How Ontraport vs. BenchmarkONE vs. Instapage stack up against each other
Compare Instapage with Ontraport and BenchmarkONE to create high-converting landing pages. With personalization, optimization, and collaboration tools, Instapage helps you deliver experiences that drive results.
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See how Instapage stacks up against the competition
| Feature | Instapage | Other builders |
| Drag-and-Drop Tools | ||
| Conversion-optimized templates | ||
| Manual and AI-powered A/B Tests | ||
| AI content suggestions | ||
| Popups and sticky bars | ||
| Canvas and grid blocks | ||
| Reusable and global elements | ||
| Form and popup builders | ||
| Built-in Heatmaps | ||
| Central analytics dashboard | ||
| Ad-to-page personalization and collections | ||
| Contacts, lists, and email | ||
| Dedicated, full-service CRO experts | ||
| Enterprise-ready platform |
Leading the way in building high-performing landing pages
Swytch shifts into high gear with Instapage
Alex and the Swytch team became Instapage power users in just a few months, seeing the value of Instapage from the get-go.
Going forward, they plan to continue releasing Swytch Kits to eager customers in future launch events, using their improved digital experiences to get even more people riding electric.
Lattice increases conversion rate by 41.7% with Instapage
With Instapage’s help, Lattice’s production process has been streamlined, allowing Lattice to scale its advertising operations and drive down acquisition costs.
Vita escalate lead generation efforts and client engagement with Instapage
Vita is a full-spectrum professional brokerage firm in the employee benefits industry
Why Instapage is the smarter choice for your campaigns
Get everything you need to build, scale, and optimize high-converting landing pages—without coding.
Easier page building without coding
Instapage offers a flexible and seamless page creation experience with a library of 500+ conversion-focused layouts, Instablocks®, a drag-and-drop builder, and AI content generation. With technologies like Thor Render Engine®, you can create on-brand, mobile-responsive landing pages that load quickly and start converting during initial visitor clicks.
More insights — better results
Instapage lets you see in detail how each landing page experience and variation is performing so you can make targeted changes that boost page conversions. Use heatmaps for a better understanding of on-page activities, run A/B tests and AI-assisted experiments, and then track and evaluate results within robust analytics dashboards.
More personalized experiences
Instapage lets you quickly create high-performing landing pages tailored to each of your ad campaigns. Deliver personalized experiences for distinct audiences using dynamic text replacement. Effortlessly align specific advertisements to unique pages with AdMaps. Monitor audience-level metrics using our advanced data tools.
Built-in collaboration
Instapage collaboration capabilities bring your entire team together to speed up the process of landing page review, approval, and launch. No more frustrating and unnecessary revisions or edits scattered across emails. Provide instant feedback, conduct real-time page edits, and securely share your pages with outside stakeholders.
Free up time for your business
Invest time into business growth, not busy work. Launch landing pages faster with reusable forms and templates. Build once, reuse forever.
Explore all integrations
Easier page building without coding
Instapage offers a flexible and seamless page creation experience with a library of 500+ conversion-focused layouts, Instablocks®, a drag-and-drop builder, and AI content generation. With technologies like Thor Render Engine®, you can create on-brand, mobile-responsive landing pages that load quickly and start converting during initial visitor clicks.
More insights — better results
Instapage lets you see in detail how each landing page experience and variation is performing so you can make targeted changes that boost page conversions. Use heatmaps for a better understanding of on-page activities, run A/B tests and AI-assisted experiments, and then track and evaluate results within robust analytics dashboards.
More personalized experiences
Instapage lets you quickly create high-performing landing pages tailored to each of your ad campaigns. Deliver personalized experiences for distinct audiences using dynamic text replacement. Effortlessly align specific advertisements to unique pages with AdMaps. Monitor audience-level metrics using our advanced data tools.
Built-in collaboration
Instapage collaboration capabilities bring your entire team together to speed up the process of landing page review, approval, and launch. No more frustrating and unnecessary revisions or edits scattered across emails. Provide instant feedback, conduct real-time page edits, and securely share your pages with outside stakeholders.
Free up time for your business
Invest time into business growth, not busy work. Launch landing pages faster with reusable forms and templates. Build once, reuse forever.
