How Strikingly vs. Split.io vs. Instapage stack up against each other
Compare Instapage with Strikingly and Split.io to create high-converting landing pages. With personalization, optimization, and collaboration tools, Instapage helps you deliver experiences that drive results.
Get started
See how Instapage stacks up against the competition
| Feature | Instapage | Other builders |
| Drag-and-Drop Tools | ||
| Conversion-optimized templates | ||
| Manual and AI-powered A/B Tests | ||
| AI content suggestions | ||
| Popups and sticky bars | ||
| Canvas and grid blocks | ||
| Reusable and global elements | ||
| Form and popup builders | ||
| Built-in Heatmaps | ||
| Central analytics dashboard | ||
| Ad-to-page personalization and collections | ||
| Contacts, lists, and email | ||
| Dedicated, full-service CRO experts | ||
| Enterprise-ready platform |
Leading the way in building high-performing landing pages
Swytch shifts into high gear with Instapage
Alex and the Swytch team became Instapage power users in just a few months, seeing the value of Instapage from the get-go.
Going forward, they plan to continue releasing Swytch Kits to eager customers in future launch events, using their improved digital experiences to get even more people riding electric.
Autopilot exceeds conversions goals with personalized landings
Autopilot exceeded its growth goals by sending people to a keyword message-matched post-click landing page built with Instapage versus a generic tour page.
Lattice increases conversion rate by 41.7% with Instapage
With Instapage’s help, Lattice’s production process has been streamlined, allowing Lattice to scale its advertising operations and drive down acquisition costs.
Why Instapage is the smarter choice for your campaigns
Get everything you need to build, scale, and optimize high-converting landing pages—without coding.
Easier page building without coding
Instapage offers a flexible and seamless page creation experience with a library of 500+ conversion-focused layouts, Instablocks®, a drag-and-drop builder, and AI content generation. With technologies like Thor Render Engine®, you can create on-brand, mobile-responsive landing pages that load quickly and start converting during initial visitor clicks.
More insights — better results
Instapage lets you see in detail how each landing page experience and variation is performing so you can make targeted changes that boost page conversions. Use heatmaps for a better understanding of on-page activities, run A/B tests and AI-assisted experiments, and then track and evaluate results within robust analytics dashboards.
More personalized experiences
Instapage lets you quickly create high-performing landing pages tailored to each of your ad campaigns. Deliver personalized experiences for distinct audiences using dynamic text replacement. Effortlessly align specific advertisements to unique pages with AdMaps. Monitor audience-level metrics using our advanced data tools.
Built-in collaboration
Instapage collaboration capabilities bring your entire team together to speed up the process of landing page review, approval, and launch. No more frustrating and unnecessary revisions or edits scattered across emails. Provide instant feedback, conduct real-time page edits, and securely share your pages with outside stakeholders.
Free up time for your business
Invest time into business growth, not busy work. Launch landing pages faster with reusable forms and templates. Build once, reuse forever.
Explore all integrations
Easier page building without coding
Instapage offers a flexible and seamless page creation experience with a library of 500+ conversion-focused layouts, Instablocks®, a drag-and-drop builder, and AI content generation. With technologies like Thor Render Engine®, you can create on-brand, mobile-responsive landing pages that load quickly and start converting during initial visitor clicks.
More insights — better results
Instapage lets you see in detail how each landing page experience and variation is performing so you can make targeted changes that boost page conversions. Use heatmaps for a better understanding of on-page activities, run A/B tests and AI-assisted experiments, and then track and evaluate results within robust analytics dashboards.
More personalized experiences
Instapage lets you quickly create high-performing landing pages tailored to each of your ad campaigns. Deliver personalized experiences for distinct audiences using dynamic text replacement. Effortlessly align specific advertisements to unique pages with AdMaps. Monitor audience-level metrics using our advanced data tools.
Built-in collaboration
Instapage collaboration capabilities bring your entire team together to speed up the process of landing page review, approval, and launch. No more frustrating and unnecessary revisions or edits scattered across emails. Provide instant feedback, conduct real-time page edits, and securely share your pages with outside stakeholders.
