How Landingi vs. Fluent Forms vs. Instapage stack up against each other

Compare Instapage with Landingi and Fluent Forms to create high-converting landing pages. With personalization, optimization, and collaboration tools, Instapage helps you deliver experiences that drive results.

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Features that set us apart from Landingi and Fluent Forms.
Feature Instapage Other builders
Drag-and-Drop Tools
Conversion-optimized templates
Manual and AI-powered A/B Tests
AI content suggestions
Popups and sticky bars
Canvas and grid blocks
Reusable and global elements
Form and popup builders
Built-in Heatmaps
Central analytics dashboard
Ad-to-page personalization and collections
Contacts, lists, and email
Dedicated, full-service CRO experts
Enterprise-ready platform

Leading the way in building high-performing landing pages

Grid Leader - Summer 2025
Best Est. ROI Enterprise - Summer 2025
Most Implementable Enterprise - Summer 2025
Fastest Implementation Enterprise - Summer 2025
High Performer - Summer 2025
Swytch shifts into high gear with Instapage

Instapage helps Evolve boost conversion rates across Facebook

The team wanted to improve their ad relevance scores on Google and Facebook and optimize their ad budget.

Swytch shifts into high gear with Instapage

Autopilot exceeds conversions goals with personalized landings

Autopilot exceeded its growth goals by sending people to a keyword message-matched post-click landing page built with Instapage versus a generic tour page.

Swytch shifts into high gear with Instapage

CFI Financial Group invests in personalization with Instapage

CFI Financial Group integrates Instapage into their technology stack and dramatically increases page conversions

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Why Instapage is the smarter choice for your campaigns

Get everything you need to build, scale, and optimize high-converting landing pages—without coding.

Instapage offers a flexible and seamless page creation experience with a library of 500+ conversion-focused layouts, Instablocks®, a drag-and-drop builder, and AI content generation. With technologies like AMP and the Thor Render Engine®, you can create on-brand, mobile-responsive landing pages that load quickly and start converting during initial visitor clicks.

Easier page building without coding

Instapage offers a flexible and seamless page creation experience with a library of 500+ conversion-focused layouts, Instablocks®, a drag-and-drop builder, and AI content generation. With technologies like AMP and the Thor Render Engine®, you can create on-brand, mobile-responsive landing pages that load quickly and start converting during initial visitor clicks.

Instapage lets you see in detail how each landing page experience and variation is performing so you can make targeted changes that boost page conversions. Use heatmaps for a better understanding of on-page activities, run A/B tests and AI-assisted experiments, and then track and evaluate results within robust analytics dashboards.

More insights — better results

Instapage lets you see in detail how each landing page experience and variation is performing so you can make targeted changes that boost page conversions. Use heatmaps for a better understanding of on-page activities, run A/B tests and AI-assisted experiments, and then track and evaluate results within robust analytics dashboards.

Instapage lets you quickly create high-performing landing pages tailored to each of your ad campaigns. Deliver personalized experiences for distinct audiences using dynamic text replacement. Effortlessly align specific advertisements to unique pages with AdMaps. Monitor audience-level metrics using our advanced data tools.

More personalized experiences

Instapage lets you quickly create high-performing landing pages tailored to each of your ad campaigns. Deliver personalized experiences for distinct audiences using dynamic text replacement. Effortlessly align specific advertisements to unique pages with AdMaps. Monitor audience-level metrics using our advanced data tools.

Instapage collaboration capabilities bring your entire team together to speed up the process of landing page review, approval, and launch. No more frustrating and unnecessary revisions or edits scattered across emails. Provide instant feedback, conduct real-time page edits, and securely share your pages with outside stakeholders.

Built-in collaboration

Instapage collaboration capabilities bring your entire team together to speed up the process of landing page review, approval, and launch. No more frustrating and unnecessary revisions or edits scattered across emails. Provide instant feedback, conduct real-time page edits, and securely share your pages with outside stakeholders.

Invest time into business growth, not busy work. Launch landing pages faster with reusable forms and templates. Build once, reuse forever.

Free up time for your business

Invest time into business growth, not busy work. Launch landing pages faster with reusable forms and templates. Build once, reuse forever.

Explore all integrations
Easier page building without coding
More insights — better results More insights — better results sidebar
More personalized experiences More personalized experiences sidebar
Built-in collaboration
Free up time for your business

Easier page building without coding

Instapage offers a flexible and seamless page creation experience with a library of 500+ conversion-focused layouts, Instablocks®, a drag-and-drop builder, and AI content generation. With technologies like AMP and the Thor Render Engine®, you can create on-brand, mobile-responsive landing pages that load quickly and start converting during initial visitor clicks.

More insights — better results

Instapage lets you see in detail how each landing page experience and variation is performing so you can make targeted changes that boost page conversions. Use heatmaps for a better understanding of on-page activities, run A/B tests and AI-assisted experiments, and then track and evaluate results within robust analytics dashboards.

