Make your high converting landing page: The future of marketing

Create your high converting landing page and effortlessly optimize your web pages for diverse ads and audiences. Transform visitors into leads and sales while bolstering brand trust and nurturing customer loyalty.

Note: Some features described here might be planned in our roadmap but not yet released. You can open a live chat from within your account and our Support team can offer more details or help you with workarounds.
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Build landing pages Build landing pages 500+ customizable layouts

Get your campaigns up and running faster with conversion-focused landing page layouts designed for every industry and business type. Easily scale landing page generation with Instablocks® and Global Blocks that you can save, reuse, and update globally.

Boost results Boost results Mobile responsiveness

All Instapage landing pages are optimized for responsiveness. They adapt to any screen size, ensuring a consistent user experience across all devices. Its built-in AMP support gives future customers a superior mobile browsing experience.

Build landing pages Build landing pages A/B split testing

Make data-driven decisions to optimize conversions with A/B testing capabilities applicable to both standard landing pages and AMP pages. Experiment with different landing page variations, separate elements, layouts, and content that you can instantly generate with AI.

Maximize campaign Maximize campaign Seamless ad mapping

Boost conversions and lower your CPA by personalizing your landing pages. With AdMap®, you can effortlessly visualize your ad campaigns, link them to relevant landing pages, or create new personalized pages. Then, synchronize updates of ads and landing pages without any back-and-forth.

Power up landing Power up landing Detailed reporting

Instapage provides detailed real-time reports over any period of time and across all your devices. To help you better understand your audience and optimize your marketing strategy, check conversion analytics that you can view directly from Instapage.

Improve alignment across Improve alignment across Integrations with 120+ marketing tools

Instapage seamlessly connects with popular marketing tools and platforms, including CRMs, e-commerce, analytics tools, marketing automation platforms, email marketing software, and more. Everything you need to drive conversions and grow your business is at your fingertips.

Build landing pages that get results
Instapage helps EZ Texting launch new customer acquisition campaigns 4x faster
Boost results through landing page optimization
Instapage helps EZ Texting launch new customer acquisition campaigns 4x faster
Personalize experiences for higher engagement and ROI Personalize experiences for higher engagement and ROI sidebar
Instapage helps EZ Texting launch new customer acquisition campaigns 4x faster
Maximize campaign efficiency with ad mapping Maximize campaign efficiency with ad mapping sidebar
Instapage helps EZ Texting launch new customer acquisition campaigns 4x faster
Power up landing pages with AI Power up landing pages with AI sidebar
Instapage helps EZ Texting launch new customer acquisition campaigns 4x faster
Improve alignment across your creative team sidebar
Instapage helps EZ Texting launch new customer acquisition campaigns 4x faster
Build landing pages500+ customizable layouts
Get your campaigns up and running faster with conversion-focused landing page layouts designed for every industry and business type. Easily scale landing page generation with Instablocks® and Global Blocks that you can save, reuse, and update globally.
Boost resultsMobile responsiveness
All Instapage landing pages are optimized for responsiveness. They adapt to any screen size, ensuring a consistent user experience across all devices. Its built-in AMP support gives future customers a superior mobile browsing experience.
Build landing pagesA/B split testing
Make data-driven decisions to optimize conversions with A/B testing capabilities applicable to both standard landing pages and AMP pages. Experiment with different landing page variations, separate elements, layouts, and content that you can instantly generate with AI.
Maximize campaignSeamless ad mapping
Boost conversions and lower your CPA by personalizing your landing pages. With AdMap®, you can effortlessly visualize your ad campaigns, link them to relevant landing pages, or create new personalized pages. Then, synchronize updates of ads and landing pages without any back-and-forth.
Power up landingDetailed reporting
Instapage provides detailed real-time reports over any period of time and across all your devices. To help you better understand your audience and optimize your marketing strategy, check conversion analytics that you can view directly from Instapage.
Improve alignment across500+ customizable layouts
Instapage seamlessly connects with popular marketing tools and platforms, including CRMs, e-commerce, analytics tools, marketing automation platforms, email marketing software, and more. Everything you need to drive conversions and grow your business is at your fingertips.

