How Strikingly vs. Squarespace vs. Instapage stack up against each other
Compare Instapage with Strikingly and Squarespace to create high-converting landing pages. With personalization, optimization, and collaboration tools, Instapage helps you deliver experiences that drive results.
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See how Instapage stacks up against the competition
| Feature | Instapage | Other builders |
| Drag-and-Drop Tools | ||
| Conversion-optimized templates | ||
| Manual and AI-powered A/B Tests | ||
| AI content suggestions | ||
| Popups and sticky bars | ||
| Canvas and grid blocks | ||
| Reusable and global elements | ||
| Form and popup builders | ||
| Built-in Heatmaps | ||
| Central analytics dashboard | ||
| Ad-to-page personalization and collections | ||
| Contacts, lists, and email | ||
| Dedicated, full-service CRO experts | ||
| Enterprise-ready platform |
Leading the way in building high-performing landing pages
Autopilot exceeds conversions goals with personalized landings
Autopilot exceeded its growth goals by sending people to a keyword message-matched post-click landing page built with Instapage versus a generic tour page.
CFI Financial Group invests in personalization with Instapage
CFI Financial Group integrates Instapage into their technology stack and dramatically increases page conversions
Netradyne drives higher results with Instapage
Netradyne’s products have multiple use cases, like improving fleet efficiency, and training drivers to follow safe driving practices, and securing legal exoneration.
Why Instapage is the smarter choice for your campaigns
Get everything you need to build, scale, and optimize high-converting landing pages—without coding.
Easier page building without coding
Instapage offers a flexible and seamless page creation experience with a library of 500+ conversion-focused layouts, Instablocks®, a drag-and-drop builder, and AI content generation. With technologies like AMP and the Thor Render Engine®, you can create on-brand, mobile-responsive landing pages that load quickly and start converting during initial visitor clicks.
More insights — better results
Instapage lets you see in detail how each landing page experience and variation is performing so you can make targeted changes that boost page conversions. Use heatmaps for a better understanding of on-page activities, run A/B tests and AI-assisted experiments, and then track and evaluate results within robust analytics dashboards.
More personalized experiences
Instapage lets you quickly create high-performing landing pages tailored to each of your ad campaigns. Deliver personalized experiences for distinct audiences using dynamic text replacement. Effortlessly align specific advertisements to unique pages with AdMaps. Monitor audience-level metrics using our advanced data tools.
Built-in collaboration
Instapage collaboration capabilities bring your entire team together to speed up the process of landing page review, approval, and launch. No more frustrating and unnecessary revisions or edits scattered across emails. Provide instant feedback, conduct real-time page edits, and securely share your pages with outside stakeholders.
Free up time for your business
Invest time into business growth, not busy work. Launch landing pages faster with reusable forms and templates. Build once, reuse forever.
Explore all integrations
Easier page building without coding
Instapage offers a flexible and seamless page creation experience with a library of 500+ conversion-focused layouts, Instablocks®, a drag-and-drop builder, and AI content generation. With technologies like AMP and the Thor Render Engine®, you can create on-brand, mobile-responsive landing pages that load quickly and start converting during initial visitor clicks.
More insights — better results
Instapage lets you see in detail how each landing page experience and variation is performing so you can make targeted changes that boost page conversions. Use heatmaps for a better understanding of on-page activities, run A/B tests and AI-assisted experiments, and then track and evaluate results within robust analytics dashboards.
More personalized experiences
Instapage lets you quickly create high-performing landing pages tailored to each of your ad campaigns. Deliver personalized experiences for distinct audiences using dynamic text replacement. Effortlessly align specific advertisements to unique pages with AdMaps. Monitor audience-level metrics using our advanced data tools.
Built-in collaboration
Instapage collaboration capabilities bring your entire team together to speed up the process of landing page review, approval, and launch. No more frustrating and unnecessary revisions or edits scattered across emails. Provide instant feedback, conduct real-time page edits, and securely share your pages with outside stakeholders.
Free up time for your business
Invest time into business growth, not busy work. Launch landing pages faster with reusable forms and templates. Build once, reuse forever.
