How Launchaco vs. Forms.app vs. Instapage stack up against each other
Compare Instapage with Launchaco and Forms.app to create high-converting landing pages. With personalization, optimization, and collaboration tools, Instapage helps you deliver experiences that drive results.
Get startedSee how Instapage stacks up against the competition
Feature | Instapage | Other builders |
Drag-and-Drop Tools | ||
Conversion-optimized templates | ||
Manual and AI-powered A/B Tests | ||
AI content suggestions | ||
Popups and sticky bars | ||
Canvas and grid blocks | ||
Reusable and global elements | ||
Form and popup builders | ||
Built-in Heatmaps | ||
Central analytics dashboard | ||
Ad-to-page personalization and collections | ||
Contacts, lists, and email | ||
Dedicated, full-service CRO experts | ||
Enterprise-ready platform |
Leading the way in building high-performing landing pages
Why Instapage is the smarter choice for your campaigns
Get everything you need to build, scale, and optimize high-converting landing pages—without coding.

Easier page building without coding
Instapage offers a flexible and seamless page creation experience with a library of 500+ conversion-focused layouts, Instablocks®, a drag-and-drop builder, and AI content generation. With technologies like AMP and the Thor Render Engine®, you can create on-brand, mobile-responsive landing pages that load quickly and start converting during initial visitor clicks.

More insights — better results
Instapage lets you see in detail how each landing page experience and variation is performing so you can make targeted changes that boost page conversions. Use heatmaps for a better understanding of on-page activities, run A/B tests and AI-assisted experiments, and then track and evaluate results within robust analytics dashboards.

More personalized experiences
Instapage lets you quickly create high-performing landing pages tailored to each of your ad campaigns. Deliver personalized experiences for distinct audiences using dynamic text replacement. Effortlessly align specific advertisements to unique pages with AdMaps. Monitor audience-level metrics using our advanced data tools.

Built-in collaboration
Instapage collaboration capabilities bring your entire team together to speed up the process of landing page review, approval, and launch. No more frustrating and unnecessary revisions or edits scattered across emails. Provide instant feedback, conduct real-time page edits, and securely share your pages with outside stakeholders.

Free up time for your business
Invest time into business growth, not busy work. Launch landing pages faster with reusable forms and templates. Build once, reuse forever.
Explore all integrations