Best converting landing pages: Your ultimate how-to guide

Creating a high-converting landing page is essential for maximizing marketing ROI. Instapage provides a user-friendly platform tailored for marketers aiming to boost conversions and enhance customer trust. With over 100 conversion-focused layouts, building landing pages is straightforward, ensuring that even those without coding skills can achieve impressive results.

Step 1: Choose the right layout

The first step in crafting your high converting landing page involves selecting the appropriate layout that aligns with your marketing objectives. Instapage offers a diverse library of templates optimized for various industries, ensuring that your landing page resonates with your target audience.

  1. Consider industry relevance: Choose layouts designed for business services or tech that speak directly to your audience's needs.
  2. Focus on conversion elements: Select designs that incorporate call-to-action buttons and lead capture forms prominently.
  3. Test different layouts: Use A/B testing tools to determine which layout generates the highest engagement rates.

Step 2: Optimize for performance

The next step is optimizing your landing page for higher conversion rates. Instapage's built-in experimentation features, such as heatmaps and analytics dashboards, provide deep insights into user behavior, helping you fine-tune your page efficiently.

  1. Utilize heatmaps to understand where users click and where they lose interest.
  2. Conduct A/B tests on headlines or visuals to ascertain what resonates best with your audience.
  3. Analyze performance metrics using the dashboard to identify areas for improvement.

Step 3: Personalize content for your audience

Personalization is critical in enhancing user experience and increasing conversions. With Instapage, you can dynamically adjust content to cater to specific segments of your audience, ensuring relevance and increasing brand loyalty.

  1. Implement dynamic text replacement to tailor messages based on user behavior or source.
  2. Align specific ads to unique landing pages with AdMaps to ensure consistency in messaging.
  3. Track audience-level metrics to assess the effectiveness of personalization efforts.

By leveraging these steps, you can significantly enhance the efficacy of your landing pages, driving improved customer engagement and conversion rates.

Start building your high-converting landing pages today with Instapage and see as your marketing campaigns flourish.

Ready to revolutionize your landing pages? Sign up for Instapage now and discover the possibilities.

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“Instapage gives us the ability to tailor our landing page content and layout to tell a unique story for each geographical target. The platform also enables us to create different variations with content that performs well for each unique channel. Every marketing team needs this!”
User review
Tamar Friedland, Sr. Director of Global Paid Marketing
"Instapage has truly maximized our digital advertising performance by enabling us to offer matching, personalized experiences for every ad and audience. Now we can scale our landing page experiences as efficiently and effectively as we scale the ads themselves."
User review
Darren Lepke, Marketing Director
"If we have to wait on a developer, our creative velocity plummets. But Instapage has made it possible for us to exponentially grow our advertising programs and convert more customers"
User review
Alex Kracov, Head of Marketing

Leading the way in building high-performing landing pages

Grid Leader - Summer 2025
Best Est. ROI Enterprise - Summer 2025
Most Implementable Enterprise - Summer 2025
Fastest Implementation Enterprise - Summer 2025
High Performer - Summer 2025

Frequently asked questions about conversion focused landing pages

See high conversion landing page template feature in action

See high conversion landing page template feature in action

Driving traffic to your website is ineffective if visitors leave quickly without engaging. Most sites fail to retain visitors, with statistics showing that 95 to 98 percent of first-time visitors depart and never return. This means that of every 100 visitors, only a handful will stay to engage with your content, which is a significant issue for site owners. In this video tutorial, you'll learn how to design a high-converting landing page that not only captures attention but also retains visitors effectively. The tutorial emphasizes creating an attractive and functional page in just a few minutes. Additionally, a specific template will be provided at the end to facilitate this process.

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