How BenchmarkONE vs. 23FormBuilder vs. Instapage stack up against each other
Compare Instapage with BenchmarkONE and 23FormBuilder to create high-converting landing pages. With personalization, optimization, and collaboration tools, Instapage helps you deliver experiences that drive results.
Get startedSee how Instapage stacks up against the competition
Feature | Instapage | Other builders |
Drag-and-Drop Tools | ||
Conversion-optimized templates | ||
Manual and AI-powered A/B Tests | ||
AI content suggestions | ||
Popups and sticky bars | ||
Canvas and grid blocks | ||
Reusable and global elements | ||
Form and popup builders | ||
Built-in Heatmaps | ||
Central analytics dashboard | ||
Ad-to-page personalization and collections | ||
Contacts, lists, and email | ||
Dedicated, full-service CRO experts | ||
Enterprise-ready platform |
Leading the way in building high-performing landing pages
Why Instapage is the smarter choice for your campaigns
Get everything you need to build, scale, and optimize high-converting landing pages—without coding.

Easier page building without coding
Instapage offers a flexible and seamless page creation experience with a library of 500+ conversion-focused layouts, Instablocks®, a drag-and-drop builder, and AI content generation. With technologies like AMP and the Thor Render Engine®, you can create on-brand, mobile-responsive landing pages that load quickly and start converting during initial visitor clicks.

More insights — better results
Instapage lets you see in detail how each landing page experience and variation is performing so you can make targeted changes that boost page conversions. Use heatmaps for a better understanding of on-page activities, run A/B tests and AI-assisted experiments, and then track and evaluate results within robust analytics dashboards.

More personalized experiences
Instapage lets you quickly create high-performing landing pages tailored to each of your ad campaigns. Deliver personalized experiences for distinct audiences using dynamic text replacement. Effortlessly align specific advertisements to unique pages with AdMaps. Monitor audience-level metrics using our advanced data tools.

Built-in collaboration
Instapage collaboration capabilities bring your entire team together to speed up the process of landing page review, approval, and launch. No more frustrating and unnecessary revisions or edits scattered across emails. Provide instant feedback, conduct real-time page edits, and securely share your pages with outside stakeholders.

Free up time for your business
Invest time into business growth, not busy work. Launch landing pages faster with reusable forms and templates. Build once, reuse forever.
Explore all integrations