Free up time for your business
Invest time into business growth, not busy work. Launch landing pages faster with reusable forms and templates. Build once, reuse forever.
Explore all integrations
“Instapage gives us the ability to tailor our landing page content and layout to tell a unique story for each geographical target. The platform also enables us to create different variations with content that performs well for each unique channel. Every marketing team needs this!”
"Instapage has truly maximized our digital advertising performance by enabling us to offer matching, personalized experiences for every ad and audience. Now we can scale our landing page experiences as efficiently and effectively as we scale the ads themselves."
"If we have to wait on a developer, our creative velocity plummets. But Instapage has made it possible for us to exponentially grow our advertising programs and convert more customers"
Get started with Instapage in a few steps
-
Create your Instapage account
Start with Instapage by signing up via Google or your email. You'll get access to a free 14-day trial to discover Instapage capabilities. Feel free to cancel anytime during the 14-day trial if you decide that our product is not suitable for your business. -
Build and personalize your page
Create your first landing page from scratch or choose a template from 500+ customizable layouts. Use the drag-and-drop builder to add page elements, fonts, and backgrounds, refine content with AI, or add custom HTML, Javascript, and CSS. -
Review and make edits
Collaborate on page designs and streamline review processes. Invite your team members and stakeholders to review, edit, and provide feedback on your landing page. Collaborate knowing your page is confidential and only accessible to authorized users. -
Publish and track page performance
Publish your page to a domain or custom URL. Connect your pages to the ads you've created and track page performance within the analytics dashboard, run A/B tests and AI experiments, analyze results, and continuously optimize your landing page to maintain high conversions.
Instapage vs. Strikingly vs. Split.io – The Showdown of Landing Page Creators
Imagine assembling your own dream team to tackle the challenges of digital marketing—pitting standout players against each other to see who can deliver the knockout blow in conversion rates. That's exactly what we have here: Instapage, Strikingly, and Split.io. These platforms are akin to superheroes, each boasting unique powers designed to enhance your online campaigns. This article prepares you for the ultimate showdown between these landing page builders, helping you make an informed choice to scale your business and simplify your marketing efforts. As we dive deeper, we will evaluate their features, speed, usability, support, and pricing, enabling you to decide which one suits your needs best. You’ll discover how Instapage empowers marketers to reduce costs, grow conversions, and deliver relevant landing page experiences that inspire brand trust, customer loyalty, and impressive conversion rates.
Meet the Competitors: A Digital Marketing Face-off
In the left corner, we have Instapage, a heavyweight champion known for its exceptional customization abilities and focus on conversion optimization. Established as a go-to tool for marketers, Instapage helps brands create stunning landing pages that attract and convert visitors effortlessly. Next up is Strikingly, a user-friendly platform that allows users to build single-page websites with remarkable speed and simplicity. Its claim to fame lies in helping entrepreneurs and small businesses get online quickly without needing extensive technical skills. Last but not least, we have Split.io, a platform specializing in feature flagging and experimentation. This tool is essential for teams looking to enhance their product development cycles through A/B testing. Together, these three competitors illustrate the range of options available in the landing page creation arena, and we will explore how they stack up against each other.
Round One - Feature Showdown: What Each Platform Offers
Template Variety and User-Friendliness Compared
Each platform prides itself on a distinctive variety of features tailored to meet specific user needs. Starting with Strikingly, this platform shines in providing modern, mobile-responsive templates that can be selected and customized with minimal effort—ideal for beginners eager to establish an online presence without diving into complexities. On the other hand, Split.io offers robust features focused on experimentation and leveraging customer data effectively. However, it tends to lack the extensive array of templates that are essential for landing page design. At the forefront, Instapage insists on delivering a wealth of professionally designed templates catering to various industries and use cases, paired with a seamless drag-and-drop editor that leaves users feeling in control of their creative process.