More personalized experiences

Instapage lets you quickly create high-performing landing pages tailored to each of your ad campaigns. Deliver personalized experiences for distinct audiences using dynamic text replacement. Effortlessly align specific advertisements to unique pages with AdMaps. Monitor audience-level metrics using our advanced data tools.

Built-in collaboration

Instapage collaboration capabilities bring your entire team together to speed up the process of landing page review, approval, and launch. No more frustrating and unnecessary revisions or edits scattered across emails. Provide instant feedback, conduct real-time page edits, and securely share your pages with outside stakeholders.

Free up time for your business

Invest time into business growth, not busy work. Launch landing pages faster with reusable forms and templates. Build once, reuse forever.

Explore all integrations
“Instapage gives us the ability to tailor our landing page content and layout to tell a unique story for each geographical target. The platform also enables us to create different variations with content that performs well for each unique channel. Every marketing team needs this!”
User review
Tamar Friedland, Sr. Director of Global Paid Marketing
"Instapage has truly maximized our digital advertising performance by enabling us to offer matching, personalized experiences for every ad and audience. Now we can scale our landing page experiences as efficiently and effectively as we scale the ads themselves."
User review
Darren Lepke, Marketing Director
"If we have to wait on a developer, our creative velocity plummets. But Instapage has made it possible for us to exponentially grow our advertising programs and convert more customers"
User review
Alex Kracov, Head of Marketing

Get started with Instapage in a few steps

  1. Create your Instapage account

    Start with Instapage by signing up via Google or your email. You'll get access to a free 14-day trial to discover Instapage capabilities. Feel free to cancel anytime during the 14-day trial if you decide that our product is not suitable for your business.
  2. Build and personalize your page

    Create your first landing page from scratch or choose a template from 500+ customizable layouts. Use the drag-and-drop builder to add page elements, fonts, and backgrounds, refine content with AI, or add custom HTML, Javascript, and CSS.
  3. Review and make edits

    Collaborate on page designs and streamline review processes. Invite your team members and stakeholders to review, edit, and provide feedback on your landing page. Collaborate knowing your page is confidential and only accessible to authorized users.
  4. Publish and track page performance

    Publish your page to a domain or custom URL. Connect your pages to the ads you've created and track page performance within the analytics dashboard, run A/B tests and AI experiments, analyze results, and continuously optimize your landing page to maintain high conversions.

Instapage versus Landingi and Fluent Forms: The Ultimate Showdown

When deciding on the best landing page builder, it's akin to assembling an all-star team to tackle the challenges of modern marketing. Landing page builders are like superheroes, each with distinct powers and attributes, and the choice can significantly impact your conversion rates and brand trust. In this friendly rivalry, we pit Instapage against Landingi and Fluent Forms, three heavyweights in the game of creating compelling landing page experiences. Each tool brings unique philosophies to the table—while Instapage empowers marketers to reduce costs, grow conversions, and deliver relevant landing pages that foster customer loyalty and trust in your brand, Landingi and Fluent Forms have their own strengths that we'll explore. Prepare yourself for a comprehensive comparison filled with insights and refreshing perspectives, as we dissect these tools to help you determine which one meets your specific marketing needs.

Meet the Competitors Ready for Battle

Our three contenders are ready to step into the digital arena, each claiming a piece of the landing page pie. Instapage, famed for its robust customization and conversion optimization tools, takes center stage as a powerful ally for marketers. Its ability to craft personalized landing page experiences has made it a favorite choice among professionals looking to enhance their marketing strategies. On the other side is Landingi, known for its intuitive interface and user-friendly templates. This tool focuses heavily on providing a straightforward approach to create landing pages effortlessly. Last but not least, we have Fluent Forms, which emphasizes form integration and data collection within landing pages, catering particularly to marketers who prioritize lead generation. As we guide you through this match-up, we’ll uncover each platform’s strengths to see who truly stands out.

Round One - Feature Comparison: Who Packs the Most Punch?

Template Variety and User Friendliness: A Showdown

In the race for landing page supremacy, template variety and user-friendliness are crucial for ensuring that users can quickly and effectively create appealing pages. Landingi dazzles with a diverse array of pre-designed templates that cater to various niches, making it easy for users to get started without extensive design skills. Additionally, its drag-and-drop interface simplifies the process, making it accessible for both beginners and experienced marketers who want to get straight to creating captivating content. Fluent Forms offers similarly impressive features, boasting a rich catalog of templates that seamlessly integrate forms for capture processes. Its user-friendly design allows for swift customization and deployment. Instapage, however, takes the lead, presenting a wide range of highly customizable templates focused on conversion optimization. The platform not only offers aesthetics but also provides functionalities that are strategically designed to enhance user experience and drive engagement, ensuring marketers get the most bang for their buck.

