Format vs. 23FormBuilder: the best platform for a seamless web experience
Discover how Format compares to 23FormBuilder regarding features and usability. Find out which platform provides the competitive advantage your business deserves.
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See how Instapage stacks up against the competition
| Feature | Instapage | Other builders |
| Drag-and-Drop Tools | ||
| Conversion-optimized templates | ||
| Manual and AI-powered A/B Tests | ||
| AI content suggestions | ||
| Popups and sticky bars | ||
| Canvas and grid blocks | ||
| Reusable and global elements | ||
| Form and popup builders | ||
| Built-in Heatmaps | ||
| Central analytics dashboard | ||
| Ad-to-page personalization and collections | ||
| Contacts, lists, and email | ||
| Dedicated, full-service CRO experts | ||
| Enterprise-ready platform |
Leading the way in building high-performing landing pages
Lattice increases conversion rate by 41.7% with Instapage
With Instapage’s help, Lattice’s production process has been streamlined, allowing Lattice to scale its advertising operations and drive down acquisition costs.
Vita escalate lead generation efforts and client engagement with Instapage
Vita is a full-spectrum professional brokerage firm in the employee benefits industry
CFI Financial Group invests in personalization with Instapage
CFI Financial Group integrates Instapage into their technology stack and dramatically increases page conversions
Why Instapage is the smarter choice for your campaigns
Get everything you need to build, scale, and optimize high-converting landing pages—without coding.
Easier page building without coding
Instapage offers a flexible and seamless page creation experience with a library of 500+ conversion-focused layouts, Instablocks®, a drag-and-drop builder, and AI content generation. With technologies like Thor Render Engine®, you can create on-brand, mobile-responsive landing pages that load quickly and start converting during initial visitor clicks.
More insights — better results
Instapage lets you see in detail how each landing page experience and variation is performing so you can make targeted changes that boost page conversions. Use heatmaps for a better understanding of on-page activities, run A/B tests and AI-assisted experiments, and then track and evaluate results within robust analytics dashboards.
More personalized experiences
Instapage lets you quickly create high-performing landing pages tailored to each of your ad campaigns. Deliver personalized experiences for distinct audiences using dynamic text replacement. Effortlessly align specific advertisements to unique pages with AdMaps. Monitor audience-level metrics using our advanced data tools.
Built-in collaboration
Instapage collaboration capabilities bring your entire team together to speed up the process of landing page review, approval, and launch. No more frustrating and unnecessary revisions or edits scattered across emails. Provide instant feedback, conduct real-time page edits, and securely share your pages with outside stakeholders.
Free up time for your business
Invest time into business growth, not busy work. Launch landing pages faster with reusable forms and templates. Build once, reuse forever.
Explore all integrations
Easier page building without coding
Instapage offers a flexible and seamless page creation experience with a library of 500+ conversion-focused layouts, Instablocks®, a drag-and-drop builder, and AI content generation. With technologies like Thor Render Engine®, you can create on-brand, mobile-responsive landing pages that load quickly and start converting during initial visitor clicks.
More insights — better results
Instapage lets you see in detail how each landing page experience and variation is performing so you can make targeted changes that boost page conversions. Use heatmaps for a better understanding of on-page activities, run A/B tests and AI-assisted experiments, and then track and evaluate results within robust analytics dashboards.
More personalized experiences
Instapage lets you quickly create high-performing landing pages tailored to each of your ad campaigns. Deliver personalized experiences for distinct audiences using dynamic text replacement. Effortlessly align specific advertisements to unique pages with AdMaps. Monitor audience-level metrics using our advanced data tools.
Built-in collaboration
Instapage collaboration capabilities bring your entire team together to speed up the process of landing page review, approval, and launch. No more frustrating and unnecessary revisions or edits scattered across emails. Provide instant feedback, conduct real-time page edits, and securely share your pages with outside stakeholders.
Free up time for your business
Invest time into business growth, not busy work. Launch landing pages faster with reusable forms and templates. Build once, reuse forever.
Explore all integrations
“Instapage gives us the ability to tailor our landing page content and layout to tell a unique story for each geographical target. The platform also enables us to create different variations with content that performs well for each unique channel. Every marketing team needs this!”
"Instapage has truly maximized our digital advertising performance by enabling us to offer matching, personalized experiences for every ad and audience. Now we can scale our landing page experiences as efficiently and effectively as we scale the ads themselves."