Easier page building without coding
Instapage offers a flexible and seamless page creation experience with a library of 500+ conversion-focused layouts, Instablocks®, a drag-and-drop builder, and AI content generation. With technologies like AMP and the Thor Render Engine®, you can create on-brand, mobile-responsive landing pages that load quickly and start converting during initial visitor clicks.
More insights — better results
Instapage lets you see in detail how each landing page experience and variation is performing so you can make targeted changes that boost page conversions. Use heatmaps for a better understanding of on-page activities, run A/B tests and AI-assisted experiments, and then track and evaluate results within robust analytics dashboards.
More personalized experiences
Instapage lets you quickly create high-performing landing pages tailored to each of your ad campaigns. Deliver personalized experiences for distinct audiences using dynamic text replacement. Effortlessly align specific advertisements to unique pages with AdMaps. Monitor audience-level metrics using our advanced data tools.
Built-in collaboration
Instapage collaboration capabilities bring your entire team together to speed up the process of landing page review, approval, and launch. No more frustrating and unnecessary revisions or edits scattered across emails. Provide instant feedback, conduct real-time page edits, and securely share your pages with outside stakeholders.
Free up time for your business
Invest time into business growth, not busy work. Launch landing pages faster with reusable forms and templates. Build once, reuse forever.
Explore all integrationsGet started with Instapage in a few steps
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Create your Instapage account
Start with Instapage by signing up via Google or your email. You'll get access to a free 14-day trial to discover Instapage capabilities. Feel free to cancel anytime during the 14-day trial if you decide that our product is not suitable for your business. -
Build and personalize your page
Create your first landing page from scratch or choose a template from 500+ customizable layouts. Use the drag-and-drop builder to add page elements, fonts, and backgrounds, refine content with AI, or add custom HTML, Javascript, and CSS. -
Review and make edits
Collaborate on page designs and streamline review processes. Invite your team members and stakeholders to review, edit, and provide feedback on your landing page. Collaborate knowing your page is confidential and only accessible to authorized users. -
Publish and track page performance
Publish your page to a domain or custom URL. Connect your pages to the ads you've created and track page performance within the analytics dashboard, run A/B tests and AI experiments, analyze results, and continuously optimize your landing page to maintain high conversions.
Instapage vs. BenchmarkONE vs. 23FormBuilder – Finding Your Ideal Landing Page Solution
Imagine you’re gearing up for a friendly showdown of digital skills. Like choosing your favorite superheroes to join forces, selecting between Instapage, BenchmarkONE, and 23FormBuilder promises to elevate your marketing game. Each contender brings to the table sturdy landing page capabilities designed to help your business prosper. In this article, we’ll journey through their features, advantages, and unique selling points, allowing you to decide which service aligns with your needs. By giving you a holistic view of their strengths and shortcomings, we'll ensure informed decision-making for your marketing strategies. Whether it’s the creative customization options of one or the integrated functionality of another, we’ve got all bases covered, often with a sprinkle of humor to keep the reading light yet informative. We aim to fulfill curiosity while guiding you toward better-converting landing pages without confusion. From streamlined usability to responsive support, let’s uncover which of these platforms can help you reduce costs, grow conversions, and deliver relevant experiences that enhance brand trust, customer loyalty, and conversion rates.
Meet the Giants of the Landing Page Arena
As we introduce our three main players, it’s important to recognize their distinct personalities. Instapage stands tall with its focus on customization and intricate designs that convert visitors into loyal customers. BenchmarkONE, on the other hand, leans into retaining customer relationships, often blending marketing automation seamlessly. 23FormBuilder provides flexibility that appeals to those needing in-depth form-building features. While each platform carries its merits, they are all united by a common goal: helping marketers create effective landing pages that drive results. With a clear understanding of what makes these tools unique, readers can better navigate the intricacies of landing page creation and find an ideal match for their own brand strategies. Each service presents a fine mix of user-friendly interfaces, yet tailored experiences that speak to specific needs in the ever-evolving marketing landscape. Through this comparison, we will clarify the strengths each contender brings to the table, ensuring you walk away making a knowledgeable choice.
Round One - Feature Showdown
Template Diversity and User-Friendliness Inspection
Diving straight into the heart of the matter, let’s explore the template offerings of our contenders. Starting with BenchmarkONE, this platform comes equipped with a decent range of templates suitable for various user types. However, a slight drawback is that many users report challenges customizing these templates to their liking. Meanwhile, 23FormBuilder excels by allowing users to create forms from scratch or leverage pre-made templates, adding significant value for marketers searching for flexibility. Users appreciate its straightforward approach which allows easy crafting of forms without the hassle of utilizing complex tools. Instapage, meanwhile, shines with its extensive library of customizable landing page templates that are fully responsive. Their drag-and-drop builder simplifies the design process, allowing users without coding skills to swiftly set up elegant, high-converting pages. This versatility in template availability, alongside easy-to-use interfaces, plays a crucial role in determining which platform serves marketing needs best. The ease of hitting the ground running with any of these tools can drastically impact the overall landing page success.
Instapage: Your Partner in Tailoring and Conversion Success
