How Launchaco vs. FormKeep vs. Instapage stack up against each other
Compare Instapage with Launchaco and FormKeep to create high-converting landing pages. With personalization, optimization, and collaboration tools, Instapage helps you deliver experiences that drive results.
Get startedSee how Instapage stacks up against the competition
Feature | Instapage | Other builders |
Drag-and-Drop Tools | ||
Conversion-optimized templates | ||
Manual and AI-powered A/B Tests | ||
AI content suggestions | ||
Popups and sticky bars | ||
Canvas and grid blocks | ||
Reusable and global elements | ||
Form and popup builders | ||
Built-in Heatmaps | ||
Central analytics dashboard | ||
Ad-to-page personalization and collections | ||
Contacts, lists, and email | ||
Dedicated, full-service CRO experts | ||
Enterprise-ready platform |
Leading the way in building high-performing landing pages
Why Instapage is the smarter choice for your campaigns
Get everything you need to build, scale, and optimize high-converting landing pages—without coding.

Easier page building without coding
Instapage offers a flexible and seamless page creation experience with a library of 500+ conversion-focused layouts, Instablocks®, a drag-and-drop builder, and AI content generation. With technologies like AMP and the Thor Render Engine®, you can create on-brand, mobile-responsive landing pages that load quickly and start converting during initial visitor clicks.

More insights — better results
Instapage lets you see in detail how each landing page experience and variation is performing so you can make targeted changes that boost page conversions. Use heatmaps for a better understanding of on-page activities, run A/B tests and AI-assisted experiments, and then track and evaluate results within robust analytics dashboards.

More personalized experiences
Instapage lets you quickly create high-performing landing pages tailored to each of your ad campaigns. Deliver personalized experiences for distinct audiences using dynamic text replacement. Effortlessly align specific advertisements to unique pages with AdMaps. Monitor audience-level metrics using our advanced data tools.

Built-in collaboration
Instapage collaboration capabilities bring your entire team together to speed up the process of landing page review, approval, and launch. No more frustrating and unnecessary revisions or edits scattered across emails. Provide instant feedback, conduct real-time page edits, and securely share your pages with outside stakeholders.

Free up time for your business
Invest time into business growth, not busy work. Launch landing pages faster with reusable forms and templates. Build once, reuse forever.
Explore all integrations






