How Ontraport vs. AidaForm vs. Instapage stack up against each other
Compare Instapage with Ontraport and AidaForm to create high-converting landing pages. With personalization, optimization, and collaboration tools, Instapage helps you deliver experiences that drive results.
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See how Instapage stacks up against the competition
| Feature | Instapage | Other builders |
| Drag-and-Drop Tools | ||
| Conversion-optimized templates | ||
| Manual and AI-powered A/B Tests | ||
| AI content suggestions | ||
| Popups and sticky bars | ||
| Canvas and grid blocks | ||
| Reusable and global elements | ||
| Form and popup builders | ||
| Built-in Heatmaps | ||
| Central analytics dashboard | ||
| Ad-to-page personalization and collections | ||
| Contacts, lists, and email | ||
| Dedicated, full-service CRO experts | ||
| Enterprise-ready platform |
Leading the way in building high-performing landing pages
Lattice increases conversion rate by 41.7% with Instapage
With Instapage’s help, Lattice’s production process has been streamlined, allowing Lattice to scale its advertising operations and drive down acquisition costs.
Vita escalate lead generation efforts and client engagement with Instapage
Vita is a full-spectrum professional brokerage firm in the employee benefits industry
Netradyne drives higher results with Instapage
Netradyne’s products have multiple use cases, like improving fleet efficiency, and training drivers to follow safe driving practices, and securing legal exoneration.
Why Instapage is the smarter choice for your campaigns
Get everything you need to build, scale, and optimize high-converting landing pages—without coding.
Easier page building without coding
Instapage offers a flexible and seamless page creation experience with a library of 500+ conversion-focused layouts, Instablocks®, a drag-and-drop builder, and AI content generation. With technologies like AMP and the Thor Render Engine®, you can create on-brand, mobile-responsive landing pages that load quickly and start converting during initial visitor clicks.
More insights — better results
Instapage lets you see in detail how each landing page experience and variation is performing so you can make targeted changes that boost page conversions. Use heatmaps for a better understanding of on-page activities, run A/B tests and AI-assisted experiments, and then track and evaluate results within robust analytics dashboards.
More personalized experiences
Instapage lets you quickly create high-performing landing pages tailored to each of your ad campaigns. Deliver personalized experiences for distinct audiences using dynamic text replacement. Effortlessly align specific advertisements to unique pages with AdMaps. Monitor audience-level metrics using our advanced data tools.
Built-in collaboration
Instapage collaboration capabilities bring your entire team together to speed up the process of landing page review, approval, and launch. No more frustrating and unnecessary revisions or edits scattered across emails. Provide instant feedback, conduct real-time page edits, and securely share your pages with outside stakeholders.
Free up time for your business
Invest time into business growth, not busy work. Launch landing pages faster with reusable forms and templates. Build once, reuse forever.
Explore all integrations
Easier page building without coding
Instapage offers a flexible and seamless page creation experience with a library of 500+ conversion-focused layouts, Instablocks®, a drag-and-drop builder, and AI content generation. With technologies like AMP and the Thor Render Engine®, you can create on-brand, mobile-responsive landing pages that load quickly and start converting during initial visitor clicks.
More insights — better results
Instapage lets you see in detail how each landing page experience and variation is performing so you can make targeted changes that boost page conversions. Use heatmaps for a better understanding of on-page activities, run A/B tests and AI-assisted experiments, and then track and evaluate results within robust analytics dashboards.
More personalized experiences
Instapage lets you quickly create high-performing landing pages tailored to each of your ad campaigns. Deliver personalized experiences for distinct audiences using dynamic text replacement. Effortlessly align specific advertisements to unique pages with AdMaps. Monitor audience-level metrics using our advanced data tools.
Built-in collaboration
Instapage collaboration capabilities bring your entire team together to speed up the process of landing page review, approval, and launch. No more frustrating and unnecessary revisions or edits scattered across emails. Provide instant feedback, conduct real-time page edits, and securely share your pages with outside stakeholders.
Free up time for your business
Invest time into business growth, not busy work. Launch landing pages faster with reusable forms and templates. Build once, reuse forever.
