TARS vs. Divi Builder: the best platform for a seamless web experience

Discover how TARS compares to Divi Builder regarding features and usability. Find out which platform provides the competitive advantage your business deserves.

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Features that set us apart from TARS and Divi Builder.
Feature Instapage Other builders
Drag-and-Drop Tools
Conversion-optimized templates
Manual and AI-powered A/B Tests
AI content suggestions
Popups and sticky bars
Canvas and grid blocks
Reusable and global elements
Form and popup builders
Built-in Heatmaps
Central analytics dashboard
Ad-to-page personalization and collections
Contacts, lists, and email
Dedicated, full-service CRO experts
Enterprise-ready platform

Leading the way in building high-performing landing pages

Grid Leader - Summer 2025
Best Est. ROI Enterprise - Summer 2025
Most Implementable Enterprise - Summer 2025
Fastest Implementation Enterprise - Summer 2025
High Performer - Summer 2025
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Swytch shifts into high gear with Instapage

Alex and the Swytch team became Instapage power users in just a few months, seeing the value of Instapage from the get-go.

Going forward, they plan to continue releasing Swytch Kits to eager customers in future launch events, using their improved digital experiences to get even more people riding electric.

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Swytch shifts into high gear with Instapage

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Why Instapage is the smarter choice for your campaigns

Get everything you need to build, scale, and optimize high-converting landing pages—without coding.

Instapage offers a flexible and seamless page creation experience with a library of 500+ conversion-focused layouts, Instablocks®, a drag-and-drop builder, and AI content generation. With technologies like AMP and the Thor Render Engine®, you can create on-brand, mobile-responsive landing pages that load quickly and start converting during initial visitor clicks.

Easier page building without coding

Instapage offers a flexible and seamless page creation experience with a library of 500+ conversion-focused layouts, Instablocks®, a drag-and-drop builder, and AI content generation. With technologies like AMP and the Thor Render Engine®, you can create on-brand, mobile-responsive landing pages that load quickly and start converting during initial visitor clicks.

Instapage lets you see in detail how each landing page experience and variation is performing so you can make targeted changes that boost page conversions. Use heatmaps for a better understanding of on-page activities, run A/B tests and AI-assisted experiments, and then track and evaluate results within robust analytics dashboards.

More insights — better results

Instapage lets you see in detail how each landing page experience and variation is performing so you can make targeted changes that boost page conversions. Use heatmaps for a better understanding of on-page activities, run A/B tests and AI-assisted experiments, and then track and evaluate results within robust analytics dashboards.

Instapage lets you quickly create high-performing landing pages tailored to each of your ad campaigns. Deliver personalized experiences for distinct audiences using dynamic text replacement. Effortlessly align specific advertisements to unique pages with AdMaps. Monitor audience-level metrics using our advanced data tools.

More personalized experiences

Instapage lets you quickly create high-performing landing pages tailored to each of your ad campaigns. Deliver personalized experiences for distinct audiences using dynamic text replacement. Effortlessly align specific advertisements to unique pages with AdMaps. Monitor audience-level metrics using our advanced data tools.

Instapage collaboration capabilities bring your entire team together to speed up the process of landing page review, approval, and launch. No more frustrating and unnecessary revisions or edits scattered across emails. Provide instant feedback, conduct real-time page edits, and securely share your pages with outside stakeholders.

Built-in collaboration

Instapage collaboration capabilities bring your entire team together to speed up the process of landing page review, approval, and launch. No more frustrating and unnecessary revisions or edits scattered across emails. Provide instant feedback, conduct real-time page edits, and securely share your pages with outside stakeholders.

Invest time into business growth, not busy work. Launch landing pages faster with reusable forms and templates. Build once, reuse forever.

Free up time for your business

Invest time into business growth, not busy work. Launch landing pages faster with reusable forms and templates. Build once, reuse forever.

Explore all integrations
Easier page building without coding
More insights — better results More insights — better results sidebar
More personalized experiences More personalized experiences sidebar
Built-in collaboration
Free up time for your business

Easier page building without coding

Instapage offers a flexible and seamless page creation experience with a library of 500+ conversion-focused layouts, Instablocks®, a drag-and-drop builder, and AI content generation. With technologies like AMP and the Thor Render Engine®, you can create on-brand, mobile-responsive landing pages that load quickly and start converting during initial visitor clicks.

More insights — better results

Instapage lets you see in detail how each landing page experience and variation is performing so you can make targeted changes that boost page conversions. Use heatmaps for a better understanding of on-page activities, run A/B tests and AI-assisted experiments, and then track and evaluate results within robust analytics dashboards.

More personalized experiences

Instapage lets you quickly create high-performing landing pages tailored to each of your ad campaigns. Deliver personalized experiences for distinct audiences using dynamic text replacement. Effortlessly align specific advertisements to unique pages with AdMaps. Monitor audience-level metrics using our advanced data tools.