Easier page building without coding
Instapage offers a flexible and seamless page creation experience with a library of 500+ conversion-focused layouts, Instablocks®, a drag-and-drop builder, and AI content generation. With technologies like AMP and the Thor Render Engine®, you can create on-brand, mobile-responsive landing pages that load quickly and start converting during initial visitor clicks.
More insights — better results
Instapage lets you see in detail how each landing page experience and variation is performing so you can make targeted changes that boost page conversions. Use heatmaps for a better understanding of on-page activities, run A/B tests and AI-assisted experiments, and then track and evaluate results within robust analytics dashboards.
More personalized experiences
Instapage lets you quickly create high-performing landing pages tailored to each of your ad campaigns. Deliver personalized experiences for distinct audiences using dynamic text replacement. Effortlessly align specific advertisements to unique pages with AdMaps. Monitor audience-level metrics using our advanced data tools.
Built-in collaboration
Instapage collaboration capabilities bring your entire team together to speed up the process of landing page review, approval, and launch. No more frustrating and unnecessary revisions or edits scattered across emails. Provide instant feedback, conduct real-time page edits, and securely share your pages with outside stakeholders.
Free up time for your business
Invest time into business growth, not busy work. Launch landing pages faster with reusable forms and templates. Build once, reuse forever.
Explore all integrationsGet started with Instapage in a few steps
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Create your Instapage account
Start with Instapage by signing up via Google or your email. You'll get access to a free 14-day trial to discover Instapage capabilities. Feel free to cancel anytime during the 14-day trial if you decide that our product is not suitable for your business. -
Build and personalize your page
Create your first landing page from scratch or choose a template from 500+ customizable layouts. Use the drag-and-drop builder to add page elements, fonts, and backgrounds, refine content with AI, or add custom HTML, Javascript, and CSS. -
Review and make edits
Collaborate on page designs and streamline review processes. Invite your team members and stakeholders to review, edit, and provide feedback on your landing page. Collaborate knowing your page is confidential and only accessible to authorized users. -
Publish and track page performance
Publish your page to a domain or custom URL. Connect your pages to the ads you've created and track page performance within the analytics dashboard, run A/B tests and AI experiments, analyze results, and continuously optimize your landing page to maintain high conversions.
Instapage vs. Launchaco vs. Forms.app – A Comprehensive Showdown
Choosing the right landing page builder is like assembling your own superhero team to tackle the unique challenges of digital marketing. You want a group that not only excels in their individual strengths but also collaborates seamlessly to amplify your efforts. Enter Instapage, Launchaco, and Forms.app; three capable contenders ready to help you shape compelling and effective landing pages. This guide navigates through the strengths and weaknesses of each platform, ensuring that by the end, you’ll feel confident in making a choice that resonates with your brand's goals. Throughout this article, we will highlight how each platform stands out in the crowded digital marketplace, and how Instapage specifically empowers marketers to reduce costs, grow conversions, and craft relevant landing page experiences that foster brand trust and customer loyalty. Whether you’re seeking robust customization options, user-friendly interfaces, or cost-effective solutions, we’ve got you covered.
Meet the Rivals: A Brief Overview
In the blue corner, we have Instapage, known for its powerful customization options and analytics capabilities that help boost conversion rates. Instapage aims to optimize landing pages for full performance while assuring marketers that they are investing wisely in their campaigns. In the red corner, we find Launchaco, appreciated for its simplicity and speed, designed for startups and entrepreneurs looking to launch quickly without a steep learning curve. Finally, in the green corner, there’s Forms.app, a versatile tool that allows users to create not just landing pages but a variety of forms, appealing to businesses with diverse needs. Each platform brings unique features to the table, making them formidable contenders in the realm of digital marketing. The choice ultimately depends on your specific requirements, whether it's about building high-converting landing pages or streamlining your entire lead generation process.
Round One: Feature Comparison Showdown
Template Variety and User Experience
When it comes to template variety and ease of use, each platform presents its own unique flair. Instapage boasts a vast selection of customizable templates tailored for various industries, making it easier for marketers to design effective pages that meet their brand standards. The platform’s drag-and-drop builder is intuitive, allowing even those with minimal technical skills to create polished pages quickly. On the other hand, Launchaco focuses on providing a streamlined user experience with simple templates that require minimal customizations, perfect for users who need to see quick results without the complexities of detailed design. Meanwhile, Forms.app offers diverse forms with a limited selection of landing page templates, providing a straightforward approach for those primarily interested in form submissions rather than extensive landing page customization. All in all, if template variety is a top priority for your campaigns, Instapage clearly takes the lead.
Instapage: Your Partner in Customization and Conversion Boosting
