Make your high performance landing page: The future of marketing

Create your high performance landing page and effortlessly optimize your web pages for diverse ads and audiences. Transform visitors into leads and sales while bolstering brand trust and nurturing customer loyalty.

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Build landing pages Build landing pages Build landing pages at scale without coding

With Instapage’s intuitive drag-and-drop page builder with diverse design features, over 5,000 fonts, and 33 million images, anyone can easily create professional-looking, top-performing landing pages without technical or design skills.

Boost results Boost results Increase conversions with fast-loading pages

Reduce bounce rates and increase engagement with lightning-fast landing pages. Our Thor Render Engine™, back-end technology delivers 3x faster-loading landing pages so you won't lose a single lead.

Build landing pages Build landing pages Boost productivity with AI content generation

Scale page creation and overcome writer’s block or generate copy variations for A/B tests with the AI Content Generator. Create high-quality and engaging content for each audience and ad group, including paragraphs, CTAs, or entire copies directly in the Instapage builder.

Maximize campaign Maximize campaign Make the most of analytic insights

Get data-backed insights about your campaigns and page performance so you can test and optimize for higher ROI. Track visitors, conversions, conversion rates, cost-per-visitor, and cost-per-lead in real time. View heatmaps to understand user behavior - all without leaving Instapage.

Power up landing Power up landing Optimize traffic with AI experiments

Improve page performance fast with an AI-powered experimentation tool. It tracks your ongoing experiments and directs traffic to top-performing page variations, no matter how many versions you have. Achieve faster optimization insights without sacrificing the quality of your results.

Improve alignment across Improve alignment across Secure your business data

Instapage safeguards business data and your customer's privacy with enterprise-grade security measures, including SSL certification, two-factor authentication, SSO, and more. Instapage also maintains compliance with GDPR, SOC 2, and CCPA regulations.

Build landing pages that get results
Instapage helps LeadIQ increase its lead database by 325% with optimized landing pages
Boost results through landing page optimization Boost results through landing page optimization sidebar
Instapage helps LeadIQ increase its lead database by 325% with optimized landing pages
Personalize experiences for higher engagement and ROI Personalize experiences for higher engagement and ROI sidebar
Instapage helps LeadIQ increase its lead database by 325% with optimized landing pages
Maximize campaign efficiency with ad mapping Maximize campaign efficiency with ad mapping sidebar
Instapage helps LeadIQ increase its lead database by 325% with optimized landing pages
Power up landing pages with AI Power up landing pages with AI sidebar
Instapage helps LeadIQ increase its lead database by 325% with optimized landing pages
Improve alignment across your creative team sidebar
Instapage helps LeadIQ increase its lead database by 325% with optimized landing pages
Build landing pages Build landing pages at scale without coding
With Instapage’s intuitive drag-and-drop page builder with diverse design features, over 5,000 fonts, and 33 million images, anyone can easily create professional-looking, top-performing landing pages without technical or design skills.
Boost results Increase conversions with fast-loading pages
Reduce bounce rates and increase engagement with lightning-fast landing pages. Our Thor Render Engine™, back-end technology delivers 3x faster-loading landing pages so you won't lose a single lead.
Build landing pages Boost productivity with AI content generation
Scale page creation and overcome writer’s block or generate copy variations for A/B tests with the AI Content Generator. Create high-quality and engaging content for each audience and ad group, including paragraphs, CTAs, or entire copies directly in the Instapage builder.
Maximize campaign Make the most of analytic insights
Get data-backed insights about your campaigns and page performance so you can test and optimize for higher ROI. Track visitors, conversions, conversion rates, cost-per-visitor, and cost-per-lead in real time. View heatmaps to understand user behavior - all without leaving Instapage.
Power up landing Optimize traffic with AI experiments
Improve page performance fast with an AI-powered experimentation tool. It tracks your ongoing experiments and directs traffic to top-performing page variations, no matter how many versions you have. Achieve faster optimization insights without sacrificing the quality of your results.
Improve alignment across Secure your business data
Instapage safeguards business data and your customer's privacy with enterprise-grade security measures, including SSL certification, two-factor authentication, SSO, and more. Instapage also maintains compliance with GDPR, SOC 2, and CCPA regulations.

Which two actions are needed to optimize the landing page: Your ultimate how-to guide

Looking to build a high performance landing page, but don’t have much experience or you’re budget-conscious? Instapage is your go-to solution for designing stellar landing pages and allowing you to turn curious clicks into committed prospects or expanding your email list.

Boasting an intuitive interface and providing a great deal of flexibility and customization, our tool gets your products or services in front of your intended audience. With Instapage, you can launch a website easily without investing in costly resources or figuring out how to code. And here’s how.

Follow along with our step-by-step guide to make a high performance landing page

  1. Utilize your Google account or log in directly.
  2. In your Dashboard, click Create Page > Choose the page type.
  3. Click the blank type option to create your page from the ground up or choose from hundreds of templates if you need a starting point.
  4. Give a name to your page > click Edit Design and customize the layout and components utilizing a website builder. Add catchy images and text.
  5. Design and add various forms for your goals. Set up lead alerts, routing, and post-submission confirmations.
  6. Set up and run A/B testing to determine the most efficient design and win more sales opportunities. Monitor user behavior with heatmaps and review crucial metrics for insights.
  7. Preview the landing page for final checks. Publish it to your desired domain or platform for user access.

Whether you own a small company, craft artwork that could benefit from more attention, or just need to market your solutions, publishing a website is a tried-and-tested way to get your goods or skills in front of your target audience and make your brand more recognizable.

Don’t wait another minute. Create a high performance landing page today. Try Instapage!

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Improve your Quality Score with quick load technology for landing pages

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“Instapage gives us the ability to tailor our landing page content and layout to tell a unique story for each geographical target. The platform also enables us to create different variations with content that performs well for each unique channel. Every marketing team needs this!”
User review
Tamar Friedland, Sr. Director of Global Paid Marketing
"Instapage has truly maximized our digital advertising performance by enabling us to offer matching, personalized experiences for every ad and audience. Now we can scale our landing page experiences as efficiently and effectively as we scale the ads themselves."
User review
Darren Lepke, Marketing Director
"If we have to wait on a developer, our creative velocity plummets. But Instapage has made it possible for us to exponentially grow our advertising programs and convert more customers"
User review
Alex Kracov, Head of Marketing

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FAQs

See how to make your high performance landing page in action

See how to make your high performance landing page in action

- Landing pages are super simple pages that you build to drive predominantly pay-per-click traffic to. And they are here to do one job and one job only and that is to turn pay-per-click traffic into a lead or sale. So obviously the performance of your landing page can be the difference between a pay-per-click campaign that is wildly profitable and one that is nah. And in this video Im going to share some tips that weve learned from building some conversion machine landing pages often with conversion rates of between four and 18%. And in some cases, even as high as 43%. Now, if that either sounds like your cup of tea, absolutely. Or it sounds completely confusing but you like the idea of making more money from your pay-per-click campaigns, then stay tuned. (dramatic music) Before we start, lets talk some terminology just to make sure were all on the same page. In this context, a landing page is a standalone page that is designed to convert cold traffic. A landing page can also mean

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