Explore all integrations
“Instapage gives us the ability to tailor our landing page content and layout to tell a unique story for each geographical target. The platform also enables us to create different variations with content that performs well for each unique channel. Every marketing team needs this!”
"Instapage has truly maximized our digital advertising performance by enabling us to offer matching, personalized experiences for every ad and audience. Now we can scale our landing page experiences as efficiently and effectively as we scale the ads themselves."
"If we have to wait on a developer, our creative velocity plummets. But Instapage has made it possible for us to exponentially grow our advertising programs and convert more customers"
Get started with Instapage in a few steps
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Create your Instapage account
Start with Instapage by signing up via Google or your email. You'll get access to a free 14-day trial to discover Instapage capabilities. Feel free to cancel anytime during the 14-day trial if you decide that our product is not suitable for your business. -
Build and personalize your page
Create your first landing page from scratch or choose a template from 500+ customizable layouts. Use the drag-and-drop builder to add page elements, fonts, and backgrounds, refine content with AI, or add custom HTML, Javascript, and CSS. -
Review and make edits
Collaborate on page designs and streamline review processes. Invite your team members and stakeholders to review, edit, and provide feedback on your landing page. Collaborate knowing your page is confidential and only accessible to authorized users. -
Publish and track page performance
Publish your page to a domain or custom URL. Connect your pages to the ads you've created and track page performance within the analytics dashboard, run A/B tests and AI experiments, analyze results, and continuously optimize your landing page to maintain high conversions.
Instapage vs. Ontraport vs. BenchmarkONE – Choosing the Right Landing Page Builder for Your Business
Choosing the right landing page builder can feel a bit like selecting an ice cream flavor on a hot summer day; the options are abundant, and each offers something unique to satisfy your marketing strategy cravings. Just as every flavor caters to different tastes, each landing page builder comes with its own set of features tailored for distinct needs. In this article, we will compare three key players in the market—Instapage, Ontraport, and BenchmarkONE—to help you make a more informed decision. Whether your goal is to enhance conversions, reduce marketing costs, or create user-friendly landing experiences, we've got you covered. Prepare for a thorough analysis that’s not only enlightening but also enjoyable to read. You’ll discover which platform could become your marketing superhero, making it easier for you to create pages that immediately connect with your audience. So, let’s dive into this friendly competition and see who comes out on top.
Meet the Competitors in the Arena
In our left corner, we have Instapage, known for its robust features that offer marketers the tools they need for high conversions. With a focus on delivering relevant landing page experiences, Instapage empowers users to operate at lower costs while cultivating brand trust and customer loyalty. Next, in the right corner, we have Ontraport, which combines email marketing automation and landing page creation into a single powerful platform. It’s recognized for its integration capabilities and is the go-to for those who want a comprehensive marketing automation solution. Finally, we introduce BenchmarkONE, a rising player celebrated for its user-friendly interface and straightforward design tools. Each contender has its strengths, catering to various facets of digital marketing, but which one will claim the coveted title of best landing page builder for you? Let's get into the specifics of their features and see how they stack up against each other.
Round One - Feature Face-off
Template Selection and User Interface: A Quick Comparison
When it comes to template variety and ease of use, each platform offers unique strengths. Ontraport features a range of pre-designed templates but may require a steeper learning curve to customize effectively. BenchmarkONE strives for user-friendliness, making it easier for newcomers to jump in but limits the depth of customization available. In striking contrast, Instapage truly shines with its extensive library of customizable templates that cater to specific industries and goals. The drag-and-drop functionality allows users to adjust elements easily, making the design process seamless and intuitive. Marketers can easily create stunning pages without a background in coding, empowering them to experiment with various layouts and content structures. This flexibility and user-centric design transform Instapage into not just a tool, but a true marketing ally.
Instapage: Your Go-To for Customization and Conversion Growth
Instapage offers unparalleled customization capabilities, allowing marketers to craft landing pages that resonate with their target audience. What sets Instapage apart is its robust A/B testing features, which enable users to optimize every element of their pages for conversions. From call-to-action buttons to imagery, everything can be tested to ensure maximum efficacy. Moreover, Instapage integrates smoothly with a variety of marketing platforms, making it highly compatible with your existing tools. This adaptability empowers users to build effective campaigns with ease. As a result, businesses experience a significant boost in conversion rates while reducing marketing costs. The advanced collaboration features also facilitate teamwork, allowing multiple stakeholders to engage in the creative process. Furthermore, Instapage prioritizes delivering a relevant landing page experience that builds trust, encouraging customer loyalty over time and positioning it as a leader in the industry.