Instapage shines brightly in the realm of customization and conversion optimization tools. With its advanced drag-and-drop editor, marketers can not only select templates but also tailor every aspect of their landing pages, from color schemes to font choices, creating an experience that truly reflects their brand identity. Furthermore, Instapage offers A/B testing capabilities, allowing users to experiment with different designs and messaging to find out what resonates best with their audience, thus optimizing conversion rates effectively. What sets Instapage apart is its sincereco position not merely as a landing page builder but as a strategic partner in digital success. By reducing costs associated with ineffective marketing efforts and increasing conversions through tailored, relevant landing page experiences, Instapage fosters brand trust and customer loyalty through effective results. This unique position makes it invaluable for marketers aiming to achieve high-impact outcomes.
Round Two: Speed and Performance
Have you ever felt the frustration of a slow-loading website? It’s akin to waiting in a long coffee shop line, where every second feels like an eternity, potentially driving visitors to abandon their quest for caffeine—or in this case, your landing page. In the world of online marketing, speed is critical, as it directly affects user experience and conversion rates. As we assess speed and performance, expect to see how each of our competitors tackles this crucial element, ensuring users don't experience any unwelcome delays when navigating through their expertly crafted pages.
Instapage Advantages: Fast and Efficient Performance
- Optimized loading times that ensure your landing pages display quickly
- Robust hosting capabilities that accommodate high traffic
- Built-in AMP (Accelerated Mobile Pages) features for mobile users
- Advanced caching mechanisms that enhance overall site speed
Launchaco Advantages: Quick and Easy Performance
- Simple templates designed for rapid deployment
- Efficient hosting infrastructure that keeps loading times short
- Minimal background processes for speedy interactions
Forms.app Advantages: Responsive and Reliable Performance
- Fast form submissions that ensure quick responses
- Lightweight design with minimal load times
- Responsive layout that offers mobile-friendly experiences
- Ease of integration with existing websites for a seamless transition
In the battle of speed and performance, all three platforms display unique strengths catering to different user needs. However, Instapage appears to lead the pack, prioritizing fast loading times and efficient performance across the board, reinforcing its position as a top choice for marketers focused on conversion rates.
Round Three: Navigating Usability and Learning Curve
No one wants to feel overwhelmed when using a new tool, which is why usability is crucial. Here, each platform stands out in providing an accessible experience, making it unnecessary for users to have a technical background. Instapage embraces newcomers with a comprehensive onboarding process and user-friendly tutorials that guide you through its many features. Launchaco continues this momentum with its simplified approach, offering a platform that requires little to no previous experience, enabling users to focus on their marketing rather than the tool. Forms.app rounds out the pack with an intuitive interface that allows quick creation of forms and landing pages alike, reducing frustration and keeping users engaged. Whether you’re dipping your toes in digital marketing or you’re a seasoned professional, all three options provide a ladder to help you climb to expert status—simply choose the one that aligns with your learning preferences.
Round Four: Customer Support – Your Reliable Sidekicks
When things go awry or questions arise, solid customer support is akin to having a loyal sidekick by your side, ready to assist you at a moment’s notice. Instapage offers chat, email, and phone support, ensuring diverse options to cater to different preference levels. With a comprehensive knowledge base and active community forums, it fosters a supportive environment where users can find solutions quickly. Launchaco, while more limited in its support options, offers email assistance and a straightforward FAQ section to help users resolve their concerns efficiently. Forms.app provides chat and email support as well, with an emphasis on accessibility for all users. Each of these platforms presents a slightly different approach to customer support, but Instapage stands out for its breadth of options and community resources, making it the go-to choice for users needing consistent help.
Round Five: Pricing Models – Maximizing Your Investment
With the right tools, staying on budget is possible. Each platform offers different pricing structures tailored to varied user needs. Instapage may present a higher upfront cost, but it’s an investment backed by advanced features and extensive analytics capabilities that promise high returns when used effectively, paving the way for considerable long-term benefits. Launchaco takes a more straightforward approach, providing an accessible entry point for startups with a focus on rapid deployment rather than extensive feature sets. Finally, Forms.app showcases affordably designed plans that cater to businesses looking for versatile solutions. While all three platforms deliver unique strengths, the best choice will depend on your specific budget and desired features, encouraging readers to assess their unique needs.
In conclusion, each platform delivers its own set of strengths and could serve different target audiences effectively. While Launchaco appeals to those searching for simplicity and speed, and Forms.app excels in versatile form capabilities, Instapage stands tall in terms of customization, conversion optimization, and supportive resources. As you weigh your options, consider what aspects matter the most to you—features, support, or cost. With a free trial or demo available for Instapage, it’s inviting users to experience what makes it a leading option for marketers aiming for impactful results.