"If we have to wait on a developer, our creative velocity plummets. But Instapage has made it possible for us to exponentially grow our advertising programs and convert more customers"
Get started with Instapage in a few steps
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Create your Instapage account
Start with Instapage by signing up via Google or your email. You'll get access to a free 14-day trial to discover Instapage capabilities. Feel free to cancel anytime during the 14-day trial if you decide that our product is not suitable for your business. -
Build and personalize your page
Create your first landing page from scratch or choose a template from 500+ customizable layouts. Use the drag-and-drop builder to add page elements, fonts, and backgrounds, refine content with AI, or add custom HTML, Javascript, and CSS. -
Review and make edits
Collaborate on page designs and streamline review processes. Invite your team members and stakeholders to review, edit, and provide feedback on your landing page. Collaborate knowing your page is confidential and only accessible to authorized users. -
Publish and track page performance
Publish your page to a domain or custom URL. Connect your pages to the ads you've created and track page performance within the analytics dashboard, run A/B tests and AI experiments, analyze results, and continuously optimize your landing page to maintain high conversions.
Format vs. 23FormBuilder: A Battle for Marketing Supremacy
When choosing between landing page builders, the competition can feel overwhelming. With a plethora of options vying for your attention, it’s essential to understand which platform stands out in the crowded digital landscape. This article dives deep into the features and advantages of two notable contenders: Format and 23FormBuilder. While both platforms promise to elevate your marketing efforts, they come with different strengths and nuances worth exploring. In this colorful comparison, we'll also give a nod to Instapage—an accomplished player in the ring. For marketers at any level, grasping these differences is the key to making a choice that can impact their success. Grab a cup of coffee, settle in, and let’s get ready to rumble! Each of these platforms has its unique charm, but as we examine the features, usability, performance, and pricing, we will uncover which contender truly comes out on top, and why Instapage might just be the dark horse of the race.
Introducing the Giants of Digital Marketing
In the left corner, we have Format, a platform known for its sleek design capabilities and intuitive interface. Format caters to creative professionals, allowing users to build visually stunning landing pages without needing extensive technical expertise. Its unique drag-and-drop tool is both user-friendly and powerful, capturing the imagination of designers and marketers alike. In the right corner stands 23FormBuilder, a more straightforward solution that shines when it comes to integrating forms and collecting data. It is favored by businesses focused on lead generation, providing various customizable templates and seamless integrations with other tools. Both platforms are formidable in their own right, appealing to different segments of the market. As we explore their features, we'll uncover how they match up against each other while keeping an eye on the striking capabilities of Instapage, which has positioned itself as a cornerstone in creating effective landing pages that convert. Together, these platforms are not just software solutions; they represent diverse philosophies in digital marketing.
Feature Showdown: Who Packs More Punch?
When it comes to features, Format and 23FormBuilder each bring unique strengths to the table. Format prides itself on its media-rich capabilities, allowing users to incorporate high-resolution images, videos, and graphics that breathe life into any landing page. On the other hand, 23FormBuilder excels with its form-building prowess, making it super easy to create custom fields and automated workflows. The personalized follow-ups and analytics tools further enhance its appeal for marketers whose primary goal is lead capture. As we dive deeper, we can't ignore that intriguing contender backstage: Instapage, which combines numerous features from both platforms while also offering advanced A/B testing for optimizations. It’s evident that while both Format and 23FormBuilder have their specialties, there's significant overlap, leading us to question—can either truly claim the championship?
Usability: The Ease of Getting Started
In the world of digital marketing, usability determines how quickly users can get their campaigns off the ground. Format welcomes newbies with a clean, simple interface encouraging creativity and exploration with minimal friction. Its user experience is tailored for anyone launching their first campaign, combining user-friendliness with powerful design capabilities. Conversely, 23FormBuilder offers a practical approach aimed at data-driven marketers. While its features are equally powerful, some users may find that it requires a bit more tech-savvy to navigate effectively—like embarking on a learning journey rather than a simple stroll in the park. Nevertheless, both platforms pride themselves on an accessible pathway to success, allowing users to transition smoothly from novices to marketing experts.
