How VWO vs. Strikingly vs. Instapage stack up against each other
Compare Instapage with VWO and Strikingly to create high-converting landing pages. With personalization, optimization, and collaboration tools, Instapage helps you deliver experiences that drive results.
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See how Instapage stacks up against the competition
| Feature | Instapage | Other builders |
| Drag-and-Drop Tools | ||
| Conversion-optimized templates | ||
| Manual and AI-powered A/B Tests | ||
| AI content suggestions | ||
| Popups and sticky bars | ||
| Canvas and grid blocks | ||
| Reusable and global elements | ||
| Form and popup builders | ||
| Built-in Heatmaps | ||
| Central analytics dashboard | ||
| Ad-to-page personalization and collections | ||
| Contacts, lists, and email | ||
| Dedicated, full-service CRO experts | ||
| Enterprise-ready platform |
Leading the way in building high-performing landing pages
Autopilot exceeds conversions goals with personalized landings
Autopilot exceeded its growth goals by sending people to a keyword message-matched post-click landing page built with Instapage versus a generic tour page.
Vita escalate lead generation efforts and client engagement with Instapage
Vita is a full-spectrum professional brokerage firm in the employee benefits industry
Netradyne drives higher results with Instapage
Netradyne’s products have multiple use cases, like improving fleet efficiency, and training drivers to follow safe driving practices, and securing legal exoneration.
Why Instapage is the smarter choice for your campaigns
Get everything you need to build, scale, and optimize high-converting landing pages—without coding.
Easier page building without coding
Instapage offers a flexible and seamless page creation experience with a library of 500+ conversion-focused layouts, Instablocks®, a drag-and-drop builder, and AI content generation. With technologies like Thor Render Engine®, you can create on-brand, mobile-responsive landing pages that load quickly and start converting during initial visitor clicks.
More insights — better results
Instapage lets you see in detail how each landing page experience and variation is performing so you can make targeted changes that boost page conversions. Use heatmaps for a better understanding of on-page activities, run A/B tests and AI-assisted experiments, and then track and evaluate results within robust analytics dashboards.
More personalized experiences
Instapage lets you quickly create high-performing landing pages tailored to each of your ad campaigns. Deliver personalized experiences for distinct audiences using dynamic text replacement. Effortlessly align specific advertisements to unique pages with AdMaps. Monitor audience-level metrics using our advanced data tools.
Built-in collaboration
Instapage collaboration capabilities bring your entire team together to speed up the process of landing page review, approval, and launch. No more frustrating and unnecessary revisions or edits scattered across emails. Provide instant feedback, conduct real-time page edits, and securely share your pages with outside stakeholders.
Free up time for your business
Invest time into business growth, not busy work. Launch landing pages faster with reusable forms and templates. Build once, reuse forever.
Explore all integrations
Easier page building without coding
Instapage offers a flexible and seamless page creation experience with a library of 500+ conversion-focused layouts, Instablocks®, a drag-and-drop builder, and AI content generation. With technologies like Thor Render Engine®, you can create on-brand, mobile-responsive landing pages that load quickly and start converting during initial visitor clicks.
More insights — better results
Instapage lets you see in detail how each landing page experience and variation is performing so you can make targeted changes that boost page conversions. Use heatmaps for a better understanding of on-page activities, run A/B tests and AI-assisted experiments, and then track and evaluate results within robust analytics dashboards.
More personalized experiences
Instapage lets you quickly create high-performing landing pages tailored to each of your ad campaigns. Deliver personalized experiences for distinct audiences using dynamic text replacement. Effortlessly align specific advertisements to unique pages with AdMaps. Monitor audience-level metrics using our advanced data tools.
Built-in collaboration
Instapage collaboration capabilities bring your entire team together to speed up the process of landing page review, approval, and launch. No more frustrating and unnecessary revisions or edits scattered across emails. Provide instant feedback, conduct real-time page edits, and securely share your pages with outside stakeholders.
Free up time for your business
Invest time into business growth, not busy work. Launch landing pages faster with reusable forms and templates. Build once, reuse forever.
