Make your pre-launch page designed for B2C

Use Instapage to reduce costs and grow conversions while delivering relevant experiences in B2C.

Note: Some features described here might be planned in our roadmap but not yet released. You can open a live chat from within your account and our Support team can offer more details or help you with workarounds.
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Build landing pages Build landing pages 500+ customizable layouts

Get your campaigns up and running faster with conversion-focused landing page layouts designed for every industry and business type. Easily scale landing page generation with Instablocks® and Global Blocks that you can save, reuse, and update globally.

Boost results Boost results Mobile responsiveness

All Instapage landing pages are optimized for responsiveness. They adapt to any screen size, ensuring a consistent user experience across all devices. Its built-in AMP support gives future customers a superior mobile browsing experience.

Build landing pages Build landing pages A/B split testing

Make data-driven decisions to optimize conversions with A/B testing capabilities applicable to both standard landing pages and AMP pages. Experiment with different landing page variations, separate elements, layouts, and content that you can instantly generate with AI.

Maximize campaign Maximize campaign Seamless ad mapping

Boost conversions and lower your CPA by personalizing your landing pages. With AdMap®, you can effortlessly visualize your ad campaigns, link them to relevant landing pages, or create new personalized pages. Then, synchronize updates of ads and landing pages without any back-and-forth.

Power up landing Power up landing Detailed reporting

Instapage provides detailed real-time reports over any period of time and across all your devices. To help you better understand your audience and optimize your marketing strategy, check conversion analytics that you can view directly from Instapage.

Improve alignment across Improve alignment across Integrations with 120+ marketing tools

Instapage seamlessly connects with popular marketing tools and platforms, including CRMs, e-commerce, analytics tools, marketing automation platforms, email marketing software, and more. Everything you need to drive conversions and grow your business is at your fingertips.

Build landing pages that get results
RealtyShares cuts customer acquisition costs in half with Instapage landing pages
Boost results through landing page optimization
RealtyShares cuts customer acquisition costs in half with Instapage landing pages
Personalize experiences for higher engagement and ROI Personalize experiences for higher engagement and ROI sidebar
RealtyShares cuts customer acquisition costs in half with Instapage landing pages
Maximize campaign efficiency with ad mapping Maximize campaign efficiency with ad mapping sidebar
RealtyShares cuts customer acquisition costs in half with Instapage landing pages
Power up landing pages with AI Power up landing pages with AI sidebar
RealtyShares cuts customer acquisition costs in half with Instapage landing pages
Improve alignment across your creative team sidebar
RealtyShares cuts customer acquisition costs in half with Instapage landing pages
Build landing pages500+ customizable layouts
Get your campaigns up and running faster with conversion-focused landing page layouts designed for every industry and business type. Easily scale landing page generation with Instablocks® and Global Blocks that you can save, reuse, and update globally.
Boost resultsMobile responsiveness
All Instapage landing pages are optimized for responsiveness. They adapt to any screen size, ensuring a consistent user experience across all devices. Its built-in AMP support gives future customers a superior mobile browsing experience.
Build landing pagesA/B split testing
Make data-driven decisions to optimize conversions with A/B testing capabilities applicable to both standard landing pages and AMP pages. Experiment with different landing page variations, separate elements, layouts, and content that you can instantly generate with AI.
Maximize campaignSeamless ad mapping
Boost conversions and lower your CPA by personalizing your landing pages. With AdMap®, you can effortlessly visualize your ad campaigns, link them to relevant landing pages, or create new personalized pages. Then, synchronize updates of ads and landing pages without any back-and-forth.
Power up landingDetailed reporting
Instapage provides detailed real-time reports over any period of time and across all your devices. To help you better understand your audience and optimize your marketing strategy, check conversion analytics that you can view directly from Instapage.
Improve alignment across500+ customizable layouts
Instapage seamlessly connects with popular marketing tools and platforms, including CRMs, e-commerce, analytics tools, marketing automation platforms, email marketing software, and more. Everything you need to drive conversions and grow your business is at your fingertips.