Round Two - Speed and Performance Showdown
Let’s chat about speed and how it can impact user experience, using the analogy of a bustling coffee shop. Imagine waiting in a long line when all you want is your favorite brew. Frustrating, right? The same goes for landing pages; slow-load times can lead users to abandon your site in search of quicker options. In today's fast-paced digital landscape, every second counts, and your choice of landing page builder can make or break the user experience. By ensuring that pages load quickly, marketers can capture and retain visitor attention more effectively, promoting higher engagement and conversion rates. So how do our three contenders fare when it comes to speed and performance?
Instapage Speed Advantages:
- High-performance landing pages with fast load times, optimally designed for speed.
- Auto-optimization features that enhance page performance without manual input.
- Global Content Delivery Network (CDN) support for faster access from any geographic location.
- Integration with analytics tools that help track and optimize load speed.
Speed Benefits of Ontraport:
- Generally good speed performance, but page load times can vary based on template customization.
- Offers caching options to improve speed for recurring visitors.
- Integrated optimization tools to enhance loading efficiency.
BenchmarkONE's Performance Perks:
- User-friendly templates that load quickly and efficiently.
- Allows optimization suggestions for improved performance.
- Simplified code structure designed for enhanced speed.
In conclusion, when it comes to speed and performance, Instapage undeniably takes the lead. Its dedicated features prioritize fast load times, ensuring users remain engaged and conversions are maximized. While Ontraport and BenchmarkONE offer solid performance, they don’t quite match the speed-centric focus that Instapage provides.
Round Three - User Experience and Learning Curve
Approaching usability and the learning curve, it’s crucial for a landing page builder to cater to both beginners and seasoned marketers. Instapage stands out for its intuitive user interface, making even the most complex aspects easy to navigate. New users can quickly acclimate to the platform without feeling overwhelmed by jargon or complicated processes. Meanwhile, Ontraport, while powerful, might require a bit more time and effort to master, due to its wider range of features integrated into one system. BenchmarkONE, known for its straightforward design, also supports beginners well, but occasionally lacks the depth that experienced users may crave. Regardless of your starting point, all three platforms provide valuable resources to help you develop your skills and expertise. Instapage especially excels in creating a supportive community where users can share tips and insights, helping each other grow.
Round Four - Customer Support: Who’s Got Your Back?
Imagine customer support as devoted sidekicks, always ready to help out in your time of need. Instapage provides exceptional support through various channels, including live chat, email, and comprehensive knowledge bases filled with tutorials and guides. This ensures users have the resources necessary to troubleshoot issues quickly. Ontraport also offers multiple support options, with a notable help center that features articles and videos explaining its vast functionalities. BenchmarkONE, while providing good support, may not be as extensive as the other two, focusing primarily on email support. Each platform delivers reliability, but if having immediate access to a live person is crucial for your business, Instapage stands out in this department.
Round Five - Pricing Structures and Options
When considering the cost, each platform has its own pricing model, making it essential to evaluate what's the best fit for your business. Instapage usually operates on a subscription model, reflecting its advanced features and providing a clear return on investment through higher conversion rates. Ontraport's pricing can be more complex due to its multifaceted offerings, including email marketing and CRM features, but showcases good value if you're seeking an all-in-one solution. BenchmarkONE tends to offer competitive pricing aimed at small to mid-sized businesses, but may lack some advanced features found in Instapage and Ontraport. Understanding your unique marketing needs and budget will help determine which platform can deliver the best results.
To wrap this up, while each platform boasts unique strengths tailored to different marketing objectives, your choice should reflect what you value most in a landing page builder. Whether it's robust features, stellar customer support, or flexible pricing, each tool has a niche. Don't forget to try out Instapage, as it provides a free trial that might just show you how easily you can reduce costs, increase conversions, and create relevant landing page experiences that boost brand trust and customer loyalty.