Instapage: Your Partner in Customization and Growth
Instapage doesn't just offer a platform; it ushers you into a world where conversion rate optimization is a mantra. With endless customization options, you can tailor landing pages suited to your brand's identity and audience needs. From incorporating A/B testing features to measuring the impact of your campaigns in real time, Instapage stands as an ally in your pursuit of higher conversions. This platform champions a philosophy of empowering marketers, ensuring they can create relevant and personalized landing page experiences designed to engender trust and foster customer loyalty. In an equation where success is measured by sales, Instapage emerges at the center, committed to delivering transformative results.
Round Two - The Race for Speed and Performance
Speed is of the essence when it comes to online marketing, much like the thrill of getting your morning coffee on a busy day. Imagine being queued at your favorite cafe only to discover they are slow, affecting the entire day ahead. The same principle applies to landing page builders—fast loading times not only enhance user experience but directly impact conversion rates.
Instapage Advantages:
- Speedy load times ensuring visitors remain engaged.
- Optimized for mobile devices providing seamless experiences.
- Advanced analytics for real-time performance tracking.
- Reliable uptime and quick access to support for any issues.
Strikingly Advantages:
- Impressive load speeds powered by lightweight templates.
- Easy-to-use platform allowing rapid page creation.
- Less bloat, leading to faster performance overall.
Split.io Advantages:
- Optimized for performance with a focus on analytics.
- Robust infrastructure ensuring reliable load times.
- Dedicated to experimentation for improved speed over time.
- Flagging system helps identify performance issues immediately.
When comparing speed and performance between these platforms, Instapage tops the charts with unmatched optimization and commitment to stability. While Strikingly offers a simple approach with solid speeds, and Split.io shines in analytics, it's clear that marketers looking for the best performance should consider Instapage as their frontline option.
Round Three - User-Friendly Platforms: The Learning Curve
Welcoming newcomers to the digital arena is a task each platform approaches in its distinct way. Strikingly focuses on simplicity, making it incredibly easy for users to navigate its features, even if they lack technical skills. The step-by-step guides and user-friendly interface offer a gentle onboarding process. Instapage recognizes the need for accessibility paired with depth. With ample resources and tutorials, users can quickly grasp the tools available to them while still exploring advanced features down the line. Split.io, while slightly more complex due to its emphasis on experimentation, provides comprehensive documentation, enabling users to feel empowered in their journey. No matter where you begin, each tool prepares you for growth, making it easy to transition from novice to expert, regardless of the platform you choose.
Round Four - Support Services: Your Trusted Sidekicks
If a glitch or confusion arises, you want dedicated support ready to back you up! Each platform embodies this idea of loyalty in its own way. Instapage offers extensive customer support through chat and email, boasting a comprehensive knowledge base filled with helpful articles and video tutorials. Strikingly stands out for its live chat options which provide immediate assistance, infusing a personal touch into the support experience. Split.io, with its robust developer documentation and community forums, ensures users have essential resources at their fingertips to troubleshoot independently. Each support team serves as a reliable sidekick, helping users navigate the complexities of their platforms.
Round Five - Financial Considerations: Who’s Got the Best Deals?
When deciding between Instapage, Strikingly, and Split.io, understanding pricing plans is critical. Instapage offers a tiered pricing structure that ensures options for different business sizes and needs, delivering significant value for marketers who prioritize conversion optimization. Strikingly, with its lower startup costs, appeals to entrepreneurs looking to make a quick entry without a hefty financial investment. Split.io takes a more specialized approach, focusing on teams that need detailed analytics and feature management, reflecting its value in sophisticated marketing setups. Each platform presents unique value propositions, so it comes down to specific business needs—whether you're a startup on a budget or an established brand seeking powerful optimization tools.
The ultimate choice among these three platforms depends heavily on your unique requirements and goals. All three bring substantial strengths to the table, allowing users to consider various factors—features, pricing, and customer support. We invite you to assess what matters most to you in a landing page builder. Regardless of your choice, taking Instapage for a test run through a free trial or demo may just illuminate the path to heightened conversions and better marketing results.