Build your pre-launch page for B2C with Instapage

Creating an impactful pre-launch page for your B2C product is crucial for generating buzz and capturing potential customer interest before the official release. Instapage offers a comprehensive suite of tools that empower marketers to craft visually appealing and conversion-focused landing pages without needing coding skills. With over 100 customizable layouts and a unique library called Instablocks, you can efficiently build a high-converting pre-launch page tailored to your target audiences in various sectors, including tech, education, and finance.

Step 1: Choose the right template for your audience

Selecting the most suitable template is the foundation of your pre-launch page. Instapage makes this simple by offering a variety of landing page designs that resonate with different industries. The goal is to align the visual elements with your brand identity and the expectations of your target audience.

  1. Evaluate your target audience: Identify the demographics and preferences of your potential customers in sectors like marketing and advertising. This information will guide your template choice.
  2. Select a conversion-optimized layout: Look for templates designed to drive actions like sign-ups or early interest; these templates often highlight key features and benefits.
  3. Customize the design: Utilize Instapage’s drag-and-drop feature to adjust elements to your liking while keeping a clean, professional look.

Step 2: Optimize for conversions with experimentation

Once you've set up your initial design, it's essential to employ optimization tactics to maximize conversions. Instapage offers built-in experimentation features that make it easy to test different elements of your pre-launch page.

  1. Use A/B testing: Experiment with different headlines, images, and call-to-action (CTA) buttons to see which combinations yield the best results.
  2. Monitor heatmaps: Analyze user behavior with heatmaps to determine where visitors are clicking and how they interact with your page layout.
  3. Adjust based on analytics: After performing tests, review what worked, refine your content, and improve your messaging accordingly.

Step 3: Deliver personalized experiences

Personalization is key in today’s marketing landscape, especially for B2C launches. Instapage allows you to tailor content based on user behavior and characteristics, enhancing engagement and conversion potential.

  1. Implement dynamic text replacement: This feature allows you to change on-page text based on visitor keywords, matching their search queries for a more tailored experience.
  2. Align ads with landing pages: Use AdMaps to connect your advertising efforts directly to specific landing pages, ensuring a cohesive journey from ad click to landing page.
  3. Track performance metrics on an audience level: Utilizing data tools helps you understand which segments respond best to specific messages, refining your approach further.

Successfully building your pre-launch page for B2C requires strategic planning and execution. Instapage makes the process seamless, allowing marketers to focus on creating content that resonates with their audiences rather than getting bogged down in technical details.

Ready to make an impact with your pre-launch page? Start building with Instapage today to leverage the power of optimized landing pages that cater to your unique business needs.

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“Instapage gives us the ability to tailor our landing page content and layout to tell a unique story for each geographical target. The platform also enables us to create different variations with content that performs well for each unique channel. Every marketing team needs this!”
User review
Tamar Friedland, Sr. Director of Global Paid Marketing
"Instapage has truly maximized our digital advertising performance by enabling us to offer matching, personalized experiences for every ad and audience. Now we can scale our landing page experiences as efficiently and effectively as we scale the ads themselves."
User review
Darren Lepke, Marketing Director
"If we have to wait on a developer, our creative velocity plummets. But Instapage has made it possible for us to exponentially grow our advertising programs and convert more customers"
User review
Alex Kracov, Head of Marketing

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FAQs

See how to build your pre-launch page for b2c in action

See how to build your pre-launch page for b2c in action

In this video tutorial, Salvador Vagrant explains how to create an effective campaign video for your IndieGoGo project, focusing on developing a successful pre-launch video and methods for gathering email addresses. He emphasizes the importance of having a personalized pre-launch page rather than relying on IndieGoGo's standard pre-launch page, which he feels is not well optimized. The tutorial covers options for creating these pages, including using platforms like Squarespace or WordPress. However, Salvador recommends a specific tool that he finds most effective for crafting a pre-launch page to collect email addresses ahead of the campaign's launch.

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