How Formidable Forms vs. Beaver Builder vs. Instapage stack up against each other
Compare Instapage with Formidable Forms and Beaver Builder to create high-converting landing pages. With personalization, optimization, and collaboration tools, Instapage helps you deliver experiences that drive results.
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See how Instapage stacks up against the competition
| Feature | Instapage | Other builders |
| Drag-and-Drop Tools | ||
| Conversion-optimized templates | ||
| Manual and AI-powered A/B Tests | ||
| AI content suggestions | ||
| Popups and sticky bars | ||
| Canvas and grid blocks | ||
| Reusable and global elements | ||
| Form and popup builders | ||
| Built-in Heatmaps | ||
| Central analytics dashboard | ||
| Ad-to-page personalization and collections | ||
| Contacts, lists, and email | ||
| Dedicated, full-service CRO experts | ||
| Enterprise-ready platform |
Leading the way in building high-performing landing pages
Instapage helps Evolve boost conversion rates across Facebook
The team wanted to improve their ad relevance scores on Google and Facebook and optimize their ad budget.
Lattice increases conversion rate by 41.7% with Instapage
With Instapage’s help, Lattice’s production process has been streamlined, allowing Lattice to scale its advertising operations and drive down acquisition costs.
Vita escalate lead generation efforts and client engagement with Instapage
Vita is a full-spectrum professional brokerage firm in the employee benefits industry
Why Instapage is the smarter choice for your campaigns
Get everything you need to build, scale, and optimize high-converting landing pages—without coding.
Easier page building without coding
Instapage offers a flexible and seamless page creation experience with a library of 500+ conversion-focused layouts, Instablocks®, a drag-and-drop builder, and AI content generation. With technologies like AMP and the Thor Render Engine®, you can create on-brand, mobile-responsive landing pages that load quickly and start converting during initial visitor clicks.
More insights — better results
Instapage lets you see in detail how each landing page experience and variation is performing so you can make targeted changes that boost page conversions. Use heatmaps for a better understanding of on-page activities, run A/B tests and AI-assisted experiments, and then track and evaluate results within robust analytics dashboards.
More personalized experiences
Instapage lets you quickly create high-performing landing pages tailored to each of your ad campaigns. Deliver personalized experiences for distinct audiences using dynamic text replacement. Effortlessly align specific advertisements to unique pages with AdMaps. Monitor audience-level metrics using our advanced data tools.
Built-in collaboration
Instapage collaboration capabilities bring your entire team together to speed up the process of landing page review, approval, and launch. No more frustrating and unnecessary revisions or edits scattered across emails. Provide instant feedback, conduct real-time page edits, and securely share your pages with outside stakeholders.
Free up time for your business
Invest time into business growth, not busy work. Launch landing pages faster with reusable forms and templates. Build once, reuse forever.
Explore all integrations
Easier page building without coding
Instapage offers a flexible and seamless page creation experience with a library of 500+ conversion-focused layouts, Instablocks®, a drag-and-drop builder, and AI content generation. With technologies like AMP and the Thor Render Engine®, you can create on-brand, mobile-responsive landing pages that load quickly and start converting during initial visitor clicks.
More insights — better results
Instapage lets you see in detail how each landing page experience and variation is performing so you can make targeted changes that boost page conversions. Use heatmaps for a better understanding of on-page activities, run A/B tests and AI-assisted experiments, and then track and evaluate results within robust analytics dashboards.
More personalized experiences
Instapage lets you quickly create high-performing landing pages tailored to each of your ad campaigns. Deliver personalized experiences for distinct audiences using dynamic text replacement. Effortlessly align specific advertisements to unique pages with AdMaps. Monitor audience-level metrics using our advanced data tools.
Built-in collaboration
Instapage collaboration capabilities bring your entire team together to speed up the process of landing page review, approval, and launch. No more frustrating and unnecessary revisions or edits scattered across emails. Provide instant feedback, conduct real-time page edits, and securely share your pages with outside stakeholders.
Free up time for your business
Invest time into business growth, not busy work. Launch landing pages faster with reusable forms and templates. Build once, reuse forever.