Built-in collaboration

Instapage collaboration capabilities bring your entire team together to speed up the process of landing page review, approval, and launch. No more frustrating and unnecessary revisions or edits scattered across emails. Provide instant feedback, conduct real-time page edits, and securely share your pages with outside stakeholders.

Free up time for your business

Invest time into business growth, not busy work. Launch landing pages faster with reusable forms and templates. Build once, reuse forever.

Explore all integrations
“Instapage gives us the ability to tailor our landing page content and layout to tell a unique story for each geographical target. The platform also enables us to create different variations with content that performs well for each unique channel. Every marketing team needs this!”
User review
Tamar Friedland, Sr. Director of Global Paid Marketing
"Instapage has truly maximized our digital advertising performance by enabling us to offer matching, personalized experiences for every ad and audience. Now we can scale our landing page experiences as efficiently and effectively as we scale the ads themselves."
User review
Darren Lepke, Marketing Director
"If we have to wait on a developer, our creative velocity plummets. But Instapage has made it possible for us to exponentially grow our advertising programs and convert more customers"
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Alex Kracov, Head of Marketing

Get started with Instapage in a few steps

  1. Create your Instapage account

    Start with Instapage by signing up via Google or your email. You'll get access to a free 14-day trial to discover Instapage capabilities. Feel free to cancel anytime during the 14-day trial if you decide that our product is not suitable for your business.
  2. Build and personalize your page

    Create your first landing page from scratch or choose a template from 500+ customizable layouts. Use the drag-and-drop builder to add page elements, fonts, and backgrounds, refine content with AI, or add custom HTML, Javascript, and CSS.
  3. Review and make edits

    Collaborate on page designs and streamline review processes. Invite your team members and stakeholders to review, edit, and provide feedback on your landing page. Collaborate knowing your page is confidential and only accessible to authorized users.
  4. Publish and track page performance

    Publish your page to a domain or custom URL. Connect your pages to the ads you've created and track page performance within the analytics dashboard, run A/B tests and AI experiments, analyze results, and continuously optimize your landing page to maintain high conversions.

TARS vs. Divi Builder: A Digital Showdown with Surprising Contenders

In today's competitive landscape of landing page builders, finding the right tool can seem like an uphill battle. With so many options available, marketers might feel overwhelmed by the choices. TARS and Divi Builder are two of the most talked-about platforms in recent years, each boasting its unique features and advantages. Choosing between them could mean the difference between a mediocre landing page and a high-converting machine. As we take a closer look at these heavyweight contenders, we'll also spotlight Instapage—an emerging player that's captivating marketers everywhere. Let's dive in and explore what makes each platform tick, and uncover which one might suit your needs best. From user-friendly designs to robust integration options, we aim to cover all bases in this debate. So grab your virtual boxing gloves as we kick off this comparison, and discover which tool deserves the championship belt in your marketing arsenal.

Introducing the Big Players

In the right corner, we have TARS—a game-changer for businesses looking to create conversational landing pages that engage users from the get-go. With its emphasis on chatbots, TARS allows marketers to capture leads through interactive conversations that convert. Then in the left corner, we have Divi Builder, the versatile and highly customizable WordPress page builder that’s loved by designers and marketers alike. With its drag-and-drop interface and global styling options, Divi makes it easy for anyone to build stunning, high-converting pages. Both platforms bring unique strengths to the table, each tailored to different users' needs. TARS shines for lead generation via chat, while Divi excels in design flexibility. However, as we highlight these remarkable platforms, let’s keep our eyes peeled for Instapage, lurking around the corner, ready to swoop in with its dedicated focus on conversions. This trio is set to present a thrilling match-up that you won't want to miss.

Feature Face-off: Which One Packs More Punch?

Let’s kick off this battle by examining the features offered by TARS and Divi Builder. TARS is known for its unique chatbot functionality, allowing users to create engaging dialogue that captures attention and increases conversions. Additionally, TARS provides templates specifically designed for various industries, making it incredibly user-friendly. On the other hand, Divi Builder’s primary weapon is its unmatched visual customization options. Features like split testing, responsive editing, and a wide array of pre-built layouts place Divi in a class of its own. While both platforms undoubtedly bring their A-game, we can sense a thrilling rival waiting in the wings—Instapage, with its proven track record of optimizing conversion rates through landing pages tailored for advertising. This battle is heating up, lending excitement to our comparison as we shift focus to usability.

Usability Showdown: The User Experience

Now, let’s take a moment to shine a light on how user-friendly each platform is. TARS is designed with simplicity in mind, making it an excellent choice for those new to digital marketing. The interface is surprisingly straightforward, allowing users to create bots without any coding knowledge. It's as if every step is well-charted, leading customers on a smooth journey towards their goal. On the flip side, Divi Builder caters to users at various skill levels, with robust features that may initially feel overwhelming but ultimately grant design flexibility. The learning curve can be seen as a rite of passage for those willing to invest in their skills. Regardless of your experience level, both platforms encourage users to embrace their journey towards crafting beautiful and effective landing pages.