Explore all integrations
“Instapage gives us the ability to tailor our landing page content and layout to tell a unique story for each geographical target. The platform also enables us to create different variations with content that performs well for each unique channel. Every marketing team needs this!”
"Instapage has truly maximized our digital advertising performance by enabling us to offer matching, personalized experiences for every ad and audience. Now we can scale our landing page experiences as efficiently and effectively as we scale the ads themselves."
"If we have to wait on a developer, our creative velocity plummets. But Instapage has made it possible for us to exponentially grow our advertising programs and convert more customers"
Get started with Instapage in a few steps
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Create your Instapage account
Start with Instapage by signing up via Google or your email. You'll get access to a free 14-day trial to discover Instapage capabilities. Feel free to cancel anytime during the 14-day trial if you decide that our product is not suitable for your business. -
Build and personalize your page
Create your first landing page from scratch or choose a template from 500+ customizable layouts. Use the drag-and-drop builder to add page elements, fonts, and backgrounds, refine content with AI, or add custom HTML, Javascript, and CSS. -
Review and make edits
Collaborate on page designs and streamline review processes. Invite your team members and stakeholders to review, edit, and provide feedback on your landing page. Collaborate knowing your page is confidential and only accessible to authorized users. -
Publish and track page performance
Publish your page to a domain or custom URL. Connect your pages to the ads you've created and track page performance within the analytics dashboard, run A/B tests and AI experiments, analyze results, and continuously optimize your landing page to maintain high conversions.
Instapage vs. Ontraport vs. AidaForm – Choosing Your Perfect Landing Page Builder
Imagine choosing a landing page builder is like selecting the ultimate trio of superheroes for your marketing campaign. Each one comes with remarkable powers and strengths, ready to tackle the digital landscape. In this arena, we present three formidable contenders: Instapage, Ontraport, and AidaForm. This article promises an engaging exploration of each platform's unique offerings, comparing their features, speed, usability, customer support, and pricing. Whether you're a marketing newbie or a seasoned pro, understanding the strengths and weaknesses of these tools will help you make the best decision for your campaigns. Our aim is to arm you with knowledge, so you can confidently choose your ideal landing page builder. Let's dive in and discover which platform can truly enhance your marketing efforts while reducing costs and growing conversions. (min:200 words)
Meet the Players in the Campaign
In the ring today are three tough competitors: Instapage, Ontraport, and AidaForm. Each of these platforms has earned its place in the marketing world, offering unique solutions to cater to different needs. Instapage is renowned for empowering marketers to streamline their processes, ultimately reducing costs while delivering high-converting landing page experiences. Ontraport is popular for its integrated approach to marketing automation, unifying contact management and selling strategies under one roof. AidaForm stands out with its form creation capabilities, allowing users to build personalized forms that convert visitors into leads efficiently. With each platform having its claim to fame, the stage is set for a thrilling comparison. (min:200 words)
Battle One - Feature Showdown
Diverse Templates and User-Friendliness
When it comes to features, template variety, and ease of use are essential components that many marketers prioritize. Instapage boasts a rich library of over 200 customizable templates, making it easy for users to create visually appealing pages that align with their branding. Their intuitive drag-and-drop interface allows even the most tech-averse individuals to craft professional-looking landing pages in minutes. In contrast, Ontraport focuses on integrating landing pages with their automated marketing workflows. While it offers decent templates, users may find the learning curve steeper due to the complexity of its features. AidaForm shines in its form-building capabilities, providing users with several intuitive templates aimed at lead generation. However, its main purpose as a form builder means it may lack other landing page-specific features that marketers might require. Thus, considering template variety and ease of use, Instapage leads the pack. (min:200 words)
Instapage: Your Partner in Conversion Success
Instapage stands out as a remarkable tool tailored specifically for marketers seeking unmatched customization and optimization for conversion rates. Its robust features, including A/B testing, customizable templates, and seamless integration with various marketing tools, empower marketers to craft tailored landing page experiences. These features result in increased brand trust and customer loyalty, driving conversion rates to new heights. Instapage doesn't just provide a platform—it partners with you, ensuring every landing page is constructed with your audience in mind. This commitment to helping users develop engaging, effective pages makes Instapage not just a choice but a strategic ally in your marketing journey. The ability to simultaneously manage multiple campaigns while easily tracking their performance courses through Instapage, reinforcing its status as a premier choice for businesses focused on growth. (min:200 words)