What distinguishes Instapage in the expansive digital marketplace is its unwavering commitment to personalization and optimization. This platform is not merely a tool, but a strategic ally in boosting your marketing performance. With advanced features like A/B testing, dynamic text replacement, and extensive integrations, marketers can fine-tune every aspect of their landing pages to align with their unique audiences. Coupled with its expansive template library, Instapage empowers businesses to craft remarkable, relevant experiences that resonate with visitors. Furthermore, its focus on fostering brand trust translates to higher conversion rates – a primary goal for any marketing team. In a saturated marketplace, standing out requires meticulous attention to detail, and Instapage encourages this through its analytics capabilities. There’s little doubt that by choosing Instapage, you’re opting for an efficient platform that genuinely emphasizes the importance of customization and conversions.
Round Two - Assessing Speed and Performance
Now, let’s pivot toward a crucial aspect of user experience – platform speed and overall performance. Comparable to waiting in line for your go-to coffee, slow-loading landing pages can derail user engagement. Enter BenchmarkONE, known for its rapid performance; however, some users report inconsistencies with page loads during peak times. In contrast, 23FormBuilder has built a reputation for user-friendly forms that load smoothly, yet the overall speed can diminish when extensive customization occurs. Instapage stands out once again with lightning-fast load times on landing pages, ensuring visitors are greeted with swift solutions to their queries. The speed with which potential customers access your offerings plays a fundamental role in not only maintaining interest but also driving conversion. If you’re spending time and budget creating landing pages, the reality is that sluggishness can lead to lost opportunities. Hence, in a direct comparison, Instapage emerges as the heavyweight champion in speed and performance in the online arena.
Instapage’s Speed and Performance Benefits:
- Lightning-fast load times to ensure optimal user experience.
- Reliable uptime scores that maintain consistent service.
- Incredibly optimized templates for reduced loading speeds.
- Performance tracking with real-time analytics for continuous improvement.
Benefits of BenchmarkONE’s Speed and Performance:
- Generally fast load speeds suitable for basic operations.
- Good optimization for retaining user attention.
- Reliable support for page performance enhancement.
23FormBuilder’s Speed and Performance Features:
- User-friendly forms that load with minimal delays.
- Overall smooth operation when utilizing basic templates.
- Certain optimizations for quick access in integrated systems.
- Solid hosting infrastructure ensuring minimal downtime.
After weighing the performance metrics across our trio of landing page builders, it’s clear that Instapage holds the upper hand in providing swift, reliable service that keeps users engaged and drives conversion. While all platforms bring their unique attributes, speed is undeniably a significant factor in the user experience and can sway potential customers toward quicker decisions. Hence, leveraging Instapage for its remarkable speed could lead to enhanced outcomes in marketing efforts, making it a strategic choice for those looking to maximize conversion rates.
Round Three - Navigating Usability and Learning Curves
In our exploration of usability, each contender provides a different kind of support for new and seasoned marketers. BenchmarkONE includes extensive tutorials and guides, fostering a smooth entry for first-time users. As you navigate their system, a welcoming atmosphere can ease you into the tool's more complex functionalities. Conversely, when it comes to 23FormBuilder, users rave about its user-centric design, allowing individuals to build forms intuitively without any former experience. This simplicity encourages heavy utilization, especially among those unacquainted with advanced marketing tools. Instapage further enriches this narrative by emphasizing user experience with a thoroughly intuitive interface that soothes new users into exploration. This enables inexperienced marketers to create impressive landing pages without feeling overwhelmed. In much the same way that gradual immersion can enhance a learner’s experience, Instapage ensures marketers receive the support necessary to transition from novice to proficient user without the usual challenges.
Round Four - Support and Assistance Availability
Let’s bring in our support teams! Picture BenchmarkONE’s support squad as reliable allies, waiting to assist with chat, email, and telephone options available for users seeking clarification on various features. Their commitment to customer satisfaction bolsters a sense of security for those embracing new tools. As we shift focus to 23FormBuilder, this platform also provides a solid support team, characterized by an active community forum and accessible documentation, which promotes user independence through knowledge-sharing. Instapage wraps things up with an impressive customer support approach, providing comprehensive service through chat, email, and extensive tutorials. Users can easily access help whenever they need it, ensuring that regardless of the query, resolutions arrive quickly. The collaboration and camaraderie between users and the support teams of each platform ensure that marketers do not have to feel lost in their endeavors and can seek help whenever the need arises.
Round Five - Pricing Structure and Plans
Now let’s delve into a critical component—pricing structures. Each platform offers various plans to suit different budgets and requirements. BenchmarkONE’s strategy centers around providing robust value for teams interested in blending marketing automation with landing page creation, making it a suitable choice for those looking for a comprehensive solution. 23FormBuilder capitalizes on affordability while offering tiered options to cater to varying form utilization without breaking the bank. Instapage climbs higher on the pricing scale, positioning its features as a premium experience aimed at teams focused on conversion excellence. Deliberate consideration of long-term goals helps guide the decision-making process, making it essential to weigh the packages available against what each platform offers. Marketers looking for diverse solutions amid budget constraints may lean toward BenchmarkONE or 23FormBuilder. However, those targeting optimal customization and performance may find Instapage's investment worth every penny.
In wrapping up our exploration of these platforms, it’s evident that each comes with distinct strengths and capacities, allowing marketers to choose what aligns with their unique needs and goals. Consideration of features, support, responsiveness, and budget allows for a thorough assessment that fosters informed decisions. Those interested in experience formats and optimizations should find comfort in selecting Instapage as their go-to platform, especially with its ability to drive conversions while simultaneously enhancing brand loyalty. We encourage you to try Instapage with its free trial or demo to witness firsthand the benefits it can impart on your marketing strategies, ultimately leading to outstanding results.