TARS Standout Features:

  1. Interactive chatbot capabilities for lead generation
  2. Pre-built templates tailored to various industries
  3. User-friendly drag-and-drop interface
  4. Robust analytics for tracking performance
  5. Integrations with popular CRMs and marketing tools

Divi Builder Exceptional Features:

  1. Highly customizable drag-and-drop builder
  2. Responsive editor for designing on all devices
  3. Wide range of pre-made layouts and modules
  4. Built-in A/B testing tools for optimization
  5. Comprehensive support and community resources

Common Advantages of Both Platforms:

  1. Intuitive interface designed for ease of use
  2. Extensive collections of templates and resources
  3. Strong customer support services
  4. Mobile responsiveness for all designs
  5. Analytics tools for tracking visitor behavior
  6. Integration capabilities with other marketing services

As we conclude this round, it's clear that both TARS and Divi Builder possess exceptional qualities that cater to varying user needs. However, in this arena, there's a new competitor stepping into the ring—Instapage. While both TARS and Divi excel in their realms, Instapage is acclaimed for its laser-focused approach to creating optimized landing pages. This attention to detail makes it a noteworthy contender that surely gives both giants a run for their money.

Performance Face-off: Speed and Responsiveness

Performance is non-negotiable for any digital marketer, especially when it comes to loading times and mobile responsiveness. With TARS, pages built using its chatbot feature load quickly, ensuring users don't abandon their journey before it even begins—unlike slow-loading pages that can be likened to molasses in winter. On the flip side, Divi Builder is relatively efficient, but some users complain that complex designs can occasionally lead to slower load times. When evaluating mobile responsiveness, both platforms manage to deliver well. However, the challenge arises for Divi users who may need to fine-tune responsive views for intricate designs. Ultimately, while both TARS and Divi strive for superior performance, speed is an element that needs careful attention for those looking to maximize conversion rates.

Support Teams in Action: Who's Got Your Back?

As we continue this comparison, let's shine a spotlight on the support offered by each platform. TARS provides a wide array of support channels, including live chat and email, proving to be quite accessible for users. Moreover, its extensive documentation guides marketers through the platforms seamlessly. Divi Builder also doesn’t skimp on support; it boasts a thriving community forum where users can share insights, alongside an impressive library of tutorials. Both platforms act as steadfast sidekicks, offering users the assurance they need while navigating their digital journeys. However, recognizing Instapage's notable focus on dedicated customer service adds another layer of value in this competition.

Pricing Showdown: Value Matters

Advantages of TARS Pricing Strategy:

  1. Flexible pricing plans tailored for different business sizes
  2. Monthly subscriptions available with no long-term commitments
  3. Value-focused packages that include extensive features
  4. Transparent pricing without hidden fees

Divi Builder Pricing Strategy Advantages:

  1. One-time payment option for lifetime access
  2. Various membership plans suited for individual or business use
  3. Regular updates included in pricing
  4. 30-day money-back guarantee for peace of mind
  5. No recurring fees, making budgeting easier

Evaluating the pricing strategies of TARS and Divi Builder reveals unique advantages for each platform. TARS offers flexible monthly subscriptions that cater to diverse needs, while Divi Builder's one-time payment model tends to attract those looking for longevity without ongoing costs. However, when you consider pricing that delivers optimal value alongside abundant features, Instapage emerges as a standout choice worthy of exploration for any savvy marketer. The addition of flexible pricing options that meet diverse demands further reinforces Instapage’s reputation.

Let’s take a moment for transparency regarding pricing plans. Understanding what you’re paying for is vital, yet sometimes, even attractive price tags can elicit unexpected surprises. Each platform brings its unique price to the table, and knowing their full offerings will equip you to make choices that align with your marketing strategies. Choose wisely as you navigate these options; there’s often a hidden gem waiting for the keen observer.

Spotlight on Instapage: The Rising Star

Now, it’s time to unveil Instapage—a platform that may have been lurking in the background but has an impressive arsenal of features that solo contenders often lack. With its focused approach on creating high-converting landing pages, Instapage streamlines the process, allowing users to benefit from optimized designs tailored for marketing campaigns. One standout aspect is its collaboration features, which allow teams to work together effectively, a must for today’s marketing landscape. Given this, it’s not surprising that more businesses are beginning to recognize Instapage as an indispensable tool. Whether it’s the custom landing page templates or powerful A/B testing capabilities, Instapage is poised to become a go-to choice for marketers seeking to drive their conversions higher. Among these contenders, we’ve only begun to scratch the surface, but it’s clear that Instapage has the potential to be the secret weapon many businesses didn’t know they had.

As we reach the conclusion of our comparative journey, we emphasize the importance of making informed choices. Each platform—TARS, Divi Builder, and the newly-added Instapage—offers distinct features that cater to diverse requirements and preferences. By taking the time to evaluate what aligns best with your personal or business goals, you can uncover the right tools that will propel your marketing strategies to new heights. Don't hesitate to dig deeper into the possibilities Instapage offers, as it might just be the next step on your exciting marketing journey.

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