Explore all integrations
“Instapage gives us the ability to tailor our landing page content and layout to tell a unique story for each geographical target. The platform also enables us to create different variations with content that performs well for each unique channel. Every marketing team needs this!”
"Instapage has truly maximized our digital advertising performance by enabling us to offer matching, personalized experiences for every ad and audience. Now we can scale our landing page experiences as efficiently and effectively as we scale the ads themselves."
"If we have to wait on a developer, our creative velocity plummets. But Instapage has made it possible for us to exponentially grow our advertising programs and convert more customers"
Get started with Instapage in a few steps
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Create your Instapage account
Start with Instapage by signing up via Google or your email. You'll get access to a free 14-day trial to discover Instapage capabilities. Feel free to cancel anytime during the 14-day trial if you decide that our product is not suitable for your business. -
Build and personalize your page
Create your first landing page from scratch or choose a template from 500+ customizable layouts. Use the drag-and-drop builder to add page elements, fonts, and backgrounds, refine content with AI, or add custom HTML, Javascript, and CSS. -
Review and make edits
Collaborate on page designs and streamline review processes. Invite your team members and stakeholders to review, edit, and provide feedback on your landing page. Collaborate knowing your page is confidential and only accessible to authorized users. -
Publish and track page performance
Publish your page to a domain or custom URL. Connect your pages to the ads you've created and track page performance within the analytics dashboard, run A/B tests and AI experiments, analyze results, and continuously optimize your landing page to maintain high conversions.
Instapage vs. Formidable Forms vs. Beaver Builder – The Ultimate Face-Off
Selecting the right landing page builder can feel akin to assembling the perfect dream team for a high-stakes mission. Each choice you make could drastically influence your marketing success, just like the heroes you pick can determine the outcome of a battle. Today, we’re pitting three strong contenders - Instapage, Formidable Forms, and Beaver Builder - against each other to see who can deliver the best results in the highly competitive landscape of digital marketing. Whether you're creating a landing page for a product launch, a promotion, or customer engagement, the right tool can help you craft experiences that lead to more conversions. Instapage empowers marketers to reduce costs, grow conversions, and deliver relevant landing page experiences that increase brand trust, customer loyalty, and conversion rates. As we explore these three platforms, we'll highlight their strengths and weaknesses, allowing you to make an informed choice about which tool aligns best with your marketing strategy and goals.
Meet the Challengers
We’re bringing forth our three contenders: Instapage, Formidable Forms, and Beaver Builder—each known for their unique strengths in the landing page creation space. Instapage has made a name for itself by offering a specialized focus on high-converting landing pages, catering particularly well to marketers who prioritize conversion rate optimization. Formidable Forms, on the other hand, operates as a robust form-building plugin for WordPress, allowing users to create not just forms but entire landing pages with ease. Meanwhile, Beaver Builder boasts a user-friendly drag-and-drop interface, making it a favorite among those looking for an intuitive website-building experience. What makes these tools rivals in our arena is their focusing on catering to varied user needs, whether you’re a beginner, intermediate, or expert level builder. By understanding the capabilities of these platforms, we can determine which one can truly reign supreme in the quest for the best landing page.
Round One - Feature Showdown
Template Variety and User-Friendliness
In the realm of landing pages, feature sets and usability are paramount. Formidable Forms breaks ground with an extensive library of customizable templates designed for various industries, streamlining the creation of forms and landing pages alike. This flexibility is coupled with a user-friendly interface that makes it accessible for both novices and seasoned developers. Beaver Builder counteracts this advantage with its wide array of gorgeous pre-made templates and a powerful builder that allows seamless personalization. The ease with which users can layout their pages promotes creativity while maintaining function. Instapage takes the crown in this category, offering a meticulously curated selection of high-converting templates designed explicitly for marketers. Each template is strategically built to increase conversion rates, making it easy for marketers to foster engagement right from the start. All three platforms have their merits, yet Instapage’s focus on conversion-driven templates sets it apart.
