Landing page software with analytics and tracking unleashed

Experience the potential of landing page creator with analytics and tracking and seamlessly craft high-performing landing pages specific to various ads and audiences. Drive conversions, boost brand credibility, and cultivate lasting customer loyalty.

Note: Some features described here might be planned in our roadmap but not yet released. You can open a live chat from within your account and our Support team can offer more details or help you with workarounds.
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Build landing pages Build landing pages Build landing pages at scale without coding

With Instapage’s intuitive drag-and-drop page builder with diverse design features, over 5,000 fonts, and 33 million images, anyone can easily create professional-looking, top-performing landing pages without technical or design skills.

Boost results Boost results Increase conversions with fast-loading pages

Reduce bounce rates and increase engagement with lightning-fast landing pages. Our Thor Render Engine™, back-end technology delivers 3x faster-loading landing pages so you won't lose a single lead.

Build landing pages Build landing pages Boost productivity with AI content generation

Scale page creation and overcome writer’s block or generate copy variations for A/B tests with the AI Content Generator. Create high-quality and engaging content for each audience and ad group, including paragraphs, CTAs, or entire copies directly in the Instapage builder.

Maximize campaign Maximize campaign Make the most of analytic insights

Get data-backed insights about your campaigns and page performance so you can test and optimize for higher ROI. Track visitors, conversions, conversion rates, cost-per-visitor, and cost-per-lead in real time. View heatmaps to understand user behavior - all without leaving Instapage.

Power up landing Power up landing Optimize traffic with AI experiments

Improve page performance fast with an AI-powered experimentation tool. It tracks your ongoing experiments and directs traffic to top-performing page variations, no matter how many versions you have. Achieve faster optimization insights without sacrificing the quality of your results.

Improve alignment across Improve alignment across Secure your business data

Instapage safeguards business data and your customer's privacy with enterprise-grade security measures, including SSL certification, two-factor authentication, SSO, and more. Instapage also maintains compliance with GDPR, SOC 2, and CCPA regulations.

Build landing pages that get results
Instapage helps LeadIQ increase its lead database by 325% with optimized landing pages
Boost results through landing page optimization
Instapage helps LeadIQ increase its lead database by 325% with optimized landing pages
Personalize experiences for higher engagement and ROI Personalize experiences for higher engagement and ROI sidebar
Instapage helps LeadIQ increase its lead database by 325% with optimized landing pages
Maximize campaign efficiency with ad mapping Maximize campaign efficiency with ad mapping sidebar
Instapage helps LeadIQ increase its lead database by 325% with optimized landing pages
Power up landing pages with AI Power up landing pages with AI sidebar
Instapage helps LeadIQ increase its lead database by 325% with optimized landing pages
Improve alignment across your creative team sidebar
Instapage helps LeadIQ increase its lead database by 325% with optimized landing pages
Build landing pagesBuild landing pages at scale without coding
With Instapage’s intuitive drag-and-drop page builder with diverse design features, over 5,000 fonts, and 33 million images, anyone can easily create professional-looking, top-performing landing pages without technical or design skills.
Boost resultsIncrease conversions with fast-loading pages
Reduce bounce rates and increase engagement with lightning-fast landing pages. Our Thor Render Engine™, back-end technology delivers 3x faster-loading landing pages so you won't lose a single lead.
Build landing pagesBoost productivity with AI content generation
Scale page creation and overcome writer’s block or generate copy variations for A/B tests with the AI Content Generator. Create high-quality and engaging content for each audience and ad group, including paragraphs, CTAs, or entire copies directly in the Instapage builder.
Maximize campaignMake the most of analytic insights
Get data-backed insights about your campaigns and page performance so you can test and optimize for higher ROI. Track visitors, conversions, conversion rates, cost-per-visitor, and cost-per-lead in real time. View heatmaps to understand user behavior - all without leaving Instapage.
Power up landingOptimize traffic with AI experiments
Improve page performance fast with an AI-powered experimentation tool. It tracks your ongoing experiments and directs traffic to top-performing page variations, no matter how many versions you have. Achieve faster optimization insights without sacrificing the quality of your results.
Improve alignment acrossBuild landing pages at scale without coding
Instapage safeguards business data and your customer's privacy with enterprise-grade security measures, including SSL certification, two-factor authentication, SSO, and more. Instapage also maintains compliance with GDPR, SOC 2, and CCPA regulations.

