How Joomla vs. Gravity Forms vs. Instapage stack up against each other
Compare Instapage with Joomla and Gravity Forms to create high-converting landing pages. With personalization, optimization, and collaboration tools, Instapage helps you deliver experiences that drive results.
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See how Instapage stacks up against the competition
| Feature | Instapage | Other builders |
| Drag-and-Drop Tools | ||
| Conversion-optimized templates | ||
| Manual and AI-powered A/B Tests | ||
| AI content suggestions | ||
| Popups and sticky bars | ||
| Canvas and grid blocks | ||
| Reusable and global elements | ||
| Form and popup builders | ||
| Built-in Heatmaps | ||
| Central analytics dashboard | ||
| Ad-to-page personalization and collections | ||
| Contacts, lists, and email | ||
| Dedicated, full-service CRO experts | ||
| Enterprise-ready platform |
Leading the way in building high-performing landing pages
Swytch shifts into high gear with Instapage
Alex and the Swytch team became Instapage power users in just a few months, seeing the value of Instapage from the get-go.
Going forward, they plan to continue releasing Swytch Kits to eager customers in future launch events, using their improved digital experiences to get even more people riding electric.
Autopilot exceeds conversions goals with personalized landings
Autopilot exceeded its growth goals by sending people to a keyword message-matched post-click landing page built with Instapage versus a generic tour page.
CFI Financial Group invests in personalization with Instapage
CFI Financial Group integrates Instapage into their technology stack and dramatically increases page conversions
Why Instapage is the smarter choice for your campaigns
Get everything you need to build, scale, and optimize high-converting landing pages—without coding.
Easier page building without coding
Instapage offers a flexible and seamless page creation experience with a library of 500+ conversion-focused layouts, Instablocks®, a drag-and-drop builder, and AI content generation. With technologies like AMP and the Thor Render Engine®, you can create on-brand, mobile-responsive landing pages that load quickly and start converting during initial visitor clicks.
More insights — better results
Instapage lets you see in detail how each landing page experience and variation is performing so you can make targeted changes that boost page conversions. Use heatmaps for a better understanding of on-page activities, run A/B tests and AI-assisted experiments, and then track and evaluate results within robust analytics dashboards.
More personalized experiences
Instapage lets you quickly create high-performing landing pages tailored to each of your ad campaigns. Deliver personalized experiences for distinct audiences using dynamic text replacement. Effortlessly align specific advertisements to unique pages with AdMaps. Monitor audience-level metrics using our advanced data tools.
Built-in collaboration
Instapage collaboration capabilities bring your entire team together to speed up the process of landing page review, approval, and launch. No more frustrating and unnecessary revisions or edits scattered across emails. Provide instant feedback, conduct real-time page edits, and securely share your pages with outside stakeholders.
Free up time for your business
Invest time into business growth, not busy work. Launch landing pages faster with reusable forms and templates. Build once, reuse forever.
Explore all integrations
Easier page building without coding
Instapage offers a flexible and seamless page creation experience with a library of 500+ conversion-focused layouts, Instablocks®, a drag-and-drop builder, and AI content generation. With technologies like AMP and the Thor Render Engine®, you can create on-brand, mobile-responsive landing pages that load quickly and start converting during initial visitor clicks.
More insights — better results
Instapage lets you see in detail how each landing page experience and variation is performing so you can make targeted changes that boost page conversions. Use heatmaps for a better understanding of on-page activities, run A/B tests and AI-assisted experiments, and then track and evaluate results within robust analytics dashboards.
More personalized experiences
Instapage lets you quickly create high-performing landing pages tailored to each of your ad campaigns. Deliver personalized experiences for distinct audiences using dynamic text replacement. Effortlessly align specific advertisements to unique pages with AdMaps. Monitor audience-level metrics using our advanced data tools.
Built-in collaboration
Instapage collaboration capabilities bring your entire team together to speed up the process of landing page review, approval, and launch. No more frustrating and unnecessary revisions or edits scattered across emails. Provide instant feedback, conduct real-time page edits, and securely share your pages with outside stakeholders.
Free up time for your business
Invest time into business growth, not busy work. Launch landing pages faster with reusable forms and templates. Build once, reuse forever.