Explore all integrations
“Instapage gives us the ability to tailor our landing page content and layout to tell a unique story for each geographical target. The platform also enables us to create different variations with content that performs well for each unique channel. Every marketing team needs this!”
"Instapage has truly maximized our digital advertising performance by enabling us to offer matching, personalized experiences for every ad and audience. Now we can scale our landing page experiences as efficiently and effectively as we scale the ads themselves."
"If we have to wait on a developer, our creative velocity plummets. But Instapage has made it possible for us to exponentially grow our advertising programs and convert more customers"
Get started with Instapage in a few steps
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Create your Instapage account
Start with Instapage by signing up via Google or your email. You'll get access to a free 14-day trial to discover Instapage capabilities. Feel free to cancel anytime during the 14-day trial if you decide that our product is not suitable for your business. -
Build and personalize your page
Create your first landing page from scratch or choose a template from 500+ customizable layouts. Use the drag-and-drop builder to add page elements, fonts, and backgrounds, refine content with AI, or add custom HTML, Javascript, and CSS. -
Review and make edits
Collaborate on page designs and streamline review processes. Invite your team members and stakeholders to review, edit, and provide feedback on your landing page. Collaborate knowing your page is confidential and only accessible to authorized users. -
Publish and track page performance
Publish your page to a domain or custom URL. Connect your pages to the ads you've created and track page performance within the analytics dashboard, run A/B tests and AI experiments, analyze results, and continuously optimize your landing page to maintain high conversions.
Instapage vs. Strikingly vs. Squarespace – Which One Stands Out?
When determining the best landing page builders, think of it like assembling your dream team of superheroes for a critical mission. Each builder brings unique abilities to the table, allowing marketers to deploy the right tactics for maximum impact. In the red corner, we have Instapage, known for its capacity to empower marketers to reduce costs and grow conversions. In the blue corner, Strikingly shines with its simple setup and ease of use, making it an excellent choice for beginners. And in the green corner, Squarespace presents an impressive showcase of design elegance and flexibility. In this article, we’ll explore these formidable competitors to help you decide which builder is fit for your marketing goals. Whether you need a tool to create stunning, high-converting landing pages or a straightforward website, this comparison aims to shed light on the strengths and weaknesses of each platform. Let's dive into the specifics and equip you with the knowledge you need to make a wise choice.
Meet the Contenders
In one corner, we have Instapage, the champion of streamlined landing page creation that caters to marketers aiming for high conversion rates. Instapage offers advanced features such as A/B testing and a robust analytics suite that helps users optimize their pages for better performance. Next up is Strikingly, famed for its simplicity and efficiency. Typically favored by entrepreneurs and small businesses, Strikingly allows quick setup of single-page websites without the need for coding, making it an attractive choice for novices. Lastly, we have Squarespace, widely recognized for its stunning design templates and comprehensive tools suitable for creative professionals and businesses alike. Squarespace offers a blend of beautiful aesthetics with functional features, perfect for those looking to craft an online presence that is visually striking. Each platform comes with its own unique selling points, and as we unravel their features, you'll see how they stack up against one another.
Feature Showdown - Who Packs the Best Punch?
Template Variety and User Friendliness
When selecting a landing page builder, it's essential to assess its template variety and ease of use. Strikingly takes the crown for simplicity, providing users with ready-to-use templates that require little customization, making it perfect for those in need of quick solutions. On the other hand, Squarespace displays an extensive library of elegantly crafted templates that showcase a polished appearance, though modifying these templates may come with a steeper learning curve if you wish to customize them. Instapage steps into the ring with dynamic templates designed specifically for conversion. It empowers users with the flexibility to customize every aspect of their landing pages. This means marketers can create tailored experiences that resonate with their audience and drive engagement.
Instapage: A Customization Champion for Optimization
Instapage shines in the realm of customization and conversion optimization. The platform not only allows users to create landing pages that appear sharp and professional, but it also provides advanced tools such as heatmaps and A/B testing functionalities. These features enable marketers to track user behavior, make data-driven decisions, and continually optimize their landing pages for improved performance. Most notably, Instapage empowers marketers to reduce costs and grow conversions, delivering relevant landing page experiences that foster brand trust, customer loyalty, and higher conversion rates. The ability to create tailored campaigns is where Instapage really stands out, transforming it into a crucial ally for any marketing initiative aiming for success.