Round Two - The Speed Test
Speed can make or break a user's experience—it's like watching paint dry versus enjoying your favorite song. Slow-loading pages can lead to frustration and increased bounce rates, ultimately affecting conversion rates. With this in mind, let’s analyze the performance of our contestants. What makes a platform truly stand out is not just the speed at which it works, but how it enhances user experience. A speedy website ensures that users stay engaged rather than growing impatient as they wait for a page to load. Let's find out how each platform measures up in this crucial aspect. (min:200 words)
Instapage Speed Highlights:
- Instapage uses advanced hosting and CDN technologies for lightning-fast load times
- Optimized images and assets minimize bloating, ensuring quick rendering
- Real-time editing features run smoothly, enhancing workflow efficiency
- Instapage pages load with impressive speed, preventing potential customer drop-off
Ontraport's Speed Advantage:
- Offers a solid infrastructure with respectable loading times
- Integration-heavy design may introduce slight delays if many automation features are active
- Focuses on comprehensive workflow management, which may slow down isolated features
AidaForm's Speed Highlights:
- Fast form submissions allow for quick lead capture
- Responsive design ensures mobile-friendly performance
- While focused more on forms than complete landing pages, basic speed remains solid
- User-friendly features support quick setup and integration within existing sites
In conclusion, while each platform has its strengths, Instapage emerges as the best choice for speed and performance. Its combination of advanced hosting solutions and optimization techniques showcases its dedication to providing the best user experience. The faster your landing pages are, the better your chances at sealing the deal with potential customers. (min:200 words)
Round Three - User Experience and Learning Curve
When it comes to usability and the learning curve, an approachable platform can make all the difference in how efficiently users can execute their ideas. Instapage stands out for its intuitive drag-and-drop interface that welcomes users of all skill levels. The platform also provides extensive tutorials and support to ease newcomers into their experience. Similarly, AidaForm’s form-builder is designed for straightforward operation, ensuring that even those with minimal technical experience can create functional forms quickly. Ontraport, on the other hand, has a much broader suite of features that comes with a steeper learning curve. While it rewards users with significant capabilities, it may take some time for new users to get acclimated. Nevertheless, all platforms offer great resources to help users grow, ensuring that no matter where you start, you’ll seamlessly head towards expertise with the right tools. (min:200 words)
Round Four - Customer Support Champions
In the world of digital solutions, robust customer support can feel like having a reliable sidekick always on hand. Each platform offers varied forms of support to assist users when they encounter issues. Instapage provides live chat, email support, and a wealth of knowledge base articles to guide users through common questions. Ontraport also offers live chat and email support, accompanied by an active user community that can provide a wealth of insights. AidaForm, while less comprehensive in support channels, still provides email assistance and documentation that can help users navigate the form-building landscape. With each platform embodying a supportive spirit, they enable users to conquer any challenges that arise during their marketing journeys. (min:200 words)
Round Five - Financial Insights
Understanding the pricing structures of these platforms can help you make informed decisions about your marketing budget. Instapage offers flexible pricing plans to suit various business sizes while delivering excellent value through high-performance features. Ontraport's pricing comes with integrated marketing tools, appealing to those looking for a comprehensive solution but may seem higher for marketers seeking just landing page capabilities. AidaForm’s affordability makes it attractive for smaller projects or businesses that mainly focus on form submissions. Knowing where your budget aligns can significantly influence your choice. (min:200 words)
As you wrap up your decision-making journey, remember that each platform carries its unique strengths. Finding the right landing page builder may ultimately hinge on your business's specific requirements. Reflect on what matters most to you: features, support, pricing, or usability? For those invested in conversion optimization and rich customization, Instapage stands out as an ideal partner. Consider exploring it further with a free trial or demo to witness its impressive capabilities firsthand. (min:200 words)
