Make your pre-launch page designed for B2B

Use Instapage to reduce costs and grow conversions while delivering relevant experiences in B2B.

Note: Some features described here might be planned in our roadmap but not yet released. You can open a live chat from within your account and our Support team can offer more details or help you with workarounds.
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Build landing pages Build landing pages 500+ customizable layouts

Get your campaigns up and running faster with conversion-focused landing page layouts designed for every industry and business type. Easily scale landing page generation with Instablocks® and Global Blocks that you can save, reuse, and update globally.

Boost results Boost results Mobile responsiveness

All Instapage landing pages are optimized for responsiveness. They adapt to any screen size, ensuring a consistent user experience across all devices. Its built-in AMP support gives future customers a superior mobile browsing experience.

Build landing pages Build landing pages A/B split testing

Make data-driven decisions to optimize conversions with A/B testing capabilities applicable to both standard landing pages and AMP pages. Experiment with different landing page variations, separate elements, layouts, and content that you can instantly generate with AI.

Maximize campaign Maximize campaign Seamless ad mapping

Boost conversions and lower your CPA by personalizing your landing pages. With AdMap®, you can effortlessly visualize your ad campaigns, link them to relevant landing pages, or create new personalized pages. Then, synchronize updates of ads and landing pages without any back-and-forth.

Power up landing Power up landing Detailed reporting

Instapage provides detailed real-time reports over any period of time and across all your devices. To help you better understand your audience and optimize your marketing strategy, check conversion analytics that you can view directly from Instapage.

Improve alignment across Improve alignment across Integrations with 120+ marketing tools

Instapage seamlessly connects with popular marketing tools and platforms, including CRMs, e-commerce, analytics tools, marketing automation platforms, email marketing software, and more. Everything you need to drive conversions and grow your business is at your fingertips.

Build landing pages that get results
NetSearch Digital Marketing amplifies its PPC campaign performance to get a 31% CR lift
Boost results through landing page optimization
NetSearch Digital Marketing amplifies its PPC campaign performance to get a 31% CR lift
Personalize experiences for higher engagement and ROI Personalize experiences for higher engagement and ROI sidebar
NetSearch Digital Marketing amplifies its PPC campaign performance to get a 31% CR lift
Maximize campaign efficiency with ad mapping Maximize campaign efficiency with ad mapping sidebar
NetSearch Digital Marketing amplifies its PPC campaign performance to get a 31% CR lift
Power up landing pages with AI Power up landing pages with AI sidebar
NetSearch Digital Marketing amplifies its PPC campaign performance to get a 31% CR lift
Improve alignment across your creative team sidebar
NetSearch Digital Marketing amplifies its PPC campaign performance to get a 31% CR lift
Build landing pages500+ customizable layouts
Get your campaigns up and running faster with conversion-focused landing page layouts designed for every industry and business type. Easily scale landing page generation with Instablocks® and Global Blocks that you can save, reuse, and update globally.
Boost resultsMobile responsiveness
All Instapage landing pages are optimized for responsiveness. They adapt to any screen size, ensuring a consistent user experience across all devices. Its built-in AMP support gives future customers a superior mobile browsing experience.
Build landing pagesA/B split testing
Make data-driven decisions to optimize conversions with A/B testing capabilities applicable to both standard landing pages and AMP pages. Experiment with different landing page variations, separate elements, layouts, and content that you can instantly generate with AI.
Maximize campaignSeamless ad mapping
Boost conversions and lower your CPA by personalizing your landing pages. With AdMap®, you can effortlessly visualize your ad campaigns, link them to relevant landing pages, or create new personalized pages. Then, synchronize updates of ads and landing pages without any back-and-forth.
Power up landingDetailed reporting
Instapage provides detailed real-time reports over any period of time and across all your devices. To help you better understand your audience and optimize your marketing strategy, check conversion analytics that you can view directly from Instapage.
Improve alignment across500+ customizable layouts
Instapage seamlessly connects with popular marketing tools and platforms, including CRMs, e-commerce, analytics tools, marketing automation platforms, email marketing software, and more. Everything you need to drive conversions and grow your business is at your fingertips.

Prelanders for ecommerce: Your ultimate how-to guide

Creating an effective pre-launch page for your B2B initiative is crucial for capturing leads and generating anticipation. Instapage offers a flexible platform that allows marketers to build high-conversion landing pages with ease. Leveraging conversion-focused layouts and Instablocks, you can craft a tailored experience without the need for technical expertise or coding.

Understanding your audience

Before building your pre-launch page, it’s essential to identify your target audience. For B2B campaigns, understanding the specific needs and preferences of industries such as Business Services, Marketing and Advertising, Tech/SaaS, and others is foundational.

  1. Define key personas: Create profiles for various stakeholders within your target verticals to guide content creation.
  2. Identify pain points: Understand the challenges faced by your audience to highlight solutions in your offering.
  3. Align messaging: Ensure that your messaging resonates with the unique needs of each industry to enhance brand trust.

Leveraging Instapage features

Start designing your pre-launch page using Instapage's powerful tools that enhance your campaign’s effectiveness.

  1. Choose a template: Select from a library of over 100 conversion-focused templates designed specifically for B2B.
  2. Incorporate personalization: Use dynamic text replacement to cater content to specific audience segments.
  3. Utilize AdMaps: Align specific ads to unique landing pages, ensuring a seamless user experience that boosts conversions.

Optimizing for conversions

To maximize the effectiveness of your B2B pre-launch page, implementing optimization strategies is key.

  1. Conduct A/B testing: Experiment with different headlines, images, and CTAs to find combinations that yield higher conversion rates.
  2. Analyze user behavior: Use heatmaps to gain insights into how visitors interact with your page, allowing for informed design adjustments.
  3. Utilize analytics: Monitor performance metrics within your analytics dashboard to continually optimize your landing page.

Creating a compelling pre-launch page can significantly enhance your B2B marketing efforts. With Instapage, you have the tools needed to design, optimize, and personalize your landing pages effectively.

Don’t leave your pre-launch efforts to chance; leverage Instapage to create engaging and high-performing landing pages that resonate with your audience.

Get started with Instapage today and transform your B2B pre-launch strategy into a success story.

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“Instapage gives us the ability to tailor our landing page content and layout to tell a unique story for each geographical target. The platform also enables us to create different variations with content that performs well for each unique channel. Every marketing team needs this!”
User review
Tamar Friedland, Sr. Director of Global Paid Marketing
"Instapage has truly maximized our digital advertising performance by enabling us to offer matching, personalized experiences for every ad and audience. Now we can scale our landing page experiences as efficiently and effectively as we scale the ads themselves."
User review
Darren Lepke, Marketing Director
"If we have to wait on a developer, our creative velocity plummets. But Instapage has made it possible for us to exponentially grow our advertising programs and convert more customers"
User review
Alex Kracov, Head of Marketing

Leading the way in building high-performing landing pages

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FAQs

See how to create your pre-launch page for b2b in action

See how to create your pre-launch page for b2b in action

One of the key foundations of a successful B2B product company is the effectiveness of product launches. This tutorial introduces a two-part article series aimed at helping create an effective product launch plan. The first article emphasizes the importance of gathering strategic insights before designing a tactical plan. It outlines five areas to focus on: 1) Defining target customers and their needs, which is essential to address pain points; 2) Mapping the customer decision journey, understanding the process customers go through before making a buying decision. These strategic insights are crucial for developing a plan that aligns with market demands and maximizes the chances of a successful product launch.

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