Explore all integrations
“Instapage gives us the ability to tailor our landing page content and layout to tell a unique story for each geographical target. The platform also enables us to create different variations with content that performs well for each unique channel. Every marketing team needs this!”
"Instapage has truly maximized our digital advertising performance by enabling us to offer matching, personalized experiences for every ad and audience. Now we can scale our landing page experiences as efficiently and effectively as we scale the ads themselves."
"If we have to wait on a developer, our creative velocity plummets. But Instapage has made it possible for us to exponentially grow our advertising programs and convert more customers"
Get started with Instapage in a few steps
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Create your Instapage account
Start with Instapage by signing up via Google or your email. You'll get access to a free 14-day trial to discover Instapage capabilities. Feel free to cancel anytime during the 14-day trial if you decide that our product is not suitable for your business. -
Build and personalize your page
Create your first landing page from scratch or choose a template from 500+ customizable layouts. Use the drag-and-drop builder to add page elements, fonts, and backgrounds, refine content with AI, or add custom HTML, Javascript, and CSS. -
Review and make edits
Collaborate on page designs and streamline review processes. Invite your team members and stakeholders to review, edit, and provide feedback on your landing page. Collaborate knowing your page is confidential and only accessible to authorized users. -
Publish and track page performance
Publish your page to a domain or custom URL. Connect your pages to the ads you've created and track page performance within the analytics dashboard, run A/B tests and AI experiments, analyze results, and continuously optimize your landing page to maintain high conversions.
Instapage vs. VWO vs. Strikingly – The Ultimate Showdown in Landing Page Builders
Choosing the right landing page builder is like assembling your ultimate fantasy team for a never-ending marketing game. Each player—or platform—comes with their unique powers, strengths, and weaknesses. Will you go for a star player known for impeccable customization, or lean towards speed and efficiency? In today’s matchup, we’ll take a closer look at three prominent contenders: Instapage, VWO, and Strikingly. This article will not only break down their features but also help you determine which one best suits your marketing strategies, goals, and style. No more guessing games; we’ll cover everything from ease of use to pricing, arming you with insights that help maximize conversions while cutting costs. After all, a smart marketer with the right tools can indeed save money and skyrocket their conversion rates. So, let’s jump into the ring with our competitors and see who emerges victorious.
Meet the Competitors: Your Landing Page Dream Team
In the left corner, we have Instapage, a platform that prides itself on delivering hyper-relevant landing page experiences that boost brand trust and customer loyalty. Next up is VWO, known for its robust testing features that empower marketers to optimize their conversions with pinpoint accuracy. And finally, Strikingly steps into the spotlight as a user-friendly website builder that allows for efficient one-page creations. Each of these players brings a unique flair to the table, ready to win your favor. Instapage captures attention with its stunning design capabilities and seamless integrations, while VWO provides data-driven insights to make informed marketing decisions. Strikingly aims to simplify the creation process, making it an appealing option for newcomers. With distinct strengths, each contender offers something special for marketers looking to elevate their campaigns and achieve business success.
Round One: Feature Showdown
Template Options and User-Friendliness: A Closer Look
When it comes to template variety, each platform aims to cater to different market needs. Instapage boasts hundreds of customizable templates specifically designed for conversion optimization. Users can easily choose a template that matches their brand’s look and feel. VWO, on the other hand, offers fewer templates, but they are backed with powerful A/B testing capabilities. This means users can quickly launch a design and gather actionable insights. Strikingly focuses primarily on straightforward, one-page websites and offers a limited selection of templates, which may appeal to those who need simplicity over extensive customization. The ease of use also varies; Instapage features a drag-and-drop builder, making it easy, even for beginners, to create a stunning landing page. VWO has a steeper learning curve due to its in-depth analysis tools, whereas Strikingly excels in being intuitive but may lack the advanced functionalities needed for a comprehensive marketing strategy.