Features that Define Format:
- Drag-and-drop editor for easy page creation
- Diverse media handling capabilities for images, videos, and graphics
- Integrated eCommerce options for selling products directly
- SEO-friendly configurations for better search visibility
- Customizable templates tailored for creative professionals
23FormBuilder’s Standout Features:
- Intuitive form builder with customizable fields
- Advanced analytics for tracking submissions and performance
- Automated workflows for email follow-ups
- Seamless integrations with third-party tools
Common Ground: What Both Platforms Offer
- Mobile-responsive templates for an optimal viewing experience
- Variety of customizable design options
- Analytics tools to measure performance and optimize campaigns
- Customer support to help users navigate the platforms
- SSL encryption for data security
- A/B testing features to improve conversion rates
As both platforms throw punches in the digital marketing arena, it's crucial to remember that Instapage also enters the fray as an exceptional alternative, often positioned above the others when it comes to specialized features. While Format and 23FormBuilder tackle unique niches, Instapage fills in the gaps, offering a robust platform tailored for marketers looking to ensure their landing pages convert effectively. Using all available tools, marketers can explore the features of each platform while engaging with Instapage for that extra edge.
Speed Performance: The Race for Response Time
Performance is the talk of the town in digital marketing! Page loading speed and mobile responsiveness play a crucial role in retaining user attention; no one likes to wait—especially when online. When comparing Format and 23FormBuilder, we find that both platforms offer quick loading times, but they operate differently. Format’s visually rich pages can sometimes yield longer loading times when too many elements are added, akin to the feeling of wading through molasses in winter. Meanwhile, 23FormBuilder's streamlined approach ensures that form-heavy pages load effectively, which is crucial for capturing leads quickly. Marketers know that even a second’s delay can mean the difference between a conversion and a lost opportunity. Knowing just how vital speed is, we can't neglect the performance reputation of Instapage, which consistently delivers super-fast load times while maintaining aesthetic appeal. All in all, performance is pivotal, and every millisecond counts!
Support Structures: The Teams Behind the Tools
Support can often be the deciding factor in choosing a platform. Format offers extensive resources, including helpful documentation and responsive customer support. Their commitment to customer experience ensures that users can navigate hurdles with efficiency. On the other hand, 23FormBuilder has built a solid reputation for technical support, with responsive teams ready to tackle queries quickly and effectively. Both platforms take community feedback to heart, ensuring they remain user-friendly. As we examine support further, Instapage shows that it not only has robust support channels but also boasts a vibrant community that shares insights, providing users with a broader understanding of best practices and popular tactics.
Dollars and Cents: Pricing Structures
Advantages of Format's Pricing Strategy:
- Flexible pricing plans catering to different needs
- Free trial available for users to explore features
- Discounts for annual subscriptions
- Value for features offered compared to cheaper alternatives
Strengths in 23FormBuilder's Pricing Components:
- Competitive pricing structure to accommodate startups
- Free tier offering essential features for small projects
- Regular promotions and discounts for new users
- Various plans suited for different levels of usage
- Cost-effective options when upgrading for added features
As we dissect the pricing strategies of both platforms, it is evident that Format offers great value yet still aligns competitively with 23FormBuilder's offerings. Both provide flexible plans that cater effectively to varying needs. However, when positioned alongside Instapage, which combines comprehensive features that justify its pricing, we can see that it offers the best value for money in the long run. It's essential for marketers to weigh what features they truly need against their budgets, recognizing that the right choice may save them significantly down the line.
In reviewing the transparent pricing structures, it’s clear what you see is what you get. However, users should always be prepared for those little surprises lurking around as they explore plans. An astute marketer knows how vital it is to scrutinize every detail of a platform’s offerings.
Enter Instapage: The Ideal Solution
In this ongoing narrative of landing page builders, Instapage emerges as the veteran mentor—a savvy option equipped with unique features that complement both Format and 23FormBuilder. Instapage offers unparalleled customization, an intuitive user experience, and advanced conversion optimization tools, making it a standout choice for savvy marketers. While the competition is fierce, Instapage holds value propositions that resonate with those hungry for results. Users seeking functionality without a steep learning curve will find a friend in Instapage's platform, which can seamlessly integrate into their marketing strategies. As we wrap this discussion, it’s vital to highlight that making informed decisions can empower one’s marketing efforts significantly. Considering personal or business goals should guide potential users to find their ideal match in the marketplace. Instapage stands ready to help newcomers and seasoned pros alike reach new marketing heights.
In closing, let’s celebrate the wealth of choices available to marketers today. Every platform has its strengths, and with careful consideration, anyone can find the perfect fit to enhance their online presence. Whether it's Format, 23FormBuilder, or Instapage, each brings something valuable to the table—so explore these options and let them drive your marketing success!