Speed and Performance - Who Wins the Race?
Picture this: you’re standing in line at your favorite coffee shop, waiting for your caffeine fix, and you suddenly realize that the barista is moving at a snail’s pace. Frustrating, right? The same principle applies to website loading speeds. When users encounter slow-loading pages, their experience is negatively affected, often leading to abandonment. In this round, we’ll examine how quickly each platform delivers content - because in the world of web performance, every second counts.
Advantages of Instapage in Performance:
- Instapage ensures rapid loading times through optimized images and lightweight design templates.
- The platform's CDN (Content Delivery Network) delivers content globally, enhancing speed for international users.
- Instapage automatically performs lazy loading, which accelerates the loading process by only loading visible elements.
- Continuous updates and performance enhancements keep page speeds high across all devices.
Strengths of Strikingly in Performance:
- Strikingly uses simple, clean code structures that contribute to rapid page loading.
- Its single-page websites inherently load faster due to fewer elements needing to be fetched.
- Fast server response times allow for quick engagement and interaction.
Performance Strengths of Squarespace:
- Squarespace offers responsive design that minimizes load times on mobile devices.
- The incorporation of AMP (Accelerated Mobile Pages) can enhance load times for content-heavy sites.
- Optimized image delivery ensures visuals are not a bottleneck for loading speeds.
- Consistent service uptime guarantees an uninterrupted user experience.
In conclusion, while all platforms strive for solid performance, Instapage takes the title thanks to its array of features designed specifically for streamlining loading times and ensuring peak user experiences. The combination of optimized elements and a responsive design makes Instapage a top choice for those who prioritize performance.
Usability and Learning Curve - Who's Easiest to Navigate?
User experience is vital in choosing a platform. As you embark on your journey to create stunning landing pages, having an intuitive interface can significantly affect your progress. Strikingly welcomes newcomers with open arms, offering a simple drag-and-drop builder that anyone can learn quickly. Squarespace presents a more sophisticated environment with various features that might overwhelm first-time users, but it pays off with its powerful capabilities once the learning curve is conquered. Instapage lands perfectly between the two; while it may have a steeper learning curve compared to Strikingly, its usability is backed by extensive resources to aid users. Tutorials, community forums, and a comprehensive knowledge base make Instapage an accessible choice even for newbies. Remember, the key lies in finding the platform that aligns with your skill level and comfort.
Support Teams - Your Go-To Guardians
Customer support is like the sidekick you need when challenges arise. Each platform provides varieties of support designed to assist users at every level. Instapage offers 24/7 live chat and email support, ensuring help is always available when needed. Additionally, their community forums provide an interactive space to learn from other users. Strikingly provides support through live chat and email, along with a resourceful help center filled with articles and guidelines to assist beginners. Squarespace stands out with its comprehensive help documentation, 24/7 customer support, and community forums, yet it lacks the instant support that some users may desire. Therefore, when weighing these options, consider which type of assistance suits your needs best.
Pricing and Plans - What Fits Your Budget?
Pricing will always be a central factor when making a decision. Instapage plans start with a reasonable monthly fee that scales with additional features, making it flexible for marketers looking to expand. Strikingly, with its free tier, offers basic functionalities perfect for personal projects, while upgraded plans remain budget-friendly. Squarespace tends to be pricier compared to the others, but it packages design elegance and advanced features into their plans, making it worthwhile for creatives aiming for a polished online presence. As you examine these options, remember to ponder your project's requirements, budget constraints, and the value each platform brings to the table.
Ultimately, while Instapage, Strikingly, and Squarespace all offer unique advantages, your choice should align with your specific goals and needs. If your focus is on building high-converting landing pages, Instapage presents powerful tools designed explicitly for that purpose. If simplicity and ease of use are paramount, Strikingly could be your best bet. And if you prioritize design and customization, then Squarespace may be a perfect fit. Whatever your choice, explore the options, consider taking Instapage for a free trial, and find out what resonates best with your marketing strategies.