Easier page building without coding
Instapage offers a flexible and seamless page creation experience with a library of 500+ conversion-focused layouts, Instablocks®, a drag-and-drop builder, and AI content generation. With technologies like AMP and the Thor Render Engine®, you can create on-brand, mobile-responsive landing pages that load quickly and start converting during initial visitor clicks.
More insights — better results
Instapage lets you see in detail how each landing page experience and variation is performing so you can make targeted changes that boost page conversions. Use heatmaps for a better understanding of on-page activities, run A/B tests and AI-assisted experiments, and then track and evaluate results within robust analytics dashboards.
More personalized experiences
Instapage lets you quickly create high-performing landing pages tailored to each of your ad campaigns. Deliver personalized experiences for distinct audiences using dynamic text replacement. Effortlessly align specific advertisements to unique pages with AdMaps. Monitor audience-level metrics using our advanced data tools.
Built-in collaboration
Instapage collaboration capabilities bring your entire team together to speed up the process of landing page review, approval, and launch. No more frustrating and unnecessary revisions or edits scattered across emails. Provide instant feedback, conduct real-time page edits, and securely share your pages with outside stakeholders.
Free up time for your business
Invest time into business growth, not busy work. Launch landing pages faster with reusable forms and templates. Build once, reuse forever.
Explore all integrationsGet started with Instapage in a few steps
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Create your Instapage account
Start with Instapage by signing up via Google or your email. You'll get access to a free 14-day trial to discover Instapage capabilities. Feel free to cancel anytime during the 14-day trial if you decide that our product is not suitable for your business. -
Build and personalize your page
Create your first landing page from scratch or choose a template from 500+ customizable layouts. Use the drag-and-drop builder to add page elements, fonts, and backgrounds, refine content with AI, or add custom HTML, Javascript, and CSS. -
Review and make edits
Collaborate on page designs and streamline review processes. Invite your team members and stakeholders to review, edit, and provide feedback on your landing page. Collaborate knowing your page is confidential and only accessible to authorized users. -
Publish and track page performance
Publish your page to a domain or custom URL. Connect your pages to the ads you've created and track page performance within the analytics dashboard, run A/B tests and AI experiments, analyze results, and continuously optimize your landing page to maintain high conversions.
Instapage vs. Launchaco vs. FormKeep – The Ultimate Showdown for Landing Page Builders
Choosing a landing page builder is like assembling your favorite team of superheroes – each option shines in its own way, but they also have unique powers and skills that can lead your marketing strategy to victory. With so many platforms available, marketers must sift through a sea of choices to find the right fit. Today, we’ll explore three prominent contenders: Instapage, Launchaco, and FormKeep, and see how they stack up against each other in this friendly yet fierce competition. Each of these tools is designed to help you create effective landing pages that convert visitors into customers. But which one truly reigns supreme? Let’s go into a detailed comparison that will shed light on their capabilities, allowing you to choose wisely for your next digital campaign. By the end, you’ll have a clearer understanding of which tool best aligns with your goals. Ready? Let’s jump into the ring and weigh the strengths and weaknesses of each.
Meet the Contenders: A Brief Overview
In the blue corner, we have Instapage, a hero well-known for its emphasis on High Conversions and relevant page experiences. Instapage empowers marketers to reduce costs, grow conversions, and foster brand trust and customer loyalty. Then there's Launchaco, a relatively new challenger embracing simplicity and speed. Launched with the intention of aiding startups, it offers a straightforward approach to landing page creation without overwhelming users. Finally, in the red corner, we have FormKeep, a solid choice for those looking to gather form responses seamlessly. While not solely a landing page builder, its standout features cater specifically to users who prioritize form handling. Each contender has carved out a unique niche in the landing page universe. The question remains: which tool will secure the championship belt? Let's find out in the first round!
Round One - Features Face-Off: A Comparison of Functionality
Analyzing Template Variety and User Friendliness
When it comes to features, each of these three platforms flaunts its capabilities. Instapage offers a rich library of customizable templates, catering to all types of campaigns and industries. This variation allows marketers to find a template that resonates with their brand message while maintaining the flexibility to edit and optimize for better results. Meanwhile, Launchaco prioritizes simplicity, providing users with clean designs that are swift to implement. Its interface is user-friendly, making it the ideal choice for those just starting. FormKeep, while focusing on form-building and collection, offers certain templates but lacks the extensive variety seen in its competitors. In terms of usability, Instapage excels with its intuitive drag-and-drop editor, allowing for advanced customization without needing coding skills. Launchaco follows closely, maintaining an easy setup process. FormKeep, while effective, may require more effort to achieve the desired design due to its limited template selection. Overall, Instapage stands out in this round, particularly regarding functionality and customization.
Instapage: Your Go-To for Customization and Enhanced Conversion Rates