Explore all integrations
“Instapage gives us the ability to tailor our landing page content and layout to tell a unique story for each geographical target. The platform also enables us to create different variations with content that performs well for each unique channel. Every marketing team needs this!”
"Instapage has truly maximized our digital advertising performance by enabling us to offer matching, personalized experiences for every ad and audience. Now we can scale our landing page experiences as efficiently and effectively as we scale the ads themselves."
"If we have to wait on a developer, our creative velocity plummets. But Instapage has made it possible for us to exponentially grow our advertising programs and convert more customers"
Get started with Instapage in a few steps
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Create your Instapage account
Start with Instapage by signing up via Google or your email. You'll get access to a free 14-day trial to discover Instapage capabilities. Feel free to cancel anytime during the 14-day trial if you decide that our product is not suitable for your business. -
Build and personalize your page
Create your first landing page from scratch or choose a template from 500+ customizable layouts. Use the drag-and-drop builder to add page elements, fonts, and backgrounds, refine content with AI, or add custom HTML, Javascript, and CSS. -
Review and make edits
Collaborate on page designs and streamline review processes. Invite your team members and stakeholders to review, edit, and provide feedback on your landing page. Collaborate knowing your page is confidential and only accessible to authorized users. -
Publish and track page performance
Publish your page to a domain or custom URL. Connect your pages to the ads you've created and track page performance within the analytics dashboard, run A/B tests and AI experiments, analyze results, and continuously optimize your landing page to maintain high conversions.
Instapage vs. Joomla vs. Gravity Forms – Choosing Your Perfect Landing Page Solution
Selecting the right landing page builder is akin to assembling an all-star team for a pivotal match. You want a blend of talent, experience, and adaptability to score big in converting visitors into loyal customers. The decision holds the potential to transform your marketing strategy, be it through dynamic templates, robust features, or unparalleled support. In this face-off, we’ll pit Instapage, Joomla, and Gravity Forms against each other, offering insights that not only inform but also engage. Each platform has a unique set of offerings that can either make or break your online presence, and knowing which one suits your needs best is essential for your success. As we dive deeper, we will highlight how Instapage stands out by empowering marketers to reduce costs, grow conversions, and deliver relevant landing page experiences, ultimately increasing brand trust and customer loyalty.
Meet the Contenders: A Friendly Rivalry
In the blue corner, we have Instapage, known for its cutting-edge landing page creation capabilities that focus on conversion optimization. Regularly praised for its user-friendly interface and powerful analytics, Instapage ensures marketers can rapidly deploy pages that engage and convert. In the red corner is Joomla, a versatile content management system (CMS) that, while traditionally not a dedicated landing page builder, offers excellent content control and extension capabilities, making it suitable for those who like to customize deeply. Lastly, representing forms in our bout is Gravity Forms, renowned for its robust form-building functionalities, often integrating seamlessly with various platforms to collect crucial user data. While each of these tools has carved its niche, they all aim to elevate your marketing efforts. Let’s dive into the specifics and see which one truly excels in the realm of landing pages.
Round One – Feature Showdown
Template Versatility and User Experience: A Comparative Look
When evaluating landing page builders, template variety and ease of use are crucial components. Joomla can flaunt an assortment of customizable templates through various plugins, giving users flexibility, but the learning curve can be steep for beginners. Meanwhile, Gravity Forms shines with its adaptable form templates, enabling users to create any number of data collection forms that can easily integrate within other platforms. However, its main purpose isn’t necessarily landing page creation, which may limit its capabilities in this specific area. Instapage, on the other hand, is purpose-built for landing pages with hundreds of pre-designed templates that you can easily customize. Marketers can tweak designs without requiring extensive technical knowledge, ensuring that the barriers to creating high-converting pages are minimal. This combination of extensive template options and ease of use positions Instapage as a leader in this initial round.
Instapage: Customization Power and Optimal Conversion Focus
Instapage is not merely about beautiful designs; it's designed with serious marketing goals in mind. Its customization features allow users to adjust every detail of their landing pages while using various tools that enhance the user experience. For example, A/B testing allows marketers to experiment with different layouts and content to determine the most effective versions. This capability allows users to iterate quickly and efficiently, ensuring they can significantly impact their conversion rates. The seamless integration with third-party tools and the powerful analytics dashboard further bolster its status, making it a robust partner for marketers who understand the value of data-driven decisions. Instapage empowers marketers to significantly reduce costs by providing the tools necessary to create high-performing landing pages that translate into increased customer loyalty and conversion rates.