Landing page tracking: Your ultimate how-to guide

Instapage offers an incredibly flexible and easy-to-use landing page builder that empowers marketers to effectively achieve their conversion goals. By utilizing 100+ conversion-focused layouts and Instablocks, creating landing pages is not only swift but also requires no developer input. This platform eliminates common obstacles in marketing efforts, making it easier for businesses across various sectors, from education to financial services, to capture audience interest and convert leads into loyal customers.

Understanding the Importance of a Landing Page Builder

A landing page is pivotal to any marketing strategy, serving as the frontline of your customer engagement. An effective landing page builder simplifies the process, allowing marketers to create pages that resonate with potential customers’ needs and desires. Consider the competitive landscape; a robust landing page builder with analytics and tracking can elevate your campaign's performance by enabling personalized experiences and optimizing based on visitor behavior.

  1. Flexibility: Modify templates to align with your branding without needing code expertise.
  2. Speed: Rapidly launch campaigns reducing time to market and taking advantage of opportunities.
  3. Analytics: Integrate tracking tools to analyze user interactions and optimize conversions.

Step 1: Creating Engaging Landing Pages

To begin leveraging a landing page builder effectively, start by focusing on the user experience. This involves choosing the right template and customizing it to capture your audience's attention immediately.

  1. Select a layout: Use one of the 100+ optimized templates that align with your marketing goal.
  2. Customize content: Integrate high-quality images and compelling copy that speaks directly to your target audience.
  3. Implement call-to-action (CTA): Ensure your CTA is visually prominent and clearly defines the next steps for users.

Step 2: Optimize for Performance

After creating a landing page, the next step involves optimizing it to maximize conversion rates. Utilize built-in experimentation features for testing different elements on the page.

  1. Conduct A/B testing: Determine which headlines, CTAs, and layouts perform best while using your built-in analytics dashboard.
  2. Use heatmaps: Visualize where visitors click and how they navigate your pages.
  3. Refine content: Based on insights from tracking data, adjust your content to better meet audience needs.

Step 3: Personalizing User Experiences

Personalization plays a key role in achieving high conversion rates. Utilize Instapage’s dynamic text replacement functionality to align landing pages with your specific ad campaigns.

  1. Audience segmentation: Target different segments with tailored content that drives engagement.
  2. AdMaps: Direct specific ads to their corresponding pages for cohesive messaging.
  3. Performance tracking: Stay informed of audience-level metrics to refine future landing page efforts.

By following these steps, you will enhance your marketing strategy through a well-designed and optimized landing page builder with analytics and tracking capabilities.

Ready to elevate your marketing campaigns? Start your journey with Instapage today and experience the power of a tailored landing page builder that drives results.

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“Instapage gives us the ability to tailor our landing page content and layout to tell a unique story for each geographical target. The platform also enables us to create different variations with content that performs well for each unique channel. Every marketing team needs this!”
User review
Tamar Friedland, Sr. Director of Global Paid Marketing
"Instapage has truly maximized our digital advertising performance by enabling us to offer matching, personalized experiences for every ad and audience. Now we can scale our landing page experiences as efficiently and effectively as we scale the ads themselves."
User review
Darren Lepke, Marketing Director
"If we have to wait on a developer, our creative velocity plummets. But Instapage has made it possible for us to exponentially grow our advertising programs and convert more customers"
User review
Alex Kracov, Head of Marketing

Leading the way in building high-performing landing pages

Grid Leader - Summer 2025
Best Est. ROI Enterprise - Summer 2025
Most Implementable Enterprise - Summer 2025
Fastest Implementation Enterprise - Summer 2025
High Performer - Summer 2025

Frequently asked questions about landing page analytics

See landing page builder with analytics and tracking in action

See landing page builder with analytics and tracking in action

In this video, Benjamin from Loves Data presents an updated method for reporting on landing pages in Google Analytics 4 (GA4). He revisits the topic from 2021, highlighting a new metric for improved accuracy in reporting landing pages. The tutorial involves creating an exploration report to analyze which pages users are landing on. Benjamin first demonstrates how to access the default Pages report by navigating to Reports, selecting Engagement, and then Pages and Screens. This report displays website pages ordered by the total number of views, shown by page title. Users can select a different dimension, such as Page Path and Query String, to customize their view of page data.

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