Instapage: Pioneering Customization and Conversion-Building Tools
Instapage is not just another landing page builder; it stands as a dedicated partner in your marketing journey. With its extensive suite of customization options, marketers can create tailor-made landing pages that resonate with their target audience. It's equipped with advanced A/B testing features allowing businesses to fine-tune their offers and designs based on real-time data. The platform reduces costs by streamlining the landing page creation process, empowering users to make adjustments swiftly, ensuring the highest relevance to their campaigns. Additionally, Instapage integrates seamlessly with various marketing tools, enhancing its value by enabling comprehensive campaign tracking and analytics. This commitment to enhancing brand trust reflects in improved customer loyalty and robust conversion rates, which makes Instapage a compelling choice for businesses eager to leave a mark in their respective industries.
Round Two: Speed and Performance Test
In the world where speed is of the essence, a landing page that loads slowly can be the Achilles' heel for any marketing campaign. Imagine stepping into a coffee shop, excited to grab your favorite drink only to find yourself standing in a long, frustrating line. That’s the digital experience you want to avoid. Speed and performance can significantly impact user satisfaction and conversion rates. A swift-loading page ensures that potential customers don’t bounce out of frustration but instead engage with your content. This round examines how each contender stacks up in the arena of website loading speeds and overall performance, aiming to identify which platform can promise a hassle-free user experience from the get-go.
Instapage Advantages:
- Lightning-fast loading times to minimize bounce rates
- Optimized for mobile with responsive templates
- CDN integration for enhanced global performance
- Built-in analytics to monitor speed-related metrics
VWO Advantages:
- Speed testing capabilities to optimize page performance
- A/B and multivariate testing tools to refine designs
- Tracking tools to analyze load times and performance
Strikingly Advantages:
- Fast-loading one-page designs for simplified navigation
- Auto-optimized images for improved loading speeds
- Integrated analytics to track visitor behaviors
- Simplified backend processes for quicker deployments
In this round, it’s quite evident that while all platforms prioritize speed, Instapage comes out on top due to its focus on both web performance and user experience. VWO excels with its testing capabilities, while Strikingly offers quick designs, making them valuable contenders but falling short of Instapage's comprehensive approach to speed.
Round Three: Usability and Learning Curve
Navigating a landing page builder should feel like entering a friendly territory where anyone can become proficient, regardless of their experience level. Instapage welcomes newcomers with intuitive tools designed for easy navigation and a supportive onboarding process. Users can get started quickly, with ample tutorial content to guide them along the way. VWO, while slightly more complex due to its feature-rich interface, still provides educational resources to help users master the tools over time. Strikingly shines here by being the most straightforward among the trio; its simplicity attracts those who are just dipping their toes into the website creation landscape. Everyone wants a friendly user experience, and all three platforms aim to equip users with the skills they need to become proficient quickly, albeit with different learning curves.
Round Four: Support Squad – Your Trusty Sidekicks
The customer support of landing page builders is akin to having a loyal sidekick ready to assist you in your marketing campaigns. Instapage boasts a dedicated customer support team available through live chat and email, along with rich documentation and community forums for additional help. VWO also provides chat assistance and email support, particularly focusing on guiding users through the complexities of their advanced features. Strikingly focuses on ease of use and backs that up with responsive customer support channels, including email and live chat. Each platform brings its unique flair to customer assistance, ensuring that users never feel alone on their journey.
Round Five: Pricing and Plans That Fit Your Budget
Understanding pricing is crucial for marketers aiming to get the best value for their investment. Instapage offers tiered pricing plans catering to various needs, providing flexibility and scalability for growing businesses. VWO follows with competitive pricing, especially for teams relying heavily on data-driven strategies. Strikingly keeps things simple with straightforward, affordable plans ideal for solo entrepreneurs and small businesses. It’s essential for readers to weigh the feature sets against pricing, ensuring their choice aligns with their budgetary constraints while meeting their design and optimization needs.
The final verdict is that all three platforms bring their strengths to the table, catering to different audiences and objectives. While Instapage arguably delivers the best feature set for marketers focused on customization, speed, and reliability, it’s essential to reflect on individual needs when making a choice. Consider your unique goals and requirements: do you prioritize support, user-friendliness, or advanced testing capabilities? This comparison aims to guide you towards making an informed decision. Sign up for a free trial with Instapage today and experience firsthand how it can transform your marketing efforts while enhancing your conversions.