Instapage jumps ahead with tools focused on customization and optimization, which help marketers maximize their conversion rates. This platform is uniquely fashioned to support dynamic content creation, A/B testing, and analytics, making it a powerhouse for marketers looking to translate clicks to conversions. With features like heatmaps and post-click optimization, Instapage allows users to analyze their traffic, understand visitor behavior, and make data-driven decisions. Thus, not only does Instapage function as a tool for creating beautiful landing pages, it also evolves into a reliable partner for success. This capability not only enhances the user experience but also allows brands to craft tailored messages that resonate with audiences. So if your aim is to create a compelling, customer-oriented landing page experience, Instapage should sit on the throne as the leading contender.
Round Two - Speed and Performance: The Race to Load Times
In this arena, speed is king! Imagine waiting in a never-ending queue for your morning coffee – a chore that dampens your day before it even begins. Similarly, slow-loading landing pages can deter potential customers and squelch conversion opportunities. Thus, assessing how each platform stacks up on speed is vital. Marketers know that every second counts, and we will examine how each contender performs under pressure.
Instapage Advantages:
- Top-of-the-line optimization for faster loading times.
- Cloud deployment ensuring minimum downtime.
- Self-hosted images to decrease load cycles.
- Built with performance metrics that prioritize quick response times
Launchaco Advantages:
- Streamlined system enables quick page setup.
- Clean, minimal design resulting in faster loads.
- A focus on simplicity leads to less clutter, enhancing load efficiency.
FormKeep Advantages:
- Efficient back-end support ensuring quick data collection.
- Fewer elements on forms contribute to faster load times.
- User-friendly interface that minimizes loading stall.
In the grand scheme of speed and performance, Instapage holds an impressive lead thanks to its robust optimization strategies. While both Launchaco and FormKeep offer commendable elements regarding loading speeds, Instapage's dedicated approach to performance makes it the clear champion of this round.
Round Three - Usability and Learning Curve: Welcoming Newcomers
Each of these platforms seeks to accommodate both aspiring digital marketers and seasoned pros, ensuring an easy onboarding process. Instapage shines through its extensive onboarding resources, including interactive tutorials and documentation that help users navigate the interface seamlessly. This educational approach grants marketers greater confidence to dive deep into advanced features at their pace. Conversely, Launchaco flourishes with its simplicity, letting users create landing pages without extensive training. However, for those who wish to explore deeper functionalities, they may need to invest additional time in understanding the platform's subtleties. FormKeep, while primarily focused on forms, provides straightforward functionality. It's a handy tool for those who seek clean and efficient form handling but can appear complex for others. Overall, the usability of each platform is commendable, but Instapage and Launchaco likely provide the most comfortable transitions for newcomers. Users aiming for more sophisticated marketing strategies may gravitate towards Instapage.
Round Four - Support Systems: Your Trusty Assistants
Consider customer support as the loyal sidekicks in your quest for landing page excellence. Each platform offers different support mechanisms that can make a notable difference in user experience. Instapage provides users with multi-channel support – from live chat to email assistance, ensuring help is available whenever needed. Their comprehensive knowledge base further empowers users to troubleshoot independently. Conversely, Launchaco offers a more basic support system, primarily relying on email, which can be a bottleneck for users seeking immediate help. FormKeep also presents solid support options, featuring forums and resources but lacks the rapid response potential commonly desired in fast-paced marketing environments. However, when compared side by side, Instapage’s diverse support options indeed make it the standout choice in this round.
Final Round - Pricing Structure: Balancing Value with Features
As we wrap up our showdown, we must discuss the ever-important topic of pricing. Each platform boasts various pricing tiers designed to cater to different budgets, but it’s critical to understand what you get for your investment. Instapage’s pricing may be considered on the higher side for those looking for a budget-friendly solution. However, the value it brings through comprehensive features and tools could easily justify the expense. Launchaco’s pricing tends to be more attainable for startups and small projects, making it an attractive option for those just starting. Lastly, FormKeep positions itself on the more modest end of pricing, particularly appealing for users whose primary goal is efficient form management without the bells and whistles. Ultimately, the right choice hinges on your specific needs – whether it’s advanced features, straight-to-the-point functionality, or a strong focus on affordability. Consider also testing Instapage’s free trial, which offers a glimpse into its robust features.
In conclusion, while Instapage is often regarded as a top-tier choice for advanced marketers, Launchaco and FormKeep each have unique strengths that cater to particular audiences. Choosing the right platform hinges on your requirements: whether it’s customizability, simplicity, speed, or support. Each contender has its merit, but each marketer’s unique needs ultimately guide the decision. We invite you to explore Instapage, harnessing its capabilities for improved conversions and heightened brand trust, or ease into Launchaco or FormKeep based on your specific project goals. Your journey into the world of landing pages starts here!