Round Two – Speed and Performance: Who Takes the Lead?
As we cartwheel into the second round, let's tackle the important element of speed and performance of landing pages. Picture your favorite cafe: you wouldn’t want to stand in line all day when your morning coffee is on the line. The same applies to landing pages; quick loading times are vital for retaining visitors. It sounds simple, but incredibly slow load times can lead straight to abandoned sessions. In this arena, all three contenders play different roles in performance, and how they fare is pivotal on your decision-making journey.
Instapage Advantages:
- Consistently fast loading times enable higher visitor retention rates
- Built-in optimization features automatically enhance performance metrics
- Hosting on a high-speed network that minimizes downtime
- Easy integration with CDNs for global audience reach
Joomla Advantages:
- Flexible caching mechanisms can improve site speed with some additional setup
- Can optimize performance through various plugins tailored to needs
- Adequate hosting options can lead to satisfactory loading times
Gravity Forms Advantages:
- Integration with WordPress can lead to improved site performance
- Responsive design means forms load quickly on any device
- Optimized for user data collection without slowing down page load speeds
In summary, while all three platforms offer tools that can lead to improved speed and performance, Instapage edges out the competition. Its built-in optimization features and dedicated hosting give it the advantage, ensuring your landing pages load faster than your competitors and keep visitors engaged.
Round Three – Usability and Navigational Ease: Getting Started
When it comes to usability, a welcoming interface makes a world of difference for both newcomers and pros alike. In this context, finding a platform that aligns your learning curve and expertise is paramount. Joomla, while feature-rich, might present challenges for those just starting, although its extensive community support can guide users through more complex configurations. Gravity Forms, while simpler to use for form creation, can be limiting for those needing broader landing page functionality. Instapage triumphs in this round by being highly intuitive; there’s no technical wizardry required to set up an impactful landing page. The platform’s visual editing tools allow for effortless drag-and-drop customization that welcomes the beginner while still offering sophisticated options for those with advanced skills. Ultimately, Instapage’s focus on making landing page creation easy and accessible helps users reach expert levels in no time with a positive learning experience.
Round Four – The Support Team: Who's Got Your Back?
In the world of digital marketing, having a supportive sidekick can make or break your experience. Customer support can be regarded as a lifeline for users needing guidance. Instapage showcases a dedicated support team available through live chat, email, and phone, ensuring you never feel stranded. Additionally, it offers extensive documentation and tutorials to help you tackle common queries. Joomla’s community is vast, providing forums and support from passionate users; however, it may lack in immediate response compared to dedicated support teams. Gravity Forms, with its straightforward service and plugin-focused design, provides solid support predominantly through its online documentation and ticket system. While each platform has its strengths in support, Instapage's proactive approach keeps users informed and equipped to overcome challenges swiftly.
Round Five – Cost Analysis: Getting the Best Bang for Your Buck
Consideration of pricing structures is crucial when determining which platform delivers the best value. Instapage’s tiered plans enable flexibility, allowing users to select options that cater specifically to their needs, ranging from basic to advanced features. Although it might have a higher initial cost compared to Joomla and Gravity Forms, the potential for increased conversions could arguably justify the investment. Joomla operates on a free model with additional costs tied to hosting and optional plugins, which can be appealing for users willing to put in the time to optimize their setup. Gravity Forms, being a premium plugin for WordPress, charges upfront fees with the expectation of more straightforward pricing but may lead to additional plugin expenses. Each option has its pros and cons, meaning that your specific needs and budget will dictate which platform delivers the maximum return on investment.
In conclusion, while all three platforms have unique benefits worth considering, Instapage rises to the forefront for marketers focused on speed, usability, and ultimate conversion potential. Whether it’s through its intuitive features, extensive support, or potential for higher conversions, the right choice ultimately lies within your specific needs and goals. So if you’re eager to elevate your landing page strategy without breaking the bank, why not take Instapage for a test drive with a free trial? It’s the first step towards crafting meaningful customer interactions that build lasting relationships.