Instapage: Your Partner in Crafting Optimal Conversion Tools

What truly sets Instapage apart is its incredible focus on customization and conversion rate optimization. The platform doesn’t just offer templates; it empowers marketers with tools that allow for granular changes and testing. Features like heatmaps, A/B testing, and dynamic text replacement provide insights that marketers need to tweak their pages for maximum effectiveness. Instapage stands out as not just a tool, but a true partner in a marketer's journey. It enables users to tailor their landing page experiences in a way that resonates deeply with their audience, enhancing brand trust and loyalty while simultaneously driving conversion rates higher. The wealth of resources available, from analytics to guided tutorials, ensures that users are equipped for success at every turn.

Round Two - Speed and Performance: The Tortoise and the Hare

Looking at landing page builders, speed and performance are paramount; slow-loading times can turn potential customers away faster than a coffee shop line can sour your mood. Each platform's ability to deliver pages swiftly will determine user experience and, ultimately, conversion metrics. A well-performing landing page is essential in retaining visitor interest and making that all-important first impression.

Instapage Performance Perks:

  1. Instapage uses a robust content delivery network (CDN) to ensure rapid loading times across the globe
  2. Optimized for mobile devices, guaranteeing quick loads on smartphones and tablets
  3. Smart caching techniques help maintain low load times even during high traffic periods
  4. Streamlined coding practices result in faster and more efficient page render times

Landingi Performance Perks:

  1. Landingi pages are designed with optimized asset management to improve speed
  2. Automatic updating processes keep all templates fast and functional
  3. Integration with various analytics tools enhances performance tracking without slowing down load times

Fluent Forms Performance Perks:

  1. Optimized for form loading, reducing time for user inputs significantly
  2. Well-structured code ensures better load times across varying devices
  3. Utilizes Ajax to submit forms without requiring full page refreshes, improving user experience

In this round, Instapage truly takes the cake with its commitment to speed and performance. In a digital landscape where every second counts, it proves that investing in a landing page builder with superior loading capabilities is not just beneficial but crucial for effective marketing.

Round Three - Usability and Learning Curves: Navigating the Platforms

Navigating through different platforms can feel like wandering a maze without a map, but fear not—Instapage, Landingi, and Fluent Forms all strive to create friendly experiences for users at every level. For newcomers, the usability of these platforms can break down the barriers and encourage exploration. Landingi excels in this aspect, providing a clear, straightforward interface that makes crafting landing pages a breeze for beginners. Its intuitive design allows users to dive in without feeling overwhelmed, while keeping advanced options available for those ready to explore further. Instapage caters to both novices and experienced prospects by offering extensive tutorials and resources, ensuring that users become proficient in no time. Fluent Forms, with its emphasis on forms, shines in the user-friendliness category as well, helping users implement capture elements with ease. The community-driven resources available across these platforms further enhance the learning experience, assuring users they are not alone in their journey towards building stunning landing pages.

Round Four - Support Teams: Who's Got Your Back?

Imagine customer support like your trusty sidekicks, always prepared to swoop in at a moment’s notice to assist. The nature and quality of customer support play a significant role in ensuring users feel backed up as they navigate their platforms. Instapage impresses with its multi-faceted support options, offering live chat, email assistance, and an extensive knowledge base filled with tutorials and forums for discussion. Likewise, Landingi shows commitment to their users with responsive live support, tutorials, and an engaging community forum where users can share tips and tricks. Fluent Forms has an extensive documentation resource and offers email support, focusing on community solutions to common problems. Overall, while all three platforms value customer support, Instapage stands out for its combination of available resources and real-time assistance.

Round Five - Pricing and Plans: Finding the Best Value

When comparing pricing structures, it's crucial to balance features and costs. Instapage's pricing model, while on the higher end of the spectrum, reflects its advanced capabilities and robust feature set. By opting for Instapage, marketers gain access to unparalleled tools that enhance ROI. Landingi presents a budget-friendly option with several tiered pricing structures, making it accessible for smaller businesses as well. It offers sufficient features to get started without breaking the bank. Fluent Forms falls somewhere in between, focusing its pricing around form functionality and integrations, appealing to users who value lead generation. Exploring each platform’s pricing and determining which aligns with specific needs can help steer marketers towards the right choice for their project goals.

In closing, while all three platforms present unique strengths in the arena of landing page builders, the right choice heavily relies on individual needs and priorities. If customization and conversion focus are paramount, Instapage is the go-to tool, offering invaluable capabilities that help users foster brand loyalty and optimize costs. Landingi and Fluent Forms are great alternatives with their specific emphasis on simplicity and forms, respectively. Each platform has its own charm, encouraging marketers to weigh features, support, and pricing for the best outcomes. As a friendly reminder, why not take Instapage for a spin with a free trial or demo to see firsthand how this powerhouse can revamp your landing page strategy?

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