrounds, refine content with AI, or add custom HTML, Javascript, and CSS.
  3. Review and make edits

    Collaborate on page designs and streamline review processes. Invite your team members and stakeholders to review, edit, and provide feedback on your landing page. Collaborate knowing your page is confidential and only accessible to authorized users.
  4. Publish and track page performance

    Publish your page to a domain or custom URL. Connect your pages to the ads you've created and track page performance within the analytics dashboard, run A/B tests and AI experiments, analyze results, and continuously optimize your landing page to maintain high conversions.

Instapage vs. Forms.app vs. Kajabi – The Ultimate Showdown

Choosing between landing page builders is like plotting the perfect strategy for a heist movie—each tool has its unique abilities. In the case of Instapage, Forms.app, and Kajabi, imagine them as a trio of expert burglars, each equipped with distinct skills that can either make or break your marketing goals. Selecting the right one can significantly impact your payoffs in brand visibility and conversion. The decision you make on which platform to use should be well-informed, as it will shape user experience and customer engagement. In this comprehensive guide, we'll break down the advantages and disadvantages of each tool, providing insight that empowers marketers to make the best choices for their campaign successes. From features to speed, usability, and pricing, we've got all the angles covered—so buckle up and let's dive in! (300 words)

Meet the Competitors: A Friendly Rivalry

In this corner, we have Instapage, renowned for its ability to create high-converting, dynamic landing pages tailored specifically for marketers. Then there’s Forms.app, which simplifies the process of form creation and management, focusing on intuitive user experiences. Lastly, we have Kajabi, a powerhouse for digital entrepreneurs looking to combine landing pages with course creation, email marketing, and more. Each contender brings a different flair to the game, allowing you to align their strengths with your unique business needs. Instapage shines with its commitment to delivering relevant landing page experiences, empowering marketers to reduce costs while growing conversions and increasing brand trust. Forms.app, on the other hand, streamlines form submissions, ideal for generating leads without the frills. Kajabi rounds out the competition by offering a robust platform for comprehensive online business management beyond just landing pages. With diverse functionalities, these platforms entice users with tailored features and diverse capabilities to match different marketing objectives. (250 words)

Round One - Feature Showdown

Template Variety and User Experience

When it comes to template variety and ease of use, each platform has its take. Forms.app provides a straightforward selection of form templates that emphasize quick setup and ease of integration, making it an attractive option for those who prioritize efficiency. The user interface is uncomplicated, allowing even those who are not tech-savvy to create custom forms without any hassle. Kajabi, while not exclusively a landing page builder, offers a collection of templates that cater to online business requirements, seamlessly integrating course promotion alongside landing pages. However, the learning curve may prove steep for some users. Instapage, however, takes the lead with its extensive library of customizable landing page templates. Users are empowered to tweak each design element easily, giving marketers unparalleled flexibility in crafting landings that resonate with their audience. Another significant advantage is Instapage's capability for A/B testing, enabling users to optimize their landing pages for peak performance. This makes Instapage a formidable player in the realm of template variety and user experience, especially for marketers focused on conversion rates. (250 words)

Instapage: The Customization and Conversion Champion

Instapage positions itself as more than just a tool; it acts as a partner in marketing success. The platform is built with the understanding that effective landing pages require custom features tailored to specific campaigns. Users can customize every aspect of their landing pages, from colors and fonts to layouts and call-to-action buttons, ensuring every detail aligns with branding and user intentions. Moreover, Instapage equips marketers with advanced conversion optimization tools such as heatmaps, conversion analytics, and A/B testing functions, all designed to refine performance and maximize return on investment. With the capability to create pixel-perfect landing pages that load quickly and provide relevant experiences, Instapage stands at the forefront of digital marketing tools. Doing so not only increases brand trust among customers but fosters loyalty and enhances conversion rates. It’s a game changer for anyone serious about driving results through effective online presence. (230 words)

