Make a captivating squeeze page that makes homeless shelters shine

A squeeze page is a landing page that is specifically designed to collect email addresses from visitors and potential customers. Squeeze pages are designed to use incentives, scarcity and other psychological tactics in order to squeeze a visitor into providing their email.

A squeeze page has one goal: collect the visitors name and email address. The offer on the squeeze page can vary from an ebook to a podcast to a white paper, but the ask remains the same collect the visitors name and email address.

With that, heres how to create a squeeze page: What Is a Squeeze Page? Step #1: Write Your Headline. Step #2: Make a Compelling Offer. Step #3: Use Multiple Opt-in Forms. Step #4: Add a Call to Action. Step #5: Use Social Proof. Step #6: Remove Distractions. Step #7: Build Your Squeeze Page.

The benefits of a squeeze page Increase in qualified leads. A squeeze page forces (squeezes!) a user to enter their email address if they want to continue. Easier A/B testing. Ability to nurture traffic from paid ads. Capturing viral traffic.

Lets say youre surfing Facebook, and you click on a link to one of your favorite blogs. You begin reading, and just about halfway through the article, youre interrupted with a pop-up that asks for your email address. Thats a squeeze page.

A squeeze page should act as an ultimatum for visitors either take the offer or leave the page. It should be black and white (not literally though color is actually pretty important!). In the same vein, content should be kept to a minimum on a squeeze page (at least above the fold well get into that in a bit).

The difference between a squeeze page and a landing page is a squeeze page has a singular focus to capture information such as a name or email address while landing pages provide details to visitors about a product or service in an effort to move them toward a conversion.

Squeeze Page Funnel is a type of lead funnel, including 2 pages: Squeeze Page and Thank You Page. The squeeze page funnels idea is to take your traffic to a landing page. The goal of that page is to get people to subscribe. So the idea here is you want an offer, an email, and a name box.