Instapage: The Gold Standard for Tailored Experiences
Instapage emerges as a leader in the sector, thanks to its powerful conversion optimization tools. This platform not only provides numerous customizable landing page templates but also includes features like A/B testing, dynamic text replacement, and in-depth analytics—all geared toward maximizing your conversion efforts. Marketers utilizing Instapage will find its straightforward drag-and-drop editor allows for a high level of customization while producing attention-grabbing results. Its user-friendly interface lowers the learning curve typically associated with building landing pages, while still empowering professionals to refine and perfect their designs. In an ever-evolving digital landscape, Instapage equips marketers with the strategies necessary to outpace the competition.
Round Two - Speed and Efficiency
Let’s take a moment to talk about speed—an essential aspect that dictates user experience and engagement. You know how it feels to wait for a slow-loading webpage; it's aggravating and often leads to abandonment. In an era where instant gratification rules, every second counts. Speed not only impacts user retention but is also a decisive factor in search engine rankings. In our comparison of these three platforms, we must examine how each one handles the performance aspect, ensuring that your expertly crafted landing pages load quickly and efficiently.
Instapage Edge in Speed:
- Optimized hosting ensures faster load times.
- Automatic image compression features enhance speed.
- Efficient code generation leading to quick page responses.
- Integration with CDN (Content Delivery Network) options for global speed.
Formidable Forms Speed Advantages:
- Fast performance with lightweight plugins.
- User-friendly forms help in quick interaction.
- Optimized for mobile devices, enhancing load times.
Beaver Builder Performance Highlights:
- Utilizes minimized CSS and JS to enhance loading speed.
- Page caching options for easier optimization.
- Built to work well with a variety of WordPress hosting setups.
In terms of speed and performance, Instapage stands out as the leading choice. Its intuitive design and optimization for rapid loading could be the deciding factor for marketers aiming to capture and convert traffic effectively.
Round Three - Learning Curve and Usability
As we transition to the next round, let's talk about the usability and learning curve associated with each platform. With any software, the ease of use is crucial, especially for those less technically inclined. Each of the contenders has embraced user accessibility but in differing ways. Formidable Forms excels with a simple but detailed guide, making it relatively easy for users to navigate and design their pages. Beginners can start with basic forms and gradually incorporate more complex features as they grow comfortable with the tool. On the other hand, Beaver Builder shines in its drag-and-drop interface, ensuring users can intuitively create beautiful layouts without any prior coding knowledge. Instapage tops the charts with its remarkably uncluttered and user-friendly design, allowing marketers to create landing pages effectively without overwhelming them with choices. No matter where a user stands on the experience spectrum, all three tools provide accessible routes to success.
Round Four - Support Network
In this round, we’re focusing on the support each platform offers to their users. Think of customer support as the loyal sidekick, always ready to step in when needed. Formidable Forms offers helpful resources such as detailed documentation and an active community forum for peer assistance, while also providing straightforward email support. Beaver Builder stands strong with a wealth of tutorials, forums, and prompt email support, ensuring users can find the help they need quickly. Instapage ranks highly due to dedicated account managers and a responsive support team available via chat, email, and phone. This level of support can be a real lifesaver, especially when experiencing difficulties during a crucial campaign.
Round Five - Cost Consideration
Let’s break down the pricing structure of each service, keeping in mind your marketing budget and objectives. Formidable Forms has a competitive pricing model with options that are appealing for smaller businesses. Beaver Builder adopts a one-time payment scheme, making it budget-friendly for users who don’t want to grapple with ongoing expenses. Instapage follows a subscription-based model, aligning with its premium offerings designed to maximize ROI for marketers through conversion-centric features. Therefore, a clear analysis of the features offered in relation to the costs will guide you towards the solution that fits your budgetary constraints while addressing your marketing needs.
In conclusion, while all three platforms boast impressive features and strengths, your ideal choice hinges on your specific needs and goals. Each offers a unique blend of usability, support, features, and pricing that caters to different user preferences. Instapage, particularly shines when it comes to empowering marketers to achieve their online goals effectively. We encourage you to take Instapage for a test drive with its free trial to see how it can elevate your marketing strategy.