Round Two - Speed and Performance

A landing page's loading speed is crucial—it can determine whether a visitor stays or bounces. It's as if you're waiting in line for your favorite coffee; if the line is too long, you might just walk away, leaving that delicious brew behind. A website that takes too long to load creates a negative user experience, and all your marketing efforts may go to waste. Speed is not just a luxury in today’s fast-paced world; it's a necessity. Therefore, let’s take a closer look at how our three competitors measure up in terms of speed and overall performance. (200 words)

Instapage's Speed Advantages:

  1. Optimized for fast loading times, helping to keep bounce rates low
  2. Lightweight design allows pages to perform efficiently across devices
  3. Advanced caching techniques to accelerate page delivery
  4. Built-in load testing tools to ensure optimal performance under traffic spikes

Forms.app's Speed Advantages:

  1. Quick form processing that ensures rapid data collection
  2. Minimalist designs lead to faster page render times
  3. Integration with various platforms for speedy data delivery

Kajabi's Speed Advantages:

  1. Robust infrastructure designed for high traffic without slowdowns
  2. Streamlined course and content delivery enhances speed
  3. Collective performance from all platform features improves loading times
  4. Tutorials and built-in support assistance contribute to smoother user experiences

Summarizing the speed capabilities of all three platforms, it is clear that Instapage carries the mantle of exceptional performance with rapid loading speeds and consistent reliability. Although Forms.app and Kajabi offer their own advantages, particularly in data handling and user engagement speed, Instapage's dedication to ensuring that each landing page is designed optimally for quick responsiveness makes it a standout choice for marketers wanting to maximize conversion rates. (200 words)

Round Three - Usability and Learning Journey

When it comes to usability, Instapage welcomes newcomers with an intuitive interface that guides users effortlessly. The platform prioritizes user experience, offering tutorials and a knowledge base that ease the learning curve. Conversely, Forms.app also offers an easy onboarding experience, making form creation child's play. For those looking for simplicity and clarity, both platforms facilitate a smooth transition from novice to proficient. However, Kajabi, while feature-rich, may seem overwhelming for first-time users. While its extensive capabilities offer benefits to seasoned professionals, new users might need additional time to navigate its complex features. Regardless of your experience level, there’s an opportunity to grow into an expert with each of these tools, thanks to responsive community and resource options that lend support where needed. The takeaway? You’re well-supported regardless of where you start, making any of these platforms a suitable option for people eager to enhance their digital marking journey. (200 words)

Round Four - Support System

Customer support can feel like a superhero team—always there to help when things get tough. In the realm of landing page builders, Instapage offers excellent customer support via live chat, email, and comprehensive resources, including an extensive knowledge base filled with articles and tutorials. Their customer community additionally provides a space for users to share tips and troubleshoot common issues. Forms.app follows suit, offering responsive support channels and an active user community which answers frequently asked questions. Kajabi, while offering substantial support, sometimes faces criticism for its slower response times due to high question volumes. However, their well-rounded support system, including tutorials and a wealth of knowledge materials, serves as a solid backup. All platforms work hard to empower users by delivering the help necessary to tackle challenges, making sure they feel valued and supported on their journey. (200 words)

Round Five - Pricing and Value Insights

Diving into pricing, it’s important to view each platform’s offerings through the lens of value. Instapage provides multiple pricing tiers designed to accommodate different business needs, focusing on landing page performance and conversion potential. Forms.app opts for a flexible pricing model that scales seamlessly based on user needs, making it a suitable choice for startups and freelancers. Kajabi, rather than focusing solely on landing pages, presents bundled pricing for its extensive features, allowing users to manage broader online business operations. When weighing these options, consider what features are essential for your goals; each platform has the potential to deliver excellent value, but it depends on your specific needs and budget. (200 words)

In conclusion, picking the right landing page builder boils down to understanding your priorities: Is template variety your priority? Or is it a seamless user experience? Instapage, Forms.app, and Kajabi all bring something special to the table. While Instapage leads in customization and speed, Forms.app excels at form management, and Kajabi offers more holistic solutions. So think about what you value most in a builder—features, support, or perhaps pricing flexibility. Each platform has its strengths, but Instapage's distinguished capabilities for marketers should not be overlooked. Keep an eye on your goals, and don’t hesitate to trial Instapage through a demo; it may just be the game-changer your marketing strategy needs. (250 words)

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